PGA Also Embraces the Instant Web Highlight: Watch Paul Casey’s Hole in One

In the old days you used to have to wait until SportsCenter came on and wait longer through the program, not daring to go to the bathroom if there was an obscure highlight that you wanted to see. Now, every league and sport is getting the online religion. If something cool happens like a monster dunk, or a fantastic finish, put it on YouTube or on your own site — and let people share it. That’s how we are able to let you see Paul Casey’s hole in one today — minutes after it happened:

What this means in the long run, we’re not sure. Maybe the end of networks as we know them? I doubt that. But right now it’s good news for sports fans, to be able to get their highlights as soon as possible. Here’s hoping it continues and spreads.

TaylorMade has Twitter-based Contest — Also on Saturday and Sunday

Editor’s note: TaylorMade extended its contest to Saturday and Sunday, via text not Twitter. Rules are here. Good Luck!

If you are watching the Golf Channel at this moment you could easily enter the TaylorMade Driver Love Contest but you will have to hurry- it runs from Thursday, Feb 16th starting at 12 AM Pacific Time and ends the following day at 11:59:59 PM.

The contest, touted as a ‘first to tweet’ effort, could not be simpler to enter, that is if you have a personal Twitter account and a television. Simply watch the Golf Channel’s broadcast of the Northern Trust Open golf tournament and watch for a “Driver Love” Heart Feature image on the screen during the broadcast.

Then leap to your trusty Twitter account and send a tweet using both the hashtag “#R11SLove” and the Sponsor’s Twitter.com user name (@taylormadegolf). The first eleven entrants on each day that fill this tough first step will win a prize.

There will be one “Driver Lover” heart shown on screen each day and the prize that each winner will receive is one TaylorMade R11S driver. The approximate retail value of each prize is $399. For more info head over to this site.

Apple Customers Get Best View of Masters Golf Online

If you are a golf fan with an iPhone or iPad, you already have a two-shot lead even before this year’s Masters Tournament kicks off on April 7. That’s because the tourney is tilted in favor of Apple devices for non-TV viewing, especially for iPad owners who will have access to a wide array of features including nine live channels via a $1.99 app, as well as “the only digital live simulcast” of CBS’s weekend coverage.

While Android device owners won’t completely miss the cut, the free official Masters Android app for non-Apple devices will only provide live scoring and radio coverage, with video available only as highlights. (A version downloaded Wednesday night to a Samsung Epic 4G from Sprint also seemed to have issues with it not being able to increase text size.)

Golf fans with iPhones, however, will have access to five live video channels on their free app, an edge that could allow iPhone users to multitask (say, at your kid’s soccer game) on Sunday and not miss any live coverage of a potentially exciting finish.

Though many fans will no doubt be glued to the TV set (since the Masters has only a couple commercials each hour it remains one of the most pure sport-watching experiences) there will likely be many more viewers watching via their PCs, thanks to the beefed-up feature set found at the Masters.com site. One of the first big events to truly embrace the Internet, the Masters in 2011 will add the following online features, according to the tournament press release:

· Eight live video channels, all available in HD-quality

· DVR functionality that allows users to rewind to key moments during live action

· Exclusive live scoring with integrated leader board highlights

· The Internet’s only live, 3D video stream for users with 3D-capable computers

If you are watching via the iPad, you probably want to make sure you are doing so via a Wi-Fi connection, since extended video viewing via a 3G link could potentially burn through your monthly data download limit. But we are guessing there will be many golfing fans with both TVs and tablets ablaze during the tournament, as the multi-screen experience allows for Masters saturation far away from the hallowed fairways of Augusta.