Super Bowl app will have ‘celebrity cam’ as well as Super Bowl commercials

Screen Shot 2016-01-27 at 12.31.40 PMThe full official details aren’t out yet, but VenueNext CEO John Paul said that the forthcoming Super Bowl 50 stadium app will have a live-streaming “celebrity cam” to watch celebs at the event, and it will also have Super Bowl commercials available for in-stadium viewing shortly after they are shown on broadcast TV.

Paul revealed the teaser details in a podcast hosted by our old friend Fred Paul (no relation) over at New Relic, a software-tools company whose products are used by VenueNext. You can skip to the 19:54 mark of the podcast to start listening to the VenueNext part of the interview.

VenueNext’s Paul also said in the interview that current Levi’s Stadium app users as well as users of the NFL Mobile app will get a notification sometime soon to download the special Super Bowl 50 app, being produced for the NFL by VenueNext. Though the app is designed for use in the stadium during the Super Bowl, the “celebrity cam” feature should work for fans who want to view it at home, VenueNext’s Paul said.

And while Paul talked about how software analytics help VenueNext with the food ordering and delivery feature that is the Levi’s Stadium app hallmark, he did not specify whether or not food delivery would be available for all fans at the Super Bowl. Check back later when we get the official news from either VenueNext and/or the NFL.

Your Levi’s Stadium technology primer: Everything you need to know about wireless technology at the site of Super Bowl 50!

Scoreboard promo for the Levi's Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Scoreboard promo for the Levi’s Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

With Super Bowl 50 two weeks away there is going to be increased interest about whether or not Levi’s Stadium in Santa Clara, Calif., host site of the event, is “the most technologically advanced” athletic venue. Here at Mobile Sports Report, we have spent the better part of the last two years researching and reporting on Levi’s Stadium and all its technical components, attending multiple events and compiling all the known statistics we can find, to present as complete and as honest an assessment as possible, from a completely objective perspective, about the technology found at Levi’s Stadium.

So what’s our verdict? As we see it, there are three main features that set Levi’s Stadium aside from most others, and qualify it for consideration as one of the most technologically advanced large public venues: The stadium’s Wi-Fi network, its distributed antenna system, or DAS, and the integrated Levi’s Stadium app, which takes advantage of a large network of beacons to provide wayfinding and other location-based features. Though some of the components, like the Wi-Fi network, may not be the fastest or largest around, it’s our opinion that the sum of the parts puts Levi’s Stadium at or near the top of any well-connected stadium list; but the 2-year-old venue’s real test won’t come until Super Sunday, when we’ll all see if the networks, apps and personnel performance can live up to the stress of one of sport’s biggest events.

For anyone who wants to know the exhaustive details behind the technology, we’ve included in this story links to all of our Levi’s Stadium stories we think are pertinent, to help other writers or interested sports-tech types get a grip on what’s really going to be technologically available to the 72,000 or so fans who show up on Feb. 7 to watch the NFL’s 50th annual big game.

For starters, here is the first part of a feature we did at the start of the season about how Levi’s Stadium was getting ready for Super Bowl 50. Though we expect some more news next week about late additions, this article pretty much sums up the first-year performance and the tweaks the San Francisco 49ers made to their home-stadium’s wireless infrastructure. And here is the second part of the feature, which focuses more on the stadium’s excellent app, which we’ll talk more about later.

Fans take pictures at Levi's Stadium, opening day 2014 season.

Fans take pictures at Levi’s Stadium, opening day 2014 season.

Wi-Fi: It’s good, but is it the best?

The Wi-Fi in the stadium is pretty good, among the best out there anywhere, but probably not the biggest or fastest network in all the land. Though the Aruba-gear network was innovative for its heavy use of under-seat Wi-Fi APs and the 1,200 APs it had for its first year, other stadiums are meeting or beating those numbers, and under-seat deployments are now becoming quite trendy for venues that want fast, wide connectivity. With slightly more than 1,200 APs now, the Levi’s Stadium Wi-Fi network has seen some big-traffic days for Wi-Fi, including the stadium’s NFL regular-season opener and a WrestleMania event last year.

