Super Bowl app will have ‘celebrity cam’ as well as Super Bowl commercials

Screen Shot 2016-01-27 at 12.31.40 PMThe full official details aren’t out yet, but VenueNext CEO John Paul said that the forthcoming Super Bowl 50 stadium app will have a live-streaming “celebrity cam” to watch celebs at the event, and it will also have Super Bowl commercials available for in-stadium viewing shortly after they are shown on broadcast TV.

Paul revealed the teaser details in a podcast hosted by our old friend Fred Paul (no relation) over at New Relic, a software-tools company whose products are used by VenueNext. You can skip to the 19:54 mark of the podcast to start listening to the VenueNext part of the interview.

VenueNext’s Paul also said in the interview that current Levi’s Stadium app users as well as users of the NFL Mobile app will get a notification sometime soon to download the special Super Bowl 50 app, being produced for the NFL by VenueNext. Though the app is designed for use in the stadium during the Super Bowl, the “celebrity cam” feature should work for fans who want to view it at home, VenueNext’s Paul said.

And while Paul talked about how software analytics help VenueNext with the food ordering and delivery feature that is the Levi’s Stadium app hallmark, he did not specify whether or not food delivery would be available for all fans at the Super Bowl. Check back later when we get the official news from either VenueNext and/or the NFL.

Your Levi’s Stadium technology primer: Everything you need to know about wireless technology at the site of Super Bowl 50!

Scoreboard promo for the Levi's Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Scoreboard promo for the Levi’s Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

With Super Bowl 50 two weeks away there is going to be increased interest about whether or not Levi’s Stadium in Santa Clara, Calif., host site of the event, is “the most technologically advanced” athletic venue. Here at Mobile Sports Report, we have spent the better part of the last two years researching and reporting on Levi’s Stadium and all its technical components, attending multiple events and compiling all the known statistics we can find, to present as complete and as honest an assessment as possible, from a completely objective perspective, about the technology found at Levi’s Stadium.

So what’s our verdict? As we see it, there are three main features that set Levi’s Stadium aside from most others, and qualify it for consideration as one of the most technologically advanced large public venues: The stadium’s Wi-Fi network, its distributed antenna system, or DAS, and the integrated Levi’s Stadium app, which takes advantage of a large network of beacons to provide wayfinding and other location-based features. Though some of the components, like the Wi-Fi network, may not be the fastest or largest around, it’s our opinion that the sum of the parts puts Levi’s Stadium at or near the top of any well-connected stadium list; but the 2-year-old venue’s real test won’t come until Super Sunday, when we’ll all see if the networks, apps and personnel performance can live up to the stress of one of sport’s biggest events.

For anyone who wants to know the exhaustive details behind the technology, we’ve included in this story links to all of our Levi’s Stadium stories we think are pertinent, to help other writers or interested sports-tech types get a grip on what’s really going to be technologically available to the 72,000 or so fans who show up on Feb. 7 to watch the NFL’s 50th annual big game.

For starters, here is the first part of a feature we did at the start of the season about how Levi’s Stadium was getting ready for Super Bowl 50. Though we expect some more news next week about late additions, this article pretty much sums up the first-year performance and the tweaks the San Francisco 49ers made to their home-stadium’s wireless infrastructure. And here is the second part of the feature, which focuses more on the stadium’s excellent app, which we’ll talk more about later.

Fans take pictures at Levi's Stadium, opening day 2014 season.

Fans take pictures at Levi’s Stadium, opening day 2014 season.

Wi-Fi: It’s good, but is it the best?

The Wi-Fi in the stadium is pretty good, among the best out there anywhere, but probably not the biggest or fastest network in all the land. Though the Aruba-gear network was innovative for its heavy use of under-seat Wi-Fi APs and the 1,200 APs it had for its first year, other stadiums are meeting or beating those numbers, and under-seat deployments are now becoming quite trendy for venues that want fast, wide connectivity. With slightly more than 1,200 APs now, the Levi’s Stadium Wi-Fi network has seen some big-traffic days for Wi-Fi, including the stadium’s NFL regular-season opener and a WrestleMania event last year.

