Watching Golf This Week: The Masters

OK golf fans, time to get interactive and help us out. We know there is no way in hell that we are going to find every outlet covering the Masters this week, but we’ll try. And with your help we can do that sharing thing that everyone loves about the Internet. So here is our “first draft” attempt, going out on Wednesday since there is going to be coverage of the par 3 event Wednesday and who doesn’t want to watch that? But instead of typing it in this post we are going to simply say:

HERE IS THE MAIN MASTERS COVERAGE LINK.

HERE IS THE MAIN CBS MASTERS PAGE.

HERE IS THE CBSSPORTS LIVE ONLINE COVERAGE PAGE.

OK, that takes care of 99 percent of your questions. Now. Unless you’ve been under a rock you know all the story angles — Tiger vs. Rory, Tiger vs. Phil, Rory vs. Keegan, who the heck is Charl Schwartzel — so we don’t need to repeat those here. The only big question left is how to watch — on broadcast or cable, where there are so few commercials you might want to keep an empty jug handy next to the couch if you know what I mean; online, where Masters.com and CBSSports.com will have seven different live streams of video; or at any one of the many live-blogging outlets. If you know of one that we don’t have listed, add it to the comments; we’ll update this post throughout the week.

Here’s where to follow the action:

THE MASTERS

(all times Eastern)
TV COVERAGE
Wednesday, April 4 (par 3 Contest, live) — ESPN, 3 p.m. — 5 p.m.
Thursday, April 5 — ESPN, 3 p.m. — 7:30 p.m.
Friday, April 6 — ESPN, 3 p.m. — 7:30 p.m.
Saturday, April 7 — CBS, 3:30 p.m. — 7 p.m.
Sunday, April 8 — CBS, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
2 p.m. — 6 p.m., Thursday-Sunday
Sirius will also have several feature shows. Check this schedule for more.

Masters.com
There will be a live streaming radio report on the Masters.com site.

ONLINE
Full live video coverage at Masters.com and CBSSports.com. Different cameras start at different times each day, so… check the schedule to see when they go live. Right now tentative start times for Thursday are: Amen Corner camera, 10:45 a.m.; Holes 15 & 16, 11:45 a.m.; Featured Groups 1 & 2, 12:00 p.m.

ESPN’s live ESPN3 coverage of the Par 3 contest

ESPN: The Worldwide Leader will be at the Masters in force, with its live coverage Wednesday, Thursday and Friday, and more online coverage goodies. Here is ESPN’s Tournament Central link. This is also a good place to check for live ESPN online coverage, via ESPN3 or the WatchESPN app for mobile devices. Remember, the WatchESPN app only available for cable subscribers of Bright House Networks, Time Warner Cable, and Verizon FiOS TV. Comcast customers are still out of luck.

ESPN also has the Putting at Amen Corner game online, as well as the popular Best Ball Majors fantasy game, which plays just like the NCAA hoops brackets. We’ll have an MSR group to join, stay tuned or follow me on Twitter @PaulKaps for more info.

Golf.com is going Masters overboard, with more content than you could possibly read. But the Sports Illustrated group of writers hanging out there may be the best covering the game right now.

PGA SHOT TRACKER
There will be NO Shot Tracker at the Masters. Too bad.

TOP TWITTER FEEDS TO FOLLOW
Dan Jenkins — golf’s Shakespeare. From Texas. Hope he is on form for the Masters. If you don’t know who he is, hit Google. And buy a few books.
Geoff Shackelford — well known golf writer is slinging Masters lore and great links.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend

LOCAL FLAVOR
The Augusta Chronicle knows how to play the biggest event of the year. A good bookmark.

WHAT’S THE COURSE LIKE?
Here’s an incredible service: The Masters course page has video flyovers of each hole. I think I will only spend about 80 hours on this page alone.

Want to check out the historic clubhouse? Sports Illustrated’s Golf.com has a video that takes you inside.

WHO WON THIS THING LAST YEAR?
Do you need a refresher? It was Mr. Four Birdies in a row to close, Charl Schwartzel.

FEDEX CUP LEADERS
1. Hunter Mahan, 1,314 points
2. Johnson Wagner, 1,056
3. Rory McIlroy, 1,015
4. Phil Mickelson, 988
5. Kyle Stanley, 954

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Hunter Mahan; 5. Steve Stricker.
See the official World Golf Ranking list.