Among stadiums we’ve seen, AT&T Stadium in Arlington, Texas, has more Wi-Fi APs and is a bigger place (by about 30,000 in capacity for football) so it had more overall Wi-Fi traffic than Levi’s the past couple years. And Kyle Field’s new network down at Texas A&M is the fastest we’ve seen anywhere, and already has had a bigger Wi-Fi traffic day than Levi’s Stadium. And we haven’t yet visited Miami’s Sun Life Stadium but they get a lot of wireless traffic there too. So while Levi’s Stadium may be among the best, we’re not quite sure it is at the top of the list, at least when it comes to sheer Wi-Fi connectivity.

We might change our tune if the Super Bowl 50 crowd can top last year’s Super Bowl Wi-Fi traffic total of 6.23 terabytes, recorded at the University of Phoenix Stadium in Glendale, Ariz. But so far the biggest total recorded at Levi’s Stadium was 4.5 TB seen at the WrestleMania 31 event last March. From our unofficial observations, the “top 5” list of most single-day Wi-Fi events we know of are:

1) 6.23 TB — Super Bowl XLIX, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015
2) 5.7 TB — Alabama vs. Texas A&M, Kyle Field, College Station, Texas, Oct. 17, 2015
3) 4.93 TB — College Football Playoff championship game, AT&T Stadium, Arlington, Texas, Jan. 12, 2015
4) 4.9 TB — College Football Playoff championship game, University of Phoenix Stadium, Glendale, Ariz., Jan. 11, 2016
5) 4.5 TB — WrestleMania 31, Levi’s Stadium, Santa Clara, Calif., March 31, 2015

For what it’s worth, Super Bowl XLVIII in MetLife Stadium used only 3.2 TB of Wi-Fi, so it will be interesting to see what happens with the growth curve at SB50. In addition to total data “tonnage” there is also an interesting observation about how much data is used per fan, on average. When we get the stats back from Super Bowl Sunday it will be interesting to see if the smaller crowd at Levi’s Stadium will have used more data per connected person, a good reflection of both the carrying capacity of the network and the ease of connecting and staying connected to the Wi-Fi.

Replacing the entire DAS for better cellular connectivity

What is often confusing to non-tech types who try to write about stadium wireless is realizing that there are often two separate networks, Wi-Fi and cellular, operating in the same venue. While many fans actively seek out Wi-Fi, many game-day attendees either don’t bother or don’t know how to connect to Wi-Fi, and so just use their phones like they do anywhere else. To make sure they still have a strong signal, wireless carriers and venues often team up to deploy a distributed antenna system, or DAS, which is basically a bunch of small antennas located inside the venue that act just like a big cell tower, connecting phones to the nearest antenna.

Close-up of new DAS antennas (from mid-July, before the wires were connected)

Close-up of new DAS antennas (from mid-July, before the wires were connected)

At Levi’s Stadium, integrator DAS Group Professionals (DGP) built a “neutral host” DAS for the stadium, which means the team owns the infrastructure and rents out space to carriers so they can connect to customers inside the building. One of the more interesting twists this past offseason was that DGP ripped out and replaced the entire DAS network it built the year before, at the behest of its customers, the major cellular providers. Why? According to DGP, the cell providers — who paid for the upgrade — are expecting as much as 2.5 times more cellular data at this year’s Super Bowl compared to last year, huge numbers that they were afraid might overwhelm the system installed in 2014.

During a stadium tour this summer, MSR saw that the main Levi’s Stadium head end (where the telecom gear that connects the stadium to the outside networks lives) was being doubled in size, so by any stretch cell connectivity should be good if not great during the big game. DGP was also supposed to be increasing cell coverage outside the stadium in the parking lots, but so far we haven’t heard any reports if reception was better this year than last.

At big events like the Super Bowl, the big wireless carriers will spend like crazy to make sure there are no reports of “phones not working,” so the DAS upgrades have become somewhat par for the course. AT&T said that it spent $25 million on wireless infrastructure improvements in the greater Bay area, including expanding its DAS operations inside Levi’s Stadium to allow them to handle 150 percent more traffic. You can expect that Verizon was spending some similar dollars, so rest assured, if you are there your phone will more likely than not find a signal.

