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Daytona 500 History: First In-Race Tweeted Photo!

February 27, 2012 by

If you are watching the Daytona 500 live on Fox you may have seen the spectacular crash-and-explosion when Juan Pablo Montoya’s car skidded into a safety vehicle, blowing up a whole bunch of airplane fuel. When something like that happens the race is red-flagged, meaning the drivers stop on the course — and of course since it is 2012 driver Brad Keselowski took out his iPhone, snapped a picture and tweeted it:

Now kids — don’t tweet and drive, especially when you are going 200 mph. But when you’re stopped for a red flag? Go ahead, make social media sports history.

UPDATE: Jalopnik had a great breakdown of the moment in NASCAR and Twitter time.

Filed Under: Daytona 500, Fox Sports, NASCAR, Twitter

The PGA’s Strange Baby Steps Toward Social Media

February 26, 2012 by

Since golf in general has a reputation for being stuck up, it’s perhaps no surprise that when it comes to social media the PGA is still taking baby steps when compared to other sports. I mean — in an era where the NBA has fans selecting the dunk contest winners via text message and Twitter, the PGA has a place where fans can leave messages online… for the PGA to somehow bring them to golfers.

Don’t understand what I am talking about? Look at this page, which I found by following the PGA on Twitter… and see if you think it’s about three years behind the interactivity of the times. As far as I can tell, the PGA thinks that fans may want to “congratulate” Hunter Mahan by leaving a message on some random web page — or as the PGA site says, “Leave a note below and we’ll deliver it to him.”

Umm… OK? As far as I can tell this is about as non-social as social media gets. I mean — why not have the winner do a quick Twitter chat, where he can respond to fans in real time? And they can get recognition for themselves via their Twitter handles, which after all is part of the social media game — to be recognized?

This sort of idea — you put a message here, somewhere safe, and we’ll carry it past the ropes to our winner — pretty much reflects golf’s baby steps toward real fan interaction. The online video for the World Golf match play was a perfect example of that tenor — it was a straight network-broadcast type feed, no place for fan tweets or any outside commentary. You get the feeling sometimes that golf wants to keep its game bottled up as much as it can. But I don’t think that method is going to win in the long run. Golf will need to either open up, or it will become less appealing to a fan base that is rapidly growing accustomed to having closer, more intimate access to its heroes.

Filed Under: PGA, Social Media, Twitter Tagged With: , , ,

Can Twitter Save the NBA Slam Dunk Contest?

February 24, 2012 by

For a long time now, I thought that the NBA’s All-Star Slam Dunk contest was something that just needed to die. Way back in the day, before every single dunk was posted to YouTube and every game was on cable, it was kind of fun to put a spotlight on guys who you hadn’t seen that much of (Dominique Wilkins) and more from the guys you couldn’t get enough of (Michael Jordan).

In its early days it was a lot of fun, with surprise winners like Spud Webb. But then it stagnated, the stars left for a while and in recent years it became a bit of a clown show, with guys jumping over each other, and then last year when Blake Griffin posterized an automobile. I mean, the guy can dunk but I thought the sideshow was stupid.

In perhaps a nod to the event’s tediousness, it is now just one round — three dunks — for four players. And to make it even more trendy, the NBA and sponsor Sprite have turned to Twitter. In addition to voting for the best dunkers via text message and on the NBA.com site, fans will be able to tweet with the hashtag #SpriteSlam and a letter corresponding to one of the four players involved, the Houston Rockets’ Chase Budinger, the Indiana Pacers’ Paul George, the Minnesota Timberwolves’ Derrick Williams and the Utah Jazz’s Jeremy Evans. I am guessing the final instructions will be spelled out during the broadcast on TNT, which you will have to watch anyway to see the dunks.

Are you excited? Here is the official word on how it works:

A new format will be implemented for the 2012 competition. The contest will consist of only one round and each competitor will execute three dunks. Fan voting will open after all four players have completed their first dunk. Previously, the Sprite Slam Dunk contest consisted of two rounds, with the first round scored by a panel of judges which determined two finalists.