Watching Golf This Week: Houston and the Last Chance for Masters

Welcome to a new feature here at MSR, something we are calling “Watching Golf this week,” at least until we come up with a better title. Anyway, what we’re doing is compiling all the ways you can watch the PGA Tour this weekend — online, on TV, on Twitter, and anywhere else we can find. Please give us a shout in the comments if you know of other outlets or have favorite columnists or reporters who follow pro golf. It’s all about sharing here so don’t be shy.

With one week to go before the Masters, this week’s Shell Houston Open is the last chance for players who don’t already have an invite to get one by either winning the event, or by doing well enough to move into the top 50 in the overall rankings, either of which will stamp your ticket to Augusta. Who’s on the bubble and needs to do well? Ernie Els, seeking a Masters title for his Hall of Fame resume, stands at No. 58 and just missed winning a couple weeks ago. Fred Couples (winner last week on the Champions Tour — ready for Augusta?) and defending Houston champ Phil Mickelson will also be on hand, so even with no Tiger the Houston stop should have its own drama worthy of watching.

Here’s where to follow the action:

SHELL HOUSTON OPEN

(all times Eastern)
TV COVERAGE
Thursday, March 29 — Golf Channel, 3 p.m. — 6 p.m.
Friday, March 30 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, March 31 — NBC, 3 p.m. — 6 p.m.
Sunday, April 1 — NBC, 3 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m., Thursday-Sunday

ONLINE
No PGA Live@ coverage for Houston. But get ready for plenty of online at the Masters next week.

PGA SHOT TRACKER
This thing is addictive. Live updates of every shot, with length, where it landed, how far the player has to go to the hole. Like eating potato chips.

TOP TWITTER FEEDS TO FOLLOW
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend

LOCAL FLAVOR
The Houston Chronicle and writer Steve Campbell has you covered for local flavor this week.

WHAT’S THE COURSE LIKE?
Check out the PGA’s Inside the Course feature for a look at Redstone Golf Club.

WHO WON THIS THING LAST YEAR?
Lefty — aka Phil Mickelson. He’ll be paired with a couple other Masters champs, Boom Boom Freddie and Charl “no nickname yet” Schwartzel.

FEDEX CUP LEADERS
1. Johnson Wagner, 1,017 points
2. Rory McIlroy, 1,015
3. Kyle Stanley, 954
4. Mark Wilson, 887
5. Phil Mickelson, 880
See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Martin Kaymer; 5. Steve Stricker.
See the official World Golf Ranking list.

Forget Apps: ScoreTRAX Scores with SMS

In a world where everyone seems to be developing or using mobile-phone apps, a company called ScoreTRAX is betting that there is a big business providing sports fans with scores and updates via the simplest of technologies: text messages.

Instead of streaming video or interactive 3D, the Raleigh, N.C.-based ScoreTRAX gives schools and teams a simple way to send scores, messages and other information to fans via text messages, otherwise known as SMS (for Short Message Service), which is available on just about every cell phone, including cheaper feature phones. According to founder Mark Janas, SMS is a perfect way to provide exposure to “a whole group of sports teams that are underserved,” including high school teams, youth leagues, small colleges and even minor-league operations.

Entering its second full year of operation, ScoreTRAX is looking to push past its initial-season base of 50,000 subscriptions with the goal of having an audience of 1 million ScoreTRAX subscribers. To get there, Janas and his company need to find schools or teams who are looking for a way to simply keep fans abreast of what’s going on in bursts of 160 characters or less — with plans that call for little or in some cases no up-front spending by the teams.

The business model for ScoreTRAX is as simple as a text: Teams or schools sign up for the ScoreTRAX service, which provides templates for inputting scores and for sending messages. ScoreTRAX can also be used to set up an online portal, and to send the scores and messages to Facebook and Twitter. Fans then sign up for the teams they want to follow, a process that can all be done with text messages.

ScoreTRAX makes money by inserting national advertisements into the message stream, and teams can become revenue partners by opting to sell ads themselves. The service is free if a team doesn’t want to sell ads itself; there is also a $50 a month option for a mix of national ads and team-sold ads, and a $100 per month option for no national ads and unlimited ads sold by the team.