What will the app let you do?

The biggest question remaining about the technological underpinnings of Super Bowl 50 — at least as of Sunday night — is whether or not all the features from the regular-season Levi’s Stadium app will make it into the mix for the Super Bowl, especially the one that really sets Levi’s Stadium apart, the ability to order food to be delivered to any seat in the stadium.

Though we’ve been given a “head nod” that the service will be available for Super Sunday, we haven’t yet received any official notice of what’s going to be in the game-day app either from app provider VenueNext or the NFL. This season Niners fans at home games could not only order food and drinks for themselves, they could order and pay for food to be delivered to friends in the stadium, something we noted in our season preview of changes to the groundbreaking Levi’s Stadium app.

App showing ability to buy pricey parking ticket for your RV

App showing ability to buy pricey parking ticket for your RV

If there is some doubt whether the league and the stadium might not make food-delivery available for the Super Bowl, it might have to do with the fact that at one of last year’s “big events” at Levi’s Stadium, the NHL’s Stadium Series outdoor hockey game, the food-delivery service melted down in the face of a massive amount of orders and a too-low level of human staffing. But our guess is that eventually (maybe this week?) we will hear that the Super Bowl app will embrace all the features of the regular Levi’s Stadium game-day app, including in-seat delivery.

What many fans at the game may find even more useful is the app’s ability to provide wayfinding capabilities through a mapping feature that uses the 2,000+ Bluetooth beacons installed throughout the venue to provide live wayfinding, just like how Google Maps shows your car as a blue dot driving down the highway. With many attendees most likely visiting the stadium for the first time, having the ability to find your way around via your device may be the most welcome reason to download the app. Fans should also be able to watch in-stadium replays seconds after plays happen, and may also be able to watch Super Bowl broadcast commercials via their mobile device. Stay tuned for more “official” announcements of app capabilities as we hear them.

In case you haven’t heard enough, here are a few more links from our in-person visits to Levi’s Stadium for Niners home games during the 2014 season.

Niners’ home opener tops Super Bowl for Wi-Fi data traffic with 3.3 Terabytes (Sept. 16, 2014)

Levi’s Stadium ‘NiNerds’ get high-visibility wardrobe upgrade (Nov. 23, 2014)

Stadium Tech Report: Network finishes season strong at Niners’ Levi’s Stadium (Jan. 12, 2015)

Aruba expands beacon management options, adds VenueNext as app development partner

An Aruba Sensor "in the wild" at the University of Oklahoma library, part of a test deployment of the new hardware. Photo: Aruba (click on any photo for a larger image)

An Aruba Sensor “in the wild” at the University of Oklahoma library, part of a test deployment of the new hardware. Photo: Aruba (click on any photo for a larger image)

Stadiums and other large public venues that use any type of Wi-Fi hardware will now be able to use Aruba’s beacon-based apps and beacon management systems, thanks to a new “beacon sensor” introduced by Aruba today.

Part of a wide-ranging announcement heralding “version 2.0” or Aruba’s “mobile engagement” platform, the new beacon sensor — a $195 plug-into-the-wall device that can monitor and manage up to 10 nearby beacons — enables networks using any vendor’s Wi-Fi gear to utilize Aruba’s proven beacon software systems, which include the ability to support wayfinding apps. Prior to today’s announcement, only Aruba-based Wi-Fi networks could closely integrate with the Aruba beacon-based apps, a factor that limited market potential for Aruba’s beacon efforts. The new beacon sensors, Aruba said, also allow for cloud-based management of beacon deployments, which could save huge amounts of time by eliminating the need to physically visit or monitor each beacon in a network.

With the ability now to reach out to non-Aruba Wi-Fi customers, the former Aruba Networks — now formally known as “Aruba, a Hewlett Packard enterprise company” — also expanded its app developer partner program to target several different vertical markets where beacons might find a welcome home, like health care and retail/office situations. VenueNext, the developer of the Levi’s Stadium app — perhaps the poster child deployment of Aruba’s beacon offerings — is now a formal partner with Aruba, which may help VenueNext in its goal of bringing Levi’s Stadium app features like wayfinding maps to other stadiums, including those without Aruba-based Wi-Fi networks.

