AT&T: Lots of DAS traffic for college football championship

DAS on a cart: DAS Group Professionals deployed mobile DAS stations to help cover the parking lots at Levi’s Stadium for the college football playoff championship. Credit: DGP

This may not be a news flash to any stadium network operations team but the amount of mobile data consumed by fans at college football games continues to hit high levels, according to some new figures released by AT&T.

In a press release blog post where AT&T said it saw 9 terabytes of cellular data used over the college football playoff championship-game weekend in the Bay area, AT&T also crowned a cellular “data champion,” reporting that Texas A&M saw 36.6 TB of data used on the AT&T networks in and around Kyle Field in College Station, Texas.

(Actually, AT&T pointedly does NOT declare Texas A&M the champs — most likely because of some contractural issue, AT&T does not identify actual stadiums or teams in its data reports. Instead, it reports the cities where the data use occurred, but we can figure out the rest for our readers.)

For the College Football Playoff championship, AT&T was able to break down some specific numbers for us, reporting 3.7 TB of that overall total was used inside Levi’s Stadium on game day. Cell traffic from the parking lots and tailgating areas (see photo of DAS cart to left) added another 2.97 TB of traffic on AT&T’s networks, resulting in a game-day area total of 6.67 TB. That total is in Super Bowl range of traffic, so we are excited to see what the Wi-Fi traffic total is from the game (waiting now for the college playoff folks to get the statistics finalized, so stay tuned).

DAS antennas visible at Levi’s Stadium during a Niners game this past season. Credit: Paul Kapustka, MSR

For the additional 2+ TB of traffic, a footnote explains it somewhat more: “Data includes the in-venue DAS, COWs, and surrounding macro network for AT&T customers throughout the weekend.”

Any other carriers who want to add their stats to the total, you know where to find us.

Back to Texas A&M for a moment — in its blog post AT&T also noted that the stadium in College Station (which we will identify as Kyle Field) had the most single-game mobile usage in the U.S. this football season, with nearly 7 TB used on Nov. 24. Aggie fans will remember that as the wild seven-overtime 74-72 win over LSU, an incredible game that not surprisingly resulted in lots of stadium cellular traffic.

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

BYU scores with new Wi-Fi, app for LaVell Edwards Stadium

BYU’s LaVell Edwards Stadium. Credit all photos: photo@byu.edu (click on any picture for a larger image)

At Brigham Young University, the wait for Wi-Fi was worth it.

After a selection and deployment process that took almost three years, the first full season of Wi-Fi at BYU’s LaVell Edwards Stadium was a roaring success, with high fan adoption rates and a couple 6-plus terabyte single-game data totals seen during the 2018 football season. Using 1,241 APs from gear supplier Extreme Networks, the Wi-Fi deployment also saw high usage of the new game-day app, built for BYU by local software supplier Pesci Sports.

Duff Tittle, associate athletic director for communications at Brigham Young University, said the school spent nearly 2 1/2 years “studying the concept” of bringing Wi-Fi to the 63,470-seat stadium in Provo, Utah. After looking at “five different options,” BYU chose to go with Extreme, based mainly on Extreme’s long track record of football stadium deployments.

“We visited their stadiums, and also liked what they offered for analytics,” said Tittle of Extreme. “They had what we were looking for.”

According to Tittle, the deployment was actually mostly finished in 2017, allowing the school to do a test run at the last game of that season. Heading into 2018, Tittle said the school was “really excited” to see what its new network could do — and the fans went even beyond those expectations.

Opener a big success

For BYU’s Sept. 8 home opener against California, Tittle said the Wi-Fi network saw 27,563 unique connections out of 52,602 in attendance — a 52 percent take rate. BYU’s new network also saw a peak of 26,797 concurrent connections (midway through the fourth quarter) en route to a first-day data total of 6.23 TB. The network also saw a peak bandwidth rate of 4.55 Gbps, according to statistics provided by the school.

Sideline AP deployment

“It blew us away, the number of connections [at the Cal game],” Tittle said. “It exceeded what we thought we’d get, right out of the gate.”

With almost no overhangs in the stadium — there is only one sideline structure for media and suites — BYU and Extreme went with mostly under-seat AP deployments, Tittle said, with approximately 1,000 of the 1,241 APs located inside the seating bowl. Extreme has used under-seat deployments in many of its NFL stadium networks, including at Super Bowl LI in Houston.