Among stadiums we’ve seen, AT&T Stadium in Arlington, Texas, has more Wi-Fi APs and is a bigger place (by about 30,000 in capacity for football) so it had more overall Wi-Fi traffic than Levi’s the past couple years. And Kyle Field’s new network down at Texas A&M is the fastest we’ve seen anywhere, and already has had a bigger Wi-Fi traffic day than Levi’s Stadium. And we haven’t yet visited Miami’s Sun Life Stadium but they get a lot of wireless traffic there too. So while Levi’s Stadium may be among the best, we’re not quite sure it is at the top of the list, at least when it comes to sheer Wi-Fi connectivity.

We might change our tune if the Super Bowl 50 crowd can top last year’s Super Bowl Wi-Fi traffic total of 6.23 terabytes, recorded at the University of Phoenix Stadium in Glendale, Ariz. But so far the biggest total recorded at Levi’s Stadium was 4.5 TB seen at the WrestleMania 31 event last March. From our unofficial observations, the “top 5” list of most single-day Wi-Fi events we know of are:

1) 6.23 TB — Super Bowl XLIX, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015
2) 5.7 TB — Alabama vs. Texas A&M, Kyle Field, College Station, Texas, Oct. 17, 2015
3) 4.93 TB — College Football Playoff championship game, AT&T Stadium, Arlington, Texas, Jan. 12, 2015
4) 4.9 TB — College Football Playoff championship game, University of Phoenix Stadium, Glendale, Ariz., Jan. 11, 2016
5) 4.5 TB — WrestleMania 31, Levi’s Stadium, Santa Clara, Calif., March 31, 2015

For what it’s worth, Super Bowl XLVIII in MetLife Stadium used only 3.2 TB of Wi-Fi, so it will be interesting to see what happens with the growth curve at SB50. In addition to total data “tonnage” there is also an interesting observation about how much data is used per fan, on average. When we get the stats back from Super Bowl Sunday it will be interesting to see if the smaller crowd at Levi’s Stadium will have used more data per connected person, a good reflection of both the carrying capacity of the network and the ease of connecting and staying connected to the Wi-Fi.

Replacing the entire DAS for better cellular connectivity

What is often confusing to non-tech types who try to write about stadium wireless is realizing that there are often two separate networks, Wi-Fi and cellular, operating in the same venue. While many fans actively seek out Wi-Fi, many game-day attendees either don’t bother or don’t know how to connect to Wi-Fi, and so just use their phones like they do anywhere else. To make sure they still have a strong signal, wireless carriers and venues often team up to deploy a distributed antenna system, or DAS, which is basically a bunch of small antennas located inside the venue that act just like a big cell tower, connecting phones to the nearest antenna.

Close-up of new DAS antennas (from mid-July, before the wires were connected)

Close-up of new DAS antennas (from mid-July, before the wires were connected)

At Levi’s Stadium, integrator DAS Group Professionals (DGP) built a “neutral host” DAS for the stadium, which means the team owns the infrastructure and rents out space to carriers so they can connect to customers inside the building. One of the more interesting twists this past offseason was that DGP ripped out and replaced the entire DAS network it built the year before, at the behest of its customers, the major cellular providers. Why? According to DGP, the cell providers — who paid for the upgrade — are expecting as much as 2.5 times more cellular data at this year’s Super Bowl compared to last year, huge numbers that they were afraid might overwhelm the system installed in 2014.

During a stadium tour this summer, MSR saw that the main Levi’s Stadium head end (where the telecom gear that connects the stadium to the outside networks lives) was being doubled in size, so by any stretch cell connectivity should be good if not great during the big game. DGP was also supposed to be increasing cell coverage outside the stadium in the parking lots, but so far we haven’t heard any reports if reception was better this year than last.

