The Atlanta Hawks Social Hub- Where Fans Gather

With the NBA playoffs just around the corner here is wishing that your team is angling for a better seeding for the games rather than for the lottery. While looking around the league I was struck by how easy it was to use the Hawks Social Hub, a nice mixture of new and older technologies.

Right next to the banner headline of ‘Hawks Social Hub’ are six icons for popular news and social media feeds such as YouTube and Twitter, but really that is just a tease. Directly below are two large boxes, one with the latest Facebook posting and a link to Facebook, as well as a invite to join a contest to win 4 free tickets.

Across is a box with the Twitter feed, and you can follow the team at @atlanta_hawks and the site touts that you can follow all of the Hawks social media at one place, here at the Hub. Beneath this box are three slightly smaller boxes.

The first is a link that takes you to the teams YouTube channel for videos. The second is the teams official blog, with one of the current conversations discussing its playoff picture while the third box covers its Google + feed.

Below all of this are two buttons, one for users that wish to see additional video and the other is for those who like to comment on message boards. This is just the front page of the Hub. It has pages for fans looking to buy team merchandise, get stats, buy tickets, look at cheerleaders and more.

The sponsors for the page are quite clear as well, showing that the team understands how to partner with advertisers. The Georgia Lottery is the page’s sponsor and others can be found on the page, but not really to a point where they are obtrusive.

This is a great example of how a good page, incorporating all of the different forms of social media can really make it easier for fans to follow their teams. For any traveler that has been in a city far from home waiting patiently while the local sports channel or ESPN to finish scrolling through all of the games that you are not interested in to get to the one that you do care about, now there is a much more efficient method of catching up.

Team pages vary a great deal, which in one way is good, it enables them to highlight what they believe their fans are most interested in. On the other hand it can make finding the information of connection you want difficult to find. Just head over to a different teams page and try finding Google + or YouTube videos. On some they are not present and others very difficult to find.

Mobile Sports Report TechWatch: Preliminary Windows 8 Tablet Specs

Intel takes wraps off of Windows 8 tablet specs
Intel has showed the expected features and capabilities of the Windows 8 tablets at its Developer Forum in Beijing last week, a nugget that was dug up by Cnet. Not surprising is the chip powering these next generation devices will be Intel’s Z2760 ‘Clover Trail’ processor.

The chip is a multithreaded dual core processor with a feature called ‘burst mode’ that enables it to accelerate performance for short periods of time. There will be two basic designs, one a 10-inch model and the second a slightly larger 11-inch that will feature a keyboard.

It will have an estimated 9-hour battery life, support 3G/4G and also have NFC (near field communications) and Wi-Fi Direct. Its weight will be roughly 1.5 pounds and it s expected to be 9 mm thick. A second half 2012 release date is expected for the tablets based on the specs, but that is based on Microsoft releasing Windows 8 in that time frame.

Expect a wave of tablets of all size in next few months
A host of tablet manufacturers have tablets in the pipeline and they will start appearing on shelves very shortly, according to multiple reports. Samsung, Nokia, and even possibly Apple have products that should be are nearing the market.

The Asus Transformer Pad 300 is expected to hit the streets next week with a 4G LTE supporting pad that is expected to have a $399 price tag for a 32GB model. Amazon reportedly has three Kindle Fire models on the designing board including a 8.9-inch one.

Then there is the long awaited Google Nexus Tablet that has been rumored for some time and s expected to be built by Asus. It is believed to be a 7-inch tablet that will have a $199 starting price point. For more information on these and others including Nokia, Apple and Samsung’s potential offerings head over to the International Business Times site.

Apple loses appeal on ‘push’ email
Chalk one up for Motorola Mobility as a German court has upheld a ban that prevents Apple from using ‘push’ email in its iCloud and MobileMe service in Germany. The court, based in Mannheim, confirmed that Motorola owns the patent and that Apple must pay to use it.

The ruling keeps the services shut down in Germany and Apple is liable for damages and has been ordered to provide information that will enable the courts to determine the amount of the damage.

A look at how the current patent wars are hurting the market
A nice, general piece on the growing problem of patent conflicts and how it has erupted into major warfare. The rise of patent trolls, including corporate ones and how companies now go out and buy patents simply for protection. Nothing groundbreaking but nice to see that the issue is making more news.

