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Dear NBA: Your Mobile Games Should Be Free

December 13, 2011 by 1 Comment


After not giving a single damn about fans during its owner-induced lockout, the NBA is continuing its slap-you-in-the-face ways by charging LeBron-type fees — $169 — for its NBA League Pass service, which lets you watch out-of-market games online or on a mobile device.

For hard-core fans who don’t want to miss that important Oklahoma City-Toronto matchup, maybe it’s a small price to pay. But for the casual fan — or the fan completely put off by not having any NBA to watch while the billionaires split up their revenue pie — having to shell out serious dough to watch the numerous boring regular-season games (especially in this hurry-up season of shame) seems like insult to injury. Why not instead embrace the moment and make mobile access free, maybe at least one game a week?

There’s no subscriber numbers available to judge how popular the League Pass program is, but it’s easy to guess that it pales in comparison to other sports services, like MLB.com or the NFL’s Sunday Ticket. In those leagues the regular season games mean something, and are for the most part entertaining. The NBA, not so much. I challenge anyone, even Bill Simmons, to recall any first quarter of any regular season NBA game, ever. So why not just make it free, and use it as a way to win back old fans or find new ones?

The number of folks who care enough to shell out $169 has got to be inconsequential to the overall league revenue pie. So why keep dinging fans for the service? Instead make it free for mobile use, and you will endear yourself to the growing young demographic for whom a smartphone may be the only way they access the Internet. Just about every study out there shows that online viewing doesn’t harm regular-TV audience numbers or season ticket purchases, so there’s no real reason to try to recoup millions in production costs when you are raking in billions as a league. Why not try at least one game a week or two a weekend? Or a “Free February” promotion after the Super Bowl, when we’re starved for live sports?

If it’s free then maybe those fans who felt abused by the lockout can justify spending some of their precious hours on earth watching Jimmer Freddete and the Sacramento Kings. But to spend $169 for the right? That doesn’t feel right.

UPDATE: The league updated its League Pass page with official prices (which weren’t available when the post was originally written). The $169 is the one-time fee for TV, broadband and mobile; there is a lower-cost package for $109 where you get to choose 5 teams and it’s broadband only. Still — too much for me.

Filed Under: Live sports via mobile, Live Sports Video Consumption, NBA Tagged With: ,

Canadian Phone Companies Buy Maple Leafs — In Search of Mobile Content?

December 9, 2011 by 3 Comments

Reading through the BusinessWeek account of the purchase of the NHL’s Toronto Maple Leafs by two of Canada’s big phone companies I was struck by a quote that seems to signal that part of the motivation behind the purchase was to secure exclusive content for the carriers’ mobile-phone customers.

Here’s a couple nut grafs from the story which spell this strategy out:

The acquisition fits with what BCE Chief Executive Officer George Cope has called his strategy to make more money by adding content he can sell to subscribers on smartphones, tablets and computers. In addition to the NHL’s Maple Leafs, which have won the Stanley Cup championship 11 times, Maple Leaf Sports owns the National Basketball Association’s Raptors.

“Now you’re getting to people with so many more devices and outlets and ability to access content, the value of that content is going to be more valuable, and that’s what this seems to be a play for,” said Jeff Young, chief investment officer at NexGen Financial Corp., which oversees C$900 million including shares of BCE and Rogers.

So instead of buying teams and then trying to reap rewards from broadcasters, it seems like the Canadian telcos are going straight to the source — and are putting up more than a billion dollars to do so. Again, cribbing from the BW story, the meat of the deal:

Rogers committed C$533 million in cash for a 37.5 percent stake in Maple Leaf Sports, according to a company statement. BCE and its pension fund will also contribute C$533 million for an equal stake. The transaction is expected to close in mid 2012. It gives Maple Leaf Sports, also owner of Toronto FC of Major League Soccer, an enterprise value of C$2 billion.

Zang! If that doesn’t convince you that there’s money at the intersection of mobile and sports, what else will?

Filed Under: Live sports via mobile, NHL Tagged With:

Cisco Scoring Big in Europe with Stadium Wi-Fi, Infrastructure Deals

December 1, 2011 by 13 Comments

Warsaw's new National Stadium, soon to be powered with Cisco networking technology.


With a couple new deals for stadium-network infrastructure, U.S. networking giant Cisco Systems is at the start of what could be a big string of wins for its new focus on “connected stadiums.”

A Nov. 15 announcement of plans for soccer powerhouse Real Madrid to partner with Cisco to bring fan-accessible Wi-Fi and other improvements to its home stadium in Madrid was followed by an announcement on Nov. 21 of a deal for Cisco to bring a wide range of technology to the new National Stadium in Warsaw, Poland, where next year’s Euro 2012 soccer tourney will kick off.