The competition starts Saturday at 8:30 p.m. Eastern, live on TNT. And just in case you can’t get enough of guys dunking over cars, here’s last year’s finals recap.
UPDATE: If you need more Twitter, Chase Budinger will be holding a tweet-chat today:

#SpriteSlam contestant @ is doing a Twitter Q&A at 1pm EST, tweet your questions with #AskChase

February 25, 2012 10:37 am via webReplyRetweetFavorite
@TwitterSports

Twitter Sports

 

 

Filed Under: NBA, TNT, Twitter Tagged With: ,

Daytona 500 features Huge Mobile and Social Media Push

February 21, 2012 by

The Daytona International Speedway (DIS), home of this week’s 54th Daytona 500 has been working to expand the sports appeal to the users of social media and has launched a series of programs that will enable fans both at the track and at home to follow the race.

The effort actual started last Saturday night with the first event of the NASCAR season, the Budweiser Shootout, which kicks off its annual Speedweek push. In case you missed the race it was won in spectacular style by Kyle Busch.

Speedweek has something for just about any racing fan and a quick look at its web site shows a comprehensive wealth of information for the fans including overall schedules, FANZONE schedule, track activity and appearances by drivers to list just a few of the events.

However the outreach to directly interact with fans is on Twitter, where fans can join into conversations with drivers, teams, DIS and the media that track this sport. Look to add these onto your Twitter feed – with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks. For fans at the track on race day there is also contact @DIS_help and #DIShelp for customer service questions.

The track has been working to enhance its online and social media presence for some time and this push is a continuation of that effort. NASCAR’s Facebook page has over 2.5 million likes while Daytona’s has over 400,000.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III said in a release. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

DIS said on Monday that they plan to make the 54th Daytona 500 and Speedweeks a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.

“There’s a reason why Daytona International Speedway boasts the largest social media following of any racetrack in NASCAR,” said Daytona International Speedway President Joie Chitwood III. “During Speedweeks, we’ll continue our efforts to make it easy and enjoyable for fans to get closer to the sport, while also reaching out to our younger, more technologically savvy race fans.”

Join the conversation with DIS, media, teams and drivers on Twitter with @DISupdates, #DAYTONA500, #BudweiserShootout, #GatoradeDuel, @NextEra_Energy Resources 250, #DRIVE4COPD300, #Speedweeks, and contact @DIS_help and #DIShelp for customer service questions on race days. Don’t forget to also follow @NASCAR, and #NASCAR.

There is a free DIS app for both Android and Apple iOS smartphone users that will enable fans at the race as well as the less fortunate than could not make the journey track a wide range of events including receiving new articles.

For fans at the race the app includes a great deal of basic information of the type that can be invaluable including daily schedules, gate policies, directions, and interactive GPS facility and parking maps with search capabilities. There is even a feature called ‘friend finder’ to help locate friends at the various events. There will be QR codes located prominently all around the track that connect to the DIS app.

In addition there will be special QR that fans can use to enter a sweepstakes with NASCAR.COM to win tickets to the 2013 DAYTONA 500. Texting has not been forgotten as well as fans at the race can text DISINFO to 69050 for updates during events as well as information relating to gate opening times, parking and more. For information on specific questions fans can text DISFAN to 69050 and a live attendant will be on hand to respond.

I really like this proactive outreaching to fans by the DIS. For first time fans at the race the mobile app can be a life saver rather her than walking around lost and constantly asking for help. The range of information and content will likely augment fans enjoyment of the race regardless of if they are in attendance or not. I just hope that the tracks network is up to handling the increased traffic this push is likely to generate. I am sure we will hear the complaints if it does not.

Filed Under: Android, Apple, Apps, Daytona 500, Facebook, iPhone, NASCAR, Smartphone, Twitter Tagged With: ,

United Way Seeks to Leverage NFL’s Social Media Strength

February 20, 2012 by

The United Way, one of the largest charities in the United States is partnering with the NFL in an effort to leverage the football league’s huge social presence into heightened awareness of the charity and what it does.

