PlayerLync expands its iPad playbooks to College

PlayerLync, a app developer that has captured five National Football League teams as customers for its electronic playbook app that runs on Apple’s iPad has now made the leap to college football with Stanford University using the technology for its players.

The school announced that it has ditched traditional paper notebook playbooks, which can often run to 500 pages and need to be reprinted on a weekly basis, in favor of PlayerLync’s tablet-based offering.

The move to iPad appears to bring significant advantages to the school. Aside from eliminating the need to print out new playbooks to match each opponent, the platform allows coaches a great deal of flexibility in customizing the playbooks for individual players as well as team units.

The technology permits coaches to prioritize plays and keep them at the front of the playbook so that players understand the importance of the selected plays. Other areas of customization include by opponent, situation, role and player, both home and opponent.

Overall the technology can show plays, formations, route trees and can display them in a chalkboard or audio/video mode, with the ability to toggle back and forth between the two modes.

Aside from the playbook aspect of the technology it also brings a range of other features into a unified, networked solution as well. It features a calendar that can be customized by an individual and shared throughout an organization.

The NFL has been moving ahead with using tablet-based playbooks, with at least nine teams having announced that they will be using them in the upcoming season. PlayeLync is the developer for 5 of these teams while a number of MLB teams are also starting to use tablets in a variety of areas including for scouting purposes.

The opening up of the college ranks presents a great new market for the company, as the number of Division A schools alone dwarfs the opportunity that the NFL presents. Once in a school it seems likely that the technology will find its way to others ports such as basketball, so PlayerLync has opened a huge new market for its products.

Ooyala, R&A Team up for British Open App — But You Still Need a Cable Contract to Watch Live Golf

Though we originally got excited here at MSR when we heard that the British Open’s app might feature another way to get live video of the event, as we expected, there is no getting around the need for a qualifying ESPN cable contract to watch the British Open via a mobile platform. As we said earlier today, this is ESPN’s baby and they are not going to let someone else end-run their mobile video strategy.

The British Open app, built by the video-services folks at Ooyala and the R&A, does have some neat stuff in it, highlights on demand and a live fly by of the course. What threw us off was the app store screen shot (see left) that shows a button for live video. But upon further review the live video link from the app merely redirects you to the WatchESPN app — for which you need a contract with Time Warner Cable, Verizon FiOS, Bright House Networks or Comcast to access the online content.

So — the app may be less useful than it originally appeared, especially if you don’t have a cable contract. According to Ooyala the app is available for Android phones, iPhones and iPads.

Adobe, NBC Team Up for Real-Time Olympic Action Apps

When NBC announced plans to stream every single bit of Olympic action from London this summer, you knew eventually there would be an app for that. Today, NBC and Adobe announced they’ve been working together to create apps for iPhones, iPads, and Android phones and tablets. Here’s a short video blurb to explain:

What is confusing (and will no doubt frustrate many folks) is that there is not one, but TWO apps — one is called NBC Olympics, and one is called NBC Olympics Live Extra. The latter one is the one that’s most interesting. Read here to see what NBC says it does:

The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever. In all, the app will live stream more than 3,500 total programming hours, including every athletic competition, all 32 sports, the awarding of all 302 medals as well as event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels – NBC Sports Network, MSNBC, CNBC and Bravo.

In another first, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

Compared to that, the second app sounds like a forgotten orphan:

The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature – the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcasts.

Well, OK. Maybe it was too hard to put two apps together? But we’re just glad to have the opportunity to watch online, so no more kvetching.

Of course, nothing this good could possibly be free but if you are already a paying customer for a cable contract that includes CNBC and MSNBC, you’re covered. How do you verify mobile devices so that you can watch? Here is a quick list from NBC:

— Download the NBC Olympics Live Extra app
— Open the app
— Tap the “Touch Here & Get Ready” callout
— Select your cable, satellite or telco provider
— Enter the username and password that corresponds with your account
You are signed in throughout the Games on that device!

Plus, NBC has also created an entire Live Extra Help Site page, complete with a video featuring Carson Daly. Why Carson Daly, we are not sure. But he does a very professional teleprompter-reading job of explaining how to set it up.

SportStream’s rebirth Focuses on All Sports

One of the first sports chat and fan interactive apps that we looked at here at Mobile Sports Report was one called SportStream, at the time the first app from a startup developer named Evri, which was also focusing on developing a real time content engine.

A lot has changed since last September when the app was first being shown around it had a football focus, was part of Evri and ran on both Android and Apple’s iOS platform. Well that has all changed. iPad users will love the new version of the app, currently it does not run on other platforms.

That is not too surprising considering how prevalent it is for tablet users to employ the device as a second screen while watching sports and a bigger display is easier to follow all of the chatter rather than using your phone.

Evri has set the app free to be a standalone development, although it is being led by Will Hunsinger, who led its development at Evri. It has its own funding from Vulcan Capital, also the venture capital firm that has funded Evri. Its first round of funding netted the company $3.5 million from Vulcan.

There is also a change in focus or possibly an expansion rather. Initially available as a SportStream Football as a place for fans to gather, follow scores and post comments, and that is no longer available, although it said that it will add that feature when the season begins. It currently handles the end of the NBA season as well as MLB. Hockey will also be added when the season starts up later this year.

You can add teams as favorites, and their games will be automatically added to a feature called game picker, but you can add any game that you wish to that feature as well. Tap the screen to enter into viewing the game info and check in to a game from the game picker list to participate in the conversation. Once checked in you can also post to twitter or Facebook.