Cisco Sports and Entertainment Solutions Group SVP and GM David Holland

Though Cisco is no stranger to sports stadium deals — it helped AT&T build wireless networks inside stadiums like AT&T Park in San Francisco and Stanford Stadium, and is behind wireless efforts at facilities like Kansas City’s Livestrong Park soccer arena — the next year should see Cisco kick into full gear on its “connected sports solutions” group, headed by senior VP and GM David Holland. While free Wi-Fi is of top interest to most fans these days, Cisco’s breadth of networking smarts brings even more to the table for venue owners — including the ability to integrate voice, public safety and other data streams like ticketing and concessions into a tight, secure, single IT infrastructure.

For fans, the benefits of a connected stadium are clear: Personal access to instant video replays, the ability to order food from your seat, and the fun of connecting with fans and friends either in the venue or out on the Internet. For teams and stadium owners, a fully connected stadium not only helps make fans happier, it can also increase advertising and other revenue streams while reducing administration and cost of IT ownership.

Where Cisco has an edge over other technology providers is in its depth of offerings — not only is it the world leader in back-end routing and switching gear, but it is also among the market leaders in wireless access gear, through the expertise of its Linksys division. Unknown to most observers is Cisco’s strength in digital-display technology, which it uses in stadium situations to improve or enhance video display on screens both big and small.

Sports is something Cisco understands

And unlike other consumer-based offerings — such as its failed efforts to crack into the personal video market by buying handheld videocam maker Flip — Cisco clearly “gets” the sports fan’s desire to have better access to technology. Just read this snippet from a Cisco blog about stadium technology, which reads like something we might write here at MSR:

Picture a fan sitting in a football stadium full of tens of thousands of people getting ready for the game to begin. The stadium is roaring with noise, the team takes the pitch, and the fan uses his or her mobile device to snap a picture, capturing an iconic moment.

Like most football fans, and sports fans in general, he or she is a vibrant digital and social media consumer, and therefore tries to share that photo via a social media channel like Facebook.

However, with so many fans in the stadium desiring to do that same thing, or engage with their mobile device in another way, the strain on the existing mobile network at the game is intense. The fan finds the device has a low level of or no connectivity, and is unable to share that moment with friends, family and other fans…an inability to interact – something this fan and scores of others desire.

And going to Europe makes plenty of sense for a global powerhouse like Cisco, mainly because of the more-advanced cellular culture there. In some research we are conducting now at MSR we are finding out that most big stadiums in this country have little or no Wi-Fi access — except maybe in the luxury suites. In Europe the revolution toward fully wired fans is already in full swing, and Cisco is smart to get out in front early. It will be interesting to see how quickly these stadium deals contribute to the networking giant’s bottom line.

Filed Under: AT&T, Cisco, Facebook, Live sports via mobile, Live Sports Video Consumption, Wi-Fi Tagged With: , , , ,

Early Verdict: NFL Mobile Rocks

November 20, 2011 by 3 Comments

We finally upgraded our Verizon-based handset here at MSR headquarters this weekend, and just in time to catch some of the Sunday night game via the NFL Mobile app. For the record we have the Samsung Stratosphere, not the latest or greatest Android phone but one with a slide-out keyboard which is a necessity for me.

With the MSR grade-school contingent in the household busy watching the Aristocats on DVD, we dialed in the Stratosphere with the sound muted down and checked out NFL Mobile, and was supremely impressed. Not only did it show the Sunday night Eagles-Giants game in pretty good definition it didn’t stutter or pixelate — and we were able to use the home Wi-Fi so that the data didn’t count against our cellular plan.

After trying out several other options earlier this year, like the ESPN GameCast text play by play and the NFL.com highlights/text option it is clear that if you are an NFL fan and are at a decision point on your cellular provider it’s hard to pick anyone else but Verizon. Earlier today we watched the NFL RedZone on the phone and it was again impressive — and only about 30 seconds behind the live RedZone broadcast on cable. So it’s a perfect couch companion, letting you watch your game of choice on the big tube while keeping RedZone open on the phone to let you know if and when you need to flip channels.

We will reserve a final judgement until we have to use NFL Mobile on the cellular network and then see how much data live watching chews through. But for now mark us as a happy NFL fan who has a great new tool for mobile viewing, that being Verizon Wireless’s NFL Mobile app.

Filed Under: 4G LTE, Live sports via mobile, Live Sports Video Consumption, NFL, Verizon Wireless Tagged With: , , , ,

Verizon’s ‘Double Data’ Plans Good News for Mobile Sports Fans

November 15, 2011 by Leave a Comment

If you are in the market for a 4G phone, here’s an early Christmas present — Verizon Wireless is currently offering double the downloadable data for its 4G LTE phones, the devices that run on Verizon’s new, speedy Long Term Evolution-based network.

Due to its exclusive deals like NFL Mobile, which allows it to offer live NFL games to its cell phone customers, Verizon is a leader in the mobile-sports world but previously we wondered if customers might chew right through their monthly data plans by watching a full live NFL game or two. While we still don’t have a definitive answer on how much data you use watching live video, at least now you can get twice the buffer for the same price.