On the same topic the fact that most of the patents in the smartphone area are held by international companies could stunt the growth of home grown developers in China, the world’s largest smartphone market.

Local handset manufacturers sold 455 million units last year but have been warned that they may be violating copyright laws with their devices. The news came from The Mobile Terminal White Paper, issued by the China Academy of Telecommunication Research.

Twitter tried to buy Instagram first
I did not hear about this when the huge deal went down with Facebook but apparently there was more than one company lining up for the photo sharing company. Seems that Twitter co-founder and Chairman Jack Dorsey had tried in the past to purchase the company, but failed to get any real traction on a deal.

However, since Dorsey was one of the investors in Instagram, he will be seeing a pretty penny from the deal. For a nice look at Instagram head over to the NY Times for this piece.

Pew study highlights technology rift
A recent study by the Pew Research Center shows how much of a gap still exists between have’s and have not’s in terms of technology. While a full 19% of Americans now have some form of tablet, be it a fully loaded Apple iPad or a bare bones Barnes & Noble Nook, a greater percentage, 22% do not even have Internet access.

The report is focused on digital access in this country and provides some great snapshots of who uses which technologies including cell phones and laptops as well as tablets, and that is broken down by a variety of demographics.

It is interesting to see that a fairly large number of adults that do not have Internet access do so because they believe that it adds nothing to their lives. Also the rise of mobile Internet access has helped level the playing field in areas that had traditionally lagged n terms of access and use.

YouTube Sponsorships an Opportunity for Sports Advertisers

Google’s move to further monetize its YouTube platform via the introduction of channel sponsorships for advertisers seeking select markets should be a great boon for sports teams as it will continue the evolution of the video sharing site into an established network for sports fans.

It seems like a no-brainer for companies that are developing products, sports related or not, that target the demographics that follow sports. It is obvious from recent events such as ESPN expanding its NFL coverage year round that football interest is now high all year. For New Balance or Under Armour grabbing a channel can mean a huge number of views at a fraction of the cost of an ad during an actual NFL game.

The use of YouTube as a de facto network is increasing and to be able to tack your name onto a channel can be a coup, especially if a rival is paying for the exclusive rights to the sports to a league that is related to that channel.

The basics of the program are simply. It will offer channel sponsorships to advertisers who can use display, overlay and pre-roll ads in the targeted markets. This enables them to have a very targeted approach for their efforts, and dollars, according to an article in Ad Week

Ad Age breaks down what the costs will be, and mentions a number of the types of channels that will be getting sponsorships, as well as some of the initial sponsors that have signed on. It claims that so far only minor deals in the $5 million to $10 million range have been signed, but that they are expected to reach $62 million for what it sees as premium content.

So far it has a few sponsors including Unilever, Toyota, and more interesting to sports fans is GM, which has signed on to sponsor Red Bull’s action sports channels, among others. It looks like YouTube will only place a percentage of the ads in a sponsored channel and the rest will be spread around its various channels.

Expect to see a growth in channels in an area like sports as YouTube appears to be breaking the major verticals down into smaller subcategories in order to maximize its ability to sell sponsorships. It is already offering a package of sports channels for $40 million with Music and pop culture being offered at $62 million apiece, per year.

This strikes me as smart thinking for a range of issues. Fans are increasingly filming short bits from events and the ability to see different angles than that which are broadcast is always interesting. Already using YouTube to follow a team or sport, you will probably be able to get push alerts in the future about new video from the sponsors when they are posted rather than constantly checking in to see what is new.

Friday Grab Bag: Intel Launches Major Ultrabook Campaign


Intel is launching its biggest marketing campaign in over a decade with what it calls a multi-faceted global push for the “New Era of Computing”. The company will be on the television, in the print media and using a variety of social media driven efforts to get and hopefully hold consumer and corporate attention to these ultra-slim notebooks.

This is not surprising first after CEO Paul Otellini’s keynote at CES earlier this year had so much emphasis on the notebooks. Second, and this is something that seems to have to some degree gotten by (at least me) under the radar. There are already 26 models available for purchase worldwide including offerings from Hewlett-Packard, Toshiba and Dell with additional 10 models from Acer, Fujitsu, Gigabyte and Lenovo having been announced.

Next week is the start of corporate earning reports and I will be very interested to hear what Intel executives say about the sales of notebook computers as well as how its effort to establish itself in the tablet space are going.

