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Fascinating Read: Fast Company Explores MLB.com’s Winning Strategy

March 27, 2012 by 7 Comments

If you want a primer on why we started Mobile Sports Report, the best explanation I’ve seen yet is embodied within a great story from Fast Company about how Major League Baseball’s advanced media team (BAM for short) got out ahead of the digital pack. Just about every part of this story shows why we think sports is headed online, and to mobile platforms, going forward. An incredible read.

In addition to explaining how BAM made its online offering MLB.com one of the breakout successes of online sports — according to the article it generates $620 million in revenue a year — the story exposes something Major League Baseball is trying to get in all its stadiums: Wi-Fi networks so that fans can watch video in their seats. And finally we are getting a good grasp on how much it costs to put in a network — according to the story, it’s about $3 million per stadium. Here’s a bit of the story that has the meat:

For instance, BAM is trying to assemble corporate partners to cover the costs, more than $3 million per team, to wire each ballpark for high-speed web access, so fans can check and download BAM’s apps to see video and make purchases.

There’s more great stuff in this well written synopsis of how MLB.com became an online success — it is required reading if you are in sports or sports marketing. And of course if you want continuing coverage of the news of stadium networking, well you are already in the right place if you are reading this story.

Hat tip to our pal Joe Favorito for tweeting about the story this morning.

Filed Under: Apple, Apps, Baseball, Major League Baseball, Wi-Fi, Wi-Fi Video Streaming Tagged With: , , , ,

ComScore: Mobile Devices 20 Percent of March Madness Online Viewing

March 26, 2012 by Leave a Comment

By now you have probably seen a number of studies that show America loses $(your number here) amount of money due to loss of productivity due to people watching the March Madness at work. I think this study, highlighted by Mashable, is the more interesting one, how many people used mobile devices to watch games.

According to market researcher comScore 20% of online viewing occurred on either a smartphone or a tablet, a number that is roughly double the average for non-sporting events, the company’s comScore Device Essentials research showed.

There are a number of reasons to use a smartphone or a tablet to watch a game. It is easier to do so surreptitiously than on a computer screen, ability to watch multiple screens, traveling or just wanting to check in occasionally during some free time to catch up.

The increase of traffic by devices is very interesting. Compared to the three Thursday/Fridays prior to the tournament computer viewing of sports content was up 77%, surprisingly the weakest growth of the technologies surveyed.

Smartphone usage soared 83%, tablet use in viewing sports was up 94% and all others increased 78%. For use while viewing non sports content they all record minor decreases in the 1% to 4% range. As the study noted, the sports usage was not in place of usual viewing but was rather incremental consumption.

Whatever the reason this is a solid trend for major events with the most recent Super Bowl having a huge on-line presence, in part driven by mobile devices. I expect that the upcoming London Olympics will see mobile devices having an even greater impact as fans can catch events that might not be on broadcast television.

Now I would like to see a study on how many tablet and smartphone users massively went over their data plans and are either facing extra charges, throttling or both.

Filed Under: Apps, Live sports via mobile, Live Sports Video Consumption, Mashable, NCAA Hoops, Olympics, Super Bowl, Tablets Tagged With: , ,

Archos targets Cost Conscious Tablet Segment

March 20, 2012 by 2 Comments

Apple’s latest iPad has created a feeding frenzy at its stores, with an estimated 3 million tablets sold in three days- numbers that top what most of its rivals have sold in the last two years.

Yet while everybody keeps asking the question of when the next iPad killer will be released and if it will be a Windows 8 or an Android product, they seem to lose sight of the larger issues.

Amazon’s Kindle Fire took off because it met a pent up need in the market, not because it was an iPad killer. Others are also looking at selling into distinct segments- some will go head to head with Apple and I am sure that in the future we will see some of them succeed.

Looking for a tablet but do not want to wait in line at the Apple store for a budget busting product? Well Archos may have what you are looking for as the company has delivered a pair of tablets looking to appeal to the thrift consumer. While looking around at rivals to Apple I noticed that last week the company had upgraded its products with the Ice Cream Sandwich (Android 4.0) operating system and now seems like a good time to take a look at what it is offering.

Archos has been targeting this space for some time but still works to deliver high quality products and this looks to be the same. The latest two offerings are the Archos 80 G9 and the Archos 101 G9 with prices starting around $300.

