NFL fans can improve team’s trading chances, report indicates

NFL and Twitter

NFL players trade value goes up when they kill on Twitter, expert says

Mike Germano, a social-media adviser to the NFL Player Development Department, told the Boston Herald on September 19, “I believe that the NFL trades are based as much on a player’s social currency as on his performance record.” 

Germano’s statement is one of the first bonafide, on-the-record comments by someone affiliated with a professional sports league that an athlete’s on-line appeal might be equal to his abilities to perform inside the lines. The fact is this: If your NFL team has a second-string quarterback ready to be dealt, he might fetch better picks if he’s outspoken and savvy with smart phones and such tablet devices as iPads than if he’s a social-media dud.

Germano, president and co-founder of digital agency Carrot Creative as well as adviser to the NFL, made his comments after reports that Bill Belichick, head coach and grumpy mastermind of the New England Patriots, recently asked wide receiver Chad Ochocinco to tone things down on Twitter.

If you are an NFL fan who wants to help their team in every way, you are not alone. And here’s one thing you can add to your repertoire: If you know your team is getting ready to trade out of a quarterback controversy, or likely to move any other player on your team, you might want to pump up the trade bait’s Twitter presence. You can do that simply by adding a Twitter follow to that soon-to-be-dealt player, and then tossing him some @ sign openers. Facebook, foursquare and a host of other smartphone- and tablet-accessible applications are also available to an NFL fan who wants to help the general manager get the highest value in a deal.

The trend of player values based on social-media abilities isn’t going to end. The NFL has become a game with a 360-degree view, and is perhaps the most advanced sport in using social media to enhance the fan experience. But, since social media is a two-way street,  it only makes your 12th-man skills more valuable. There will forever be immeasurable value in your ability to help quiet the stadium when your team is at home, has the ball on the opponent’s one-yard line, with 30 seconds left of a tie game.  But your ability to engage the players on your team with social media skills is becoming just as strategic.

Twitter turns NFL upside down — arrives as must-have game-day network on kickoff Sunday

Roddy White apologizes over Twitter to start 2011 NFL season

Twitter took another big step toward becoming the must-have tool for NFL fans on Sept. 11, as it compiled and redirect tweets from like-minded fans, players and announcers in historic numbers. The service also figured in several NFL news stories in the opening weekend of the NFL.

The momentum started Sept. 7 when Twitter posted directions for maximizing the NFL experience on smart phones, iPads and tablet devices. Every NFL team and half of all NFL players tweet, Twitter pointed up. The company is emphasizing that following NFL on twitter gives a “richer, 360-degree view of the game.” It is more obvious than ever that Twitter sees the NFL as a killer application of its technology, as it looks for ways to turn the communication service into a real business. And Twitter is right: if you are a true NFL fan, you should be Twitter savvy because too much of the NFL experience is missed without it, at this point.

Formal feeds for your favorite team

Key to Twitter’s 2011 plans are accounts that automatically find the best tweets from local media, owners, players, coaches and teams with a standard format. Here’s that standard format: @YourTeamNicknameTweets. So, for example, Green Bay Packers fans can lock in to the Twitter channel via @PackerTweets. A complete list of team handles can be found on Mobile Sports Report.

Official info for NFL Twitter Newbies

Twitter provided the following pointers for NFL fans:

  1. Join over 2.3 million people who follow the NFL’s tweets.
  2. Look for fantasy sports advantages by following such mainstream media and fantasy media sites as ESPN Fantasy Sports, Yahoo! Sports and CBS Fantasy News.
  3. Twitter SMS instructions for using the FOLLOW command to get updates of your favorite team.
  4. Links to Twitter search to find teams and players.

Beyond Twitter’s formal plan to capitalize on the NFL with how-to instructions on the blog, several NFL news stories had Twitter central to their story lines. It started Saturday with Steelers’ Troy Polamalu announcing that he’d extended his contract with Pittsburgh via Twitter, and additional stories took shape on Saunday. Here are three key examples:    

Twitter central in NFL news stories:

  • Dallas Cowboy tight end Jason Witten, a seven time all-pro, and the Cowboys second all-time reception leader behind only Michael Irvin, posted on Twitter on Sunday that he reached a five-year contract extension with Dallas. Witten tweeted, “I am blessed to say that I will retire a cowboy!Thx to the jones family, and all the cowboy staff! True honor to put on the star!! #gameday,” he wrote.
  • Atlanta Falcons WR Roddy White, who caught eight passes for 61 yards but had no touchdowns, apologized to fans who drafted him with the following post: “Sorry fantasy owners tht drafted me got to make it up to u this Sunday.” White has continually been involved in Twitter controversy over the years, and 2011’s tweet signals that nothing is different as Matt Ryan and Co. look to convert a highly suspect offense into a Super Bowl championship over the next 15 games. White is a Mobile Sports Report must-follow athlete, regardless of how you feel about the Falcons.
  • San Diego linebacker Takeo Spikes used Twitter to emphasize that Minnesota Vikings RB Adrian Peterson’s trash talking was a motivating factor in shutting down the star halfback in the Chargers 24-17 win over the Vikings, according to NBC San Diego.

How to Find Twitter’s New NFL Services for Your Favorite Team

Courtesy of Twitter, find your favorite team and start following them during the 2011 season. These links will take you to the best tweets from your team’s players, local media that covers your team, owners, coaches and official team accounts.

Simply find your favorite team, click on the hyperlink, add it to your Twitter follow list. Do that, and you will never be alone when following your favorite team:

NFC
East: The Washington Redskins [@RedskinsTweets], the Philadelphia Eagles [@EaglesTweets], the New York Giants [@GiantsTweets], the Dallas Cowboys [@CowboysTweets]

North: The Green Bay Packers [@PackerTweets], the Minnesota Vikings [@VikingsTweets], the Chicago Bears [@CHIBearsTweets], the Detroit Lions [@LionsTweets]

South: The Atlanta Falcons [@FalconsTweets], the Carolina Panthers [@PanthersTweets], the New Orleans Saints [@SaintsTweets], the Tampa Bay Buccaneers [@BuccaneerTweets]

West: The San Francisco 49ers [@sf49erstweets], the Arizona Cardinals [@CardinalsTweets], the Seattle Seahawks [@SeahawksTweets], the St. Louis Rams [@STLRamsTweets]

AFC
East: The Buffalo Bills [@BUFBillsTweets], the Miami Dolphins [@Dolphins_Tweets], the New England Patriots [@NEPatriotTweets], the New York Jets [@NYJetsTweets]

North: The Baltimore Ravens [@RavensTweets], the Cincinnati Bengals [@BengalsTweets], the Cleveland Browns [@BrownsTweets], the Pittsburgh Steelers [@Steeler_Tweets]

South: The Houston Texans [@TexansTweets], the Indianapolis Colts [@ColtsTweets], the Jacksonville Jaguars [@JaguarsTweets], the Tennessee Titans [@TitansTweets]

West: The Denver Broncos [@BroncosTweets], the Kansas City Chiefs [@ChiefsTweets], the Oakland Raiders [@RaiderTweets], the San Diego Chargers [@ChargersTweets]

Football Friday’s Afterthoughts


Dodgers to have Asian flavor after $1.2bn offer?

The embattled Los Angeles Dodgers owners have been reportedly offered $1.2 billion for the team by a consortium of Chinese investors led by investor Bill Burke, according to the Los Angeles Times. The Dodgers are currently in bankruptcy protection and are being run by an executive who was appointed by Major League Baseball. In addition the owners, Frank and Jamie McCourt are involved in a bitter divorce that centers on, among other issues, who actually owns the team. The two had been using the ball club to finance an extravagant lifestyle and are now mired in debt and have been seeking a variety of outside sources to help meet payroll and other expenses. When Nintendo started the process of buying the Seattle Mariners about a decade ago there was a great deal of resistance and I expect more of the same for this, if it materializes.

Can Sports Teams do more to take advantage of Fan Check-ins?

Do you use location based services to check into places with your smartphone? Obviously you know you are not alone as millions of others vie to be Mayor of such and such and makes you wonder how these people have lives if they are logging into the local pub at twice the rate you are. But anyway Jason Peck has a nice piece on his blog about the technology and proposes that sports teams could take much more advantage of this mobile feature. He points out that the teams have a huge captive audience at games and could leverage this via mobile technology much better than they are currently doing. He links to several interesting papers on the topics and shows which MLB ball parks lead in check-ins. Not surprising that the San Francisco Giants at AT&T lead the way.

Is your NFL draft lineup set?