At big events like the Super Bowl, the big wireless carriers will spend like crazy to make sure there are no reports of “phones not working,” so the DAS upgrades have become somewhat par for the course. AT&T said that it spent $25 million on wireless infrastructure improvements in the greater Bay area, including expanding its DAS operations inside Levi’s Stadium to allow them to handle 150 percent more traffic. You can expect that Verizon was spending some similar dollars, so rest assured, if you are there your phone will more likely than not find a signal.

What will the app let you do?

The biggest question remaining about the technological underpinnings of Super Bowl 50 — at least as of Sunday night — is whether or not all the features from the regular-season Levi’s Stadium app will make it into the mix for the Super Bowl, especially the one that really sets Levi’s Stadium apart, the ability to order food to be delivered to any seat in the stadium.

Though we’ve been given a “head nod” that the service will be available for Super Sunday, we haven’t yet received any official notice of what’s going to be in the game-day app either from app provider VenueNext or the NFL. This season Niners fans at home games could not only order food and drinks for themselves, they could order and pay for food to be delivered to friends in the stadium, something we noted in our season preview of changes to the groundbreaking Levi’s Stadium app.

App showing ability to buy pricey parking ticket for your RV

App showing ability to buy pricey parking ticket for your RV

If there is some doubt whether the league and the stadium might not make food-delivery available for the Super Bowl, it might have to do with the fact that at one of last year’s “big events” at Levi’s Stadium, the NHL’s Stadium Series outdoor hockey game, the food-delivery service melted down in the face of a massive amount of orders and a too-low level of human staffing. But our guess is that eventually (maybe this week?) we will hear that the Super Bowl app will embrace all the features of the regular Levi’s Stadium game-day app, including in-seat delivery.

What many fans at the game may find even more useful is the app’s ability to provide wayfinding capabilities through a mapping feature that uses the 2,000+ Bluetooth beacons installed throughout the venue to provide live wayfinding, just like how Google Maps shows your car as a blue dot driving down the highway. With many attendees most likely visiting the stadium for the first time, having the ability to find your way around via your device may be the most welcome reason to download the app. Fans should also be able to watch in-stadium replays seconds after plays happen, and may also be able to watch Super Bowl broadcast commercials via their mobile device. Stay tuned for more “official” announcements of app capabilities as we hear them.

In case you haven’t heard enough, here are a few more links from our in-person visits to Levi’s Stadium for Niners home games during the 2014 season.

Niners’ home opener tops Super Bowl for Wi-Fi data traffic with 3.3 Terabytes (Sept. 16, 2014)

Levi’s Stadium ‘NiNerds’ get high-visibility wardrobe upgrade (Nov. 23, 2014)

Stadium Tech Report: Network finishes season strong at Niners’ Levi’s Stadium (Jan. 12, 2015)

Fans at College Football Playoff championship game use 4.9 TB of Wi-Fi data, 3.9 TB of DAS from AT&T and Verizon

Alabama coach Nick Saban hoists the college championship trophy. Photo by Kent Gidley / University of Alabama

Alabama coach Nick Saban hoists the college championship trophy. Photo by Kent Gidley / University of Alabama

The exciting national championship game Monday night between Alabama and Clemson also resulted in a big night for Wi-Fi and cellular usage at the University of Phoenix Stadium in Glendale, Ariz., with 4.9 terabytes of Wi-Fi data consumed, according to stadium network officials.

While the number didn’t set a stadium record — the 6.23 TB of Wi-Fi used at Super Bowl XLIX last February in the same venue is still the highest single-game Wi-Fi mark we’ve seen — the 4.9 TB used Monday nearly matches the total from last year’s inaugural College Football Playoff championship game at AT&T Stadium in Arlington, Texas, where 4.93 TB of Wi-Fi was used. It’s worth noting, however, that Monday night’s game had 75,765 fans in attendance, almost 10,000 less than last year’s crowd of 85,689 at the first playoff championship. So at the very least, Monday’s fans used more data per fan in attendance than last year’s game.

