Watching Golf this Week: The Memorial, or ‘We’re All Back at Jack’s House’

Just when Zach Johnson threatened to kill off his own victory with a last-hole brain fart — and drag the golf season into perhaps fatal tedium with people talking nonstop about rules — golf fans are saved by the arrival of the Memorial this week, a sort of mini-major that will have all the big names back in play, including Tiger, Rory, and even Bubba the baby dad! Plus Dustin Johnson back from fighting off back injuries and drug rumors, and the rest… Rickie… Dufner… it’s the 6th major, the Memorial!

The course, of course, is Jack’s own spread, otherwise known as Muirfield Village in Dublin, O-HI-O. We’ve never been there but if the best golfer ever built a tournament-tailored spread from the dirt up you know it’s gonna be good. And it is. And so will be the golf, some of which you will be able to watch online, since the Tour’s Live@ online video is back this week. Plus there is bonus weekend early coverage on the Golf Channel, so if you’ve been longing to watch something other than Jason Dufner and his dip, this is the weekend to get back on the couch or in front of your mobile device of choice. In addition to enjoying top-notch golf, this might be the perfect time to explore real estate opportunities, particularly unique ones like barndominiums. If you’ve ever been curious about alternative housing options, there’s everything to know about buying a barndominium. These versatile structures combine the rustic charm of a barn with the modern comforts of a condominium, offering a distinctive living experience that’s gaining popularity. Whether you’re looking for a primary residence or a spacious getaway, understanding the ins and outs of purchasing a barndominium can help you make an informed decision that suits your lifestyle and investment goals.

Here’s where to follow the action:

THE MEMORIAL TOURNAMENT PRESENTED BY NATIONWIDE INSURANCE

(all times Eastern)
TV COVERAGE
Thursday, May 31 — Golf Channel, 3 p.m. — 6 p.m.
Friday, June 1 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, June 2 — Golf Channel, 12:30 p.m. – 2 p.m.; CBS, 3 p.m. — 6 p.m.
Sunday, June 3 — Golf Channel, 12 p.m. – 2 p.m.; CBS, 2:30 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m., Thursday-Sunday

ONLINE
Live@ Returns! You can watch the Memorial live on your computer, or handheld device (download the PGA app) from 11 a.m. Eastern to 6 p.m. each day. If your Android app is fuzzy on video, won’t you comment below?

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker for the Memorial.

FACEBOOK PAGE
The Memorial’s is right here.

TOP TWITTER FEEDS TO FOLLOW
Memorial Golf — the tourney’s own Twitter feed. So far these things have been… underwhelming. Let’s see if Memorial can tweet like a champ.
Geoff Shackelford — well known golf writer.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend (and she is back from a brief couple weeks off the tour. Already sharing Instagrams from Muirfield!)

WHAT’S THE COURSE LIKE?
Muirfield Village Golf Club — designed by Jack for tournament play. Here’s the tourney site course page, which looks plain but has a lot of interactivity if you click around, video flybys and multiple hole vantage points. The Nicklaus design company page has some stunning photos as well.

WHO WON THIS THING LAST YEAR?
Steve Stricker. Remember him? And yes… Tiger has won this thing four times.

LOCAL FLAVOR
The Columbus (Ohio) Dispatch has things pretty well nailed down with a big Memorial Xtra website. Interactive course map, video, features, it’s all here. Hurray for newspapers.

FEDEX CUP LEADERS
1. Jason Dufner, 1,735 points
2. Hunter Mahan, 1,427 points
3. Zach Johnson, 1,386
4. Bubba Watson, 1,372
5. Phil Mickelson, 1,307

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Bubba Watson; 5. Matt Kuchar.
See the official World Golf Ranking list.

SF Giants: 12,000 Fans per Game use Stadium Wi-Fi at AT&T Park

If there is a poster child for the Wi-Fi in stadiums movement it’s AT&T Park, home of Major League Baseball’s San Francisco Giants. According to the team’s chief information officer, approximately 12,000 fans use the stadium’s free Wi-Fi service at every game, up from just a few hundred several years ago.

