Friday Grab Bag: NBA first to adopt ads on jerseys?

Apparently it is just a matter of time. ESPN is reporting that new NBA commissioner Adam Silver told an audience at the IMG World Congress of Sports that the move to put ads on NBA jerseys is inevitable and that it will enable its marketing partners to get closer to fans. I guess that translates into owners will be able to take home more money.

Ads on U.S. pro team uniforms has been contentious — MLB has talked about it for more than a decade and in a game in Japan rolled out the look to wide displeasure but it seems inevitable. Teams are always looking for additional revenue and this looks to be money just left on the table.

NFL to have official to official communications
According to MMQB the NFL will equip all NFL on-field officials with a microphone, earpiece and a radio pack so that during games they can communicate wirelessly over an encrypted system to each other for a more efficient game.

I wonder in this day when people can hack into store accounts how long it will take for some person or persons to hack the communications between officials and either broadcast it somewhere or interfere with the chatter?

Buffett wants bracket changes for tournament
If you are like everybody else I know your March Madness bracket was blown up during last weekend’s round of major upsets but not everybody was unhappy — Quicken Loans and Warren Buffett’s offer to pay $1 billion to anyone that picked all winners will go uncollected this year.

However they are not gloating and Buffett, who said that they plan to offer the $1 billion next year, wants to change it so that it will be easier to win. However he has not yet worked out how that can be done.

You can still win millions if you Beat The Streak
March Madness is not the only game in town as with the start of the MLB season there s also the launch of the 14th annual Beat The Streak fantasy contest, this year with a $5.6 million prize, and hopefully someone will finally win this very hard to attain prize.

The Beat The Streak sponsored by Dunkin Donuts game itself is very simple; all a fan has to do is select two players every day and hope that one gets a hit, for 57 consecutive games, breaking baseball’s historic single season hitting streak. Good luck.

Maryland’s departure from ACC gets even more acrimonious

Maryland is one of the many schools that has shopped for a better deal in its collegiate alignment and announced 2 years ago that it was departing from the ACC for the Big Ten in search of its pot of gold. The ACC responded by suing to collect an exit fee.

Now Maryland is striking back and has subpoenaed 10 conference schools and ESPN claiming that the ACC violated its own rules on exit fees and that along with ESPN it tried to lure Big Ten schools, according to the Washington Post.

Friday Grab Bag: 14 New ESPN Channels — mainly online

ESPN is launching 15 virtual networks for users of Apple TV and Roku boxes that provide Internet connectivity to their televisions as part of its ongoing WatchESPN initiative. The new channels’ programming will be culled from related conference programming from the network’s existing portfolio that includes ESPN, ESPN2, ESPN3, ESPNU and others.

Some of the programming will include select live events including college basketball. Others such as college football will only be available via on-demand broadcasting. The channels will feature the ACC, America East, Atlantic Sun, Big South, Big West, Horizon, Mid-American, Metro Atlantic Athletic, Missouri Valley, Northeast, Ohio Valley, Southern, Sun Belt and Southland conferences. In addition there will be a combined channel featuring coverage of historically black colleges and universities (HBCU) and conferences including the Southwestern Athletic Conference, Mid-Eastern Athletic and Central Intercollegiate Athletic conferences.
Fox Sports 1 has new MLB show
Fox Sports will be broadcasting a new slate of games this year, with a preference for teams that have regional Fox broadcast deals, and it will have the opportunity to highlight its games with its new MLB Whiparound show.

Airing Monday-Friday at 10 pm ET (but 12 midnight on Wednesdays) the program will be up against one of ESPN’s flagship programs Baseball Tonight and the MLB Network’s MLB tonight, all of which start at the same hour.

The Raiders to Portland?
There are a few fans in Portland, Ore., who are running a campaign to get the state to encourage the Oakland Raiders to move north to Portland, a city that lost its Single A baseball team a few years ago due to lack of support.

While the Raiders’ owner has said that the team would look to move if Oakland does not solve its stadium issue (it wants a new one) it seems highly unlikely that Portland would be its first choice with Los Angeles open. However the mix between Portland hipsters and die hard Raider fans would be great to watch.


NBC had to provide make-good ads for Olympics

Advertising Age is reporting that the broadcast giant has to provide make-good ads to some of its Olympics customers because while it won the broadcast bragging rights for virtually every night it fell short of the projected ratings.

