Eagles sign Appetize for new point-of-sale system at Lincoln Financial Field

Self-serve kiosks from Appetize allow fans to order and pay for their own food for nearby pickup. Credit all photos: Appetize

The Philadelphia Eagles have signed a deal with Appetize to bring its technology-centric point of sale system into Lincoln Financial Field, a deal designed in part to help speed up concessions transactions for home fans of the new Super Bowl champions.

According to a press release out today, Appetize will install “more than 500” iOS- and Android-based terminals inside the Linc, including some touch-screen fan-facing checkout displays as well as self-service concession kiosks that are meant to function much like the terminals found at airports for checking in to flights.

Kevin Anderson, co-founder and chief strategy officer for Appetize, said in a phone interview that internal company tests have shown that the self-service kiosks can speed up a concessions transaction by as much as 20 percent, good news for fans who are tired of spending lost minutes standing in line waiting for a cheesesteak. The efficiency these kiosks bring is not unlike the streamlined experience found in online casino Greece, where intuitive interfaces and seamless navigation ensure users can focus on their gaming rather than cumbersome processes. For teams and venue owners, the 10-inch screens being installed at other, regular concession stands in the Linc can help with upsell, as Anderson said that the screen space allows the operator to program in add-on options (like adding a drink or fries to a sandwich order) via a side-of-screen advertisement that makes it easy to add to the order with a click.

In addition to the new customer-facing technology, Appetize is also gaining entree to venues for its cloud-based back-end systems, which Anderson said cuts out the need for teams to have localized infrastructure to buy and manage. Though he won’t name them all yet, in addition to the Eagles win Anderson said Appetize has claimed three other NFL contracts that were out for bid this summer, perhaps proof that the company’s mantra of having “enterprise and modern” facets in their systems is finding receptive ears.

Making sure the infrastructure is set up for kiosks

While MSR clearly needs to schedule a stadium visit sometime to check out kiosk wait times compared to older concessions systems, Anderson did note that teams can’t just plug the kiosks in and expect them to work with an existing infrastructure. “There is a shift in operations” that is necessary, he said, since kiosks can double or triple the number of orders in a given time to an existing kitchen location. However, having kiosks also means that self-service stands can be staffed with workers who simply put orders together, instead of having to train those workers on payment systems and devices.

New tablet-based POS terminals can entice fans into add-on purchases

One area where Appetize doesn’t see a lot of explosive growth is on the in-seat delivery end, a trend that seems to slowing down and finding its way mostly into premium seating areas at most venues. While Appetize can support mobile-device ordering and delivery (it even started its corporate life with an end-user focus on a mobile/delivery app) Anderson said the infrastructure and human engineering necessary to support a full-stadium delivery scheme is usually found to be unworkable. The San Francisco 49ers, who opened Levi’s Stadium in 2014 with mobile-app delivery of concessions to every seat, scrapped that service last season.

“We’re definitely not seeing [customers] asking us to do full-stadium” in-seat delivery, Anderson said. However, having the ability to place an order via a mobile device does have value in premium seating areas, where stadiums may already have systems like the Appetize-based one currently used at Lincoln Financial Field, where servers with wireless devices roam the seating areas offering in-seat ordering as a white-glove service.

“It’s a nice line-item for the season ticket sales sheet” to offer in-seat delivery services in places where it makes sense, Anderson said. “Venues are being smart [now] about where they are putting it.”

D.C. United picks VenueNext for Audi Field app

Screenshot of new D.C. United app. Credit: VenueNext

As D.C. United gets set to move into Audi Field, the team announced it has chosen VenueNext to supply a new stadium and team app, which will include support for a wide range of services including digital ticketing, video highlights and replays, and a virtual currency that will let fans purchase goods and services at the stadium via their mobile device.

The new deal is VenueNext’s first customer in Major League Soccer, following earlier wins with pro teams in the NFL and Major League Baseball, as well as the NHL and NBA. One of the MLS’ founding clubs, D.C. United will move into the new 20,000-seat Audi Field in the middle of July.

According to a press release from VenueNext, in addition to video and static content about the team, players and league, the app will also support mobile ticketing for stadium entry, the ability to order concessions via the app for express pick-up, in-stadium and public transit wayfinding, and directions to parking.

