MLBAM Teams with NDN to Deliver MLB Video to News Web Sites

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A trip to your favorite baseball news site may soon be enlivened by video that matches up with the stories due to a new deal that has been struck between Major League Baseball’s Advanced Media (MLBAM) arm and Internet video provider NDN.

While it may seem odd that MLB needs a partner on video, it has been producing highlights and videos that are available on the Internet for over a decade, the deal will enable the sports league to hook up with a huge number of online news services.

NDN will enhance MLB’s existing video business by passing it along to its syndicated news partners, with approximately 4,500 online news publishers that have relationships with the company. In addition it often works with its partners to embed content in its partners stories.

The net result will be a boon for baseball fans who now can read a local story about their favorite team and then watch the clinching strike out or the walk off home run rather than forcing them to eave that site to go to MLB’s site to view the action.

This policy shines very nicely when compared to the very restrictive rules of the NFL, which has very strong restrictions of what can be shown, and for how long. It even demanded that top reporters shut down their twitter accounts during the NFL draft.

It seems to us that sports networks need to understand that increasingly fans are looking for information, and videos, on their teams from a growing diversity of media including YouTube, Twitter, Facebook and Internet news sites and rather than fight them they are better off joining with them to make the experience better for the fans.

MLBAM Expands Relationship with YouTube for more Broadcast Video Options

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Major League Baseball via its Advanced Media (MLBAM) arm has joined with YouTube to provide an array of viewing options to fans that will be shown on the official MLB YouTube channel as they expand the 8 year old partnership.

For the most part the deal is simply an expansion of their current relationship but for baseball fans there are some additional perks for using the channel, and even better perks for fans that travel outside of MLB’s main broadcast markets.

The updated MLB.com YouTube channel will include in-season highlights of every game played during the current season, with the highlights available approximately two days after the games conclusion. The site will now also feature videos from MLB.com’s Baseball’s Best Moments library.

For travelers on the road and inhabitants of select areas the offerings are even better, depending on where you are. It will be streaming for no charge two live games daily, but available for viewers only in areas that are outside of what MLB calls its core live video distribution areas that includes North America, Japan, Taiwan and South Korea.

MLBAM has been delivering live streaming for a decade and has been delivering full game archives and highlight reels online via YouTube-however only in Australia, Brazil, Japan, New Zealand and Russia since 2010 so the current deal will open up that coverage to much of the rest of the globe. I wonder what took it so long?

Major League Baseball teams with Qualcomm to Boost Ballpark Wireless Service

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MLB, like all major sports, and for that matter any large venue for sports or entertainment, seems to always have a connectivity problem but unlike many others which seem to have patchwork solutions MLB is actively addressing the issue.

The league’s Advanced Media arm (MLBAM) has teamed with wireless equipment developer Qualcomm in a multiyear effort that will first seek to survey the needs of mobile fans and then look at developing a plan to implement the mobile network technology needed to meet those needs.

They are entering a very fast moving space, where it is still hard to predict what the growth and demand will look like. You need only look at some of the numbers that Baseball has provided to see this. Two years ago fans were primarily looking for downstream data flow, that is downloading e-mails checking voicemail.

That has change so that now the primary need is for upstream connectivity, so that twitter, Facebook updates, Instagram photos and a host of other social media needs can be served. Also these types of files are often much larger than the simple text messages downloaded two years earlier. However the growth has been strong for data flowing in both directions, a 50% increase in downstream and a 300% increase in upstream per year over the last two years.

MLB in fact helps create demand for wireless in its parks. It has a range of apps that allow fans to do everything from find images of themselves in the stands as well as post that type of photo to upgrading your seats while at a game.

The range of services now at ballparks range considerably, and even after this effort is over will still have a good deal of variance since it appears that not all teams will be participating.

The deal is a first for Qualcomm in that in the past it has never had a direct relationship with a sports league. Its Engineering Group will provide in-ballpark assessments of select parks and develop a comprehensive plan for wireless access that will include Wi-Fi, 3G and 4G services. The effort is expected to take two years.

It will be interesting to see if the experts can accurately foretell the future and if the installations will meet with future needs. The San Francisco Giants’ AT&T Park is continually undergoing enhancements and growing pains as fans mobile usage continues to grow. But at least during the recent World Series it held up, while Comercia Park’s network collapsed under the strain of social commenting at games.

Wi-Fi Whispers: Giants Double Wi-Fi Access Points, Add Charging Stations at AT&T Park

SFG_ATT_parkThe San Francisco Giants are making a case for keeping thier unofficial title of having the best wireless networked ballpark by doubling the number of wireless access points and adding mobile-device charging stations at AT&T Park for the 2013 season.

