Aruba scores with new Wi-Fi deployment for Portland Trail Blazers; Toyota dealers sign on as Wi-Fi sponsor

Wireless networking vendor Aruba Networks scored a big-time NBA deal as the centerpiece technology behind an enhanced Wi-Fi deployment at the Moda Center, home of the Portland Trail Blazers. With more than 400 Wi-Fi access points reportedly deployed, the 20,000-seat arena should have great connectivity for fans as the 2014 NBA season kicks off this week.

While we haven’t yet talked to Aruba folks about the deal (we are working off the numerous versions of the press release we found yesterday) there seems to be a really interesting financial twist, one that could prove a model for others if successful: According to the press releases the local Toyota dealerships in the greater Portland area have signed on as title sponsor for the new Wi-Fi service, which will appear to user devices as “Toyota Free Wi-Fi” in the SSID list. With teams and stadium owner/operators facing the question of how to pay for Wi-Fi infrastructure deployments, title sponsorships could be one way to help offset the millions in sunk costs.

We’ll try to circle back with all the companies involved in the deal, since there are many fingers in this pie: According to the release there is participation from Crown Castle on the deployment side, and popular team-app provider YinzCam scoring yet another team-app deal.

Fanatic App Tells Out of Town Fans Where to Go

tN_133400_Fanatic social logo

Have you ever traveled to a distant city and been forced to miss watching your favorite team play because you did not want to watch the game in a sports bar filled with hostile fans? Well Fanatic has developed an app that helps like minded fans find each other and enjoy a game together.

The company is actually delivering its second iteration of the app, it first hit the market with a version that only supported iOS digital mobile devices late last January and now has expanded into the Android space as well.

The concept is very simply. A fan of a team, or league, can search for the top venues to watch that team in a specific city. So a Bears fan in Charlotte could seek out a bar that caters to fans that root for the team. Rankings will rise and fall as Fanatic users recommend sites for other fans. It recommends specific venues nearby based on a user’s location, sports interests and the team ranking of those venues.

It feature top venues for a wide range of leagues including NCAA football and basketball, the NFL, NBA, MLB, NHL and MLS, along with the top European soccer leagues, including the English Premier League, La Liga, Bundesliga, Ligue 1, Serie A and the UEFA Champions League.

The company is currently developing a system that will have specific rewards for users. You will earn points for usage for such things as checking in and at some future time they will be redeemable for specific prizes.

This seems like a very good mixture of social media and sports, and as any fan that has been in a different city and wanted to watch their home team knows, some bars are hostile to out of town fans and some cater to them, the difficulty is finding them.

Sportsmanias.com Gains Funding: Rolls Out New Team-Focused App

spots

Sports news aggregator startup Sportsmanias has raised $1 million in venture funding as it seeks to expand its reach by providing a new team-focused sports app that will enable users to track hard news about their favorite teams by focusing on news and reports from team beat writers.

The recent $1 million investment has come from Mas Equity Partners, which is led by founder Jorge Mas, who also serves as Chairman of the Board of MasTec, a $4 billion infrastructure engineering and construction company based in Coral Gables, Fla.

Sportsmanias.com, founded just last fall, has an existing web site and app that serves as a news aggregator for all major US sports including NFL, NBA, MLB, NHL and the NCAA. In addition it covers a wide variety of domestic and international soccer news, teams and leagues. The news feed that a user gets can be customized to meet their sporting preferences. The company was founded by the mother/son team of Aymara Del Aguila, an advertising executive and son Vicente J. Fernandez, a student-athlete and sports writer at the University of Chicago.

Now the company has enhanced its presence in the mobile digital world with an updated free app for both iOS and Android powered devices. The Team News app will focus on providing news that has been originated by beat writers that regularly cover the team, rather than just culling all news stories that are generated about a team across the nation, often from sources that do not have direct contact and coverage of the team.

The app does not just exclusively provide beat reporter news on a specific team. It also provides team and player tweets. Two interesting features are the Rumor Filter, which collects league and team-specific rumors from top rumor sites, and a Video Filter, which aggregates footage from YouTube and Twitter.

These features have the ability to data mine rumors and videos in real time so that a fan can be up-to-date on what is going on as well as what is suspected to be about to happen. Other new features for the app include a scoreboard to follow ongoing games, and keyword search capabilities.

The company said that it currently is getting 500,000 unique visitors to its web site monthly and that with the new features and capabilities of its app it expects that it will see a strong jump to 1.5 million monthly visitors by year end.

The upgrades look to be a very good move by the company because increasingly flexibility and customization are now becoming standard in sports apps. The rumor and video filters are solid features that will help them create separation from many of the current apps that are now available, as many as just text based, and any rumors tend to be generated in house. However the need for these features, particularly video is obvious and others are headed in this direction.

CBS Sports App Finally Supports Video, Tablets

cbssp

CBS Sports has updated its app (v.6.0) and brings much needed new features including tablet support as well as live video which will be added to its existing sports scores, stats and other information that it had previously supplied.

The old version of CBS Sports’ app could be viewed as a sort of dinosaur, apparently designed at a time when its developers believed that all a user needed on a mobile device was access to a web site for the information that they were seeking.

