NBCUniversal, Verizon Agree to Extensive Mobile Summer Olympics Coverage Deal

Verizon FiOS is the latest company to partner with NBCUniversal to offer its customer multi-platform content coverage of the London 2012 Summer Olympics. The package, beginning July 25, will include live and on demand coverage across multiple digital, mobile and tablet platforms.

In addition to extensive coverage on the networks of NBCUniversal – NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, two HD specialty channels and a 3D channel – subscribers, wherever they go, can stay connected to the London Summer Olympic Games exclusively via NBCOlympics.com, and the “NBC Olympics” and “NBC Olympics Live Extra” apps available to mobile and tablet users.

For the first time, 242 hours of the games will be available in 3D.

As part of a FiOS TV customer’s video subscription, which includes all Olympic television content, NBCUniversal is bringing Olympic content to subscribers live and on demand, online, and on mobile and tablet devices via applications.  This additional access to NBCUniversal’s Olympic programming extends FiOS TV customers’ opportunities to watch the games.

Following are multiplatform offerings that will allow FiOS TV customers to watch and be a part of the 2012 London Olympic Summer Games:

* NBCOlympics.com — Will live stream more than 3,500 total programming hours from NBCUniversal networks, including NBC Sports Network, MSNBC, CNBC and Bravo, for the first time so that FiOS TV customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge.

* Mobile and Tablet Apps — NBCUniversal will offer two apps for mobile and tablet viewing. “The NBC Olympics Live Extra” and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra.

* On Demand — NBCUniversal is making Olympic highlights and full-event rewinds available via FiOS TV’s Video-On-Demand service. See U.S. athletes compete in diving, gymnastics, swimming, and track and field with more than 100 highlights covering the U.S. Olympic trials.

* Pre-Games — Viewers can access more than 120, four- to eight-minute clips available in SD and HD.

In Games — NBCU will offer more than 550 highlight clips, in addition to 240 full-length event replays, available within 24 hours of an event’s completion, all in HD and SD.

* Interactive TV — FiOS TV customers will have access to an on-screen interactive application with NBCUniversal’s real-time medal counts, athlete bios, team USA reports, Olympic news and more.

* 3D — Panasonic Corporation of North America and the NBC Sports Group have partnered to make the London 2012 Olympic Games available in 3D to FiOS TV customers.  The effort will produce 242 hours of coverage and marks the first time that the Olympic Games will be distributed in the U.S. in 3D.

* Specialty Channels — Dedicated 24/7 basketball and soccer channels are available to FiOS TV customers and will total 770 hours of NBC’s HD coverage. FiOS TV customers can find Olympics basketball on Channel 594, and Olympics soccer on Channel 596.

For more information, visit www.NBCOlympics.com or http://entertainment.verizon.com/nbclondongames
James Raia is an editor and publisher in Sacramento, California. Visit his site: www.tourdefrancelife.com

Forgive Me, USGA: I Used my Cell Phone on the Golf Course

Forgive me, USGA, for I have sinned. If I could, I would call a penalty on myself for violating one of your rules — though I’m not sure how many strokes it would cost me for using a cell phone on the course during U.S. Open competition.

The truth is, I’m not really repentant. The crime was worth it, and I’d do it again. It’s just too compelling to use a mobile device to get information you can’t get otherwise, and to enrich the experience of watching something live. For many reasons, live golf is a perfect atmosphere for second-screen access and instant communication. There’s lots of downtime in between the action, perfect for catching up on what’s happening on the rest of the course, or for sharing our experience with absent friends. Or for keeping up with work while we’re sneaking away to watch golf.

So it’s you, not me, USGA, who needs to change. Soon. So that all the fans who love golf enough to show up in person can share my secret pleasures from Friday, which included being able to watch play on the 14th hole, live, while sitting alone in the sun on the side of the 17th fairway.