Giants, AT&T say new under-seat antennas triple cell capacity at AT&T Park

Under-seat Wi-Fi enclosures at AT&T Park now have DAS antennas in them as well. Credit: SF Giants/AT&T

An offseason experiment by AT&T and the San Francisco Giants may change the way sports venues and carriers think about cellular deployment, as a massive installation of under-seat antennas has significantly improved the cellular capacity at AT&T Park for AT&T customers, according to the team and the carrier.

By installing cellular antennas inside 916 existing under-seat Wi-Fi antenna enclosures, AT&T and the Giants made a huge bet that by densifying the coverage, they could significantly improve the cellular experience for AT&T customers at the ballpark.

While admitting that data accumulated so far is only a small sample, the Giants and AT&T are nonetheless convinced their move is already a win, as early season declines in Wi-Fi use and increases in cellular data use seem to point toward a conclusion that fans are using more cellular service because it’s providing a better connection. The change is so effective that it’s even making the Giants’ networking team wonder if Wi-Fi will be necessary moving forward, if other carriers added the same kind of network capacity to their cellular infrastructures.

‘Most significant upgrade, ever’

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new DAS for the Chicago Cubs at Wrigley Field, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

With technologies like the multiple proposed iterations of 5G cellular and other plans to mine new spectrum territory on the near horizon, large public venues looking to keep up with wireless data demands are seeking whatever ways they can to keep customers connected. Historically, AT&T Park has been in the lead in this arena, from being the first pro venue to provide Wi-Fi to fans (in 2004) to staying committed to pushing the envelope, including the pioneering move of putting Wi-Fi access points under seats to improve and expand coverage.

New Ericsson radio gear (long grey box) powers the new under-seat DAS antennas at AT&T Park. Credit: AT&T

As the neutral-host provider of a distributed antenna system (DAS) at AT&T Park to provide cellular coverage for its own customers as well as customers from all the top wireless service providers, AT&T has also kept its cellular systems at the top levels of performance, at least at the levels possible for traditional top-down antenna placements. However, as demand for wireless services keeps growing — pushed somewhat by the recent revival of so-called “unlimited” data plans — many large venues (especially those facing “bucket list” events like Super Bowls or World Series games) have been challenged to find ways to expand DAS capacity.

At the past three Super Bowls, Verizon Wireless has increased DAS capacity by using extra DAS antenna installations under seats (Super Bowl 50, Levi’s Stadium), under seating-area concrete (Super Bowl 51, NRG Stadium) and inside handrail enclosures (Super Bowl 52, U.S. Bank Stadium). According to Bill Schlough, senior vice president and chief information officer for the Giants, the team and AT&T conducted a small experiment last fall, to see if putting cell antennas inside the existing under-seat Wi-Fi enclosures could help provide a better signal for fans.

“We did a small swath of stands and it worked well,” said Schlough in a recent phone interview. “So we said, ‘let’s do the whole ballpark.’ ” Some 916 antennas later, installed by crews who worked every day of the offseason, AT&T Park had what Schlough called “our most significant connectivity upgrade, ever,” no small statement for a network that has required more than $30 million in spending in its existence, according to Schlough. What’s kind of funny is that this paradigm-changing “experiment” has so far only netted a one-paragraph simple explanation in a “What’s new” public press release from the Giants and AT&T Park.

WCS band comes into play

If the Giants and AT&T seem to be soft-pedaling the deployment a bit, some of that modesty may come from the fact that this deployment may not be easy to replicate. Gordon Spencer, an area manager in AT&T’s RAN engineering group, said the deployment uses only spectrum from the WCS band, a chunk of wavelengths near the 2300 GHz region. None of the other top carriers has any licensed spectrum in this band; by using only WCS wavelengths, Spencer said, AT&T easily avoided any interference with its existing DAS, which uses a number of more-common cellular frequencies. There was also a huge construction savings by using the existing under-seat Wi-Fi infrastructure, which meant there was no extra core drilling necessary to deploy the new cellular devices.

Another part of the program AT&T is reluctant to talk about is how exactly it got the WCS antennas to work inside a Wi-Fi box, without having to open up the boxes from the top. Spencer would not comment about specifics of the antenna deployment, but did say that having WCS spectrum close to the unlicensed 2.4 GHz spectrum used by some Wi-Fi communications “made construction pretty simple.” Like under-seat Wi-Fi, Spencer said the under-seat cellular network designs in the interference caused by human bodies (aka “bags of water”) to allow antennas to be placed closer together.

