Thinking out loud: Stadiums need better game-day online response teams

Avaya Stadium offers an online welcome

Avaya Stadium offers an online welcome

Maybe I just haven’t been to enough stadiums, but in the ones I visited over the last year I was struck by the fact that none of them seemed to have any kind of a place for live, updated game-day information where fans could find the kind of answers that might really improve their attendance experience.

In visiting various professional and top-level collegiate venues and interviewing representatives of other stadiums I continue to be impressed by the depth and breadth of technology deployments and of some apps that deliver advanced services, like Levi’s Stadium’s food delivery or the various live-replay systems in place at schools like Baylor and Nebraska, as well as at numerous pro venues. But I’ve yet to find a stadium, team or school with what seems like a simple thing to do — either to have a constantly updated “daily news” stream about game-day issues, or better yet, a rapid-response team on either social media or email to answer simple questions like, where should I park, and which gate should I go to?

Sometimes it seems like the simplest things are being overlooked when it comes to stadium technology, and I’m wondering why no such services seem to exist. Are they too costly? Or just not thought of as necessary? Or are stadium owners and operators not really paying attention to what happens on game day?

Why can’t all fans get the ‘suite’ treatment?

I don’t think the last question is true, since I did have the privilege of attending one Niners game at Levi’s Stadium this past season as the guest of app developer VenueNext, an experience that included a pass to the company’s corporate suite. As you can probably guess, having a suite-level pass is indeed a “suite” way to see a game. Almost all of your concerns and needs are taken care of, from the already paid-for drinks and food to the comfortable seating, and there is no shortage of stadium staff around to answer any questions you might have about where to go or how to find things.

One for the road at the BNY Club, Levi's Stadium

One for the road at the BNY Club, Levi’s Stadium

Fans with “regular” passes, however, simply don’t have many similar options for assistance, especially outside the stadium gates, where perhaps help is most needed. I know teams and stadiums (like Levi’s) do a good job of making maps and guides available online, especially for season ticket holders, but those resources typically aren’t designed for viewing on mobile devices, especially in a low-connectivity or bright-sunlight outdoor situation. Others that are designed for mobile apps, like Avaya Stadium’s “Ava” character, only offer canned information, and not a question-and-answer service.

Wouldn’t it be great to have a rapid-response Twitter handle or a regularly updated Twitter feed to answer questions like “where is the best place to park for seating in Section X,” or “which lots are less full,” or “which lots offer the fastest exit after the game?” Such a service could be incredibly helpful for the huge numbers of fans who only attend a small number of games, who might be making such decisions at the last minute and may have never been to the stadium before.

Feed me, keep me warm and dry

I really could have used such an informative service at the College Football Playoff championship game, which I was able to attend via a last-minute media invite from AT&T. Though my pass included access to the game (and more suite-level pampering) I didn’t have any special treatment getting to the event, so my game-day travel experience was probably very similar to many of the thousands of Ohio State and Oregon fans who had likely never been to AT&T Stadium before. Like many others, I decided to get to the stadium early, both to avoid any kind of parking crush and to bathe in whatever pre-game atmosphere might emerge. Three things I wasn’t prepared for came back to chomp me in the behind: Freezing cold weather, the lack of anywhere outside the stadium to get out of said cold weather, and the lack of any kind of online information to assist in the situation.

Fans freezing outside waiting for the CFP game to start

Fans freezing outside waiting for the CFP game to start

Though we were smart enough to grab lunch beforehand at a nearby bar and grill, my friend and media buddy Phil Harvey and I were only vaguely aware of the fact that the doors to the stadium weren’t going to open until 5:30 p.m., two hours before the scheduled game start, something we hadn’t really counted on when we drove over to park at 2 p.m. Our thoughts of being able to wander around and check out tailgate parties — or the underpublicized outdoor “festival” being put on by the NCAA and its sponsors — were negated by the chilling, biting wind, which whipped mercilessly throughout the acres of parking lots surrounding the stadium.

