Friday Grab Bag: No More MRIs on Twitter for Arian Foster

Just a quick roundup of some Mobile Sports-related topics today, including Arian Foster telling Jim Rome that he probably isn’t going to put any more MRI photos on Twitter anytime soon.

AT&T Adds Wi-Fi to Xcel Energy Center in Minnesota:

While we will have a longer feature coming up soon about AT&T’s push to bring Wi-Fi to more stadiums we didn’t want to pass up the news of Ma Bell adding enhanced Wi-Fi access to the Xcel Energy Center, home of hockey’s Minnesota Wild. Among the features added by AT&T are on-site access to video replays and the ability to order food from your seat. What more does a fan want? Like we said, stay tuned for a longer feature on AT&T’s Wi-Fi stadium strategy.

Is Twitter Video the Next Big Thing?

Twitter pros already know how to put photos on the web for instant sharing, but what about video clips? According to GigaOM a company called Keek has just raised $5.5 million to help build out its short-video messaging service. Get ready for a lot of “Dude, we’re here at the game!” posts soon.

Mobile Football: NBC a No-Show for Live Play-by-Play


In our ongoing search for the best mobile app for following live football play-by-play, on Sunday night the MSR research team decided to check out the options available from NBC, since the Peacock network carries the Sunday night game live on TV.

The verdict? For an Android smartphone user, NBC’s mobile play-by-play options are about as exciting as a handoff up the middle, far behind the functionality of services from ESPN and the NFL. There isn’t even a standalone app for Android phones — maybe the non-smartphone featured in NBC’s “mobile web” landing page is a tipoff — instead you are sent to a mobile-optimized web page that does give you a live score and can show details of the last play run, but that is all. We didn’t even get our turkey-and-chicken sausages halfway grilled before we switched from NBC’s mobile page back to ESPN, whose Gamecast app seemed to have new life on Sunday, without any of the non-updating problems we’d seen during previous weekends.

Since we are waiting for Tuesday’s expected new iPhone announcement to decide what our phone-upgrade strategy will be for the MSR Verizon account, it may be another week or two before we can check out Verizon’s NFL Mobile app. (Apparently NBC does have a standalone iPhone app, if you have knowledge of how this works please leave a comment below.) Until then we are putting ESPN and NFL 2011 in a tie for first, with Sprint TV a game behind and NBC’s offering at 0-4, looking for a new quarterback and maybe a new head coach.

ESPN Radio Exec says Smartphone Audio Key to Future

Marc Horine, VP Digital Partnerships and Sales Development for ESPN Radio, told Mobile Sports Report on Friday that “20 percent of our listening is coming through a digital audio device” and that content delivered through smartphones and iPads rates as key to ESPN Radio’s future.

Horine is the ESPN Radio executive involved in such ESPN partnerships as StubHub and the GSI Commerce Inc.’s ESPN Shop collaboration. He said the goal is to get programming like the popular shows “Mike and Mike in the Morning,” “The Herd with Colin Cowherd” and “The Scott Van Pelt Show” to as many consumers as possible, regardless of the device used to listen in.    
“It comes down to building a great, clean, simple easy-to-use product that works,” Horine said.

Horine’s comments follow ESPN’s deal earlier this month to partner with San Diego-based Slacker Inc. to provide ESPN on Slacker Radio, including premium services priced at $3.99 and $9.99 per month which allow people to store radio programming locally.

For ESPN Radio, the deal signals that The Death Star (ESPN) will be aggressive in licensing digital audio rights to technology partners interested in distributing content. In so doing, ESPN is prepared to tap into the phenomenon of sports fans who are using mobile devices to view and listen to sports, interact via social media and access sports information that provides more insight into the game. If successful in making its content a top choice of the most sophisticated of mobile sports fans, ESPN Radio will be able to capitalize on the coming booms in personalized advertising tied to sports programming and direct-marketing offers tailored to hardcore fans.

For San Diego-based Slacker, the ESPN deal pushes the dot.com toward a much broader base of audio content. To date, Slacker has been a reliable technology platform for music, and has only recently moved into news, sports, comedy and commentary. The push is designed to make Slacker not only a choice for audio content when listening at home or at work, but also when traveling, Slacker CEO Jim Cady told Mobile Sports Report.

Thursday Humor: Don’t Use Your Laptop in a Horse Trough

Screen shot of ESPNWatch TV ad with the cowboy in the horse trough -- note the disclaimer text.

Just some Thursday fun: While we’ve all seen the ESPNWatch TV ad multiple times now (the one with the cowboy watching a laptop in the horse trough) you have to look quickly to catch the witty disclaimer that runs across the bottom of the screen: “Do not attempt while bathing in horse trough.”

You might also add, good luck finding a cell tower out in the pasture. Or remember, you need to have an existing contract with Verizon, TimeWarner Cable or Bright House to actually use this cool app. But never mind all that. Today we just laugh.