Another success story was the new BYU app, which Tittle said had been in development for almost as long as the Wi-Fi plan. While many stadium and team apps struggle for traction, the BYU app saw good usage right out of the gate, finishing just behind the ESPN app for total number of users (2,306 for the BYU app vs. 2,470 for ESPN) during the same Cal game. The BYU app just barely trailed Instagram (2,327) in number of users seen that day, and outpaced SnapChat (1,603) and Twitter (1,580), according to statistics provided by Tittle. The app also supports instant replay video, as well as a service that lets fans order food to be picked up at a couple express-pickup windows.

What also might have helped fuel app adoption is the presence of a “social media” ribbon board along the top of one side of the stadium, where fan messages get seen in wide-screen glory. Tittle said the tech-savvy locals in the Provo area (which has long been the home to many technology companies, including LAN pioneer Novell) are also probably part of the app crowd, “since our fan base loves that kind of stuff.”

Tittle also said that Verizon Wireless helped pay for part of the Wi-Fi network’s construction, and like at other NFL stadiums where Verizon has done so, it gets a separate SSID for its users at LaVell Edwards Stadium. Verizon also built the stadium’s DAS (back in 2017), which also supports communications from AT&T and T-Mobile. (More photos below)

Under-seat AP enclosure

A peek inside

The social media ribbon board above the stands

LaVell Edwards Stadium at night, with a view of the press/suites structure

Mercedes-Benz Stadium Wi-Fi saw 12 TB of data used at January’s college championship

The iconic ‘halo board’ video screen below the unique roof opening at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

The Wi-Fi network at Atlanta’s Mercedes-Benz Stadium saw 12 terabytes of data used at the 2018 College Football Playoff championship on Jan. 8, 2018, according to officals from the Atlanta Falcons, owners and operators of this city’s new distinctive venue.

We’d long suspected that Mercedes-Benz Stadium, which opened in August of 2017, had seen big data days inside the 71,000-seat arena with its innovative technology, but until Sunday the Falcons had never made any network-performance data publicly available. But a day after the venue saw another 8.06 TB of Wi-Fi used during the SEC Championship game, Danny Branch, chief information officer for AMB Sports & Entertainment, revealed the statistics during a live MSR visit at an Atlanta Falcons home game. The 12 TB mark (which was an estimate — we’ll check back with the Falcons for exact numbers) is the second-highest we’ve ever seen in our unofficial research of single-day Wi-Fi totals, trailing only the 16.31 TB recorded at Super Bowl LII in February at U.S. Bank Stadium.

“We’re confident and ready for the Super Bowl,” said Branch during a pregame stadium tour, details of which we’ll dig into deeper in a full profile for our upcoming Winter Stadium Tech Report. Multiple network speed tests taken by MSR during Sunday’s 26-16 Falcons loss to the visiting Baltimore Ravens showed robust Wi-Fi performance on the network that uses gear from Aruba, a Hewlett Packard Enterprise company, in a design from AmpThink.

DAS renovation complete

An under-seat DAS antenna in the 300 seating section at Mercedes-Benz Stadium

According to Branch, the cellular distributed antenna system (DAS) network inside Mercedes-Benz — a deployment that is at the center of a current lawsuit filed by contractor IBM against gear supplier and designer Corning — is also now at full deployment, with the completion of 700 new under-seat DAS antenna deployments, mostly in the upper seating deck.

MSR speed tests taken during Sunday’s game showed a wide range of DAS results, from single-digit tests in some tough-deployment areas to results near 100 Mbps directly in front of what looked like some new antenna deployments. Again, look for more details in our upcoming profile in the Winter Stadium Tech Report (due out in mid-December).

“We’re in a good place [with the DAS],” said Branch, though he did say there was going to be more DAS work done on the outside of Mercedes-Benz Stadium prior to when Super Bowl LIII comes to the venue on Feb. 3, 2019, mainly to help ensure that the move toward more digital Super Bowl tickets goes smoothly. Mercedes-Benz Stadium also now has a couple of MatSing ball antennas in its rafters, there to bring DAS coverage to the sidelines of the playing field.

