Let the NFL streaming battles begin: AT&T brings live streaming to basic Sunday Ticket plan

Screen shot of DirecTV Sunday Ticket app for iPad

Screen shot of DirecTV Sunday Ticket app for iPad

If you are a regular MSR reader you may remember that when the AT&T/DirecTV acquisition came to pass, we wondered how long it would take before AT&T and Verizon started battling each other in the quest to bring live NFL action to fans on their phones. The answer: wait no more, the battle’s here.

Today, AT&T announced that all subscribers to the DirecTV Sunday Ticket plan “will be able to stream Sunday afternoon out-of-market football games to almost any device” when action kicks off this fall. Previously, Sunday Ticket subscribers had to shell out about an extra hundred bucks to get the Sunday Ticket Max package, which offered streaming. Last year, the basic Sunday Ticket package was about $250; so far we can’t find a price for this season (and we don’t want to hunt through all the splash screens trying to get us to sign up for DirecTV services). Suffice to say it will still be a premium product, but one that many NFL fans can’t live without.

According to AT&T, live streaming via the Sunday Ticket plan was up 35 percent last year, a figure that doesn’t surprise us at all. We’ve been tracking Verizon Wireless and its NFL Mobile package of live-streamed games (which varies but usually includes Monday, Thursday and any weekend games, as well as Sunday out-of-market games) for some time now, and posts about NFL Mobile typically draw the highest traffic to our site. Verizon has never released subscriber numbers for NFL Mobile, but if you guessed it was among the most popular sports apps out there, you would probably be right. Even at $1 billion for four years, the rights fees seem a bargain for Verizon.

DirecTV pays the NFL more (about $1.5 billion a year, according to reports) but it gets more; NFL Mobile is exclusive to cell phone devices, meaning you can’t use it on tablets or PCs. And now thrown into the mobile mix is Twitter, whose reported $10 million deal with the NFL for Thursday-night games also includes the rights to stream to cell phones and any other device. Anyone else out there want to play?

Why is NFL action so popular on mobile devices? Mainly, I think, because of several factors, including fantasy betting and the fact that the screens have gotten so big and sharp, you can actually watch a game on a phone and it’s not painful. As many of us mobile-NFL freaks know, the best part of the deals isn’t necessarily the games themselves, but instead it’s access to the NFL’s RedZone channel, which keeps you up to date on action all across the league (and despite its name, it offers way more than just plays “in the red zone.” They try to keep live action going at all times, and NO COMMMERCIALS makes it a football junkie’s dream).

Plus, on the West coast, RedZone will often just show all of later games since there are fewer contests to jump in between. I don’t know how many people will sit every Sunday through several games on the couch, but if you can watch a few minutes or a final drive while you’re somewhere else it’s pretty addictive.

No news yet this year from Verizon on what the NFL Mobile package of games might look like, but stay tuned: This battle is just getting started. Good news is, more competition means more access and lower prices for fans. That’s something we can all cheer, no matter which teams we root for.

Mobilitie, AT&T beef up DAS coverage at Churchill Downs ahead of Kentucky Derby

White DAS antennas visible on the overhangs at Churchill Downs. Photo: Mobilitie (click on any photo for a larger image).

White DAS antennas visible on the overhangs at Churchill Downs. Photo: Mobilitie (click on any photo for a larger image).

Since it’s legal in horse racing, how about a bet? Who thinks the final AT&T DAS traffic total from the Kentucky Derby weekend will pass 10 terabytes this year? After hitting 5.1 TB during last year’s two days of racing, what are the odds on wireless data used there doubling down again? Anyone want to bet against growth?

For sure, operators of the wireless infrastructure at the track aren’t going to left behind for lack of trying — according to neutral-host DAS provider Mobilitie and DAS design partner AT&T, there will be approximately a 50 percent increase in AT&T’s cellular capacity at Churchill Downs this year, with double coverage in the 1900 MHz band compared to last year, according to AT&T.

Mobilitie president Christos Karmis said in a phone interview this week that “every year, the amount of data used has doubled,” at least since Mobilitie put in the first part of the DAS at the track for the 2013 event. Since then, Karmis said the DAS antenna count has grown from 253 to 290, and the network now has 55 sectors, in and around the track and seating areas as well as in the parking lots. In addition to AT&T, the DAS also carries traffic for Verizon Wireless and T-Mobile, neither of which have reported traffic totals from the event.

Biggest DAS in sports?

Where all the Kentucky Derby race-day social media posts go to find the Internet (aka the head end at the Churchill Downs DAS). Photo: Mobilitie

Where all the Kentucky Derby race-day social media posts go to find the Internet (aka the head end at the Churchill Downs DAS). Photo: Mobilitie

With race day drawing 170,513 fans last year, the Kentucky Derby may well be one of the most challenging events to provide wireless coverage to, with multiple spikes in traffic due to two full days of racing (there are 13 races scheduled for Friday May 6, the Kentucky Oaks Day, and 14 scheduled for Saturday May 7, the Kentucky Derby Day).