“It works much better when the stadium’s full of people… we designed it that way,” Spencer said.

Could more dense cellular replace the need for Wi-Fi?

While the public press release doesn’t give any exact throughput numbers for proof, it does state that “This densification initiative effectively triples wireless capacity for AT&T customers at AT&T Park,” and notes that approximately 32 miles of fiber and copper cable were used to enchance 97 cell sectors.

But since AT&T customers typically are in the majority at most AT&T Park events, by moving many of them to a new network, the team was able to effectively free up space on the regular DAS as well as on the Wi-Fi, a network Schlough said could soon fall out of favor.

“Imagine if the other carriers were able to leverage this new AT&T cellular network,” Schlough said. “Could it come to a point where we ask ourselves, do we need Wi-Fi anymore?”

Some venues, of course, may want to keep expanding their Wi-Fi systems since by owning the network they also own the network user data, a trove of information not usually shared by wireless carriers for DAS usage. But unlike some theoretical 5G designs — which may call for “microantennas” in a much larger number — the more-dense via piggybacking on Wi-Fi idea may have some legs.

“If you have a greenfield design it may make sense to use microantennas everywhere,” Spencer said. “This deployment was pragmatic, and it works.”

New Report: DAS deployments rule, with new networks at Wrigley Field, AT&T Park and Amalie Arena

Call it the ‘Connect the DAS’ issue — our latest STADIUM TECH REPORT is heavy on DAS news, with new deployments at Wrigley Field, AT&T Park, and Amalie Arena — all of them breaking news, as in you heard it here first!

At AT&T Park, the home of the San Francisco Giants, there is a brand new upgrade to the stadium’s DAS network, an AT&T-only deployment of DAS antennas inside the same under-seat enclosures used for stadium Wi-Fi. An experiment at first, just a few months into the season it has surprised both the team and the carrier with how well it’s doing. Get the details by DOWNLOADING OUR FREE REPORT right now!

Second at bat in the news-scoop arena is another DAS deployment, this one just getting underway at Amalie Arena in Tampa, home of the NHL’s Lightning. The twist on this new network — also being installed by AT&T — is that it will exclusively use MatSing ball antennas, those quirky-looking “big ball” antennas that you may have seen used in a temporary fashion at outdoor events. What’s bringing them inside? DOWNLOAD THE REPORT and read our exclusive story!

And at venerable Wrigley Field — the friendly confines of the Chicago Cubs — a long-planned upgrade to the venue’s cellular systems is finally in place, using JMA Wireless equipment deployed by DAS Group Professionals. Our in-person visit took a look at how DGP and the Cubs merged new technology with one of baseball’s most historic structures. Who says DAS is dead?

In addition to those stories we also have a complete, in-person visit and profile of the new networks at the newest stadium in MLS, the Los Angeles Football Club’s Banc of California Stadium. We also have a Q&A with Sprint CTO Dr. John Saw, all packed into one issue ready for FREE DOWNLOAD right now!

We’d like to thank our sponsors for this issue, which includes Mobilitie, Corning, Huber+Suhner, JMA Wireless, Cox Business/Hospitality Network, Oberon, Boingo, MatSing, ExteNet and DAS Group Professionals — without their support, we wouldn’t be able to make all this great content available to you for no cost. Thanks for your interest and we hope you enjoy the latest issue of our STADIUM TECH REPORT series!

State of the Stadium Network, 2018: Smooth sailing right now but rough waters ahead?

Here at Mobile Sports Report we used to have a yearly survey (called “State of the Stadium”) which we used mainly to see if and when wireless networks were being deployed in large sports venues. After just a few years, it quickly became apparent that for almost all the respondents we heard from, the question was no longer “if” networks would be deployed, but just “when.” And for more than most, the “when” was happening already.