At the top end, Verizon Wireless has an $80 per month data plan that used to get you 10 GB of data, and under the new promotion it will get you 20 — which should be more than enough for all your live-sports video needs. There are lower pricing and data tiers as well. Verizon also has the widest selection of 4G phones, including the new Motorola Droid Razr, as well as some models introduced earlier this year (like the well-received HTC Thunderbolt) which can now be had at reduced prices.

Verizon Wireless also offers exclusive coverage of the NHL, as well as local apps for NFL teams like the Chicago Bears and the Buffalo Bills. While we would still prefer that cellular providers give you real unlimited data plans, those days are mostly gone. For sports fans, Verizon’s double-data promotion is a good deal if you are in the market or ready to upgrade.

Filed Under: 4G LTE, Apps, Motorola, NFL, Verizon Wireless Tagged With: , , ,

Verizon: MNF a ‘Big Draw’ for NFL Mobile App

November 7, 2011 by 6 Comments

The ability to watch Monday Night Football on your phone — like tonight’s game between the Philadelphia Eagles and the Chicago Bears — has drawn a lot of new fans to Verizon Wireless’s NFL Mobile app, according to a company executive in charge of the service.

“The NFL Mobile app is very popular, and we continue to see growth [in user numbers],” said Mitch Dornich, Verizon Wireless marketing director for entertainment and sponsorships, in a phone interview. Though Dornich would not disclose updated subscriber numbers, last year Verizon reportedly had at least 4.5 million of its wireless customers using the NFL Mobile app — a number that has almost certainly grown thanks to the addition of live Monday Night Football games to the app’s premium-service tier this season.

“Last year, we had Thursday night games, Sunday night games, the NFL Network shows and the RedZone,” said Dornich. “This year we added Monday Night Football and it’s been a big lift. RedZone as a companion device during other broadcasts and Monday Night Football seem to be our biggest draws.”

Audio Broadcasts Also Popular

Though Verizon’s promotions of the NFL Mobile app center around live video and the company’s new, fast 4G LTE network, it is good old audio broadcasts that account for another big chunk of NFL Mobile use.

“Audio consumption is very high, probably because it’s the perfect companion if you’re doing something like driving, where you can’t watch the screen,” Dornich said. With both home and away audio broadcast choices NFL Mobile can satisfy fans of either side of any NFL contest, and couples the live audio with instantly updated text play-by-play.

According to Dornich, many Verizon wireless customers may start out with the basic free version of the NFL Mobile app, which supports features like the audio broadcasts and play-by-play, and then upgrade to the premium version after getting a taste of the video choices available. Verizon added some video-on-demand features, like in-game highlights, to the basic package this season and Dornich guessed the appetizer has enticed many fans to upgrade for the full meal deal.

For Verizon customers with 3G phones that support video (like the iPhone 4 or the iPhone 4s) the premium NFL Mobile package requires a $10 per month “Verizon Video” fee in addition to any other data plan.

“This year we put the VOD into the basic package so people could see the value,” Dornich said. Verizon is also waiving the $10 monthly fee for the rest of the 2011-12 season for customers who purchase 4G LTE phones. In and of itself, the NFL Mobile app is a bit of a promotional tool for the 4G LTE network, Dornich said.

“It’s really good for us, because [the NFL Mobile app] helps us differentiate our network from the competition,” Dornich said. “It shows customers what the network is capable of.”

Technical Challenges: Getting Good Video to Handsets

One of the biggest challenges for Verizon is optimizing the video streams to the many different handsets that are supported, which include Android smartphones as well as a long list of BlackBerry devices. “It’s not just about delivering the highest bit rate, since you may deliver something that a handset processor could choke on,” Dornich said. “The challenge for us is how to optimize the stream, so it’s right-sized for a particular handset.”

Though the NFL Mobile app is not yet supported on what is fast becoming the couch potato’s favorite companion device — the Apple iPad and its tablet imitators — Dornich said to “stay tuned” for news about iPad and NFL Mobile.

Verizon also takes care to alert potential NFL Mobile heavy users that watching a lot of video on your phone may be hazardous to the health of your monthly data plan. “We are always pretty clear up front that high usage [of NFL Mobile video] may impact your data plan,” Dornich said. One way fans can keep data consumption under control is to seek out Wi-Fi hotspots when they know they are going to watch a lot of video, Dornich said.

Verizon Wireless, which also has mobile apps for fans of the National Hockey League and IndyCar auto racing, said it is happy with the results of its $720 million deal with the NFL, which gives Verizon exclusive rights to cellphone viewing (though fans with other paid packages, like DirecTV’s Sunday Ticket or the Slingbox can also watch their services via a mobile connection).

“We’re very happy with the agreement,” Dornich said. “Our expectations have been validated.”

Filed Under: 4G LTE, Apps, iPad, iPhone, NFL, Sling Media, Verizon Wireless Tagged With: , , , , , , , ,
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