Aruba beacon at Levi's Stadium. Photo: Paul Kapustka, MSR

Aruba beacon at Levi’s Stadium. Photo: Paul Kapustka, MSR

Bringing beacon management to other networks

Jeff Hardison, director of product marketing for mobile engagement at Aruba, said the beacon sensor came out of internal questioning about how Aruba could help make beacons more mainstream, “and more useful.”

The solution is a small box, not much bigger than a beacon, which has inside both Bluetooth Low Energy (BLE) and Wi-Fi radios, allowing it to connect both to nearby beacons via Bluetooth and to Wi-Fi access points — importantly, Wi-Fi access points from any vendor. The devices, available for ordering today for $195 each, plug into standard electrical outlets and can manage about 9 to 10 beacons each, Hardison said, depending on proximity.

For VenueNext, the sensor could help the company more easily bring its beacon-based app features to stadiums and venues that don’t have Aruba Wi-Fi networks like Levi’s Stadium. Earlier this year, VenueNext had said it would announce 30 new venues using its apps by the end of the year, but so far it has identified only three new customers, the Orlando Magic, the New York Yankees and the Dallas Cowboys. The Cowboys, in particular, have a Cisco Wi-Fi network in AT&T Stadium, so it remains to be seen if Aruba beacon sensors will be used there to integrate the wayfinding feature in the AT&T Stadium app.

Screenshot of wayfinding features in Levi's Stadium app. Photo: Aruba

Screenshot of wayfinding features in Levi’s Stadium app. Photo: Aruba

Along with the sensors, with Aruba’s new beacon and sensor management system administrators can also manage beacons remotely, cutting down the time needed to visit each beacon in person to check battery life, software updates or other settings. As beacon deployments start to climb into the thousands per network, such remote management could be a huge time-saver, Hardison said. The beacon management system can also be used with the sensors in non-Aruba Wi-Fi deployments, Aruba said.

On beyond stadiums to libraries, hospitals, airports and more

While the Levi’s Stadium app’s wayfinding feature — which allows San Francisco 49ers fans to follow themselves as a blue dot walking through a map of the venue — is perhaps the most well-known Aruba beacon app, the Meridian platform (obtained by Aruba in a 2013 purchase of indoor Wi-Fi location company Meridian) is also being used to manage beacons at the Orlando International Airport, and is being trialed at the University of Oklahoma’s libraries, according to Aruba.

New software partners in the Aruba mobile engagement stable include Robin, which has a meeting room booking application, and companies with apps to help with navigation in hospitals and schools. The Meridian/Aruba beacon system was also previously used in apps at the Nebraska Furniture Mart and the American Museum of Natural History.

Tap.in2 scores food-delivery deal for Cincinnati Bengals’ club seats; could more YinzCam deals follow?

Screenshot of Tap.in2's food ordering and delivery service embedded in the Cincinnati Bengals' team app. (Click on any photo for a larger image) Credit: Tap.in2

Screenshot of Tap.in2’s food ordering and delivery service embedded in the Cincinnati Bengals’ team app. (Click on any photo for a larger image) Credit: Tap.in2

Startup Tap.in2 has signed up the Cincinnati Bengals as its second big-league client for its mobile-app service that enables in-seat food and beverage service in stadiums, with a deal to bring app-based deliveries to 8,000 club-level seats at Paul Brown Stadium this season.

Expected to be formally announced today, the deal has actually been in place all season, according to Tap.in2 representatives. The deal follows Tap.in2’s breakout contract with the NBA’s Cleveland Cavaliers to bring similar services to the lower bowl of Quicken Loans Arena. A product of a Cleveland-area startup incubator, Tap.in2 partnered for the second time with Aramark to facilitate the delivery service, which offers a full menu of stadium food and beverage for in-seat delivery.