Recently Apple talked about the death of the PC but really what are you going to use to write the apps for the iPhones and iPads? I kid, I think that the desktop PC may become a dinosaur but notebooks will have a strong demand from a large segment of the corporate and consumer market.


Is Tiger Woods the true #1?

Or at least so says Rory McIlroy, currently the #2 ranked golfer in the rankings. He said that if Woods is on his game he is the best golfer in the world, adding that you cannot judge a player on how they have performed in the last few weeks. If we go by that it really does not look too good for Tiger, but then this is a nice change from the usual trash talk that happens in sports. This weekend could also change his opinion.

iPhone to reach regional carriers later this month?

Apple Insider is reporting that five regional U.S. carriers are going to announce that they will begin selling Apple’s popular iPhone on April 20. The carriers are Alaskan Communications, Appalachian Wireless, GCI, Cellcom and nTelos.

The report also states that the carriers will for $50 less than the so-far subsidized price at other carriers, with phones starting at $150 for the 16GB model, $250 for 32GB, and $350 for 64GB. The older iPhone 4 will be available in an 8GB version for $50.

Samsung and Apple hurting HTC sales?
Smartphone developer HTC has reported a 70% drop in profits while revenue dropped 35% from the same quarter in the previous year. The company has recently expanded its offerings with four additional smartphones, all running the Android operating system.

At the same time Samsung has reported record quarterly profits of $5.15 billion, with very strong results pulled in by both its smartphone business and its Galaxy Note hybrid tablet/smartphone products.

Is Google really losing billions on Android?
A piece at Yahoo.com argues that the company is and that it is because of a number of reasons, however I found it rather unconvincing. With 300 million Android phones out on the market and 15 million tablets the company has a huge installed base and seems poised for huge additional growth.

NBA to sell ads on jerseys?
Over at HoopsHype the bet is that the NBA will very soon have ads on players game jerseys. It makes a persuasive argument about how, among otrher things. MLB is a business and it just does not make sense to leave money on the table.

Baseball has twice, to my knowledge, played a series with ads on its uniforms. Both were in Japan and so not seen by most American fans. It seems inevitable that ads do come to that space and as the article points out, the Dallas Mavericks came out with ads on their uniforms in 2009.

I think it will be interesting to see what types of rules the league, and others when they follow, will set for who is acceptable and who is not. Can Hooters advertise? Alcohol? I am pretty sure tobacco companies need not apply.

Joe Posnanski departs SI
While a bit late on this but for fans of Joe Posnanski, his work at this weekend’s Masters Tournament will be his last for Sports Illustrated as he is leaving to join the growing USA Today/MLB Advanced Media joint venture.

If you are not familiar with him, you should give him a try. I feel that he is one of the best sports writers around, offering solid information backed by facts, all with a good dash of humor. He was at SI for roughly three years and he will be hard to replace.

Google Glasses a boon to Sports Fans and Bettors?

Google has publicly displayed its Google Glasses, officially called Project Glass following several months of rumors about the technology and what the company intends to use it for. The answer to that question is that the Android powered spectacles are to be used for augmented reality, the company has said.

If you are like me that term really does not mean much on its own but the basic purpose of the glasses is to give users access to information via superimposed graphics without needing to stop whatever activity you are engaged in. Say projecting a map to a destination on the glasses while driving.

The advantage of this is pretty obvious, no need to stop and look at your phone, a map, or the person next you saying turn left while pointing right. The danger is just as obvious; you take your mind off the task at hand and become too intent on the displayed info.

The company is not really saying too much about what they will do in detail, when they will be available, how they will operate and a host of other pieces of information that would be interesting. There is a posted video that shows people chatting via the devices as well as doing a number of other tasks while wearing the glasses.

But think of it in context of a sports fan. You are at a basketball game you can look up the history of the two teams, the high school and college stats of the stars and both coaches’ win/loss records, all without missing a second of the action. It might even be able to explain the rules of cricket to you while watching a test match, but that might be asking too much.

Or imagine you are in a sports book at a casino you can get real time information on weather, injuries, and a host of other factors that might influence your actions. Wait, casinos get that information as fast as anybody else you say. Well twitter seems to be beating news services on a range of breaking news, and the minutes or second lead time that you gain could make a difference.

Still who knows if and when they will be made available? Over a decade ago I saw a very similar technology demonstrated at IBM’s labs in San Jose, with a full version of Windows appearing in the glasses, and as far as I know nothing ever came of this. Then again maybe all spies now wear glasses.