Like many others that day, we wound up spending some unplanned shopping time in the nearby Walmart, mainly to get out of the chill. We also ended up being frustrated with thousands of our newest closest friends, when the ticket gates apparently opened at 4:30 — only to find ourselves “in” the event (having gone through security and ticket checking) but still outside the doors, jammed onto the outdoor patios where we had to wait for another hour. The only good part of being crushed cheek to jowl is that being packed together did help keep all of us somewhat warmer.

Bargains available at the AT&T Stadium Walmart.

Bargains available at the AT&T Stadium Walmart.

Sure, we should have been smarter and maybe asked more questions beforehand but during the hours of unpleasantness all I could think of was why someone from the game or venue wasn’t outside watching what was going on, or doing anything to help rectify the situation. Even a simple official message of “we aren’t opening the doors for two more hours — here are a list of nearby restaurants you can walk to” would have been extremely helpful advice.

Maybe the CFP game was an outlier situation — lots of people who had never been to the venue before — but I’m guessing the situation isn’t that unique, especially for “big” events like playoffs or championships. And especially when it comes to extreme weather conditions, it just seems to make sense to have some kind of continually updated “at the game” news service that is well advertised and easily found, so that when a crisis situation emerges, fans know where to turn for trusted information.

Do any such services exist? Are there teams out there already doing this in a fashion that works? Let me know here, or we can have a discussion over on Twitter, where you can find me under the @PaulKaps handle.

NBA stadium tech reports — NBA West, Southwest Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA WEST: Southwest Division

Dallas Mavericks
American Airlines Center
Seating capacity: 19,200
Wi-Fi: Yes, (310 access points)
DAS: Yes

The Dallas Mavericks partnered with Aruba and installed over 310 Wi-Fi access points throughout American Airlines Center over the last year. The upgrades have spelled success with getting fans in their seats, as Dallas sold out their suite plans this season and plans to expand the suites in coming years. The team’s mobile app, available on iPhone and Android, has brought partnerships with services like Uber, allowing fans to enter to win free tickets and rides to the arena all season.

Houston Rockets
Toyota Center
Seating capacity: 18,043
Wi-Fi: Yes
DAS: Yes

Fresh off major upgrades over the last couple years, the Toyota Center remains ahead of most arenas when its comes to connectivity thanks to a Wi-Fi deployment from SignalShare. The Rockets offer a free mobile app, available for Apple and Android devices, with the standard features of promotions, box scores, and ticket information. No confirmation, however, that there is a Wi-Fi AP hidden in James Harden’s beard.

Memphis Grizzlies
FedExForum
Seating capacity: 18,119
Wi-Fi: Yes
DAS: Yes

FedExForum debuted fan-facing Wi-Fi a year ago, and AT&T boosted its Distributed Antenna System last March right in time to host the 2015 NCAA Tournament Sweet 16 games.

New Orleans Pelicans
Smoothie King Center
Seating capacity: 16,867
Wi-Fi: Yes
DAS: Yes

Hosting the league’s All-Star game does have its advantages, as the Smoothie King Center received a significant Wi-Fi deployment from Cisco a year ago. The renovations did not stop there. The Pelicans completed more aesthetic changes, including an expanded ticket office area, to greet fans for the home opener this past fall.

Screen Shot 2015-05-27 at 12.10.15 PMSan Antonio Spurs
AT&T Center
Seating capacity: 18,581
Wi-Fi: Yes
DAS: Yes

The Spurs and Bexar County announced a $101.5 million plan to renovate the AT&T Center. The renovations to the 12-year-old facility are slated to begin this summer, and include a boost in Wi-Fi, better seating, and a new scoreboard. The Spurs already feature mobile apps available on Apple, Android, and Windows devices to keep fans up to date.

