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MLB Fans Increasingly Watching Games via Mobile Devices

March 27, 2012 by 1 Comment

Major League Baseball opens its season next week with the Champion Saint Louis Cardinals helping the Miami Marlins christen the new ballpark that is opening down in Florida on Wednesday April 4th, followed the next day with six openers on Thursday and nine more openers on Friday.

Yet fans are already tuning in to games, with many of the Spring Training games being broadcast on the leagues MLB Network channel, if you are lucky enough to get it as well as many local stations. When the season opens this is a good place to get a quick look at all of the teams.

However there is a rapidly growing section of the fan base that is mobile and wants its games and information mobile as well and baseball is increasingly catering to these fans.

For the fifth consecutive year mobile users will also have the option of using MLB.com At Bat 12, giving users the ability to watch it not only on mobile devices but an increasing range of connected devices as well.

The release of the latest version, which coincided with the start of Spring Training, shows the increasing popularity of watching sports, and in this case baseball, on a variety of devices. The first weekend it was available there was 2.9 million downloads and users received 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011.

The app is available for Apple’s iPhone and iPad, Android phones and tablets, Kindle Fire, and BlackBerry users with a Windows 7 Phone version expected by Opening Day. It costs $14.99 and provides home and away radio broadcasts, pitch trackers, breaking news alerts and a range of additional features. The features are not standard, with some devices offering more than others.

Then there is also MLB.TV. It comes in two basic flavors, regular and premium. The regular version, which costs $19.99 a month or $109.99 a year allows users to watch games on their computer and features a set of DVR functions that allow a user rewind live game action. It also provides the ability to display games as PiP, split screen or mosaic.

The premium version brings much more to the table, starting with a free subscription to At Bat 12. It is supported on connected devices aside from the computer such as the Xbox 360, Sony Playstation 3, Roku, Apple TV, select Samsung and LG connected televisions and Blu-Ray players and it provides both home and away feeds as well as all of the features available in the basic version. The program costs $24.99 a month or $124.99 a year.

Baseball is doing a very good job of making the sport widely available and on wide variety of devices from television to smartphones. The fact that for less than $3 a month a user can listen to games, something that is much less demanding on a data plan than watching streaming video should draw fans. I have seen some reports that baseball’s hardcore fan base is getting older and I suspect that the expansion of the broadcast to these platforms will appeal to a younger set of fans.

Filed Under: Amazon, Apple, Apps, BlackBerry, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , ,

Mobile Sports Report TechWatch: Microsoft to Conquer China?

March 26, 2012 by 1 Comment


RIM takes steps to expand app library
Research in Motion, struggling to remain relevant in the smartphone space has started seeding software developers with an early version of its next generation BlackBerry 10 device. The move is designed to help jump start the software app space, an area that the company has lagged its major platform operating system rivals Apple iOS and Google’s Android.

The company plans to provide developers that attend its annual BlackBerry World conference that will be held in Orlando, Fla. in May with the prototype, called the BlackBerry 10 Dev Alpha. The company expects to deliver the final version of the BlackBerry 10 late this year.

The company also has helped refund the BlackBerry Partners Fund II that is being run by Relay Ventures, but that fund will also look to fund app developers on rival platforms, something that it did not do in the first round of funding.

Mobile security increasingly in legislators’ cross-hairs
Going hand in glove with the increasing news about apps and ads stealing personal data are legislators seeking to get involved. A pair of congressmen has sent letters to 34 social apps develops for Apple’s iOS platform asking about their information collection and use practices

The companies included Apple, Twitter, Foursquare, Hipster, Linkedin, Facebook, Pinterest and Instagram and the letters were sent by Energy and Commerce Committee Ranking Member Henry A. Waxman and Commerce, Manufacturing, and Trade Subcommittee Ranking Member G. K. Butterfield.

This request is separate from the one launched a week ago from U.S. Senator Charles Schumer who has asked the FTC to look into the manner Google and Apple’s operating systems run and f they violate users privacy.

In a somewhat related note Pinterest has changed and updated its terms of service, acceptable use and its privacy rules-in part to help prevent copyright material from being pasted onto pinboards.

iPad eats data plans due to streaming video
This is no real surprise to anyone that has used their smartphone or a tablet to watch live streaming video over a cellular network- data plan limits are just demolished often resulting in costly bills and the need for additional capacity.

One of the selling points of the latest iPad was its ability to connect to high speed LTE networks, and with that comes the ability to watch sports and news programs live over the network in great clarity due to the device’s high resolution screen capabilities.

One study has found that the downloading of a single HD movie download could cost as much as $50, and could cause throttling to ensue from the carrier. Of course all a user needs to do to avoid this issue is ensure that they are using a Wi-Fi connection rather than a cellular one.