Thank heavens that preseason football is over (I know, Seattle and Oakland play tonight but..) and now the real work begins. By that I mean drafting your fantasy football team. As a persistent bottom dweller in my league I am not going to offer any advice on players but I do recommend The Big Lead’s excellent Jason Lisk’s look at the skill positions for some insight into players. He also is in the process of doing short evaluations of all of the teams. He is not doing comprehensive ones but often focuses on a single player or area, such as the Ram’s quarterbacking situation, and how it could be expected to change based on historical analysis. Always a good read.

Will Samsung bring Note to US Market?

Samsung is continuing to expand into the mobile computing space with a new product as well as updating its existing tablet, according to Computerworld. The more interesting of the two looks to be the Galaxy Note, a handheld device that enables users to write directly on the screen using its 5.3-inch display and it also serves as a smartphone. The second is a replacement for the Galaxy Tab that it introduced a year ago. The latest version, named Tab 7.7 which sports a sleeker look and a better display. However at this time it is unclear if Samsung will be offering either item in the US. The Tab 7.7 is expected to be priced around $800, significantly higher than rival products and the next wave of tablets are expected to be even lower.

“In-running” future of sports betting, newspaper says

Imagine a Super Bowl Sunday in the near future. You are sitting in the stands with 70,000 or more hardcore fans. Your team’s star wide receiver goes into the slot. On your smartphone, a betting proposition comes up. Do you take three-to-one odds that there will be a completion to your team’s stud?

The technology is already available to make that experience a reality, and the future of the $2.76 billion legal sports betting industry in the United States may depend it becoming a reality, according to a Sunday August 28 report in the Las Vegas Review-Journal

Already, smartphones are being used in Nevada to make the sports experience better for fans. Cantor Fitzgerald, a Wall Street investment firm that was devastated by the 9-11 attacks, has taken over the sports books of The Cosmopolitan of Las Vegas, The Palm and a host of other casinos. It uses the same technology it uses manage Wall Street hedge funds to provide “in-running” betting services to customers with smart phones, offering proposition betting throughout the game. The only reason “in-running” is not offered to your smart phone, unless you are in the State of Nevada, is because state and federal laws prohibit it. Global Positioning Systems are used to detect whether consumers are attempting “in-running” bets, and someone straddling the state line between California and Nevada, Utah and Nevada, Arizona and Nevada and Oregon and Nevada, can literally see their bet go through or be declined depending on whether they move six meters inside the State of Nevada or move into a state where the practice is banned.

Las Vegas-based American Wagering, which already produces BlackBerry, Android and iPhone betting applications is currently developing similar technology for iPad and Android tablet, the Review-Journal said. And U.K.-based William Hill recently shelled out $53 million to acquire American Wagering and Club Cal Neva Satellite Race and Sports Division, bringing a company known for pushing for reform in gaming regulations to the United States sports gambling scene.

Write your Congressman.

Bleacher gets $22 million cushion

Bleacher Report continues its onslaught on the traditional Internet sports domains, winning on Thursday Aug. 25, a $22 million cash infusion from Oak Investment Partners, Crosslink Capital and Hillsven Capital.  The money will be used to expand Bleacher’s production and distribution of sports videos and mobile applications.

The move is significant because Bleacher is already a leader in user-generated sports content, but it has established itself from the ground up. Using a content farm approach, where people submit articles, photos and commentary, Bleacher Report has become a go-to source for sports information about high school and obscure college athletes. Much of the information is impossible to find anywhere else. Where ESPN and others concentrate editorial efforts on the Andrew Lucks, LeMichael Jameses and Peyton Mannings of the world, Bleacher Report can provide you with information about your third cousin who plays right tackle for a rural high school in Indiana. That’s been a powerful formula that ESPN and others will be hard-pressed to duplicate.

At the same time, Bleacher is now chasing the big boys. It recently hired marquee sports writers Dan Levy, Matt Miller, Dan Rubenstein, Josh Zerkle and Bethlehem Shoals, and has stated that it sees no reason why it can’t compete on the national stage.

Led by CEO Brian Grey, a veteran of online sports information, Bleacher now has total funding of $40.5 million.

According to a report in TechCrunch, investors see online sports information as a big opportunity that has yet to be fully exploited. Here is what Oak general partner Fred Harman said to TechCrunch:

“Sports is a big opportunity and no one has gotten it right yet,” Harman says. “People are clearly as passionate and opinionated as they are in politics, and they are less inhibited to express their opinions. I’d argue Bleacher Report has done a far better job of embracing the capabilities of the online medium than the big sports brands have.”