And though it’s not sexy or 3D, SMS does work when it comes to engaging fans, Janas said. “People read their text messages,” he said.

Next: The power of SMS

Pages: 1 2 3

ESPN Adds Twitter, Facebook ‘Share’ Buttons to In-House Commenting

For a long time, we’ve wondered how ESPN was going to resolve the two different social worlds it was playing in — the comments on its own posts and games from “registered” ESPN users, and the Tweets and Facebook comments it used to add fan commentary to its shows, columns and more.

The answer? We just noticed in our ESPN bracket that if you comment in a group, you now have the option to “share” that comment to Twitter or Facebook. See the screen grab to the left:

When you Tweet it appends code showing the comment came from ESPNFantasy, which is a great way for ESPN to get people to play games on their site. Now all we need to complete the circle is the ability to “sign in” on ESPN with our Twitter handles so we don’t have to have all these logins.

Make it so, Worldwide Leader. Make it so.

UPDATE: According to the great folks on the ESPN PR team, Facebook and Twitter share have been a part of the site for almost two years now. But I would swear that I haven’t seen them integrated into the comments system, like they are for the fantasy games and now even in the regular story comments, like the one I just grabbed below. Anyone else notice these things before? Since I am not a “regular” ESPN commenter maybe I’ve just missed them.

UPDATE II: I think I am right and these things were added recently. If you look at the screen shot we took of the ESPN site when the whole “Greater than Tebow” thing erupted on their comments pages, you can see that the tools that are available now for sharing weren’t there last fall. So this has to be a recent, and much welcome, addition. Looking for the day that the whole ESPN and other-site registration thing goes away… we don’t need a personality for every site.

UPDATE III: According to ESPN, the new sharing buttons were just added this week. We stand by our story! 🙂

PlayUp Releases Version 2.0 of Fan-Interaction App

PlayUp has released version 2.0 of its fan-based social networking app, with improved navigation and “Live Now” scoreboards for individual sports.

PlayUp, which has signed several exclusive deals with college conferences and schools this year and also hosted NFL players for exclusive online chats during the Super Bowl, said the new features available immediately include:

— The ability to choose your favorite leagues to easily see live scores, stats and hangouts for the sports you care about most
— “Live Now” scoreboards by individual sports
— An enhanced interface with bigger and brighter graphics
— Improved navigation and user experience including faster load times, better calendars, and quicker access to live updates
— Enhanced Facebook and Twitter integration
— The ability to receive notification alerts when fans add you as a friend or when you are invited to a game
— The ability to message easily across multiple rooms with “Recent Hangouts” for the latest action you and your friends have been following

Screen shots of the new version of the app are below. Click here to download the PlayUp app.

Boom Goes the Twitter: Manning-to-Denver News Takes Over Monday Morning

Here’s the tweet that started it all: ESPN’s Adam Schefter hit the innerwebs at 8:52 a.m. PT today with a missive that simply said, “From @mortreport and me: Peyton Manning will become the next quarterback of the Denver Broncos, barring unexpected snag in contract talks.”

And then Twitter hell broke loose. Not only was there instant reaction to the apparently successful recruitment by NFL Hall of Fame quarterback John Elway in bringing Manning to the Mile High City, but you also had the attendant fallout question of “what now for Tim Tebow,” the one-man twitterstorm who set the league’s social media airwaves aflame last fall when he unexpectedly found success with his unorthodox playing methods.

From @mortreport and me: Peyton Manning will become the next quarterback of the Denver Broncos, barring unexpected snag in contract talks.

As an old comrade of Schefter’s (our paths crossed briefly when I was a sportswriter in Boulder and he was starting his career with the Rocky Mountain News) it’s great to see him toeing the line on “not breaking news on Twitter” — if you’ve noticed lately a lot of his posts start with the wording “Filed to ESPN” at the start. Not the Manning one, though. Better to get the scoop first and worry about the internal politics later, we’re guessing. But see the WWL-correctedness in the follow up tweet:

Either way… a scoop’s a scoop, and this is definitely the biggest one of the NFL offseason. Now we are betting that Jim Harbaugh is on the line to Alex Smith, offering to carry his golf bag at the AT&T pro-am next year. Just guessing.