However the network feels good about the overall results and is optimistic about its next Olympics broadcast, the 2016 Summer games in Rio. It has already started to sell ads for that event.

Minor League Baseball team has selfie promotion
One of the great things about minor league baseball are the interesting promotions that many of the teams engage in. What is possible the first of the upcoming season comes from the Kalamazoo Growlers.

They are having a promotion centered around selfies called the Salute to Selfie Night this season. The event calls for fans to take pictures of themselves and submit them, from which the team will make a jersey with the images reproduced in collage form. So practice your duck face now!

Friday Grab Bag: MLB to live stream World Series

Taking its digital game up a notch MLB’s Advanced Media has announced that it will start permitting subscribers to its MLB.TV using its At Bat app to watch both the All-Star game as well as well as the entire World Series on their registered mobile devices and computers.

The games will be broadcast over the air by Fox Sports and some details still need to be worked out as Fox’s broadcast partners will be involved in some manner in the vetting process. Still this is a great move by MLB opening up the games to more viewers. Think it will go back to day games for the Series? Me neither.

Samsung teams with Mandalay Sports Media on second screen content
Samsung Electronics America will be working with Mandalay to develop new and original second screen content that will then be made available on select Samsung products. The content will be built around Samsung’s Automatic Content Recognition (ACR) technology platform to enable complementary and supplementary content experiences for TV programming.

The programs will initially be distributed on Samsung’s 2012, 2013 and 2014 Smart TVs as well as select tablets and smartphones. No word yet on what types of shows will be developed under the program.

NFL to add two more playoff teams in 2015?
The NFL has hinted that it is looking at adding additional playoff teams in the future because, well the owners will make more money. The rumors appear to be picking up steam and the Washington Post has reported that it will happen in 2 years.

This is interesting in that in the last postseason the league had issues selling playoff tickets and the addition of more teams will dilute the value of the regular season and possible create even more issues in selling playoff tickets.

ESPN talks about ESPN
There used to be an adage in reporting that “You reported the news, you are not part of the news.” Well that message has never sunk in at ESPN as the latest round robin of repeating itself has taken on comic qualities.

After one of its analysts reported that he would not take Johnny Manziel as a QB for his team, ESPN’s talking heads then discussed this comment endlessly for the next day or so. Awful Announcing does a great job in dissecting how much coverage the network gave to a comment made by one of its own people.

Latest version of Fanatic sports app has enhanced features

fanatic

The Fanatic sports app, from the same named company has some simple tools and an easy to use interface but its purpose is even more basic; it is designed to unite fans who are seeking sporting experiences with similar minded fans. However even simple ideas can be improved on, and that is what the company has done with its latest release.

The idea makes a lot of sense, particularly for people who travel a great deal and find themselves in a strange city yet want to watch their favorite team. You simply access the app, available for both Apple iOS and Android devices, and find a local sports bar that is highly rated for supporting a specific team so that you can watch in a comfortable atmosphere rather than having to worry about if your allegiance could create backlash from rival fans.

The company has built on this base and added or enhanced a number of features that most fans probably want such as the ability to organize a viewing party at a venue using social media.

The addition of a Live Score feature addresses a shortfall in the original program. Fans do not just want to know the score of the game they’re watching, and it always seems that the moment you look at the television the scores have finish scrolling and you miss the numbers for other favorite teams that might be playing simultaneously.

The news feed has been improved with a more robust and filtered feed that helps eliminate the chaff from the wheat. It has a private chat feature that enables chat before, during and after the event and includes a push notification so that you can quickly respond to comments.

Its core service, to find favorite team bars in different cities has gained an improved search function as fans using the app have increased the number of bars that are rated as well as expanded the geographical reach of the program.

The app can find bars for a wide number of sports and leagues including the NFL, NBA, NCAA, MLB, NHL and MLS, along with the top European soccer leagues, including the English Premier League, La Liga, Bundesliga, Ligue 1, Serie A and the UEFA Champions League, and the 2014 FIFA World Cup.

Friday Grab Bag: Everest site of new wing suit record attempt

If imitation is the highest form of flattery then Felix Baumgartner, the man who jumped from space, must be very flattered that his action is being imitated by climber Joby Ogwyn who will do a similar stunt, this time from the top of the world’s highest peak.

