Turns out we weren’t the only ones sampling CBS Sports’ free online broadcast of the LSU-Alabama game Saturday night: According to the network, the No. 1 vs. No. 2 showdown attracted what it believes to be the biggest-ever online audience for a college football game, with a total of 214,560 unique viewers through both website and mobile-device application interaction.
“CBSSports.com continues to set the pace in terms of streaming major sports event on multiple platforms,” said Jason Kint, Senior Vice President and General Manager, CBSSports.com, in a press release Sunday. “Extending the audience by nearly a quarter of a million viewers during primetime on a Saturday night is quite an accomplishment and the perfect compliment to the CBS Sports broadcast.”
According to CBS, there were 171,648 viewers who watched the game via the CBSSports.com website, and another 42,912 viewers who viewed the game via CBS Sports mobile using an app for Apple iOS devices (either an iPad, an iPhone or an iPod Touch). According to CBS, “this number of unique viewers for the LSU/Alabama game is believed to be the largest audience ever to watch a football game through digital platforms.” Though Mobile Sports Report can’t immediately confirm that claim it’s more than likely true given the limited number of big-time events ever being available for free online.
Though Saturday’s event isn’t close to being the biggest online experience for CBS — according to the press release CBS hosted 1,153,981 online viewers of an NCAA men’s basketball tournament game in 2010 (a first-round game between BYU and Florida) — it also helped prove that online viewers don’t necessarily take away from a regular-broadcast audience, since the TV part of the broadcast earned the network’s second-highest rating since September of 1987. According to CBS the game had an 11.9/21 Nielsen rating.
And while the game might not have lived up to its No. 1 vs. No. 2 hype the expected online audience certainly did, and should mean that we may see more such events toward the end of the year and into college bowl season. Bookmark Mobile Sports Report to stay informed about any future online NCAA football broadcasts.