Cubs' Kevin Saghy provides how-to guide for sports social media professionals
Kevin Saghy, a public relations and marketing specialist for the Chicago Cubs, today published on Social Media Guide an insider’s perspective on best practices in sports social media.
Upbeat, unique and realistic, Saghy’s blog post is significant because it rates as one of the most thorough how-to guides by a sports social media professional to date.
In it, Saghy says sports fans are changing, including a growing expectation that a tweet to the team will be reacted to quicker than shortstop Starlin Castro gets his bat through the strike zone.
One of the quickest bats in the Major Leagues: Cubs SS Starling Castro
Saghy documents the creation and maintenance of the @CubsInsider Twitter handle, which has 24,167 followers as of Nov. 3. Saghy offers these three tips for others who manage the social media efforts of a professional sports or college athletics team:
- Get to know your influencers
- Small gestures can make a big impact
- Don’t lose sight of your core value
“These efforts show our fans that we’re not just talking the talk; we’re investing time and energy to learn more about our fans and reward them for their loyalty to the Cubs.”
