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Masters Adds Android Apps, More Online Coverage

March 28, 2012 by

Screen shot of an Android app for the Masters golf tournament.

In addition to its comprehensive, almost commercial-free TV coverage, the Masters golf tournament announced Wednesday that it will have apps for Android-based smartphones and tablets for online viewing of this year’s tournament. Though the golf that counts won’t start until next Thursday, April 5, Masters coverage this year begins next Monday with a new live program called “On the Range” which will air live on Masters.com.

In past years the Masters has had only apps for Apple iPhones and iPads, and charged $1.99 for a premium iPad app; this year, all apps are free and can be downloaded from the links on this page.

Live television coverage of the event this year starts on Wednesday April 4 with some coverage of the famed par 3 contest, aired from 3 p.m to 5 p.m. Eastern time on ESPN. ESPN will also broadcast live golf coverage from 3 p.m. to 7:30 p.m. on Thursday, April 5 and Friday, April 6. On the weekend TV coverage shifts to CBS, from 3:30 p.m. to 7 pm on Saturday, April 7 and from 2 p.m. to 7 p.m. on Sunday, April 8 (all times Eastern).

Real golf nuts will probably watch both on TV and online, as the Masters once again will outdo all other sports events with seven different live feeds to choose from, including cameras focused on the famous “Amen Corner” stretch of holes 11, 12 and 13. There will also be live 3D streaming video from the par 3 contest as well as during competition, along with more scores, stats, highlights and Masters features than you will probably have time to consume. Stay tuned here to MSR for more ways to follow the Masters as we lead up to the big week.

Filed Under: Android, Apple, Apps, CBS Sports, ESPN, Golf, Live sports via mobile, PGA, The Masters, Tiger Woods Tagged With: , , ,

Fascinating Read: Fast Company Explores MLB.com’s Winning Strategy

March 27, 2012 by

If you want a primer on why we started Mobile Sports Report, the best explanation I’ve seen yet is embodied within a great story from Fast Company about how Major League Baseball’s advanced media team (BAM for short) got out ahead of the digital pack. Just about every part of this story shows why we think sports is headed online, and to mobile platforms, going forward. An incredible read.

In addition to explaining how BAM made its online offering MLB.com one of the breakout successes of online sports — according to the article it generates $620 million in revenue a year — the story exposes something Major League Baseball is trying to get in all its stadiums: Wi-Fi networks so that fans can watch video in their seats. And finally we are getting a good grasp on how much it costs to put in a network — according to the story, it’s about $3 million per stadium. Here’s a bit of the story that has the meat:

For instance, BAM is trying to assemble corporate partners to cover the costs, more than $3 million per team, to wire each ballpark for high-speed web access, so fans can check and download BAM’s apps to see video and make purchases.

There’s more great stuff in this well written synopsis of how MLB.com became an online success — it is required reading if you are in sports or sports marketing. And of course if you want continuing coverage of the news of stadium networking, well you are already in the right place if you are reading this story.

Hat tip to our pal Joe Favorito for tweeting about the story this morning.

Filed Under: Apple, Apps, Baseball, Major League Baseball, Wi-Fi, Wi-Fi Video Streaming Tagged With: , , , ,

MLB Fans Increasingly Watching Games via Mobile Devices

March 27, 2012 by

Major League Baseball opens its season next week with the Champion Saint Louis Cardinals helping the Miami Marlins christen the new ballpark that is opening down in Florida on Wednesday April 4th, followed the next day with six openers on Thursday and nine more openers on Friday.

Yet fans are already tuning in to games, with many of the Spring Training games being broadcast on the leagues MLB Network channel, if you are lucky enough to get it as well as many local stations. When the season opens this is a good place to get a quick look at all of the teams.

However there is a rapidly growing section of the fan base that is mobile and wants its games and information mobile as well and baseball is increasingly catering to these fans.

For the fifth consecutive year mobile users will also have the option of using MLB.com At Bat 12, giving users the ability to watch it not only on mobile devices but an increasing range of connected devices as well.

The release of the latest version, which coincided with the start of Spring Training, shows the increasing popularity of watching sports, and in this case baseball, on a variety of devices. The first weekend it was available there was 2.9 million downloads and users received 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011.

The app is available for Apple’s iPhone and iPad, Android phones and tablets, Kindle Fire, and BlackBerry users with a Windows 7 Phone version expected by Opening Day. It costs $14.99 and provides home and away radio broadcasts, pitch trackers, breaking news alerts and a range of additional features. The features are not standard, with some devices offering more than others.

Then there is also MLB.TV. It comes in two basic flavors, regular and premium. The regular version, which costs $19.99 a month or $109.99 a year allows users to watch games on their computer and features a set of DVR functions that allow a user rewind live game action. It also provides the ability to display games as PiP, split screen or mosaic.

The premium version brings much more to the table, starting with a free subscription to At Bat 12. It is supported on connected devices aside from the computer such as the Xbox 360, Sony Playstation 3, Roku, Apple TV, select Samsung and LG connected televisions and Blu-Ray players and it provides both home and away feeds as well as all of the features available in the basic version. The program costs $24.99 a month or $124.99 a year.