The Archos 80 G9 is powered by a Texas Instruments 1.5GHz dual core OMAP processor and comes with an 8-inch touch screen display with 1024 x 768 resolution with full support for 1080p video. It has a variety of storage options allowing users to have from 8GB of flash storage or a 250GB hard drive. The hard drive version features 2GBs of flash cache so that it limits the amount of time the system needs to access the hard drive.

The tablet features a 720p front facing camera that can be used with Google Talk for video chatting with an individual or with Google+ Huddle for group chats. It also features Picsel Smart Office preinstalled so you can read and edit your Word, Excel and PowerPoint files.

The Archos 101 G9 has very similar specifications to the 80 G9 with some slight differences. It has a 10-inch display with 1280 x 800 resolution and features the option of a 1GHz processor as well as the 1.5GHz offering. Storage, camera and apps are relatively the same.

While it does not have the flash that Apple offers with its iPads such as the very high resolution display or the tailored apps that Apple has created for use with the iPad, it also does not have the price tag involved. For a solid entry level tablet Archos looks to have a solid offering for users that understand what they need in a tablet and buy based on that

While it does not have the flash that Apple offers with its iPads such as the very high resolution display or the tailored apps that Apple has created for use with the iPad, it also does not have the price tag involved. For a solid entry level tablet Archos looks to have a solid offering for users that understand what they need in a tablet and buy based on that.

Filed Under: Amazon, Android, Apple, Apps, iPad, Kindle, Tablets Tagged With: , , , ,

Mobile Sports Report TechWatch: Mostly Apple Edition

March 19, 2012 by 2 Comments

Flush from releasing its latest iPad, its stock price hovering near $600 and with billions in cash in the bank, Apple has announced plans to launch a dividend and share repurchasing program. The two programs will result in the company spending approximately $45 billion in three years.

The plan calls for Apple to spend $10 billion in a share repurchase program that will begin in September 30, 2012. Its goal is to help neutralize the impact of dilution from future employee equity grants and employee stock purchase programs. This program has already been approved by the company’s Board of Directors.

The second program calls for a quarterly dividend of $2.65 per share sometime in the fourth quarter of its fiscal 2012, which begins on July 1, 2012. This is still pending approval by Apple’s BoD.

Apple loses key ITC ruling
After a strong winning streak in its patent battles Apple is starting to lose a few again. The latest comes with an Administration Law Judge at the International Trade Commission ruling that Motorola Mobility did not infringe on three Apple patents. Apple had appealed an earlier ruling on the topic, and will now likely take the issue to court, so it is far from over.

Conde Nast to give advertisers viewer data
Conde Nast is finally relating the information it has been harvesting from readers of its iPad edition of its magazines. For the last 2 years a variety of its publications have been available on the tablets and I has been tracking a variety of information including basic data such as how many readers it has, the breakdown between paid and single issue sales and how long readers view articles and ads.

I would love to hear what some of this information and home the publisher will reveal some details to the public about what impact tablets have had on its business model, both pro and con. Publishers will start receiving data on specific issues 10 weeks after it hits the stands.

Windows 8 Tablets on the Horizon.
There seems to be a lot of breathless talk that when Windows 8 is released a slew of tablets will be released and crush Apple’s iPad, returning the tablet market to the righteous. Who cares? I hope that the tablets are good and have the options I want, not how they compare to Apple. But I digress.

There is a lot of talk about who is going to have tablets when Windows 8 is available, and a list of probables and a few features is included in this piece by the International Business Times. No real surprises, Hewlett-Packard, Nokia, Dell and some others but worth a look so you have an idea of what is on the way.

Kindle and Nook in for a fight from new Nexus tablet?
The site Android and Me is reporting that a Nexus tablet from ASUS is a done deal and expects that the tablet will come in at a very nice $149. It is reporting that Google has selected ASUS to produce the next generation Nexus tablet and that it will have a 7-inch form factor and that all other details are unknown at this time.

However this will go directly against the two popular e-readers out there, from Amazon and Barnes & Noble, which currently are the second and fourth most popular selling tablets. A good price war is always popular with consumers and I am looking forward to what they do if this turns out to be true.

Americans willing to pay for tablet content aside for news
A recent Nielsen study on tablet content purchases found some interesting facts about European and American users. Americans are willing to pay for almost all types of content, with 62% having purchased music, 58% purchased books and 51% have purchased movies, but only 19% paid for news.

That is not too far out of line with the European countries surveyed about news, aside from Italy which had 44% purchasing news content. The Europeans showed they were much less likely to buy books, movies and music than Americans.