Already easily one of the best un-wired sporting arenas, the home field for the 2012 World Series champs isn’t resting on its tech laurels. According to an email from Giants CIO Bill Schlough, “the Giants and AT&T Wi-Fi Services are more than doubling the number of access points at the ballpark (760) to stay ahead of demand from our increasingly connected fan base.” Schlough said the Wi-Fi network at AT&T Park hosted 980,000 gameday connections during the 2012 season, up 90% from 2011. Total data usage, Schlouh said, increased by 140 percent over the previous year, with more than 16 million megabytes sent over the AT&T Wi-Fi network during the Giants’ regular and playoff seasons.

To better serve fans who probably burn out batteries sending tweets and Vine videos, the Giants and AT&T are helping make sure nobody has to crouch down by a concourse wall, looking for an outlet mid-game. According to Schlough, fans at AT&T Park will have access to more than 400 mobile device chargers throughout the stadium, with 10 mobile kiosks capable of charging 16 devices each. And perhaps most importantly, the Giants will keep their highest-paying customers well-charged, with four device chargers in each suite.

Schlough also gave us a Giants’ point of view on the announcement last week about Qualcomm and Major League Baseball “working together” to bring more Wi-Fi networks to MLB parks. While we cynically tweeted that such deals don’t mean much without monetary figures attached (I mean, the best way to bring Wi-Fi to the ballparks that don’t have them is to BUILD NETWORKS), Schlough said the Qualcomm deal would only help build better networks.

In an email reply to a question about how the Qualcomm-MLBAM deal might affect the Giants, Schlough responded: “We’ve actually been working with Qualcomm and MLB Advanced Media to benchmark the work that AT&T has done here with our Wi-Fi and 3G/LTE DAS networks, in hopes that this we can A) identify specific areas within the ballpark to be targeted for continued improvement and B) potentially serve as the model that other ballparks can follow.”

Charging stations sound like another good step in the fans’ direction. Now if only airports and convention centers would follow suit.

Xirrus Brings Wi-Fi to Liverpool FC

Our friends at Xirrus scored another big stadium deal for their new-era Wi-Fi networking gear, bringing wireless services to Anfield Stadium, the home of the club since its formation in 1892. Here’s a good writeup on the deal from TechWorld. We are guessing the ability for Xirrus’s antennas to cover more space and provide more capacity per access point was a selling plus for the ancient Anfield Stadium; here’s the official press release about the win.

ExteNet Bags Four Major Carriers for Barclays Center DAS

On the DAS (distributed antenna system) front the folks at ExteNet Systems scored a major win for their network at the new Barclays Center in Brooklyn. ExteNet, which builds DAS networks to improve in-building cellular connections, signed agreements with the big 4 U.S. wireless carriers — AT&T Wireless, Verizon Wireless, Sprint and MetroPCS — for the Barclays DAS, meaning that all the carriers will pay ExteNet to help bring better signals to their customers inside the arena.

Signing all four is a huge win for ExteNet, whose strategy of building “neutral DAS” networks and then acting as the middleman seems to be paying off not just for ExteNet, but also for cellular customers. By picking ExteNet, Barclays is putting the fan experience above the potential income of a single-carrier “exclusive” deal. Let’s hope more stadiums think of ExteNet and other neutral DAS players first, instead of deals that leave two thirds of the cellular users without better connections.

MLB teams with GigaPan to Engage Fans With Game Images of Crowds

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Ever looked at photos of a ball game that you attended and you searched to see if you could find yourself? Well that has just been made a whole lot easier with one of the new efforts that MLB Advanced Media and GigaPan have launched this season.

They have developed a program that shows the crowds at games in a high-definition, interactive panorama located at MLB’s TagOramic web site that allows a fan to zoom in on sections of seats and find themselves and friends. Having tried it I found several friends at a recent Giants game. You can then tag yourself, which will appear as a blue dot above your head as well as share photos via Facebook Connect.

This is part of a partnership between the two that has also given birth to a a new series of programs that are digital interactive scavenger hunts. The goal is to find a hidden object or person and you can win prizes.

The first one, called the Scotts Ultimate Home Field Advantage Sweepstakes – was introduced on March 25, and offers fans the opportunity to #FindScott and tag him in theTagOramic for a chance to win a $25,000 backyard makeover. Clues and hints are available from MLB’s Facebook and Twitter feed.