According to Karmis, the fans are mainly shooting video and taking pictures during the races, and then posting those images to social media networks during the breaks in between. And then there’s the betting, which can be done on premises via the twinspires app, which drives additional traffic. And then there’s the hats and fashion, which are worth lots of pictures themselves, especially if you see any celebrities during the red-carpet parade.

Though there is still a small amount of Wi-Fi in the main track buildings — at least there was a couple years ago when we did a profile on the new networks — the DAS is the workhorse at the venue, which spreads out far and wide and includes an infield area full of fans as well.

“It’s crazy to try to keep up” with the data demands, Karmis said.

With any luck on our side, we’ll be able to get Verizon and T-Mobile to send over their DAS stats after the event to see if the weekend of races can match the DAS total of 15.9 TB from Super Bowl 50. If the AT&T data alone has gone from 2 TB two years ago to 5.1 TB last year, what’s the total going to be for this year? Put your predictions in the comments below!

NEW! Stadium Tech Report Podcast, Episode 1: What does Super Bowl 50’s Wi-Fi record mean for stadium tech pros?

Welcome to the inaugural episode of the STADIUM TECH REPORT PODCAST, with Mobile Sports Report editor Paul Kapustka and host Phil Harvey. In this first show Phil and Paul talk about the Wi-Fi and DAS records set at the recent Super Bowl 50 at Levi’s Stadium, exploring what those numbers mean for stadium tech professionals who are deploying their own networks — and whether or not there will ever be an end to the continuing explosive growth in demand for in-venue bandwidth.

Take a listen and let us know what you think in the comments!

UPDATE: WrestleMania 32 sets new Wi-Fi mark at AT&T Stadium; total Wi-Fi + DAS hits 8.6 TB

The Undertaker arrives at AT&T Stadium for WrestleMania 32. Photo: WWE.com

The Undertaker arrives at AT&T Stadium for WrestleMania 32. Photo: WWE.com


UPDATE: Fixes an MSR calculation error on DAS figures.

The 101,763 fans who filled AT&T Stadium Sunday for WrestleMania 32 set new stadium records for Wi-Fi, according to figures provided by AT&T Stadium and AT&T, with 6.77 terabytes of Wi-Fi traffic and an additional 1.9 TB on the AT&T network on the stadium’s DAS for a total wireless figure of 8.6 TB.

The Wi-Fi numbers put Sunday’s signature WWE event (also the biggest WrestleMania by attendance) into second place in our unofficial record-keeping of the largest single-day Wi-Fi traffic stadium events. Only Super Bowl 50 at Levi’s Stadium earlier this year was bigger, with 10.1 TB of Wi-Fi traffic. So far, WrestleMania 32 is also now third in combined Wi-Fi and DAS figures, trailing Super Bowl 50 and Super Bowl XLIX (see charts below).

THE NEW TOP 3 TOTAL USAGE

1. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB; DAS: 15.9 TB; Total: 26 TB
2. Super Bowl XLIX, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB; DAS: 6.56 TB**; Total: 12.79 TB**
3. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB; DAS: 1.9 TB*; Total: 8.6 TB*

* = AT&T DAS stats only
** = AT&T, Verizon Wireless and Sprint DAS stats only

THE NEW TOP 5 FOR WI-FI

1. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
2. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
3. Super Bowl XLIX, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB
4. Alabama vs. Texas A&M, Kyle Field, College Station, Texas, Oct. 17, 2015: Wi-Fi: 5.7 TB
5. College Football Playoff championship game, AT&T Stadium, Arlington, Texas, Jan. 12, 2015: Wi-Fi: 4.93 TB

Wi-Fi not to blame for stadium entry issues

John Winborn, chief information officer for the Dallas Cowboys Football Club, said in an email that the reported claims of the Wi-Fi being offline Sunday — and that being the reason why entry lines were long and slow — were not true. While Winborn did admit that one single Wi-Fi AP (out of the more than 2,000 in the stadium’s network) was offline and there were “a couple issues” with ticket scanners, he said “there were no Wi-Fi issues that would have had a significant impact on ingress.” Other reports have claimed the doors were opened later due to extended show rehearsals, while commenters on MSR’s posts have claimed that a lack of wristbands for stadium-floor seating also led to seating issues even for fans already inside the main building entrances. So far, we have not seen any official explanation for the delays other than the official apology from the stadium and the WWE:

“To ensure the safety of WWE fans, increased security measures were put in place tonight. We apologize that it may have taken some fans longer than usual to get into AT&T Stadium.”