And while the Bengals are no longer undefeated (losing 10-6 to the Houston Texans on Monday Night Football) select fans at Paul Brown can at least enjoy in-seat concession delivery for the remaining games this year by ordering directly from the team’s stadium app. To our knowledge it’s only the second NFL team to offer app-based food and beverage delivery services, following the San Francisco 49ers and their VenueNext-powered app which supports in-seat delivery to every seat in the 68,500-seat Levi’s Stadium.

Let the food-delivery app battles begin

beng1What’s interesting about the Bengals deal is that it has Tap.in2 melding its services with an app built by sports-app giant YinzCam, which does not offer a food-delivery option in the current version of its app used by many NFL teams. However, YinzCam did just sign a big deal with the NBA to re-do 22 NBA team apps, with the option of adding concession delivery services mentioned in the press release; however, YinzCam has not yet stated publicly how it would add such services to its core stadium-app product. Could more deals with Tap.in2 be on the YinzCam horizon?

The well-funded VenueNext, meanwhile, has signed new deals with the NBA’s Orlando Magic as well as the New York Yankees and the Dallas Cowboys, to bring more VenueNext features (possibly including food delivery) to those teams’ stadium apps. While some VenueNext features have already crept into the AT&T Stadium app for this season, food ordering and delivery to seats is not yet available at that venue. VenueNext will also provide the app for Super Bowl 50, which will be held at Levi’s Stadium in February.

Though Tap.in2 has not released any actual figures about how many orders were actually taken at games this season, it does claim to have positive feedback from the fans who have used the service, and did claim that orders were being delivered in less than 5 minutes, on average. VenueNext, which did release some food-delivery numbers from Levi’s Stadium last season, is no longer making those statistics available. However the company did say that its app brought in nearly $800,000 in revenue last season, which may give you some idea why this service is hotter than a hot dog when it comes to increasing revenue inside stadiums.

VenueNext adds Yankee Stadium, AT&T Stadium as app clients

Niners CEO Jed York, left, and VenueNext CEO John Paul, center, announce new clients for VenueNext at the Web Summit in Dublin. Photo: Louise Callagy, VenueNext

Niners CEO Jed York, left, and VenueNext CEO John Paul, center, announce new clients for VenueNext at the Web Summit in Dublin. Photo: Louise Callagy, VenueNext

VenueNext, the company built to develop the Levi’s Stadium app for the San Francisco 49ers, announced two new customers today, venues that are leading icons in their respective sports: Yankee Stadium, home of the New York Yankees, and AT&T Stadium, home of the Dallas Cowboys.

Details are a little slim right now, but the formal announcement was made on stage at the Web Summit Tuesday in Dublin, Ireland, where VenueNext CEO John Paul and Niners CEO Jed York (who is also the chairman of VenueNext) jointly announced the news. According to a blog post on its site, VenueNext is now a “strategic partner” with Legends Hospitality, a provider of turnkey venue operations whose clients include the Yankees and the Cowboys. VenueNext said some elements of its technology are already being used in the AT&T Stadium app this season, including parking directions and instant replays of on-field action. In-seat food ordering and delivery, one of the more innovative features developed by VenueNext for the Levi’s Stadium app, is not yet available at AT&T Stadium, however.

More details to come, including whether or not this means that Yankee Stadium will finally be getting Wi-Fi, since the Bronx icon was one of just two MLB venues (Baltimore is the other one) without fan-facing Wi-Fi.

YinzCam sells equity stake to NBA, gets deal to re-do 22 NBA team apps

Screen shot of new NBA app under development. Photo: NBA

Screen shot of new NBA app under development. Photo: NBA

Stadium and team app developer YinzCam announced a big deal with the NBA Monday, a partnership that calls for YinzCam to redesign 22 NBA team apps during the 2015-16 season, adding features like location-based awareness, in-seat food ordering and delivery and seat upgrades. According to the company and the league, the NBA will also get an equity stake in the privately held YinzCam, a Pittsburgh-based business that has more than 140 clients, including teams from the NFL, the NHL, the NCAA and the National Rugby League.