NBA stadium tech reports — NBA West, Pacific Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA WEST: Pacific Division

Golden State Warriors
Oracle Arena
Seating capacity: 19,596
Wi-Fi: Yes (185 APs)
DAS: Yes

The Warriors have the oldest home court in the NBA as Oracle Arena opened almost a half century ago. The age hasn’t stopped Golden State from making upgrades to the arena in the past few seasons with Wi-Fi and DAS available. (In fact, the Wi-Fi network is currently undergoing upgrade during this season). The Warriors are also out front with beacons, now in the second generation of using the technology to power features like store discounts and seat upgrades. The Warriors also remain one of the recognized leaders in all sports in social media outreach.

Los Angeles Clippers
Staples Center
Seating capacity: 19,060
Wi-Fi: Yes
DAS: Yes

Staples centerWhile the Clippers went through an eventful summer last year, the Staples Center was busy improving the fan experience. The 15-year-old facility completed a new LED sports lighting system to the tune of nearly $7.5 million. The conversion to LED lighting allows the Staples Center to save an estimated $280,000 annually in energy costs. Those savings combined with Wi-Fi and DAS deployment from Verizon, help new owner Steve Ballmer in his pursuit to make the Clippers a championship franchise. (Which will have to wait until next year.)

Los Angeles Lakers
Staples Center
Seating capacity: 18,997
Wi-Fi: Yes
DAS: Yes

While there wasn’t much to cheer about on the court this season, Los Angeles Lakers fans still benefited from sharing the Staples Center with multiple professional franchises. The Wi-Fi and DAS systems are among the best in the NBA, and more improvements are scheduled for the arena. The latest planned renovation is a retractable seating system to help the Staples Center more easily complete almost 150 doubleheader games each year between the Lakers, Clippers, LA Kings, and Sparks.

Phoenix Suns
US Airways Center (Talking Stick Resort Arena)
Seating capacity: 18,422
Wi-Fi: Yes (300+ APs)
DAS: Yes (325 antennas)

Verizon and the Phoenix Suns agreed to a long-term extension this fall to make the arena fan-friendly for years to come. Verizon plans to install beacons, and allow fans to keep tickets and arena credit in a “wallet” directly on their mobile devices. The upgrades will coincide with a name change of the arena. A Phoenix-area tribe purchased the naming rights in December. With its new moniker, Talking Stick Resort Arena will take over the rights from the US Airways for the 2015-16 season.

Sacramento Kings
Sleep Train Arena
Seating capacity: 17,317
Wi-Fi: Yes (90+ access points)
DAS: Yes

The Sacramento Kings broke ground on their new $477 million downtown arena this fall. The franchise plans to open the new arena in time for the 2016 season, and to make a splash in stadium technology. The Kings are aiming to have more per capita connectivity than the 49ers’ Levi’s Stadium. Bold. And to prepare for the new arena, Sacramento is using the aging Sleep Train Arena to experiment with new technologies. In limited pockets, the Kings took advantage of their partnership with SignalShare to make the team app more location-specific and gather data of fans’ habits that will be useful for the opening of the new arena.

NBA stadium tech reports — NBA West, Northwest Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA WEST: Northwest Division

Denver Nuggets
Pepsi Center
Seating capacity: 19,155
Wi-Fi: No
DAS:Yes

The Denver Nuggets rely on DAS to help fans stay connected at games. As the Pepsi Center turns 16 years old this year, there are no immediate plans to add fan-facing Wi-Fi to the arena. No Wi-Fi means it’s no surprise the Nuggets rank towards the bottom of the league in home attendance.

Minnesota Timberwolves
Target Center
Seating capacity: 19,356
Wi-Fi: No
DAS:Yes

Still no Wi-Fi available at the Target Center. But the city of Minneapolis and the franchise are working toward an estimated $97 million renovation that would be sure to include ways to improve the experience for the fans. Any connectivity upgrades would be welcomed, as the arena enters its 25th year of existence. Maybe Kevin Garnett can help hang some APs as part of his return?