Baseball is doing a very good job of making the sport widely available and on wide variety of devices from television to smartphones. The fact that for less than $3 a month a user can listen to games, something that is much less demanding on a data plan than watching streaming video should draw fans. I have seen some reports that baseball’s hardcore fan base is getting older and I suspect that the expansion of the broadcast to these platforms will appeal to a younger set of fans.

Filed Under: Amazon, Apple, Apps, BlackBerry, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , ,

Forget Apps: ScoreTRAX Scores with SMS

March 26, 2012 by

In a world where everyone seems to be developing or using mobile-phone apps, a company called ScoreTRAX is betting that there is a big business providing sports fans with scores and updates via the simplest of technologies: text messages.

Instead of streaming video or interactive 3D, the Raleigh, N.C.-based ScoreTRAX gives schools and teams a simple way to send scores, messages and other information to fans via text messages, otherwise known as SMS (for Short Message Service), which is available on just about every cell phone, including cheaper feature phones. According to founder Mark Janas, SMS is a perfect way to provide exposure to “a whole group of sports teams that are underserved,” including high school teams, youth leagues, small colleges and even minor-league operations.

Entering its second full year of operation, ScoreTRAX is looking to push past its initial-season base of 50,000 subscriptions with the goal of having an audience of 1 million ScoreTRAX subscribers. To get there, Janas and his company need to find schools or teams who are looking for a way to simply keep fans abreast of what’s going on in bursts of 160 characters or less — with plans that call for little or in some cases no up-front spending by the teams.

The business model for ScoreTRAX is as simple as a text: Teams or schools sign up for the ScoreTRAX service, which provides templates for inputting scores and for sending messages. ScoreTRAX can also be used to set up an online portal, and to send the scores and messages to Facebook and Twitter. Fans then sign up for the teams they want to follow, a process that can all be done with text messages.

ScoreTRAX makes money by inserting national advertisements into the message stream, and teams can become revenue partners by opting to sell ads themselves. The service is free if a team doesn’t want to sell ads itself; there is also a $50 a month option for a mix of national ads and team-sold ads, and a $100 per month option for no national ads and unlimited ads sold by the team.

And though it’s not sexy or 3D, SMS does work when it comes to engaging fans, Janas said. “People read their text messages,” he said.

Next: The power of SMS

Pages: 1 2 3

Filed Under: Apps, Facebook, High School Football, Live sports via mobile, SMS, Twitter Tagged With: , , ,

Verizon Updates IndyCar App

March 23, 2012 by

Verizon Wireless announced an update to its exclusive IndyCar Mobile app, which gives Verizon subscribers with Apple iOs devices or Android devices the ability to now watch races live from the driver’s viewpoint, or to see a live view of the track and where racers are, among other features.

The new app has a long list of features, but here are the ones we like best: the ability to “see the real-time position of every car across the track during every race,” and to “watch the race from the driver’s seat and see the intensity first hand.” The driver’s view screen could be a great “second screen” app to fans watching the races live on TV.

Free to Verizon subscribers with qualifying high-end phones or tablets, the IndyCar Mobile 3.0 app is available for download now, in advance of the IndyCar season opening race Sunday in St. Petersburg, Fla. As usual, any data downloads you incur will count against your monthly data package. To see the official press release go here, or you can get more info from the Verizon promotion page. Official download instructions are:

To download the latest version of INDYCAR Mobile, customers with an active data plan on their Android or iOS devices can dial “**INDY (**4639).” Customers with Android tablets such as the Motorola XOOM™, DROID XYBOARD tablets by Motorola or the Samsung Galaxy Tab™ 10.1 or 7.7 can search for “Indycar” in the Google Play Store (formerly known as Android Market™).

Filed Under: 4G LTE, Indy 500, Verizon Wireless Tagged With: , , , , ,

Mobile App Startup Fund expands to New Platforms

March 22, 2012 by

For developers looking to break into the market for sports apps, or any other type of app, and that are looking for funding there is a new financial resource available as ATP Capital has expanded into new markets with its latest effort.

Some might remember ATP as the company that manages a fund that is seeking to help cultivate an ecosystem of developers on behalf of Research in Motion BlackBerry via its Blackberry Partners Fund program. While RIM goes through some painful issues right now both internally and externally Capital is looking to expand its reach in the app space.

With that in mind it has refocused its efforts on a new fund that will be platform agnostic and look to invest in startups in not only the BlackBerry space but also look for new companies that have Android, Apple iOS and Windows 8 developments underway.

As a first step the company, which aside from the BlackBerry fund also manages Clairmont Capitol and JLA Ventures, has rebranded itself and will now be called Relay Ventures and along with the new name is a new $150 million fund, which will go by the name of the BlackBerry Partners Fund II. The new fund will continue to be an independently managed, platform agnostic, early stage venture fund with a singular focus on mobile computing.

The funds lead investor is Northleaf Capital Partners and includes partners Corus Entertainment, Thomas Rueters and of course Research in Motion. ATP has had success with its efforts in funding mobile app startups, with 32 having received some level of funding and six have already been acquired.

Relay Ventures is also uprooting itself from Toronto and is moving to new offices in Menlo Park, Calif. This reflects on the fact that the company has made almost half of its investments in startups from that area.

Filed Under: Android, Apple, Apps, Research in Morion, Startup Tagged With: , , , ,
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