On the cellular side of things however, AT&T reported that data usage on its DAS network Monday night exceeded the total from last year’s Super Bowl, with 1.9 TB carried Monday to top the 1.7 TB total AT&T recorded at Super Bowl XLIX. UPDATE, 1/26/16: Verizon has followed up with a report claiming it had 2 TB of DAS traffic at the event. So for right now the wireless total from Monday’s game stands at 8.8 TB, a number that still might grow if we ever hear from Sprint or T-Mobile.

Mark Feller, vice president of information technology for the Arizona Cardinals, said that the University of Phoenix Stadium Wi-Fi network saw 23,306 unique devices connect Monday night, with a peak concurrent connected total of 17,297 devices. The stadium network also saw an additional 1.2 TB of wired data used Monday night, primarily from press and photographer Ethernet connections, Feller said.

The 4.9 TB mark unofficially puts Monday’s game in the “top four” of highest-ever single game Wi-Fi data totals we’ve seen, behind only last year’s Super Bowl, an Alabama game at Texas A&M’s Kyle Field this fall that hit 5.7 TB, and (barely) last year’s college championship game. All eyes in the Wi-Fi totals world now turn to Levi’s Stadium, where Super Bowl 50 takes place Feb. 7. Will the 6.2 TB mark survive, maybe showing that fan data use at big games has peaked? Or will a new record be set?

AT&T: NFL fans used 55% more DAS data this year

dx1AT&T customers who visited NFL stadiums this season used 55 percent more cellular traffic this year than last, according to some year-end figures from AT&T.

In the 31 different NFL venues where there is an AT&T DAS AT&T customers used 132.8 terabytes of cellular data this NFL season, with the Dec. 14 Monday night game between the New York Jets and the Miami Dolphins topping the single-game charts with 1.6 TB of DAS data used, according to AT&T. It’s appropriate that Sun Life Stadium had the biggest data game, since Miami’s home also led the NFL for highest average DAS data used, with 1.4 TB per game. Close behind in second place for average DAS use was AT&T Stadium in Arlington, Texas, where the average hit 1.257 TB this season. Third was San Diego’s Qualcomm Stadium with 1.085 TB, and fourth was Levi’s Stadium in Santa Clara, Calif., with an average of 1.054 TB each game on the AT&T DAS.

Ruckus, DAS Group Professionals, CommScope and Brocade all part of Sacramento Kings’ new tech-forward stadium

Golden 1 Center in Sacramento taking shape earlier this summer. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Golden 1 Center in Sacramento taking shape earlier this summer. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Thursday morning at CES here in Las Vegas Sacramento Kings owner Vivek Ranadive is scheduled to speak and will no doubt tell the CES attendees about the Kings’ new stadium, the Golden 1 Center, and about how tech-loaded it is by design. But Wednesday night details emerged about the vendors helping the Kings with their extensive wireless deployment, and the list includes Ruckus Wireless, DAS Group Professionals, Brocade and CommScope, among others.

As previously reported by Mobile Sports Report, Ruckus gear will be used in the Wi-Fi deployment not just at the 17,500-seat Golden 1 Center, but also in the surrounding area, which is supposed to include a new public plaza and other developments, including hotel, office, housing and retail space. In the press announcement of all the tech underpinnings the Kings do not state exactly how many Wi-Fi APs will be in the stadium proper but instead say that there will be “more than 1,000” APs in both the stadium and surrounding plaza and developments. UPDATE, 1/10/16: The Kings have responded to clarify, saying there isn’t yet an exact AP count but density is expected to be in the area of one AP per 15 seats, which would put the final total well over 1,000 APs and easily be the most APs for a Wi-Fi deployment in any basketball/hockey arena we know of, and perhaps the most dense of any sporting venue (for now).