There are plans to run multiple contests over the year. MLB has been very aggressive in using mobile and social media to not only engage fans but also to enhance the experience at the park by allowing you to order food or upgrade seats with a smartphone or tablet. The league appears to be far ahead of its rival major sports leagues at this point and continues to push the envelope on what it can offer. While this program is hardly a epoch making event it does signify the leagues continual interest in providing for its fans.

NL West Leads MLB Stadium Wi-Fi Scorecard, with 4 out of 5 Teams Offering Network Service to Fans

The Giants' Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

The Giants’ Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

Welcome to the spring training version of Mobile Sports Report’s annual roundup of Major League Baseball stadium Wi-Fi networks, where we tabulate which teams have networks for fan use. By our count, the National League West division is the sport’s network-savviest, as four out of the five teams — San Francisco, Los Angeles, San Diego and Arizona — will have free in-stadium Wi-Fi service for fans this season. For the entire major leagues, our research found 10 11 12 stadiums that definitely have Wi-Fi, two that are “maybes,” and 16 that don’t have public Wi-Fi service available. But just like baseball, which hasn’t started its regular season yet, we’re expecting our lineup to change before the games that count start.

FIRST UPDATE: Thanks to Jeff Baumgartner over at Light Reading, we have proof that Philadelphia and Citizens Bank Park can be added to the “has Wi-Fi” list, thanks to some work by hometown provider Comcast and equipment partner Cisco. Check out the great slideshow Jeff put together.

SECOND UPDATE: Wrigley Field, home of the Chicago Cubs, has Wi-Fi. More on this soon, but we have it from the horse’s mouth so we are moving the Friendly Confines to the “yes” list.

THIRD UPDATE: Maybe we shouldn’t count Dodgers Stadium yet, since the Wi-Fi service has yet to be launched according to this report from the LA Daily News. Will the lack of Wi-Fi keep the Dodgers from getting All-Star votes?

For the record, here are the 12 teams with networks that we can verify, some of which (like the Dodgers) are coming online for the first time in the 2013 season: San Francisco Giants, Los Angeles Dodgers, San Diego Padres, Arizona Diamondbacks, Atlanta Braves, Washington Nationals, Houston Astros, Chicago White Sox, Minnesota Twins, Philadelphia Phillies, Chicago Cubs and the Boston Red Sox. The two “maybes” are the Seattle Mariners and the New York Mets, which are supposed to have networks but as of this writing we can’t confirm services are available.

Why do we have “maybes,” you ask? Since this research was done completely online and on the weekend, we haven’t had a chance to contact teams directly for confirmation of services. And it’s pretty apparent to us that MLB and the teams do a good job of obfuscating whether or not there is Wi-Fi at the park — some of the teams that have networks don’t list the service anywhere on their MLB-approved team home page. In the weeks between now and the start of the season, we’ll try to figure out our maybes, and maybe add a few more teams in case deals get done before Opening Day. Anyone with definitive knowledge that differs from our totals, please feel free to contribute with a comment or a tweet to me, @paulkaps, with a verifiable link. Any fixes or adds, we’ll salute with a retweet and a hearty well done.

WHY WI-FI DEALS AREN’T PUBLICIZED

As an outlet that humbly boasts having stadium Wi-Fi news and analysis that is the equal of anyone else’s out there, we’re not that surprised that even some teams with networks are keeping things under wraps a bit. Some of that has to do with the secrecy that sometimes surrounds the contracts behind the deals; cellular service providers, for example, might not want to overly publicize the fact that they are subsidizing Wi-Fi at one stadium, since then others will want the same sweet deal. The Dodgers’ planned network, for example, is touted as being built by the Dodgers and MLB’s Advanced Media division — hiding from view whoever the service provider and equipment partners are (we suspect Time-Warner Cable and Cisco, but can’t verify).

The other reason why teams might not want to shout out loud about their Wi-Fi? In case they are worried about performance is one reason. Since these networks are notoriously hard to deploy and operate, if you are new to the Wi-Fi game you might not want to advertise it too heavily. But we expect that will change in the near future as more fans demand connectivity, and as Major League Baseball pushes its teams to all install networks so that MLBAM can sell more of its single, league-approved mobile app.

But on to the stats! Among the gems we uncovered was that among service providers backing networks AT&T had the most with four (San Francisco, Atlanta, Chicago Cubs and Arizona) while Verizon has one (San Diego), along with Time-Warner Cable (Houston), Boingo (Chicago) and CenturyLink (Minnesota). Among equipment providers with announced deals we have Cisco at two and Meru Networks at two (Washington and Boston), though we suspect Cisco is behind more deals (like LA’s) as a silent partner. Interestingly, Cisco also has already partnered with AT&T to do StadiumVision video deals in Yankee Stadium and Kansas City, so don’t be surprised to see Wi-Fi networks from the same partners in those facilities sometime soon.