Filed Under: Amazon, Android, Apple, Apps, Barnes & Noble, Dell, Google, iPad, Kindle, Lenovo, Motorola, Nielsen Ratings, Tablets Tagged With: , , ,

Sunday Sermon: Bleacher Report’s Team Stream Shows Us How to Share Content

March 18, 2012 by 4 Comments

I have seen the immediate future of sports content sharing, and if it’s not the ultimate winner than Bleacher Report’s Team Stream feature will be something others will quickly copy. The main reason why I think it will be so successful? The best part of Team Stream is B/R’s willingness to embrace content that isn’t solely its own, to better serve the fans. That sharing attitude is going to make Team Stream a go-to feature that may eventually be more popular than any single site’s collection of reporters and columnists.

If you haven’t seen Team Stream yet, just go to the B/R site and set up a “stream” for yourself. It works either online, in an email newsletter, and most importantly, on mobile devices. The basic premise is, B/R’s team of web-watching editors sifts through everything that is out there and sends you a bundle of content centered around the teams or sports you are most interested in. The key is that unlike other media outlets, some of whom won’t link or mention competitors, B/R provides links to anyone and everyone, from major content creators to bloggers and tweeters. That’s the secret sauce that will make Team Stream taste great.

A screen grab of a Bleacher Report Team Stream newsletter on golf.

My blogging mentor, Om Malik, had one big rule for creating content — don’t waste the reader’s time. Team Stream embodies that ideal perfectly. Instead of me having to maintain links to multiple web sites, follow multiple people on Twitter, I can just “stream” the best stuff for my teams and save myself a lot of hunting time. And after visiting the B/R offices last week to see their energetic, massive bench of editors engaged in finding the best content out there I’m pretty confident that they’re going to serve up enough good stuff every day on my teams and topics to keep me from needing to go everywhere else.

So far I’ve been following the Chicago Bulls and Golf Team Streams as a test, and I can say right off the bat the golf one is a champ. Today’s newsletter, for example, gives me links to stories from Bleacher Report itself, but also from Yahoo Sports, from PGA.com, from Golf.com and from the AP — a much better mix than any traditional newspaper or sports site, which primarily include content only from their own staffs or partner “wire services” like AP. And I haven’t yet tried the new iPad version of Team Stream but I can only guess that the bigger screen size will make activities like watching video replays just that much easier.

Keep your eye on Team Stream, and see how many folks try to copy what Bleacher Report is doing. The power of sharing and smart editing is a winning combination.

Filed Under: Android, Apple, Apps, bleacherreport, iPad, iPhone, Sharing Sports Media, Sports Social Media Tagged With: , ,

A Two-Part Tablet? Sony Says Why Not?

March 13, 2012 by 1 Comment

Not sure how I missed AT&T’s introduction of the Sony Tablet P last week, but I did. While there has been a ton of news in the mobile world about a variety of products from the latest Pad to all of the products shown in Barcelona, the Tablet P is a bit different.

The reason for this is that it is a hybrid, but not like say, the Samsung Note that is a cross between a tablet and a smartphone. This is a hybrid because it is a tablet that folds in half. The clamshell form would seem to put it solidly in the notebook/netbook category, but is it one?

Not really but I think that many will view it as such, and tablets are still new enough that many will want one with what they view as the proper from factor, not a device that can be mistaken for a netbook.

The Tablet P is powered by an Nvidia Tegra 2 dual core 1GHz processor with 1GB of RAM and 4GB of storage with an additional 2GB available using a microSD card. It runs the Android 3.2 Honeycomb operating system. It has a 5 MP camera and can record 720p video

The key feature on the tablet is the display, which consists of two separate 5.5-inch touch screens with 1024 x 480 resolution. The device folds nicely into a small form factor and can be easily stowed, or at least easier than a 10-inch tablet can be. It basically has the size of a smartphone when closed.

The tablet has Sony Playstation certification and looks to be a solid game machine, but if that is what a user wants why not get a Sony PS Vita? A bit more feature rich it might make a nice backup device for a notebook user, but appears to lack the storage for that. The Tablet P looks like it just does not fit well into any one niche and it will be interesting to see if Sony can create one for it. Rightnow that is not the way I would bet.

The tablets are available now for around $500 from Sony’s official web site but AT&T is offering the tablet bundled with a Sony Ericsson Xperia Play phone for $299.99

Filed Under: Apps, AT&T, Sony, Tablets Tagged With: ,
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