Boombox the fasted adopted technology?
An interesting little factoid over at The Atlantic, which they culled from the ever popular Journal of Management and Marketing Research shows that among consumer electronics technologies that have been introduced in the last 50 years, the fastest to see wide spread adoption after 7 years on the market was the boombox with an over 60% market penetration. Boy that is a bet I would have lost. The next four are CD Player, DVD Player, VCR and portable CD Player.

Use your smartphone primarily as a camera? HTC wants you.
HTC has just shown a new smartphone, the HTC X One, a model that can take as manay as 4 four digital photos a second. The phone, powered by a quad-core processor and featuring a 4.7-inch screen can also snap photos while the user is viewing video.

The iPhone 5 is coming!
And already the rumors are flying! We will try and avoid doing weekly updates on the rumors, but I do wonder if Apple will follow the example it set with the latest iPad, simply calling it an iPad rather than iPad 3. Will the next iPhone be simply known as iPhone? Could be.

Microsoft to conquer China first
I guess that Microsoft is not taking Vizzini’s advice about never get involved in a land war in Asia. The company’s executives are claiming that its Windows Phone operating system will enable it to pass Apple’s iPhone in market share in China.

With low cost options available from its partners that come in significantly lower than Apple’s offerings the company said that it will first surpass Apple and then will have its sights set on the Android space, which it believes it will also surpass, at some unnamed point in the future.

The importance of the Chinese market should not be underestimated since it is now the world’s largest market for smartphones even though its market penetration is significantly lower than in the United States.

Will American’s really lose $30 billion worth of phones this year?
They will if you believe a piece in Silicon Angle. That is a lot of phones. I have no idea how accurate that info is, but I will say I have found an iPhone 4 and a phone from Nokia in the last two weeks.

Filed Under: 4G LTE, Android, Apple, Apps, AT&T, FTC, HTC, iPad, iPhone, Microsoft, Smartphone, Tablets Tagged With: , , , ,

Verizon Updates IndyCar App

March 23, 2012 by 2 Comments

Verizon Wireless announced an update to its exclusive IndyCar Mobile app, which gives Verizon subscribers with Apple iOs devices or Android devices the ability to now watch races live from the driver’s viewpoint, or to see a live view of the track and where racers are, among other features.

The new app has a long list of features, but here are the ones we like best: the ability to “see the real-time position of every car across the track during every race,” and to “watch the race from the driver’s seat and see the intensity first hand.” The driver’s view screen could be a great “second screen” app to fans watching the races live on TV.

Free to Verizon subscribers with qualifying high-end phones or tablets, the IndyCar Mobile 3.0 app is available for download now, in advance of the IndyCar season opening race Sunday in St. Petersburg, Fla. As usual, any data downloads you incur will count against your monthly data package. To see the official press release go here, or you can get more info from the Verizon promotion page. Official download instructions are:

To download the latest version of INDYCAR Mobile, customers with an active data plan on their Android or iOS devices can dial “**INDY (**4639).” Customers with Android tablets such as the Motorola XOOM™, DROID XYBOARD tablets by Motorola or the Samsung Galaxy Tab™ 10.1 or 7.7 can search for “Indycar” in the Google Play Store (formerly known as Android Market™).

Filed Under: 4G LTE, Indy 500, Verizon Wireless Tagged With: , , , , ,

Mobile App Startup Fund expands to New Platforms

March 22, 2012 by 2 Comments

For developers looking to break into the market for sports apps, or any other type of app, and that are looking for funding there is a new financial resource available as ATP Capital has expanded into new markets with its latest effort.

Some might remember ATP as the company that manages a fund that is seeking to help cultivate an ecosystem of developers on behalf of Research in Motion BlackBerry via its Blackberry Partners Fund program. While RIM goes through some painful issues right now both internally and externally Capital is looking to expand its reach in the app space.

With that in mind it has refocused its efforts on a new fund that will be platform agnostic and look to invest in startups in not only the BlackBerry space but also look for new companies that have Android, Apple iOS and Windows 8 developments underway.

As a first step the company, which aside from the BlackBerry fund also manages Clairmont Capitol and JLA Ventures, has rebranded itself and will now be called Relay Ventures and along with the new name is a new $150 million fund, which will go by the name of the BlackBerry Partners Fund II. The new fund will continue to be an independently managed, platform agnostic, early stage venture fund with a singular focus on mobile computing.

The funds lead investor is Northleaf Capital Partners and includes partners Corus Entertainment, Thomas Rueters and of course Research in Motion. ATP has had success with its efforts in funding mobile app startups, with 32 having received some level of funding and six have already been acquired.

Relay Ventures is also uprooting itself from Toronto and is moving to new offices in Menlo Park, Calif. This reflects on the fact that the company has made almost half of its investments in startups from that area.

Filed Under: Android, Apple, Apps, Research in Morion, Startup Tagged With: , , , ,

Mobile Bracket Apps: ESPN’s Rocks, Which One are You Using?