The addition of live sports video really was a necessity since there are other options, usually specific to one sport such as MLB At Bat that already offer sports highlights. Also by adding tablet support it reaches a huge new audience that surveys show often use a tablet when watching sports for additional information.

The live video will cover the PGA tour, NCAA basketball, and SEC football with additional on-demand options. You can also get personalized push notifications and it includes both CBS branded commentary and news content but also has the ability to add a Twitter feed focused on a favorite team that will include outside reporters, news services and fan commentary.

Aside from these additions the app still includes a huge range of other information that sports fans seek such as scores and stats from Pro and college football, MLB, NBA and NCAA hoops, NHL, PGA, NASCAR, F1 and a wide range of soccer including (Premier League, MLS, Champions League, Bundesliga, La Liga, Serie A, Europa League, Ligue 1, Scottish Premier, Dutch Eredivisie, Mexican Primera, Brazilian Serie A, and Argentina Primera.

There will also be special features regarding major sporting events such as the NFL draft and a number of CBS Sports programming will be available such as Jim Rome’s show.

Friday Grab Bag: MSG to Close? NASCAR on the Move

Hewlett-Packard may be looking to double down in the tablet space as rumors are emerging that the company, already having re-entered the space, is now looking to head to the low end by offering an affordable $99 tablet.

According to DigiTimes, HP will team with Walmart to sell the 7-inch tablet that HP will have built in China. It will be targeted at the back to school market and will be the second offering in the 7-inch space from the company.

NASCAR on the move-to NBC
NASCAR and broadcaster NBC have signed a multiyear, multi-billion dollar deal that will see the racing league move from its longtime homes of ESPN and Turner Sports, while Fox Sports will maintain its portion of the coverage.

The details of the deal have not been released but Sports Business Daily has said that it is estimated that the deal is 50% greater than the existing deal that was valued at $2.74 billion for 8 years. The new deal will start with the 2015 season.

Will 2022 World Cup move to November?
If you wondered why FIFA awarded the 2020 World Cup to Qatar, a nation that being in the desert tends to be very hot during the summer when the tournament is played you were not alone. Now FIFA appears to be rethinking its clever plan.

Increasingly reports are emerging that the governing body is looking to move the tournament to the fall or winter so that it does not have dozens of players falling from heat stroke. However this will have a huge impact on most of the major European leagues’ seasons so it will be interesting to see how this plays out.

Nate Silver to ESPN
Stats guru Nate Silver has just moved to ESPN, leaving the New York Times. Silver cut his teeth in sports prior to moving to the Times and developed PECOTA, something that most baseball fantasy players will be aware of.

Hopefully in his new role he can help bring realistic use of statistics to the World Wide Leader. Does anybody really follow its quarterback rating system and does anybody remember its ill-fated productive out stat? Here is an interesting look at some areas he has impacted in the past and could in the future.

Madison Square Garden to close in 10 years?
Madison Square Garden, the New York Knicks’ home, is slated to close in 10 years as New York is looking to renovate Penn Station, the mass transit terminal upon which sits the sports arena. Currently Penn Station is the busiest transportation hub in the United States.

The news cannot come as good news to the team which has been in the midst of a 3-year renovation that, according to Yahoo, will cost an estimated $968 million. The team had been applying for a permanent permit for the arena.

San Jose Sharks’ Partnership with SAP brings Hi-Tech to Arena

sharks

The San Jose Sharks parent company Sharks Sports & Entertainment Inc., the City of San Jose and SAP International have joined together to use existing and emerging technologies to both enhance the experience for fans but to also for internal use and working on player performance.

The five year relationship also calls for a new official name for the Shark Tank, which will now go by the moniker of the SAP Center at San Jose. The parties involved said that the deal will make the Center a showplace for Silicon Valley high technology as well as help the team.

For those unfamiliar with SAP, at least in relationship to sports teams, this is part of a concentrated effort by SAP to mine the growing needs of both teams and leagues for both high tech internal technology to handle everything from analysis of player performance, scouting to ticket sales as well as providing fans with the growing list of features and services that they are growing accustomed to from Wi-Fi to apps that improve the experience at the stadium.

SAP has been working with the team for some time and has surveyed fans about their experience and from that data the company has initial plans to engage in some specific areas to improve their experience at the center. They include many things that a fan might expect such as providing real time alerts, up to date team and player information, hooks into social media and game video.

Good news to fans that hate the long lines that can slow entrance to a stadium or to concessions will be the adoption of technology that enables fans to use mobile devices to gain access to the arena but also buy food and merchandise from a phone or tablet. Fan loyalty programs are also under consideration.

That is all for the fans. The team will also be leveraging SAP’s traditional analytic and cloud capabilities. The team plans to use SAP’s technology in its daily operating, leveraging its expertise in areas that include cloud computing, big data analysis and mobile technology as tools for daily operating as a business as well as to handle the unique challenges that face sports and entertainment facilities and teams.

Currently the Sharks are also looking at the SAP Scouting Solution as a tool to assist its scouting department evaluate players and delve down to what the performance statistics mean in the real world.

SAP is throwing an increasingly large net in the sports world and has relationships with a variety of leagues including the NBA, and NFL as well as prominent teams including the Sharks, NY Yankees and San Francisco 49ers.