During Sunday’s event Winborn said the Wi-Fi network saw 20,462 concurrent and 34,951 total user connections, some via a network of 150 temporary Wi-Fi APs installed among the seats on the stadium floor.

Twitter to stream NFL Thursday night games to all platforms, including smartphones

Screen Shot 2016-04-05 at 11.00.55 AMThe big news from the NFL today was a deal signed with Twitter, under which Twitter will get to stream live NFL Thursday Night games online to any connected device, including smartphones. To us, that last bit is the most interesting part of the deal since it breaks the previous stronghold held by Verizon Wireless and its NFL Mobile deal, under which Verizon was previously the sole provider of live NFL action to smartphones.

While many NFL games have been streamed by various entities online — including recent years’ playoff games, the Super Bowl and Monday Night Football — for most of those “broadcasts” you could only watch on a phone-type device if you were a Verizon customer and used the NFL Mobile app. The only exception we know of for U.S. fans was the extra-price DirecTV Sunday Ticket package, which also allowed for mobile viewing; but for free online action, you could typically only watch on a PC, connected TV or a tablet — smartphones were the exclusive domain of Verizon.

Under the Twitter deal, fans who are Twitter users will be able to watch Thursday night games free of any other charge, on tablets, PCs, connected TVs and smartphones, according to a release today from the NFL and Twitter. In addition to live action, the league and Twitter promise pre-game extras like Periscope broadcasts from teams and players, meaning you will get low-quality jittery interviews instead of professionally produced material. But we jest. The Periscope broadcasts could be cool, especially if they are on the field where fans never really get to be.

The Twitter deal follows on the heels of last season’s Yahoo-streamed game, which attracted 15.2 million viewers. It will be interesting to see what the numbers are for Twitter this year, since the Thursday night games will be available on regular TV from both NBC and CBS, which have five games each, as well as on the NFL Network, which will simulcast all games on Thursday nights.

Minnesota Vikings pick VenueNext for U.S. Bank Stadium app

Outside view of U.S. Bank Stadium in Minneapolis. Photo: USBankStadium.com.

Outside view of U.S. Bank Stadium in Minneapolis. Photo: USBankStadium.com.

Stadium app developer VenueNext has scored another NFL client, as the Minnesota Vikings announced today that they would use VenueNext technology in the app for the yet-to-open U.S. Bank Stadium.

According to VenueNext and the Vikings, the U.S. Bank Stadium app will support many of the same unique game-day features found in the app VenueNext built for the San Francisco 49ers’ Levi’s Stadium, including beacon-based wayfinding, the ability to order food and drinks via the app for express pickup, digital ticketing and game-day upgrade availability, as well as “robust” video content and a loyalty program tied to game-day activity. One feature at Levi’s Stadium, the ability to have food and drink delivered to fans in their seats, is “still being explored” by the Vikings, according to VenueNext.

Due to open this summer ahead of the 2016 NFL season, U.S. Bank Stadium is slated to host Super Bowl LII on Feb. 4, 2018. A Wi-Fi network with approximately 1,300 Cisco access points will supply wireless connectivity to the 66,200-seat venue, along with a neutral-host DAS built by Verizon Wireless. Aruba is supplying the 2,000 beacons being used inside the venue, and overall network operations will be run by CenturyLink, which will oversee deployment of some 2,000 digital TV displays inside the stadium.

Screenshot of U.S. Bank Vikings app in development. Image: VenueNext

Screenshot of U.S. Bank Vikings app in development. Image: VenueNext

According to VenueNext, app development partners will include Ticketmaster, Aramark for food, point-of-sale solution Appetize, seat upgrade technology from Experience, fan loyalty programs from Skidata and content app developer Adept. The Vikings are the third NFL team to choose VenueNext technology, behind the Niners and the Dallas Cowboys. VenueNext also has built a stadium app for the NBA’s Orlando Magic.

“We look forward to launching this new, dynamically-upgraded app that not only will give all Vikings fans a better experience when consuming team content on their mobile devices but also will allow seamless access to the numerous amenities at U.S. Bank Stadium,” said Vikings Owner/President Mark Wilf in a prepared statement. “Our goals are always to provide the best game day experience possible and to continue developing deeper engagement with all Vikings fans, and the VenueNext technology will help achieve both.”

“We’re excited to extend our reach in the NFL through this collaboration with the Vikings,” said John Paul, CEO & Founder of VenueNext, also in a prepared statement. “We want to become the standard for bringing Silicon Valley innovation to fan experiences, and implementing in a state-of-the-art development like U.S. Bank Stadium brings us closer to that goal.”

Interior look at U.S. Bank Stadium. Photo: USBankStadium.com

Interior look at U.S. Bank Stadium. Photo: USBankStadium.com