There must be an algorithm somewhere to write the inevitable press releases for broadcasters after any big event now, that begins with “record viewership” and then plugs in the terms online and mobile. ESPN’s coverage of the British Open last week and weekend certainly fits in, with big gains in just about every measurement category, including a 140 percent growth in the amount of live coverage watched on ESPN’s mobile and online platforms.
But — it could have been a lot bigger. Remember, ESPN limits its mobile access to people who pay for cable plans from Verizon FiOS, Time Warner Cable, Bright House Networks, and Comcast. How much bigger could the audience be if ESPN allowed non-cable subscribers the right to see things with a one-time fee? (Right now, the WWL’s answer to that is it’s not gonna happen.)
One guess is that since ESPN added Comcast to its list of approved cable-contract partners whose customers get access to all WatchESPN and ESPN3 content, the jump in online viewership was probably a given since the Comcast deal added about 40 million potential new viewers to the number that could see ESPN’s online streams. Even without any new partnerships that number should easily grow again next year, when ESPN should have support for Comcast customers with Android platforms, who were shut out this year.
I still think that ESPN could vastly improve its online coverage of big events, especially golf, by mimicing the excellent presentation done by the folks at the Masters. Right now the event coverage like the British Open is lumped in next to every other thing that ESPN covers, which as you know is quite a lot, so the experience dims. It would also be great to have an integrated chat/social experience on the same screen, so you could perhaps talk golf smack to friends and other fans without having to switch between multiple screens. I’d add in a window to keep track of the excellent ESPN Majors fantasy game, and my online golf experience would be complete. Well, we’d need the TigerCam too. But I’m not greedy.
ESPN Press release on its awesome British Open numbers.