Can Twitter Save the NBA Slam Dunk Contest?

For a long time now, I thought that the NBA’s All-Star Slam Dunk contest was something that just needed to die. Way back in the day, before every single dunk was posted to YouTube and every game was on cable, it was kind of fun to put a spotlight on guys who you hadn’t seen that much of (Dominique Wilkins) and more from the guys you couldn’t get enough of (Michael Jordan).

In its early days it was a lot of fun, with surprise winners like Spud Webb. But then it stagnated, the stars left for a while and in recent years it became a bit of a clown show, with guys jumping over each other, and then last year when Blake Griffin posterized an automobile. I mean, the guy can dunk but I thought the sideshow was stupid.

In perhaps a nod to the event’s tediousness, it is now just one round — three dunks — for four players. And to make it even more trendy, the NBA and sponsor Sprite have turned to Twitter. In addition to voting for the best dunkers via text message and on the NBA.com site, fans will be able to tweet with the hashtag #SpriteSlam and a letter corresponding to one of the four players involved, the Houston Rockets’ Chase Budinger, the Indiana Pacers’ Paul George, the Minnesota Timberwolves’ Derrick Williams and the Utah Jazz’s Jeremy Evans. I am guessing the final instructions will be spelled out during the broadcast on TNT, which you will have to watch anyway to see the dunks.

Are you excited? Here is the official word on how it works:

A new format will be implemented for the 2012 competition. The contest will consist of only one round and each competitor will execute three dunks. Fan voting will open after all four players have completed their first dunk. Previously, the Sprite Slam Dunk contest consisted of two rounds, with the first round scored by a panel of judges which determined two finalists.

The competition starts Saturday at 8:30 p.m. Eastern, live on TNT. And just in case you can’t get enough of guys dunking over cars, here’s last year’s finals recap.
UPDATE: If you need more Twitter, Chase Budinger will be holding a tweet-chat today:

#SpriteSlam contestant @ is doing a Twitter Q&A at 1pm EST, tweet your questions with #AskChase

@TwitterSports

Twitter Sports

 

 

Bleacher Report Joins YouTube Parade, Adds 4 New Shows

We’ve been asking the question about whether or not YouTube is becoming the next big de facto sports network, and Bleacher Report seems to agree with the idea — at least the news today about B/R launching four new YouTube shows points in that general direction.

Here’s the quick take: The old impression of YouTube is bad cell phone videos and crazy cat stunts. The new impression is professional quality content, from the rights owners themselves, available 24/7 to an audience that might just be mobile. For Bleacher Report, which is already reporting that 40 percent of its traffic comes from a mobile viewing platform, more YouTube shows makes perfect sense. Distribution costs are low, it’s easy to find and connect, and younger Internet users are familiar with the format.

It’s also interesting to note that for its video shows and for its site in general, Bleacher Report is adding more professional writers and producers to augment the fan-contributed material that made B/R a different animal than existing sports sites.

UPDATE: YouTube’s own blog spells out some more sports programming on the video giant. (Thanks to @xpangler for the HT)

Friday Grab Bag: Microsoft talks Windows 8 Tablet

The top Windows exec at Microsoft, Steve Sinofsky, has published a huge blog entry that details Microsoft’s plans for Windows 8 on low-powered platforms driven by processors built around the ARM processor technology.

Since that is the primary chip technology driving most tablets, this blog entry shows how the company sees the space and what it believes it can bring to the market that its rivals cannot, or are not doing well.

A few of the key talking points are that versions of Windows for ARM platforms will carry a Windows for ARM branding; there will be a special version of Office for this platform and there will be a major effort to have the hardware and software tightly integrated, much like Apple does with the various iOS products.

Phoenix Suns latest to grab tablets as in-game tool
If you happen to watch closely the next time you are viewing a Phoenix Suns game expect to see branded products from Samsung and Verizon Wireless on the sidelines in place of the old school chalkboards.

The team has signed a deal that will provide the players, scouts and coaches with Samsung Galaxy 10.1 Tab tablets and Verizon 4G wireless service. The team plans to use them for a winde variety of tasks including in-game play calling by head coach Alvin Gentry.

While the NFL and Major League Baseball have been very aggressive in developing and deploying tablets as part of a training regime the NBA has lagged behind. This is probably going to be watched very closely and probably imitated by a number of other teams in the off season.

Asus admits bug in Transformer Prime
Asus has released a firmware update that will fix the random boot problem that has plagued some but not all owners of its Eee Pad Transformer Prime Tablets. The move comes after a flow of negative comments on line and at least one retailer, UK’s Clove to cease selling the product.

The tablet has had several flaws since it was debuted last year including simple lack of product available and a GPS accuracy issue. In the past the company has denied that there was a reboot issue but has now finally admitted it.

Patent Wars
Apple continues to battle and seems to be losing ground at a slow and steady rate. Its latest setback was a German court ruling that Samsung Galaxy Tab 10.1, called the Galaxy Tab10.1N in the German market does not appear to be a copycat version of the iPad.

Apple had won an initial ruling preventing Samsung from selling n the German market last September and the 10.1N is a work around that has been found acceptable by the court, reopening the market to the Apple rival.