Below is our list of stadiums with yes/no on Wi-Fi fan networks, and some news links we’ve scoured. Again, this is a working post so please — especially if you are with a team, provider or vendor — send us a message if you see an error. Remember, errors are part of baseball! And enjoy your Wi-Fi at the game this season.

MOBILE SPORTS REPORT MLB STADIUM WI-FI ROSTER, 2013 SEASON

NL WEST

YES:
San Franisco Giants, AT&T Park
The Giants, namesake sponsor AT&T and team tech wizard Bill Schlough are recognized widely as the Wi-Fi and in-stadium network leaders not just in baseball, but probably in all of sports and stadiums. Here’s our profile of the Giants from last year.

Los Angeles Dodgers, Dodger Stadium
As part of the team’s $100 million stadium renovation, Dodgers fans get Wi-Fi this season.

UPDATE: According to the Long Beach Press-Telegraph, the Wi-Fi and cell improvements won’t be live on opening day. Too bad.

San Diego Padres, Petco Park
This one was news to us — but it looks like fans in San Diego will finally get Wi-Fi in their park, thanks to Verizon’s first baseball play.

Arizona Diamondbacks, Chase Field
Another AT&T network, Chase Field has had Wi-Fi for some time now. They even have one of the better apps pages.

NO:

Colorado Rockies, Coors Field

NL CENTRAL

YES

Chicago Cubs, Wrigley Field
AT&T has helped the Cubs build Wi-Fi in Wrigley. More on the details soon.
NO:

St. Louis Cardinals, Busch Stadium

Milwaukee Brewers, Miller Park

Pittsburgh Pirates, PNC Park

Cincinnati Reds, Great American Ball Park

NL EAST

YES:

Atlanta Braves, Turner Field
Another AT&T network.

Washington Nationals, Nationals Park
Reportedly, this was one of the first 802.11n networks, thanks to gear from startup Meru Networks. However, we can’t find an official link on the Nationals home page, making us wonder if this service still exists. Natitude fans, what say you?

UPDATE 2: Nats are getting a Wi-Fi upgrade, thanks to Comcast. No word if Meru is still the AP vendor.

Philadelphia Phillies, Citizens Bank Park
See Light Reading’s excellent slide show cataloging Comcast’s Wi-Fi plans at its hometown park.

MAYBE:

New York Mets, Citi Field
Does it or doesn’t it? No answer on the Mets’ website, but the new place was supposed to have a Wi-Fi network… of course that was before its supplier, Nortel Networks, went out of business.

NO:
Miami Marlins, Marlins Park
No Wi-Fi, though Marlins Park does have a new DAS install which helps cellular reception.

AL WEST

YES:
Houston Astros, Minute Maid Park
The refugees from the NL are the only park that we can tell has tried to charge for services — wondering if this info about a $3.95 cost for four hours airtime still exists. Houstonites? Yea or nay? This is a Time-Warner Cable/Cisco deal.

MAYBE:

Seattle Mariners, Safeco Field
All we could find were some references to Seattle’s Nintendo having sponsored a Wi-Fi network for gaming. No sign that it still exists or has been replaced. Hello Microsoft? No network for the home of Windows Phones? For shame.

NO:

Oakland A’s, Oakland-Alameda County Coliseum

Texas Rangers, Rangers Ballpark in Arlington

Los Angeles Angels of Anaheim, Angel Stadium

AL CENTRAL

YES:

Minnesota Twins, Target Field
Good writeup from our friends at SportTechie.

Chicago White Sox, U.S. Cellular Field
This one courtesy of the folks from Boingo.

NO:

Detroit Tigers, Comerica Park
No fan network, though we like this picture showing SSIDs and passwords for the media networks. Hope those settings have been changed.

Cleveland Indians, Progressive Field
No stadium-wide network, but the Indians at least have a social media suite with Wi-Fi. What, only a few people in Cleveland use social media?

AL EAST

YES:

Boston Red Sox, Fenway Park
Here’s our profile of the Meru win at historic Fenway.

NO:

New York Yankees, Yankee Stadium
Do they still ban iPads?

Toronto Blue Jays, Rogers Centre
A bit embarrassing, since Rogers is Canada’s AT&T-like telco

Tampa Bay Rays, Tropicana Field

Baltimore Orioles, Oriole Park at Camden Yards