Sunday the Mercedes-Benz Stadium staffers were hosting a rare big-game back-to-back event, following Saturday’s packed-house tilt between SEC powers Alabama and Georgia, a championship-game rematch won by Alabama 35-28 after a dramatic comeback.

“That was a massive flip,” said Branch of the two-day stretch, which saw another huge data day Saturday with 8.06 TB of Wi-Fi used. The network, sponsored by backbone provider AT&T, averages about a 50 percent take rate from event attendees, according to Branch, who gave praise to Aruba and AmpThink for their combined deployment efforts.

“The expectation for fans now is that there will be Wi-Fi [in a sports venue],” said Branch. “But I love it when friends come to me after a game and tell me ‘the Wi-Fi is so fast!’ ”

THE MSR TOP 17 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
3. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
4. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
5. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
6. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
7. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
8. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
9. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
10. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
11. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
12. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
13. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
14. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
15. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
16. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
17. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

NFL CIO: Mercedes-Benz Stadium’s wireless is ‘ready for the Super Bowl’

The entry concourse at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR

The wireless networks at Atlanta’s Mercedes-Benz Stadium are “ready for the Super Bowl,” according to Michelle McKenna, senior vice president and chief information officer for the NFL, who spoke to Mobile Sports Report via phone last week.

Though McKenna would not comment on any of the particulars of the recent lawsuit filed by IBM against Corning that revolves around issues with the stadium’s distributed antenna system (DAS) cellular network, she did assert that any past problems have since been fixed, and that the league is confident the venue’s wireless systems will stand up to the stress test that will likely arrive when Super Bowl LIII takes place on Feb. 3, 2019.

“The [Atlanta] Falcons have been super-cooperative in remedying one of the challenges they had,” said McKenna. “The networks will be ready for the Super Bowl.”

Mercedes-Benz Stadium also has an Aruba-based Wi-Fi network, which has not been the subject of any lawsuit; however, stadium officials have also not ever released any performance statistics for the network since the stadium’s opening. According to IBM’s lawsuit documents, the company said it had to pay extra to fix the DAS network, a task it said was completed before the end of the 2017 NFL season.

Outside connectivity a challenge as well

While the Super Bowl is almost always the biggest single-day sports events for wireless connectivity, McKenna added that this year’s version will be even a little more challenging than others since the league is in the process of moving fans to digital ticketing for its championship event.

“This year one of the new challenges is the move to paperless ticketing,” said McKenna in a wide-ranging interview about NFL technology issues (look for a full breakdown of the interview in our upcoming Winter Stadium Tech Report). Though this year’s game will still have some paper-based ticket options, McKenna said the lessons learned in ensuring good connectivity outside the stadium gates will help prepare for future Super Bowls, which will likely be all-digital ticketing.

One Super Bowl technology not yet decided is the game-day app, which for the past two years has been built by the NFL. In previous years, the league used versions of local game-day apps with Super Bowl additions, a direction McKenna said the league might still take this year. Designed mainly as a way to help visitors find their way around an unfamiliar stadium and city, the Super Bowl app this year might need to lean on the local app to help integrate the digital ticket functionality, McKenna said. The Falcons’ app for Mercedes-Benz Stadium was built by IBM.

CommScope buying Arris (and Ruckus) for $7.4 B

CommScope announced today its intent to acquire Arris International for $7.4 billion, a move that would also bring in Wi-Fi vendor Ruckus, an asset that could help turn CommScope into a single-stop shop for large public venue connectivity products and services.

Financial details are available in the official announcement, but what will be more interesting will be how CommScope now markets itself to large public venues, like stadiums, for connectivity solutions. Previously known for its cellular distributed antenna system (DAS) infrastructure and back-end operations, with Ruckus in its portfolio CommScope could now offer an end-to-end solution for stadiums including DAS and Wi-Fi and also for those interested in Citizens Broadband Radio Service (CBRS) services in the near future.

Though commercial deployments for CBRS systems have not yet emerged, Ruckus has been a leader in the testing and certification process and is expected to be at the forefront of CBRS hardware providers when systems are ready to come online, possibly sometime next year.

If you’re keeping score (like we are), this is the third Ruckus has been acquired in the last two years. The list:

Feb. 22, 2017: Arris to acquire Ruckus from Brocade as part of $800 million deal

April 4, 2016: Brocade buys Ruckus for $1.2 B

That’s a lot of email changes and a closet full of new logowear…