The Ongoing Search: What’s the Best Mobile Play-by-Play Service for Football?

NFL 2011 mobile app, showing play by play. Good clear screen, detailed info.


There’s a whole lot of folks telling you that you can keep up on football games by using your mobile phone — but how well do the services actually work? In an ongoing search that will probably last all season long, your MSR crew (meaning me) will perform random acts of mobility, following NFL and college games via mobile to see if these services deliver, or if they fall incomplete.

Monday night my dinner-making grill-master duties coincided with the Monday night tilt between the Dallas Cowboys and the Washington Redskins, giving me a perfect chance to test out some of the mobile play-by-play services, like ESPN’s Gamecast, the NFL.com NFL 2011 app, and Sprint (my cell phone provider’s) Sprint Football app. The early verdict says: go with NFL 2011 as your starter, ESPN as your backup, and leave Sprint Football on the bench.

Though the NFL 2011 app has a little annoying banner ad at the bottom of the screen (the ESPN and Sprint services also have banner ads), its play-by-play updates are generally more informative than ESPN’s, giving it the edge in a basically even competition. Both services suffered from an annoying lag time between play posts — which, if your screen is set to go dark to save power like mine is, means you may occasionally have to hard refresh the device to keep the app alive. I’d buy a beer for the first service to add a simple “status” banner that could tell you something like “play under review” or “game in TV timeout” so that you aren’t stupidly staring at the screen waiting for an update.

The Sprint Football app. Basically unreadable, so bench this one in favor of other services.

I ruled out the Sprint app after less than a minute — though it might be informative it suffers from a too-cute design that uses a screen shot of a football field as a backdrop, making its white type illegible when you are looking at a post that blurs into the lines of the field on the drawing. Seriously, Sprint folks — does anyone there look at these things? You can’t read it. Change it, please.

Both the ESPN and the NFL app, which have sensible, clear backgrounds, both suffered mightily to keep up with a fast, complex play — like the interception thrown by Dallas QB Tony Romo in the first quarter that ended with a fumble out-of-bounds call that needed replay review. The play by play apps were no help, basically stalling and never getting around to explaining what happened — they just both picked up with Washington running plays in Dallas territory.

ESPN's Gamecast app, not live but even this wrapup shows the clear black-on-white format that works well.

Having access to a TV set just a few steps away from the barbecue gave me the ability to see how well the online apps were keeping up — and the answer was, not well at all. Both the ESPN and the NFL apps were at least three plays behind the live action; if you watch the Internet version of Gamecast on your PC you can even see that the Twitter stream embedded in the app usually has info that is ahead of the Gamecast info. If I ran either one of these operations I would strip them back down to make sure that the play by play is as close to live as possible. Remember, fans may be using this service as a replacement for the TV announcers who annoy us all. So you’ve got to be faster than they are now.

The bottom line — neither of the top two services is satisfying if you are doing nothing but concentrating on the screen, since they don’t stay “live” enough to hold your attention or keep your phone’s screen lit. I will keep looking to see if there are other services that concentrate solely on play by play, as well as trying to cobble together a Twitter stream to approximate play by play because Twitter is fast. We should have a Verizon phone in hand soon to test out the NFL Mobile app, and we have also heard that Yahoo has a pretty good service so we will look for that as well.

Anyone else out there figure this out? Chime in below in the comments.

(all photos credit: MSR.)

ESPN’s New MNF Deal Shows That for Mobile Fans, the NFL Rules


Though the details of the new 8-year deal that ESPN and the NFL announced today are centered around broadcast rights for the popular Monday Night Football franchise, the incredible growth in viewership of digital ESPN NFL content is a sign that for mobile sports fans, football is king.

How big is mobile consumption getting? From the ESPN press release today, chew on these numbers for NFL content on the cable channel’s digital platforms:

— ESPN averaged 42.2 million unique visitors on the site in fall 2010; Sundays during the NFL season are the highest trafficked days of the year for ESPN.com

— During the 2010 season, NFL content represented 39% of the page views generated on ESPN.com, highest of any sport.

— The NFL fan spends over 50% more time with ESPN media than the average person;

— ESPN.com NFL coverage on Sunday and Monday (including the home page, NFL section and Fantasy Football section) averaged 47.4 million visits and 271.4 million minutes of usage during the 2010 season, a year-to-year increase of 20% on visits and 20% on minutes.

— NFL coverage (incl. NFL and Fantasy Football section) on the ESPN Mobile web site and ScoreCenter app in 2010 delivered 14.5 million visits and 101.4 million minutes each week, increases of 66% and 61%, respectively, versus the prior year.

With the season starting with tonight’s Green Bay/New Orleans matchup it will be interesting to see how many fans try to watch games on mobile platforms, either via direct connections (like Verizon’s NFL app or via the Sunday Ticket mobile platform) or through some other means like using a Slingbox. Clearly this is an area we’ll be watching closely so stay tuned for price and quality comparisons as the season rolls on.