Though YinzCam previously listed 23 NBA teams as current clients, including all 22 it will redesign apps for, under the new deal it appears that the team apps will have access to much deeper NBA content, including direct access to watch or listen to live games. Here is one of two very interesting paragraphs from the press release:

The new apps will personalize the home screen experience based on the fan’s location. Core game information, such as stats, play-by-play and box score, will remain accessible, however, the most relevant features, based on a fan’s location and game status, will be delivered to the home screen. Features such as seat upgrades and in-seat delivery will be surfaced within the app for fans at the game, while fans outside of the venue will be exposed to more extensive game coverage, video and news.

Treading on VenueNext’s turf

The most significant part of the above paragraph is the mention of features like seat upgrades and in-seat concession delivery, services that have not been a standard part of the YinzCam stadium/venue app offering, which in the past focused mainly on delivering content, like stats, live video and instant replays. We have an interview scheduled soon with YinzCam CEO Priya Narasimhan to find out whether or not YinzCam is building the software behind these features itself, or whether it is drafting a third party to supply the code.

Screen shot of Super Bowl app developed by YinzCam.

Screen shot of Super Bowl app developed by YinzCam.

Either way, having such features puts YinzCam in more direct competition with VenueNext, the company that built the Levi’s Stadium app and is also now building an app for the NBA’s Orlando Magic. Though VenueNext’s offering also includes content, at its core its focus is on supporting fan services like food ordering and digital ticketing.

On the content side, the new NBA team apps will have “watch” and “listen” features that will let fans listen to or watch live games. According to the NBA, the watch/listen features will deep-link fans to either a regional sports network broadcast, or national games via the WatchESPN app or the Watch TNT app, or to the NBA’s League Pass broadcast via the NBA app. To watch the games fans would need a qualifying cable contract for the RSN games, and would need a League Pass subscription ($199.99) for those broadcasts.

The NBA and YinzCam also said that the new apps would include support for Twitter’s mobile development platform, Fabric, which will allow fans who are logged into Twitter on their devices to “tweet, retweet and favorite directly from the team app.” Direct integration of Twitter activity is an interesting twist, since in most cases fans at games spend far more time using apps like Twitter, Facebook and Instagram than team or venue apps.

According to the release YinzCam will redesign team apps for the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, New York Knicks, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, and Utah Jazz. Though the Washington Wizards are listed as a YinzCam client on YinzCam’s website, they are not included in the new-app redesign list.

Equity for content rights

Though the terms of the NBA’s equity investment in YinzCam aren’t described, our guess is that the deal is similar to the one YinzCam struck with the NFL, where YinzCam provided a slice of equity in exchange for content broadcast rights via its team and venue apps. YinzCam founder Narasimhan, who has historically eschewed venture capital in building her 30-person company, said exchanging equity for access to content was a smart deal especially for a firm that couldn’t afford to pay rights fees like the $1 billion Verizon paid the NFL for the right to show live content via its NFL Mobile app. YinzCam has a great relationship with the NFL, and was the provider of the Super Bowl stadium app at Feburary’s Super Bowl XLIX in Glendale, Ariz.

In an interview with Narasimhan earlier this summer, she spoke of the growing importance of fans using apps both inside and outside the arenas; in the press release with the NBA some of that thinking apparently surfaced, in a description about having automated location-based content surface in each app:

The new apps will personalize the home screen experience based on the fan’s location. Core game information, such as stats, play-by-play and box score, will remain accessible, however, the most relevant features, based on a fan’s location and game status, will be delivered to the home screen. Features such as seat upgrades and in-seat delivery will be surfaced within the app for fans at the game, while fans outside of the venue will be exposed to more extensive game coverage, video and news.

The NBA deal follows YinzCam’s deal last year to become the preferred supplier of mobile apps for Learfield Sports, a partnership that Narasimhan said has already resulted in 30 new clients.

One final YinzCam nugget for now:

— Where did the company name come from? Narasimhan says YinzCam is a mashup of the Pittsburgh term “You ones” (a linguistic equivalent of the Southern “y’all”), which when pronounced quickly in a Pittsburgh accent sounds like “Yinz” and “camera” for the personal video the app supplies.