Oklahoma City Thunder
Chesapeake Energy Arena
Seating capacity: 18,203
Wi-Fi: Yes
DAS:Yes

Oklahoma City installed new video boards and reconfigured suites as part of an estimated $2.4 million worth of upgrades this offseason. The updates are a nice compliment for fans, who can connect to Wi-Fi and DAS in Chesapeake Energy Arena.

Portland's Moda Center, home of the NBA Trail Blazers. Credit all photos: Moda Center (click on any photo for a larger image)

Portland’s Moda Center, home of the NBA Trail Blazers. Credit all photos: Moda Center (click on any photo for a larger image)

Portland Trail Blazers
Moda Center
Seating capacity: 19,980
Wi-Fi: Yes
DAS:Yes

Owner Paul Allen delivered on a $16 million renovation plan this season, bolstering Wi-Fi and DAS in the Moda Center for years to come. It’s now easier for fans to view highlights during home games from the team’s mobile app.

Utah Jazz
EnergySolutions Arena
Seating capacity: 19,911
Wi-Fi: No
DAS:Yes

The Utah Jazz partnered with Boingo Wireless last spring to deliver a modern Distributed Antenna System to EnergySoultions Arena. The neutral DAS system is a major upgrade for fans and the 24-year-old facility. While Wi-Fi is not yet present in the arena, the franchise is patiently evaluating its needs to make it available in the future.

RootMetrics debuts tests of cell service inside stadiums

Screen shot of RootMetrics reporting app.

Screen shot of RootMetrics reporting app.

RootMetrics, a Bellevue, Wash.-based concern that has made a name for itself by conducting tests of wireless services in cities and airports across the nation, is now starting to test wireless networks in sports stadiums, which may give fans a heads-up on how their provider is performing inside stadium walls.

Though it only has visited a handful of arenas so far, RootMetrics eventually plans to test more than 100 stadiums this year, according to the company. For each venue, RootMetrics sends an unspecified number of testers to track data performance of the top four wireless carriers in the U.S., a list that includes AT&T, Verizon Wireless, Sprint and T-Mobile. RootMetrics’ venue testers also check performance of the internal Wi-Fi network if one is available, but it does not let Wi-Fi compete for its “RootScore Award,” which it bestows upon the carrier with best performance in the combined categories of speed and “data reliability,” basically a measurement of the ability to make and hold a connection during any wireless data request or action.

RootMetrics also doesn’t take into account whether or not any of the carriers has preferential deals inside a venue, which may give that provider a leg up on the competition. For its report on the Staples Center, for instance, RootMetrics gives its award to Verizon, which is not surprising to us since Verizon built both the Wi-Fi and the DAS network at the facility. But RootMetrics makes no mention of the business agreements at Staples or anywhere else, which is by design, according to the company.

Why can’t Wi-Fi win?

RootMetrics CEO Bill Moore said in a recent phone interview that such details about contracts and preferred suppliers really don’t matter to consumers — what really matters, he said, is how well each carrier performs in the venue.

While the “scoreboard” mentality does perform a service by presenting just what data the testers find, the RootMetrics venue surveys have some gaps that may need to be filled or changed in the future to present a fully accurate picture of stadium network performance. One big reporting gap is the fact that RootMetrics doesn’t use any iOS devices in its stadium tests, a strange omission since most stadium networks say they still see a majority of iPhones among the devices being used on stadium networks. RootMetrics also seems to unfairly leave Wi-Fi networks out of the scoring, even though in many cases so far the local Wi-Fi networks far outperform the carrier cellular links.

Screen shot of RootMetrics' test results for the Moda Center in Portland.

Screen shot of RootMetrics’ test results for the Moda Center in Portland.