“In 2004 when we first provided Wi-Fi we maybe had 50 geeks from Silicon Valley doing their email at the games,” said Bill Schlough, senior vice president and CIO for the Giants. “By 2008 there were 400 or 500 a game [using the network] and now we see around 11,000 or 12,000 fans on the network during games. It’s a challenge to stay in front [of the usage].”

Schlough, speaking at InformationWeek’s live Valley View show last week, also said that network traffic at the ballpark is “doubling every year,” which means that his team is in a perpetual state of busy, adding capacity not just for Wi-Fi connections but also for 3G and 4G cellular links.

“You think it [traffic] is going to stop growing, but it’s not,” Schlough said. “Every year we have to keep investing [in infrastructure] to stay in front.”

ESPN’s John Skipper on CNBC: Great Interview

Caught this great interview from CNBC with ESPN’s John Skipper from the cable show going on this week in Boston. Too often these video vignettes are about as illuminating as a sideline reporter asking a coach questions at halftime. But take a minute to watch this one, CNBC’s Julia Boorstin asks some good questions, including one about the new Twitter partnership, and also whether or not ESPN will ever offer WatchESPN as an a la carte option (spoiler: they won’t, but watch to see how emphatically Skipper says no).

Pro Cyclist Lucas Euser on the Mend, Connects to Fans via Social Media

Lucas Euser is in the midst of his second career as pro cyclist. Four years ago, at age 24, he advanced to the top level of the sport while racing for the Colorado-based Garmin-Slipstream team.

Unfortunately, tragedy struck. While training in Spain in 2009, Euser suffered two broken ribs and a shattered kneecap. The injuries placed his career in jeopardy.

But Euser, who’s competing this week in the Amgen Tour of California, returned to the sport in 2010 and is continuing his quest to return to the top levels of the sport. His recovery, which he discusses on Facebook and Twitter, is an inspiration to cycling enthusiasts and to those who’ve suffered through injuries.

“For me, social media is the future of the sport,” said Euser of Denver, Colo., who rides now for Team SpiderTech, the Canadian-based squad sponsored by therapeutic athletic tape. “It’s a way to connect people with our sport and the riders. We don’t have a stadium they can go to or an enclosed course where they can see the whole race.

Lucas Euser, left. Image © Brian Hoges/Velo Images

“But the team can do live updates and we can do individual, personal touches on top of that. We can endorse sponsors and we can speak our minds freely. Some people get in trouble for it and some people know how to control themselves.

“For me, it’s in a controlled manner. I’m usually doing it three or four times a week. I definitely add it to the top of my list that’s part of my job.”

Euser, a former stage winner at the Tour of Georgia, is a regular Twitter user and has a following on Facebook. But cycling fans not only follow the rider for his athletic skills, but also because of what he has overcome.

“I usually collect my thoughts after a stage in a race and then do two or three,” said Euser, who has a few thousand Twitter followers. “It’s one way to have a personal connection to people, right. To share your personal stories.

“I have a lot of people who come to me via social media and tell me about their knee problems and car accidents. I tell them what they can do this or they can do that.”

Guy Napert-Frenette, media relations director, says the team uses social media as “its main way to reach fans across the world.” Team directors use Blackberry smartphones on race days to update the team’s Twitter feed (@teamspidertech) with race developments.

The SpiderTech directors also use the team Facebook page for fan-based contests, such as “Guess the Gap.” The team also uses Flickr to share team images from races around the world.

Texts, Twitter and Social Media Help CyclingNews.com Keep its Fans at the Front of the Pack

CyclingNews.com's Laura Weislo working hard at the Tour of California press room. Credit: James Raia.

Cycling fans are as passionate as any sport’s followers, and no one knows more about how following the sport has changed than Laura Weislo, the North America editor of CyclingNews.com.

Weislo is coordinating the site’s stage coverage of the Amgen Tour of California. The eight-day race, the largest in the United States, features 128 cyclists from 16 teams and riders who are Olympic medalists, Tour de France stage winners and world titlists.