The two entities are already long term partners, having worked together for almost four decades and it has been a common sight during NFL broadcasts to see one star or another stand up and talk about how he is working with the charity for the good of the community.

In addition players volunteer to work in the community one day a week performing a number of services including encouraging kids to stay in school, serving meals to the elderly, and helping to build homes for low-income families.

Now the United Way is seeking to take the relationship to another level, as the NFL’s success has helped it establish itself as a huge presence not just on the airwaves but also online and in a variety of social media outlets.
The charity is currently hiring people that it will call player promoters, and they will be assigned to promote specific NFL players, according to a piece in Mashable.

The NFL Player Promoter program will couple a promoter with a player in an effort to drive increased traffic to that player’s specific social media accounts. The players’ accounts will of course have a United Way message and so it will enable the charity to reach additional fans. According to Mashable the NFL has 4.6 million Facebook friends and 2 million Twitter followers.

Of course some players also have significant following in one or both of these places as well. Steelers’ Troy Polamalu has 2 million Facebook fans and 400,000 following him on Twitter, while Chad Ochocinco has a combined following of over 5 million, according to FanPagelist.com

However it should be noted that not all are United Way spokesmen. It is interesting to look at who are the most recommended accounts to follow on Twitter by CBS and to see how heavily followed some of the analyst and news sites are as well.

I believe that we will start seeing a fight in the future for additional partnerships, both charity ones such as the United Way as well as advertising ones in not only the NFL but in all major sports. Social media is an excellent way to reach fans, especially ones on the go, and it will be interesting to see how the leagues manage to monetize this trend.

Filed Under: Athlete to Follow, CBS Sports, Facebook, Mashable, NFL, NFL Network, Social Media, Twitter Tagged With: , , ,

Major Apps Designed to Data Harvest Apple iOS Users

February 17, 2012 by

Is there a mole in your iPhone?

Are iPhone apps stealing data off your smartphone?
In a general sense it looks like the answer is yes, even if you as an individual are unaffected. A series of studies has shown that it looks like the market as a whole has not been immune to this problem but it is running rampart and is lead by some of the leading app developers.

While to some it might seem that harvesting data such as contacts is a minor issue consider that may use their smartphones for both work and personal use and there could be a good deal of proprietary information on the phone.

While the current list of offenders comes from the world of corporate app developers the next generation destined to exploit this issue will no doubt be hackers, something that could pose a major issue to all concerned.

A study by VentureBeat comes after a developer called Path was caught in the act harvesting names, numbers and e-mail addresses and storing that information on its servers. Venture Beat found that this is just the tip of the iceberg and that it is very likely that an iPhone user has one or more of the apps involved.

VentureBeat used a program called mitmproxy that is a traffic monitoring utility to observe data traffic and found that a host of applications were uploading personal data from the iPhones, in some cases unencrypted.

A list of some of the players is a who’s who of apps, much over shadowing the much smaller and less popular Path. Included in this list is Facebook, Twitter, Instagram, Foursquare, Foodspotting, Yelp, and Gowalla. They do not all do exactly the same thing but it is an interesting read over at the VentureBeat site.

At the same time it appears that Google has developed work around for safeguards in Apple’s Safari browser that enable Google to place tracking cookies that circumvent Apple’s default privacy settings. The workaround affected not just iPhones but Mac computers, iPads, and iPod Touch.

Google has said that it has disabled the code that enabled the actions and said that it was unintentional. However a complaint has been filed against the company with the FTC.

Apps for the iOS platform from Apple are in violation of Apple’s guidelines, which prohibits the app from sending information about a user without their permission. The company said that it is working to tighten this up in the future, according to Enterprise Mobility Today.

However it is not just iOS apps that are an issue here. The Federal Trade Commission has just issued a warning that smartphone apps can invade a child’s privacy and advocates are calling for greater safeguards. I wonder if this market segment, largely left to its own devices will start to see the advent of more, and increasingly tougher regulations due to the actions of a few developers.

Filed Under: Apple, Apps, FTC, Google, iPad, iPhone, Smartphone, Social Media, Tablets, The New York Times, Top News, Twitter Tagged With: , , ,
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