Since we’re nit-picking we’ll also question the Kings’ claim that Golden 1 Center will be “the first arena in the world to implement wide-band, multimode fiber technology” on the backbone, a curious claim since the fiber-based network at Texas A&M’s Kyle Field is already operational (and working quite well). UPDATE, 1/10/16: The Kings have responded and say that their implementation differs from Texas A&M’s passive optical network; we will provide further details and comparisons in the near future.

The DGP team at Levi's Stadium for a summer interview included, L to R, Derek Cotton, director of engineering; Steve Dutto, president; and Vince Gamick, VP and COO. These guys are probably smiling again now that DGP will be part of the Golden 1 Center deployment.

The DGP team at Levi’s Stadium for a summer interview included, L to R, Derek Cotton, director of engineering; Steve Dutto, president; and Vince Gamick, VP and COO. These guys are probably smiling again now that DGP will be part of the Golden 1 Center deployment.

Frothy claims aside, we are very interested in hearing more about the venue’s tech underpinnings, especially the combined DAS/small cell deployment being installed by DAS Group Professionals, the builders of the DAS network at Levi’s Stadium in Santa Clara, Calif. According to the Kings’ release wireless powerhouse CommScope will be part of the infrastructure as well (along with bandwidth provider Comcast, a deal that was announced last month), and network backbone gear provider Brocade will also be involved, making Golden 1 Center a mini-me kind of version of Levi’s Stadium, where Comcast, Brocade and DGP are all also involved. (This is also not so surprising since we have heard rumors that the Kings hired some IT folks who previously worked on the Levi’s Stadium deployment.)

If there is an outlier to the deal it’s the Wi-Fi presence of Ruckus, which has had a tough year when it comes to potential stadium deployments. First Ruckus had a deal for Wi-Fi at the new San Jose Earthquakes soccer stadium but lost that when Avaya booted Ruckus off the pitch by purchasing naming rights to now-Avaya Stadium for $20 million. More recently, Ruckus was part of an initial winning bid with integrator 5 Bars for the Wi-Fi deployment at Houston’s NRG Stadium, but was replaced at the last minute by Extreme Networks to unspecified and unconfirmed pressure, most likely by the NFL. On the plus side, Ruckus gear was used for the Wi-Fi deployment at Angels Stadium in Anaheim, as well as at Indian Wells Tennis Garden, site of the big spring pro tennis tourney.

We will try to fill in more blanks and details during Ranadive’s appearance Thursday (like who will be designing the team app, which we are guessing might be VenueNext), but the real proof of the Golden 1 pudding won’t come until October, since you never can tell how a stadium network will work until it’s turned on for a full house of device-holding fans. That’s why we don’t put much stock in theoretical claims, like the Kings’ ridiculous promise that the network can handle “over 500,000 Snapchat posts per second” — that’s some fast fingers for a full house of 17,500, no? When it comes to feeds and speeds we are firmly in the show-me house, so we hope the Kings and Golden 1 Center will be as open with their real-world statistics come next fall as they are with press-release superlatives now.

Commentary: Wi-Fi and DAS ain’t cheap — but can your venue afford not having them?

Screen Shot 2016-01-05 at 10.59.41 AMIf I had to guess, I would bet that our news that Texas A&M’s new optical-based stadium network cost “north of $20 million” to build will be one of the most talked-about things in the stadium technology world for the near future. While some may ask “who really has that kind of money to spend” on a stadium network, I think there is an equal question in the opposite direction: Can you afford not to spend that much (or at least as much as you can) to make your network as good and future-proof as it can be?

Our cover story about the new deployment at A&M’s Kyle Field in our latest STADIUM TECH REPORT (which you can download for free) may be somewhat of an outlier since Texas A&M is clearly one of the subset of universities and colleges that doesn’t really have the budgetary concerns that others might. Yet it’s also instructive to look around at Texas A&M’s peers at the big-time college football level to see how few of them have even started down the road toward a top-level stadium network.