Apple has been particularly aggressive pursuing Samsung in both the iPad but also iPhone space claiming that it carefully copied its devices. So far its success has been lackluster in courts but that does not seem to have changed Apple’s determined drive in the patent space.

Google’s bid for Motorola Mobility likely to be approved next week
Multiple sources are reporting that the $12.5 billion purchase of Motorola Mobility by Google will get antitrust approval from the United States Justice Department sometime next week. Among other assets that Google will acquire is a patent portfolio that is 17,000 strong in the mobile phone area.

This patent portfolio is likely to be used for both offensive and defensive purposes by the company. It is aggressively seeking huge payments from Apple over all iPhone and other iOS devices, but will likely also be used to simply be leverage in cross patent licensing agreements.

At the same time the Justice Department is likely to approve of the purchase of Nortel by a consortium of Apple, Microsoft Sony, Research in Motion, EMC, and Ericsson AB. This deal will include 6,000 wireless patents.

Golden State Warriors Giving Fans Instant Social Media Payoffs

With a new coach in Mark Jackson and some new owners at the helm the Golden State Warriors are trying hard to forge a new way to make the NBA playoffs. But while the team so far is struggling to find a winning combination on the court, in the world of social media the Warriors are scoring big with some well-thought promotions that are giving fans instant gratification — like going on the court to shoot free throws — for simply connecting via social media.

I’ve been following the Warriors on Facebook and it seems like at every home game there’s a different promotion. But unlike some team promos that are hard to value, the Warriors seem intent on giving their fans access to things that used to be off limits — like letting them sit in on post-game interviews, or the latest one shown in these pictures, letting the first 200 fans who check in on Facebook on the Oracle Arena parquet to shoot some charity shots post-game.

I am in favor of promotions that give fans something cool to do (meet players, run laps on a baseball field) instead of some of the other ones surfacing these days where people need to sort of act like trained monkeys to win. I’m generally don’t like “contests” that award some prize to the person who shoots the funniest video, or wins fan voting to get a social media job. That seems like rewarding people for being social media experts, with a prize that’s not really fan-based.

Instead, I admire giveaways like the Warriors’ which may not be high in value but connect directly to what a fan wants to do: Be more immersed in the team they love. And by running the promos through Facebook check-in the Warriors are making them easily accessible to any fan with a mobile device (meaning everyone) and via the application (Facebook) that everyone already uses. In other words, no need for extra heavy lifting (shooting a video) but instant fun for fans. Social, mobile and sports. Go Warriors.

UPDATE: Just saw this relevant tweet:

NBA Wastes No Time Slamming Griffin’s Monster Dunk Onto Social Media

That didn’t take long, did it? Minutes after LA Clipper Blake Griffin completely posterized Oklahoma City’s Kendrick Perkins, the dunk of the year in all its glory was all over the web, even in a slo-mo clip embedded above on YouTube, courtesy of the NBA.

Remember when you had to wait for the next SportsCenter to view highlights? Or could only see somebody’s hazy shot of a webcam capture of a TV screen? Those days are so 2010. Welcome to the new era, where sports is served up immediately, social-media style. Right now Kendrick Perkins, #dunkoftheyear and Blake Griffin are all trending on Twitter and if you don’t get a link there just hit Google News and the NBA is already serving up league-approved clips of the dunk.

The takeaway, other than the fact that this dude is perhaps the all-time slam champion: Nobody’s waiting for TV anymore. The big screen might still be the best place to watch, but it’s no longer the first.

Of course, SportsCenter wasn’t far behind. This tweet hit a minute after our post. Glad to know they’re burning the midnight oil in Bristol. Or maybe down in LA where ESPN left coast hangs out.

#SCtop10 What name should we give Blake Griffin’s dunk over Kendrick Perkins: http://t.co/P75l8m71

@SportsCenter

SportsCenter

Comcast Sportsnet Northwest to Stream Trail Blazers Games

The deal will give fans multiple on-line options

The Portland Trail Blazers have expanded their broadcast reach with a deal with partner Comcast Sportsnet Northwest that will enable fans in remote areas of the team’s NBA-approved area to now have the option to pay to get streaming live video of games in areas that Comcast does not broadcast.

The deal involves the NBA, the Portland Trail Blazers and Comcast and will permit the cable company to have a pay-per-view streaming option for fans that are in the parts of the state that Comcast does not have broadcast rights.

The deal, which is free for a trial period that runs from Jan. 1 to Jan.11 after which CSN games will be $2.99 a game or $69.99 for the season. The team has also been streaming the games that have been broadcast by partner KGW/Channel 8 last year and has continued this year. Each game is available for $2.99.

Comcast has had some difficulty in getting some TV providers in the territory to carry its broadcasts including DirecTV, Dish Network and Charter Communications. This will now enable fans in those areas to watch games.

Fans outside of the territory have the option of subscribing to the NBA League Pass that provides TV and streaming access as well as mobile for $169. The league also offers mobile only and streaming only options.

Aside from Portland the Philadelphia 76ers and the Chicago Bulls also stream cable games for their fans. I expect that this will be a tool that other teams will use to fill in gaps in their broadcast map going forward.