Looking back over the past year or so of our stadium profile visits, it’s clear that the still-young market of large-venue wireless connectivity has reached a certain level of maturity, especially when it comes to well-funded deployments of Wi-Fi and cellular distributed antenna system (DAS) networks. Where in the recent past the San Francisco 49ers’ Levi’s Stadium was a groundbreaker with its extensive wireless coverage when it opened in 2014, such networks have now become the standard expectation for new venues like the Sacramento Kings’ Golden 1 Center, U.S. Bank Stadium in Minneapolis, Mercedes-Benz Stadium in Atlanta, T-Mobile Arena in Las Vegas and even in many “Tier 2” stadiums like Colorado State University’s new football stadium.

Similar high-quality networks are also finding their way into older stadiums as those venues get networking for the first time or revamp their initial outlays. Over the past couple years we’ve seen new networks appear in old venues like Notre Dame Stadium, SAP Center in San Jose and more recently, the Alamodome. Other venues that led the initial charge toward wireless networks for fans, like the New England Patriots’ Gillette Stadium, the Bank of America Stadium in Charlotte and Lincoln Financial Field in Philadelphia, all had recent upgrades to their wireless infrastructures as the venues smartly stayed in tune with the ever-increasing demands of fans and their mobile devices. And then there are pioneers like AT&T Park and AT&T Stadium, which have always managed to lead the way in finding new ways to keep their connectivity at state of the art levels.

What really helps point to a certain level of maturity is the different methods and manufacturers who all have figured out their own ways to get things done. Wi-Fi antenna deployments placed under seats, in railing mounts or overhead have all proven themselves in numerous live tests; DAS deployments have shown similar successes in a somewhat corresponding number of techniques and equipment usages; in all, there seems to be well more than one path to a successful wireless infrastructure. But before we start taking networking for granted as a commodity like electricity or plumbing, it’s a good time to remember that unlike those two services, networking doesn’t stand still. As new end-user devices and the apps they run continue to drive growth in demand, the question now is whether current Wi-Fi and DAS networks for venues will be able to keep up, or whether new technology is needed.

The need for more wireless spectrum

Editor’s note: This profile is an excerpt from our latest STADIUM TECH REPORT issue for Spring 2018, which includes a look at Wi-Fi performance during the Final Four, a recap of wireless performance at Super Bowl 52, a profile of new venue construction in Los Angeles and more! DOWNLOAD YOUR FREE COPY right now from our site!

In a previous lifetime as a cellular systems analyst, yours truly wrote a long research paper about the importance of spectrum, predicting that at some point the leading wireless carriers, namely AT&T and Verizon Wireless, were going to need new bands to expand their services. While there have been some technological tweaks to find more capacity than originally thought in the 4G LTE space, on the cellular front the march to so-called “5G” systems is well underway, with the predictable problem of marketing promises being far out ahead of usable reality.

While we’ll save an in-depth look at 5G for another point in time, it’s useful to notice that all the large wireless carriers are already making 5G announcements, of 5G trials, of 5G local networks and other assorted claims of leadership. While nobody really knows exactly what 5G is for sure, what is known is that to get to the faster/better claims being staked there is going to be new spectrum in play for 5G services, and some of it may work better than others for use inside venues.

What’s clearly not known at all is how 5G services will arrive for sports stadiums, as in whether or not they will fit inside the current DAS model. Will carriers be able to share 5G systems like they do now on neutral-host DAS deployments? Right now that’s doubtful given that carriers like Sprint and T-Mobile are already talking about 5G deployments on much different spectrum spaces — and if the proposed merger between the two carriers becomes reality, how does that further change the 5G planning landscape? Perhaps the only thing we can be sure of is a lot of mixed messages in the near future about the best way to move forward from a cellular perspective.

Will carriers take over unlicensed bands?

On the Wi-Fi side of things, a smart friend of ours once claimed that when it came to Wi-Fi network deployments, “real estate is the new spectrum” since building owners could pretty much stake a free claim to the unlicensed spectrum spaces within their walls.

But now, there may be some storm clouds brewing as carriers seek to implement systems that let them use some of the 5 GHz unlicensed channels for LTE networks, an idea with possible consequences for current venue networks.

Aruba’s Chuck Lukaszewski wrote about this issue for Mobile Sports Report last summer, and some of his points bear repeating and remembering, especially these two: One, most Wi-Fi networks in large stadiums are already “spectrum constrained,” meaning that they need all the channels in the unlicensed band to ensure good service across an entire venue; Two, by introducing a system where cellular providers would use a chunk of that spectrum for LTE networks, the effects are as yet unknown — and venue operators would most likely be at the mercy of carriers to both acknowledge and comply with any possible conflicts that might arise.