For Portland’s Moda Center, for instance, RootMetrics gives its RootScore award to Verizon, since in their testing Verizon was found to have better data reliability and better data speeds than the other cellular carriers. But the stadium’s in-house Wi-Fi network was 3 Mbps faster than Verizon on the download side and more than five times faster than Verizon on the upload side — yet Wi-Fi wasn’t mentioned in the venue “scores” and only got a footnote at the bottom of the results page.

Founded in 2008, RootMetrics has (apparently) built a good business in its chosen field, since it was acquired last month by the Englewood, Colo.-based IHS, a large information and analytics concern that recorded $546 million in revenue for its most recent quarter.

In the industry, RootMetrics is well known for its wireless coverage performance map and its “RootScores,” which attempt to determine winners and losers in the wireless service game for major U.S. metropolitan areas and the nation’s busiest airports. The basic RootMetrics premise is that they measure exactly what service levels consumers see in real life, providing an independent way for customers to evaluate services in a given area. While consumers can see the high-level results of its tests — which include both internal testing as well as data “crowdsourced” from consumers who download the RootMetrics reporting app — RootMetrics also sells its information directly to carriers and other infrastructure providers.

NBA stadium tech reports — NBA East, Southeast Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA EAST: Southeast Division

Atlanta Hawks
Philips Arena
Seating capacity: 18,118
Wi-Fi: Yes
DAS: Yes

Philips Arena features a different kind of video board this season. The court. That’s right, the Hawks are using a 3D projection system to display video on the hardwood and create an experience fans can’t find anywhere else. Atlanta can even use the projection system to bring tweets and Instagram posts from fans on the floor. Imagine seeing your selfie on the court, how cool is that?

The experience is even better after Boingo Wireless outfitted the 16-year-old facility with Wi-Fi and a robust neutral DAS system. The upgrades couldn’t have come at a better time given how the Hawks are performing on the court this season.

Charlotte Hornets
Time Warner Cable Arena
Seating capacity: 19,077
Wi-Fi: Yes (120+ antennas)
DAS: Yes (524 antennas)

With a not-so new name, the Charlotte Hornets continue to benefit from having a cable giant’s name on the front of their arena. The franchise plans to make Time Warner Cable Arena a bigger attraction in the future, and it should have no trouble as the city of Charlotte approved an estimated $33 million renovation project over the next decade. The buzz is indeed back.

Miami Heat
American Airlines Arena
Seating capacity: 19,600
Wi-Fi: No
DAS: Yes

The Miami Heat depend on a powerful Distributed Antenna System (DAS) to keep fans connected during home games at American Airlines Arena. There’s no fan-facing Wi-Fi in the arena yet, but it’s something the franchise is considering for the future, possibly first in a new bar/gathering area attached to the arena. Despite losing LeBron James to free agency, fans are still finding their ways to games, as the Heat rank in the top 10 in the league in attendance this season.

Orlando Magic
Amway Center
Seating capacity: 18,846
Wi-Fi: Yes
DAS: Yes

Orlando Magic in action at Amway Center. Credit: Orlando Magic

Orlando Magic in action at Amway Center. Credit: Orlando Magic

Only in its fifth year, the Amway Center is still one of the newest arenas in the NBA. Orlando partnered with AmpThink last year to give its Wi-Fi and DAS coverage a boost. This season, the Magic have joined forces with Chase and E15 Group to be one of the first NBA teams to incorporate Apple Pay into their home arena. Fans were able to make concessions and retail purchases from their phones throughout the arena.

Washington Wizards
Verizon Center
Seating capacity: 20,356
Wi-Fi: Yes
DAS: Yes

Mobilitie brought upgrades to the Verizon Center’s Wi-Fi and DAS systems over the past year, and it’s helping the Wizards connect with fans. Already with free iPhone and Android mobile apps, the Wizards released a native iPad app to help encourage fans to use the franchise’s digital ticketing system. And as a unique thank you to fans, the Wizards placed over 3,000 names of season ticket holders in the baseline logo of the Verizon Center’s court. Nice touch, Wizards.