If all goes as planned the Discovery Channel will be broadcasting the feat on live TV this May as it covers the last stage of Ogwyn’s climb and subsequent jump. It is expected to cover five miles and feature three stages. It will be covered by 15 cameras including some that are mounted in the wing suit.

Tim Tebow to be face of A-11 League?
There is a new spring pro football league forming called the A-11 FL that is planning on starting to play this year with first games slated for May. Initially the league will have eight teams at its formation that will span cities across the United

Now there are reports that one of the teams, not surprisingly based in Tampa, is looking to give Tim Tebow a shot at redemption by selecting him as its quarterback. A league official said that Tebow would become the face of the league.

New Thursday & Saturday NFL games this year
If you had CBS as the station that would win the bidding war for new Thursday Night Football games step up and accept your prize! The channel will be airing eight games this upcoming season, which will be simulcast with the NFL Network broadcast. The NFL Network will also exclusively show eight late season games.

Then there is the expansion to Saturday, where the league will show two games on Dec. 20, Week 16 of the season and after all of the bye weeks have passed for the teams. The kickoff times and teams are still being determined.

1904 Olympics must have been something
While the current Olympics in Sochi are getting a good deal of grief prior to the opening ceremony you have to wonder what people would be saying if the games imitated on that took place over 100 years ago?

The Smithsonian has an interesting piece on the games that took place in 1904 in St Louis, Mo. and specifically on the top event, the Marathon. One feature was that they intentionally allowed the athletes to become dehydrated during the run to see what effect that would have.

Baseball Corporate Sponsors: A History
It appears that all but eight stadiums in MLB have a corporate sponsor, and with the Texas Rangers selling the naming rights to Globe Life and Accident Insurance Co. there are now only nine without an extended title that just rolls off of your tongue.

Yet just 20 years ago, according to the Consumerist, there was only one that had a sponsor name while most were simply named for their location and one, San Diego’s Jack Murphy Stadium, was even named after a sports writer of all things. Take a look at how some of the names have undergone change in the last two decades.

Analytics and big data of prime interest to stadium networks

Editor’s note: Please welcome guest poster R. Scott Raynovich, editor of the Rayno Report, which has just launched a free in-depth report on networking, analytics and big data. Read on for Rayno’s take on the value of intelligent analytics, and take advantage of his new free report. — PK

By R. Scott Raynovich, Rayno Report

You can’t throw a stone on the Internet without hitting some big data. But what’s interesting about big data, and its cousin, analytics, is that the technology has hundreds of applications in hundreds of markets, from digital marketing to security. And there’s a huge, untapped market that is unfolding in networking, including in-stadium and on-campus networks.

People are talking about Software-Defined Networking (SDN), and of course, everybody’s favorite, Network Function Virtualization. The discussion around many of these technologies is about commoditization and reduced cost of hardware. But that’s actually not where the value is created: The value is going to be created in opening up of the system and allowing for a lot more exchange of data and information and intelligent analytics.

Extreme Networks has made a smart move, I believe, by focusing on this with its recent partnership with the NFL. Extreme talks about the business use cases for analytics, such as analyzing what your customers are doing, monitoring performance, and overall, providing a better product. If you look at the logic of it, it’s this that networking vendors have as much data and information as anybody, because it passes through their pipes.

Analytics and the data center: a natural marriage

I recently completed an early study in this, which is included in a new report: Analytics and the Software-Defined Data Center. My research indicates that a new crop of technology is emerging that could tie together storage, computing, and networking, by providing cutting-edge measurement and analysis that allows managers to gain more insight into what’s going on in data centers and networks, and eventually automate their management.

See Extreme’s fancy graphic below on the Super Bowl. This just scratches the surface. What it shows, if anything, is how much information and analysis can be extracted from just about any network application. Imagine the data flowing through a ecommerce data center, or a digital media service. Businesses now have instant access to everything everybody is doing. Or how do some of the largest Websites in the world monitoring their networks for security breaches?

The answer is mostly in measurement and analytics technologies.

What’s interesting is that we’ve just started using this concept to make our networks and data-centers systems and more self-reliant. There is a long way to go, and you will start hearing more about this in the coming months.

Top 10 Benefits of Purview Application Awareness at Super Bowl XLVIII

(Source: Extreme Networks)