As we here at Mobile Sports Report are cynics of the first order, our first question in this matter is about whether or not there are any clauses in those contracts venues have signed with carriers that will allow the cellular providers to “share” spectrum in the Wi-Fi space as well. While Verizon, AT&T and other service providers have paid quite a few dollars to support many stadium systems, it’s worth it to wonder if some of those deals may not look so good going forward if they include the legal ability for carriers to poach spectrum currently used only by Wi-Fi.

CBRS to the rescue?

Another technology/spectrum space we’ll be looking at more closely in the near future is the Citizens Broadband Radio Service, which sits at the 3.5 GHz space in the electromagnetic spectrum roster. Though new FCC rules on the use of this spectrum (currently used primarily by the U.S. Navy) haven’t yet been solidified, it seems from all signals that eventually what will emerge is a kind of tiered licensing type of situation with licenses that cover large, small or even local geographic areas, which may allow for building owners to set up private networks that work sort of like Wi-Fi does now.

One attractive option being touted is “private” LTE networks, where venue or building owners could build their own DAS-like LTE network infrastructure for CBRS spectrum, then rent out space to carriers or run their own networks like Wi-Fi but with LTE technology instead.

What’s unknown is exactly how the licensing scheme will shake out and whether or not big carriers will be able to dominate the space; here it’s helpful to remember that big wireless carriers typically spend millions in lobbying fees to influence decisions in places like the FCC, and venue owners spend… nothing. Verizon recently announced it expects to have CBRS-ready devices working before the end of this calendar year, so it’s likely that CBRS systems may be more of an immediate concern (or opportunity) for venues than 5G. And the marketing folks behind CBRS are on full speed ahead hype mode, even crafting a marketing name called “OnGo” as an easier-to-sell label than the geeky “CBRS.” So buyer beware.

Already, Mobile Sports Report has heard chatter from folks who are helping design networks for greenfield operations that the choices simply aren’t as clear as they were recently, when you could pretty much count on Wi-Fi and DAS to meet whatever wireless needs there were. While that duo may still be able to get the job done for the near future, looking farther ahead the direction is much less clear and the sailing no doubt much less smooth. Here at MSR, we’ll do our best to help batten the hatches and give as much clear guidance as we can. At the very least, it should be an interesting trip.

Taylor Swift show sets Wi-Fi record at Mile High with 8.1 TB used

Taylor Swift Reputation Tour show at Mile High Stadium, May 25, 2018. Credit: Taylor Swift Instagram

From the reviews we’ve seen lately the Taylor Swift Reputation tour is a great show — and last week in Denver it set a stadium record for Wi-Fi network use, with 8.1 terabytes used, according to the Denver Broncos’ IT team.

Formerly known as Sports Authority Field at Mile High, the now-unsponsored stadium that is the home of the NFL’s Denver Broncos got a significant upgrade to its Wi-Fi network throughout last season, mainly via new APs installed in under-seat and handrail deployments. Even with the network now fully installed but not yet completely tuned or optimized, the stadium saw approximately 30,000 unique clients connected to Wi-Fi for the Swift show on May 25, out of about 50,000 total attendees. Some of the seats in the stadium were not used due to stage configuration.

Russ Trainor, vice president for IT for the Broncos, said the 8.1 TB mark was the highest yet for Wi-Fi at the stadium, a mark that may be challenged this football season with more fans in the stands and perhaps a playoff season from the Broncos. Anyone else out there with Taylor Swift Wi-Fi numbers to share, let us know. Seattle? Levi’s Stadium? C’mon — it’s not too soon to share all that. And just FYI — the concert checks in at No. 5 on our unofficial all-time Wi-Fi list! Not bad!

THE LATEST TOP 10 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
3. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
4. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
5. Taylor Swift Reputation Tour, Mile High Stadium, Denver, May 25, 2018: Wi-Fi: 8.1 TB
6. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
7. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
8. Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
9. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
10. NCAA Men’s Final Four, University of Phoenix Stadium, Glendale, Ariz., April 1, 2017: Wi-Fi: 6.3 TB