In addition to daily in-depth articles on the race, CyclingNews.com, the world’s largest English language cycling site, is providing live text at least every five minutes from all of the eight stages. The seventh annual race, which began May 13 in Santa Rosa, will continue through its Los Angeles finish May 20.

The site also has a Facebook page with about 70,000 fans and an equally active Twitter following.

“Bike races now are completely different,” said Weislo, a former competitive swimmer and cyclist who joined the site in 2006. “We find that people are out there watching live streaming. They’re on Twitter on their computers. They’re looking at our live coverage. They are using that altogether and they’re having a conversation at the same time with all their followers or fans.”

At the Tour of California, CyclingNews.com has a reporter in the media caravan of the race and others who on the course reporting the news to editors who post the updates.

Weislo and other reporters and photographers contribute results, news and images shortly after each stage is complete and then additional details after conducting post-race interviews.

CyclingNews.com reports on the sport globally, but selects its live coverage depending upon an event’s anticipated popularity.

“When I started in 2006 we didn’t use social media,” said Weislo. “It was about a year or two in we realized we better get in on this Facebook thing. Now it’s really important to direct people to specific stories and other content, so they don’t have to check the web site all the time to see if there’s something new. We inform them, and it’s actually a pretty big driver of traffic to the website.”

CyclingNews.com live reports are not a new concept, but Weislo believes how cycling fans follow the sport has substantially changed in the past year.

“Everyone used to be sort of isolated,” Weislo explained. “There wasn’t really a way for people to converse about what was going. But now I have close to 3,000 Twitter followers. It makes it more interesting and I think it’s happened in the last year.

“I noticed last year that there was a little bit of that. But now we get people commenting about our live coverage. People get the information from us and then they correct each other on things that happen in the race. It does add to the conversation of what’s going on.”

ESPN Gets its Social Media Game On: Twitter Deal, YouTube Channels and More

They’re called advertising upfronts but today’s announcements from ESPN show mainly that the worldwide leader in sports isn’t missing the bus when it comes to social media. Instead, it’s firmly behind the wheel and driving in the lead.

While there were many ground-breaking developments announced by ESPN today, the ones we think are really big news are the Twitter/ESPN branded ad campaigns, the new ESPN radio apps and some cool plans for the Bill Simmons/Grantland outlet that include a dedicated YouTube channel and a podcast channel. In all, what ESPN is basically saying is that it’s not going to be run over by social media like Twitter, as some astute observers predicted might happen. Instead, ESPN is using its content might to leverage social media’s appeal, marrying the best of what it has with the ongoing revolution of user-driven content consumption.

I’m not so sure how the branded ESPN/Twitter idea will pan out — it involves having fans send in their pictures to then be highlighted during an ESPN broadcast. Though I am sure we will all watch to see how silly people are willing to be, to me the power of Twitter is that it’s not directed or harnessed, but most amazing when it forms through happenstance and intuition. But acknowledging that Twitter is better at giving users an online identity than its own commenting system is a big leap for a big company like ESPN, and it shows that the network is ready and willing to embrace technology that it doesn’t necessarily control. Not an easy thing for a big company to do.

The new ESPN radio app may be the big sleeper announcement that intially gets overlooked and then becomes the thing everyone can’t live without. If the app’s announced ability to act as sort of a radio-broadcast DVR delivers as promised I could see a new wave of “sports radio” emerging where you don’t just tune in to what’s on the air but instead load your device with the latest SportsCenter and maybe a Simmons podcast for the drive to work. That’s a scary thought if you are a local radio talk show trying to compete against ESPN and its massive resources.

I also like the ideas spinning out of the Grantland property, which is interesting at times but is still (I think) trying to find its place and voice. Deeper content vehicles like YouTube, short films and podcasts may be where Grantland finally shines; the real question there may be whether Simmons has enough interest left to drive it toward new ground, instead of continually mining his old and successful but now somewhat tiresome models of mailbags, cousin Vinny episodes, etc. At the very least, ESPN’s doubling down shows it thinks Grantland has legs. Maybe social media will help it run faster.