The app does have one very nice feature that many will probably find very useful, that is the ability to filter out twitter streams and block specific users that are uninteresting, rude, or for whatever reason that you might want including simply data overload. The app uses a Facebook check in, which seems to me to be a bit limiting because many might not want to use that avenue to access it.

It seems that almost daily a new chat app is available; some like Bantr and Golf GameBook aimed at one specific category of fans and others including FanCru, GrabFan, JockTalk and PlayUp open to a broader base of fans and so more directly compete with SportsStream. However almost all of its rivals have come out on iPhone first, while SportStream selected the iPad first.

It is hard to predict how the interactive fan sites and apps will work out, but I suspect that the market is already reaching its limits as to how many apps it will support. However having a big cash funding round should help serve SportStream very well. Many other apps appear to be mostly self funded and as Facebook has shown, generating ad revenue from mobile is tough and so may take longer than some developers have.

Microsoft Delivers Surface: Its own Tablet Family

Microsoft used the created hype of a short notice major press event held in the heart of Hollywood to debut a major new product family, and a hardware one at that- welcome to the Microsoft Surface, a tablet family.

This is part of a much bigger effort by the company that when combined with its next generation Windows 8 operating system launch later this year the company hopes will propel it into the midst of two large high tech trends it has missed-smartphones and tablets.

After a day full of rumors, primarily that Microsoft was going to deliver its own tablets, Steve Ballmer, Microsoft’s CEO took the stage a bit after 4 pm PT and kicked the event off by saying that “Windows is the heart and soul of Microsoft”

He then went on to talk about how the company has been successful with a range of hardware products in its past as well from the Soft Card, different lines of mice and the Xbox. Microsoft Surface will now join that list of hardware products from a company known for its software.

The Surface is designed for Windows and will enable users to use Windows apps and games and is designed for both business and entertainment usage. It will feature an ultra ridged yet light, 1.5 lbs, VaporMG magnesium case. It will support high definition video on its 10.6-inch display and has a built-in kickstand so that you can set it up on a table to watch video.

The company will build them in a variety of colors and will have two basic lines; one will run Windows RT and feature either 32GB or 64GB storage and one that will run Windows Pro and have 64GB or 128GB storage.

Microsoft plans to sell them directly via Microsoft Stores in the US and online around the world. Release dates and pricing were not released but the RT version will be available first with the Windows Pro following about 90 days later.

There has been a growing buzz about Windows 8. Intel has been touting the number of its OEMs that are developing tablets that will be designed to run the operating system while Asus and others have given sneak peeks of their tablets at recent trade shows.

Still Apple’s iPad is firmly entrenched in the top position in this market and market research firm IDC has predicted that it will see its share grow over the next year. For 2013 IDC predicted that 142.8 million will be sold, up from its previous forecast of 137.4 and by 2016 it expects that 221.6 million will be sold. Apple’s iPad is expected to own 62.5% of the market this year, up from 58.2% last year. Android is expected to drop from last years’ 38.7% to 36.5% this year.

It is reported that Google will soon be selling its own tablets running its Android operating system, so that will make the two established platforms, Apple’s iOS and Google’s Android, soon available directly from the manufactures and Microsoft will expand that group. RIM also sells its own products.

Hard to say how this will come out- a lot of naysayers predicted that the Xbox would flop because Microsoft had no business in that market. I suspect a lot will depend on the Windows experience- it could really be a benefit in the corporate space where established security measures would make it much easier to adopt these products rather than the Bring Your Own Device (BYOD) that is now occurring.

Apple Details New iOS 6: Releases Mountain Lion and New Notebooks

Apple’s annual Worldwide Developer Conference began this week in San Francisco, and a good example of the excitement it generates among the faithful is the fact that the 5,000 tickets that went on sale for $1,599 sold out in less than two hours, according to the Wall Street Journal. Reports are that some are now being scalped in front of the Moscone Center.

The joy of this event to me is that we get to see how the rumors about the event match up with the actual announcements. New operating systems, iPads, iPhones, new TV and more have all been promised by a variety of outlets, now we get to see what is true.

The company introduced two different OS at the show starting with the next generation iOS, iOS 6.0 with 200 new features including new map app, shared photo streams and very tight Facebook integration. Expect this in the late fall.

Also the latest Mac operating system, code-named Mountain Lion, which will be available next month for $19.99. Interesting notes from the keynote include Apple working with some big name auto manufacturers to incorporate Siri into their entertainment systems. Expect to see results from this in a year or so and brands include BMW, GM and Jaguar. Siri will also now be able to launch apps.

Lots of upgraded or new hardware on the PC side including an 11-inch MacBook Air with a 1.7 GHz processor starting at $1,099; a 13-inch MacBook Air with a 1.8 GHz processor starting at $1199, and 256GB of flash storage starting at $1,499.

Also some new MacBook Pro models including a 13-inch with a 2.5 GHz dual-core Intel Core i5 processor starting at $1,499, a 15-inch MacBook Pro with either a 2.3 GHz quad-core Intel Core i7 processor starting at $1,799; or with a 2.6 GHz quad-core Intel Core i7 processor starting at $2,199. The 15-inch displays will feature high resolution Retina technology.

Some stats from the show
iMessage has 140 million users
Apple users send 1 billion messages daily
650,000 Apps of which 225,000 for iPad
Asia Pacific soon to be largest revenue geography for company