Mobile Sports Report TechWatch: BlackBerry still in the Red

Research in Motion has revealed in its quarterly earnings call that revenue for its current quarter was down 19%, $4.2 billion compared to $5.2 billion in the previous quarter, for a net loss of $125 million. The results that have resulted in a management shift and a change on corporate focus. For the quarter the company shipped approximately 11.1 million BlackBerry phones and 500,000 tablets.

Out is former co-CEO Jim Balsille who has resigned from the board of directors. Also gone are COO of Global Operations Jim Rowan and CTO David Yach. This coincides with a much stronger emphasis on developing and delivering products focused on the needs of the coporate IT department and the corporate user.

So security, reliability, manageability and messaging services will be the keywords going forward as it seeks to leverage what it views are corporate strengths-enterprise services and devices that handle them. On the flip side areas such as consumer oriented capabilities such as media consumption will be placed on a backburner.

The key to all of this, and for the company to successfully rebound, will hinge on the BlackBerry 10 launch, executives said. The release is due at some point later this year and will finally give the company a high end smartphone to compete with the Android and Apple devices that are already so prevalent. It has been working hard to develop a strong app ecosystem as well.

Nano-SIM standard vote delayed
The European Telecommunications Standards Institute (ETSI) after dueling proposals caused a rift. On one side is Apple, and select allies, and on the other is Nokia, Research in Motion and Motorola Mobility. TechWorld reports that a vote was scheduled last week but was postponed for at least a month due to strong differences between the two camps. The purpose is to develop a new, smaller form factor SIM card, officially called 4FF or fourth form factor.

Slow Tablet sales not Google’s fault?
An interesting piece from the good folks at The Motley Fool, or at least from Evan Niu, ponders why Google has not been able to transfer its tremendous success with its Android operating system in the smartphone market to the Tablet market. There are a variety of reasons mentioned but much of it boils down to the fact that many of the apps are simply slightly altered smartphone apps. It then ponders how Microsoft will do when it makes its big splash with its Windows 8 OS.

Google to sell self-labeled tablets?
An interesting sidebar to the while Android tablets are not doing well is the current rumors that not only will Google sell its own line of tablets, but will do so from its own store. Originally reported by the Wall Street Journal, the story is that Google will turn to partners, possibly Samsung and Asus to build tablets that Google will then sell under its own label.

In addition to selling under its own label it will also be selling them direct, much like Amazon does with its Kindle offerings and Apple with its iTunes store, among others. It is also expected to subsidize the cost of the tablet, a move that could alienate some of its hardware OEMs.

Google has already gone down the co-branding path once with HTC Nexus One a few years ago. Know anybody that has one? Well Google execs have said that the company plans to double down on Android tablets this year so it will be an interesting time. According to eWeek Google admitted that it has 300 million Android smartphones but only 12 million tablets in customers’ hands.

EU antitrust about to step in on Apple/Motorola Mobility/Microsoft patent issue?
Reuters is reporting that the head of the EU’s antitrust agency said that the group is considering opening an investigation into the patent disputes that are ongoing between Apple, Microsoft and Motorola Mobility.

While the EU has given the Motorola/Google $12.5 billion purchase a thumbs up it also said that it retained the right to investigate ongoing issues including the patent problems that have been a source of considerable litigation.

The group is already investigating if Samsung’s tactics in this area against Apple are a violation of EU antitrust rules. Google has said that it will offer Motorola patents on fair and reasonable terms once the deal is completed.


More Money = Less Entertainment apps on phones

The research firm The Luxury Group has done a study that shows that the wealthier an owner of a smartphone is the less likely to use it to play games or send tweets. It studied app usage among wealthy consumers, ones with income over $150,000.

The news is not really that startling as the users that fell into this area tended to have families and demanding jobs and tended to select apps that met those needs rather than ones for personal entertainment. Still it is sad on which side of this discussion I fall.

Hi-Tech a boon to local bookies
Automation has led to efficiency in so many areas since the days of Henry Ford, and now it looks like local bookies are getting in on the action, according to the New York Times. Rather than stand on street corners singing ‘Luck be a lady tonight’ all they need do these day is set up a web site, post odds and then direct the locals to it to place bets. Must make it real easy at tax time to see what you owe the government, and yes I know that is not where the song was sung in the movie.