March 13, 2012 by 2 Comments

Being old enough to remember the days when we had to sketch out NCAA brackets by hand, do a bunch of photocopying and then massive all-night scores tabulations for hoops pools, I can only sit back and wonder where technology has brought us… to having my bracket live on my phone.

As an ESPN bracket user (please join our bracket challenge) I noticed today after downgrading my Syracuse picks that there was a phone app available for tracking my bracket. A quick download, a quicker sign in and… presto, my brackets and groups were live and ready for viewing. And even more importantly, there was a quick way to change the name of my entry which as many of us do, depending on the fate of our picks.

Will be interesting to see how quickly the mobile platform updates when the games start — so far ESPN servers seem to be working overtime, but as we all know it gets different when the ball is tossed up in the air. Anyone else using a different bracket service or mobile app? Let us know in the comments.

Filed Under: Android, Apps, ESPN, NCAA Hoops, Samsung, Verizon Wireless Tagged With: , ,

Friday Grab Bag: London Olympics will be on YouTube

March 9, 2012 by Leave a Comment

YouTube and NBC to team on Summer Olympics
NBC will be taking advantage of YouTube’s huge online popularity to help drive traffic to NBC’s home page during the upcoming Summer Olympics in a move that looks to benefit both players according to reports from Sports Business Daily.

The deal calls for YouTube to promote NBCOlympics.com on its home page and to direct visitors to live and highlight videos of the London Games. YouTube will be providing the player that users will need to view the video.

For YouTube it is a further step up into the big leagues as it is replacing Microsoft’s MSN portal as the player of choice. MSN had the 2008 and 2010 Olympics. For NBC it gains a huge presence on the Internet.

According to comScores Media Matrix NBC Sports is currently 6th for the US audience online with 14.7 million unique visitors in February 2012. While it will undoubtedly get a huge boost regardless of any deal due to the Olympics it still trails market leader Yahoo Sports by a significant amount- Yahoo with 50 million users.

US to insist on digital app security?
“Oops your data was stolen again-my bad” may not be the correct response to all of the constant leaking of data from smartphones and other devices. At least one US Senator, Charles Schumer, has taken up the call and has asked the FTC to see if the manner that Google and Apple are running their operating systems violates users’ privacy.

While not a big fan of government intervention I have to agree with this statement from him about apps that steal data- “beyond what a reasonable user understands himself to be consenting to when he allows an app to access data on the phone for purposes of the app’s functionality.”

He is asking that the government agency to force smartphone developers to add safeguards that require expressed consent before allowing access to personal information. It seems that more than these two are guilty and usually all we get are crocodile tears from them when caught. I wonder if this FTC effort will get out of the noise stage?

Apple drops Google Maps
Apple has dropped support for Google Maps in its iPhoto for iOS technology. The move is most likely partly caused by the company’s lawsuits against Google and leading Android users and Google’s fighting back via lawsuits filed my Motorola Mobility, soon to be a part of Google.

However Apple has also purchased mapping technology via its acquisitions of Placebase, Poly9, and C3 Technologies. Apple still offers Google in a number of other ways in its OS and platform offerings so be careful reading too much into this.

Is this a major win for Apple in its Patent battles?
A Google and Motorola Mobility have been ordered by Circuit Judge Richard Posner to disclose details of the development of the Android operating system to rival Apple as part of Apple’s ongoing patent lawsuit over the development of Android.

The case has been ongoing since 2010 and has resulted in a satellite of additional suits by all involved. This will probably add fuel to the fire but not clear if it will have a meaningful impact as there are a number of rumors that Apple may be looking to settle.

What are the best baseball books?
This is always a topic that incites my baseball loving friends- what are the best books on baseball? Well Jeff Polman is the latest to tackle the topic in a blog post found in the Huffington Post. He positions it as the 25 Baseball books that you would want if you were stranded on a desert island.

I really enjoyed the list but like most fans feel that there were favorites that he omitted, some that are worthy and at least one that is a favorite for immature reasons (Seasons in Hell). I do think that Ball Four cannot be omitted no matter what the reason. There is a good conversation on the topic ongoing at Baseball Think Factory at this time. Drop in and make yourself known.

E-Reader use continues to grow
According to a recent Harris poll the growth in e-reader ownership and usage portends good news for those in both markets. Just seven months ago 15% of Americans had one of these devices and now that number has almost doubled to 28%.
What is very good news for companies in this market is that the growth does not appear to be constrained to any one particular age segment with users in the ages 18-35 and 36-47 categories slightly ahead at 30% currently and that number just drops slightly to 28% among ages 67 and older and 24% of those in the 48-66 age category. Typical users read more than non-users as well.

Filed Under: Android, Apple, Apps, Barnes & Noble, Baseball, Baseball Think Factory, Contests, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Microsoft, Motorola, NBC Sports, Olympics, Yahoo, YouTube Tagged With: , , ,
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