Lexus Partners with NBC on NFL Hashtag Twitter Game

Count Lexus as one of the first major brands to dive into the sports social media gaming space, as the luxury auto maker has partnered with NBC Sports to produce a game that allows sports fans interact with sports trivia and win prizes during the NFL Playoffs.

Called TweetDrive Engineered by Lexus, the promotion is essentially a “social media activation tool,” according to an AutoGuide report. Sports fan register with Twitter, follow the game during NBC broadcasts of NFL football games and tweet answers to trivia questions to #LexusTweetDrive. Each correct answer delivers yards toward a touchdown, and each touchdown enters fans into a drawing for two tickets to a 2012 NBC Sports sporting event.

The move is significant because it marks the expansion of brand advertising during sporting events into social media tie-ins. Super Bowl XLVI on February 5 will mark the first time Lexus has advertised during the NFL Championship game, and that it felt the necessity to include a Twitter tie-in is likely to be matched by other brands in the years to come. That means a growing number of consumers will not only be watching the game at parties in coming years, but interaction with a smart phones or tablet during the game will become a standard practice.

Lexus Vice President of Marketing Brian Smith announced the program.

“TweetDrive Engineered by Lexus offers a unique way to challenge sports fans to put their knowledge about football and social media to the test,” Smith said. “There is a lot of excitement about football this time of year and Lexus is pleased to join in the action through this program.”

In engineering the campaign, Smith moved quickly to put Lexus out front of social media promotion tied to Super Bowl commercials. He was named Lexus’ marketing chief in September after Toyota hired former Lexus executive Dave Nordstrom to head its social media strategies, according to a Lexus Enthusiast report.

Lexus VP of Marketing Brian Smith breaks new ground with social media campaign during Super Bowl

No Chrome Browser for Mac Users Watching NBC Online

We are as excited as anyone about the launch today of NBC’s new all-sports network but if you want to watch the NHL Classic outdoor game on your Mac computer, you won’t be able to use Google’s Chrome browser according to an error message generated by the NBC site.

Since you probably already have either Firefox or Safari loaded somewhere on your machine it’s probably not a big deal but if you are experiencing difficulties, Mac fans, this is why. We will be watching some online to see how the multiple camera-angle things and DVR functionality work out. Let us know your impressions of NBC’s online efforts in the comments below during and after the game.

UPDATE: Watched a little bit of the game — the different camera angle thing was fun but wow, NBC, couldn’t you wait with the pop up ads? Two in just two minutes of watching. Plus, I thought the Twitter challenge and social-media window on the right wasn’t prominent enough to stand out. Think the whole thing needs a full-screen revisit before the Super Bowl.

A Fluffy Friday Roundup

Big Changes at Apple with Jobs out

As by now every geek in the Western world knows, Steve Jobs, Apple’s co-founder, chairman and CEO has stepped down as CEO due to health reasons. Many are praising him as possibly one of the greatest CEOs of modern times and say that he has performed the greatest corporate turnaround in history. Hard to argue with this and in any case I am not well enough informed on overall corporate history in America to dispute or support the claim. But to play a game of what if- what if John Sculley had not relieved Jobs of his position as head of the Macintosh division in 1985? I believe that Jobs learned a great deal about focus and proper product development in his years at NeXT Computer and Pixar.
Jobs returned to Apple when it purchased NeXT and he began running the company after the ouster of then-CEO Gil Amelio in 1996. At the time Apple’s stock was stuck trading below $10. He quickly killed a number of products and honed the company’s focus. One of the complaints about Jobs prior to his ousting at Apple had been that he was unpredictable and chaotic managing the Macintosh division. Those traits were now gone. Now it remains to be seen if Tim Cook, his hand picked successor, can successfully follow in his footsteps.

An athlete who does not go to the highest bidder?

I think that Jered Weaver is my new favorite baseball player. No I have not started rooting for American league teams but his reasoning for signing his latest contract really struck a chord with me. Rather than wait until next season ended and let his agent, Scott Boras get the Yankees and Red Sox engage in a bidding war for his services, he instead signed an $85 million extension with the Angels. Now of course $85 million is a lot of money, but how many of us would leave additional millions on the table when it could be ours for the taking? He said “If 85’s not enough to take care of my family and generations to come then I’m pretty stupid.” A refreshingly honest comment IMHO.

Do you really need an HP Touchpad, even at $100?

The Samsung Galaxy

A funny thing happened on the way to leaving consumer electronics for Hewlett-Packard, its Touchpad became an overnight sensation. Stores are posting signs proclaiming they have no more, people are following HP execs on Twitter to find out when and if more will be available. There are lines at some stores and people are purchasing extras in the hopes of reselling them for expected profits. Still why buy a poorly reviewed product with a now obsolete OS, even if it is at the sale price of $99? A friend of mine who is self employed admitted to me that if he had spent the time working and gaining billable hours rather than fruitlessly waiting in line, he could have purchased a Samsung Galaxy or Apple iPad rather than a tablet that he had not even considered purchasing a week ago.

Can NBC Sports Challenge ESPN? NBC has Sports?

Is NBC Sports trying to go head to head with ESPN? That is the topic of an interesting piece at Sports Business Daily. The idea seems to be establishing a honed, professional approach to the sports it has, Major League Soccer and the NHL. I had not realized that the Versus channel was part of the NBC sports empire. The network has worked hard in the last few months to rid itself of the junk sports programming it had and has lured, if that is the word, MLS from Fox. Still it has quite an uphill battle and I wish it the best. I think that ESPN would really benefit from some stiff competition in sports broadcasting, and maybe force it to deliver a more focused, professional product rather than simply running its talking heads by us at every conceivable moment. I believe that the MLB and NFL networks are also putting pressure on the World Wide Leader.

2011 Tour de France Features All Access, GPS

 

Cycling legend Bernard Hinault. (Photo courtesy letour.fr)

All cycling, all the time, for a price. NBC Sports plans expanded mobile sports coverage of the 2011 Tour de France, with $14.99 Android, iPhone and iPad applications that provide unlimited live video streaming and Global Positioning System (GPS) tracking of every rider in every race.

According to an AllThingsD report, NBC recognizes that sports coverage must expand every year to meet the sophisticated demands of the mobile sports consumer. NBCSports.com coordinating producer Tom Seeley told AllThingsD that it is “not acceptable” for sports programmers to offer the same services as the previous year. 

In 2010, NBC Sports’ cable channel Versus offered some GPS tracking of riders, but this year’s broadcasting will provide detailed tracking of every rider of every race. For those paying the freight for the Android, iPad and iPhone apps, there will be up to 14 hours of live video daily. For app-less sports consumers, NBC will provide maps, standings, rider profiles and video highlights.      

From now until July 11, NBC will charge $14.99 for the Android, iPad and iPhone apps. The price will drop $5 to $9.99 for week No. 2 coverage (July 12-16) and final week coverage (July 17-25) will cost $6.99.

Subscriptions for live video over the Internet will be $4.95 daily and $29.95 for the entire event.