Some schools with “big” football programs (which regularly attract large, sellout crowds and have plenty of income on hand) have certainly built great networks of their own, including schools we’ve profiled, like Wisconsin, Nebraska, Baylor and more. But there are still many more schools, even those with successful, money- making operations, who still haven’t put high- speed wireless networks into their venues. The biggest question may be for them, and it is: How much longer will your fans put up with the feared “no signal” problem? Especially as the kids of today become potential ticket-buying alums that you count on for the future?

It’s not about watching the phone at the game

To be sure, we still don’t think that anyone – anyone – goes to a sporting event to stare at their phone. There is still so much to the live game-day experience, the smells, sounds and tribal fun, that it will always outweigh whatever entertainment or pleasure one might derive from their mobile device.

Dallas fan in mobile action at AT&T Stadium. Photo: Phil Harvey, MSR

Dallas fan in mobile action at AT&T Stadium. Photo: Phil Harvey, MSR

That being said, it’s also true that our society has already become one that is used to being able to connect everywhere; that’s especially so when we’re in public and social situations, where the ability to stay in touch facilitates not only face-to-face meetings (meet you there!) but also enables us to stay close to others who can’t physically be with us (wish you were here!).

Time and time again, when we profile venues that have installed new wireless networks, we ask about the reasons behind the deployment – and almost always, fans complaining about not being able to connect is one of the top woes. Before the stadium refurbishment at Texas A&M, chancellor John Sharp’s office was “flooded” with emails after every home game, complaining about two things in particular: The lack of women’s restrooms, and the terrible cellular reception. They’re both plumbing problems, but some people still don’t seem to see the urgency to solve the second kind, the one that uses “pipes” to connect phones.

For the near future, it may be easy to ignore the problem and say it’s not a priority, that fans come to watch the games, not their phones. But ignoring the reality of the need for people to stay connected seems a bad way to treat paying customers; and every day your venue doesn’t have a network is another day lost in the possible pursuit of a closer relationship with ticket-buyers, and the potential digital-supported revenue ideas that are just starting to emerge.

While we’re guessing that not every institution can support a $20 million network (even if the wireless carriers are paying half the cost), there are many other ways to skin this cat, as other profiles in our most recent STADIUM TECH REPORT issue point out. By partnering with Boingo, Kansas State was able to get both a DAS and a Wi-Fi network built; and at Ole Miss, a partnership with C Spire got a Wi-Fi network deployed at Vaught-Hemingway Stadium, albeit one where non-C Spire customers have to pay a small fee ($4.99 per game) to use it.

Maybe charging a small fee isn’t the ideal situation, but it’s better than no network at all, especially if you want to attend a game but still want to remain somewhat connected to the outside world. And we haven’t even mentioned the public safety aspects of ensuring you have adequate cellular and/or Wi-Fi coverage in your venue, which might prove indispensible in times of emergency.

And even at stadiums we’ve been to where there is advanced cellular and Wi-Fi inside the venue itself, there is often poor or no connectivity outside. At Texas A&M, we heard tales of some 30,000 people who remained in the tailgating lots during the game, never wanting to come inside. While not all schools may have that kind of be-there fervor, the idea of an “event city” is taking shape at many venues pro and collegiate.

At the University of Phoenix Stadium in Glendale, Ariz., for example, a Crown Castle DAS brings connectivity to the extensive mall/restaurant area surrounding the football stadium and hockey arena; both the Green Bay Packers and the Chicago Cubs are planning outside-the-wall fan areas that will have Wi-Fi and DAS coverage to keep people connected on the way to or from the games. For many venues, outside is now as important as inside when it comes to wireless coverage.

So the question is, should your institution spend the necessary money to put great networks into your most public places, or is connectivity still a luxury your venue can’t afford? We’ll admit we don’t know all the answers to those twin questions, but if you have a story or opinion one way or the other we’re ready to help you tell your tale. Let’s hear from more of you, so that everyone can learn.