Let it be noted that I committed this crime using the USGA’s own very fine U.S. Open app. And its wonderful live video feature. How can I comply with your rules when your very own programmers have built such a beautiful HD-quality viewing mechanism? It was just too good to resist.

To be clear, as a media member I was authorized to have a cellular device on the grounds — under the stipulation that I use it only in the media tent. Why did I not comply? Basically, because, USGA, you have an information-gap problem. In other sports like baseball, teams are putting in advanced digital access because they are worried about competing with the couch — they don’t want fans to stay home because the experience there will be better than the ballpark.

At the U.S. Open you may not have that problem, since golf’s best test will almost certainly always be a sellout, like it was this week in San Francisco. And I get it that you want to go old-school and not have electronic scoreboards everywhere you look. But the quaint stuff only goes so far. The simple biggest problem I saw out on the course Friday was that many fans — your patrons — had no friggin idea who was in the lead, who was in the hunt, or where particular players were on the course. And that took away from the experience.

Couch potatoes at home or distracted folks at work had much better info at their finger tips or laptop screens — while watching online at home in the morning I was loving the Playtracker scoring feature on the U.S. Open website, which showed in a graphic view of the course who was playing which hole, and what their up-to-date stats were. And the USGA’s Open Twitter feed is fabulous, providing up-to-the-second info and compelling links. At Olympic we were stuck looking at small scoreboards that were hard to see in the setting sun.

At one point, standing alongside the 17th fairway we all had no idea whether Tiger birdied or bogeyed No. 7, and when the scoreboard changed his stats you couldn’t tell if the “1” was red or green because of the way the sunlight was hitting the board. Luckily someone wearing one of those earpiece radios came by and set us all straight. But the future of live golf shouldn’t be a bunch of zombies all listening silently. Give us some easy to understand rules, and let our cell phones be free so that we can view and share information to enrich our on-site experience.

I get it that overzealous picture-taking fans, like those who ticked off Phil at the Memorial, are to be avoided. But why not try some clear, simple rules with clear penalties? Say, anyone who doesn’t turn their ringer sound down and takes an audible picture gets escorted off the grounds — just like belligerent drunks. You don’t let the few over-imbibers keep the rest of us from enjoying a cold beer; don’t let bad cell users keep the rest of us from being able to stay connected to stats and views during the inevitable downtimes between groups.

Nobody cared that I was transgressing Friday, probably because I was discreet and know the simple trick of turning my volume to vibrate. I have faith that most other golf fans will similarly comply — hell, several people in the group I was around on 17 even turned around to stop a USGA cart that was loudly headed up the path while Tiger was trying to make birdie. Real golf fans get it, that players want quiet to do their thing. So why not try tricks like a ban on cell-phone pictures around tees and greens? And set up some “Tweet tents” or Wi-Fi zones far away from sensitive action areas? Not only will that keep sad, unconnected fans happy, but I smell a Starbucks sponsorship. Make this something where everyone wins.

If you need some help, I am happy to volunteer to be part of a research committee to determine what fans want to do, and how the experience can work for everyone. It was heartening to talk to USGA officials this week and hear that they understand that people want to use their digital devices while at competitions. Let’s hope this happens sooner rather than later, so my days of crime can come to an end.

USGA Continues Pioneering Online Coverage of U.S. Open

Eleven years ago, as the U.S. Open forged into its second century, the United States Golf Association simultaneously catapulted into new media technology.

It was only one hole with one announcer at Southern Hills Country Club in Tulsa, Okla. But the occasion — live streaming (webcasting) — was a gateway for fans who weren’t in attendance or watching on television to still view the country’s national championship.

“The technology was there, but no one in sports at that particularly time was doing a webcast, especially at the major event like the U.S. Open,” said Bill Lacey, USGA Manager of Digital Media Development. “We had great fan appeal and that’s what led to the first webcast.

“The reason it was one hole and one announcer? It was all new to us. We were learning the technology. It was on the fly, basically. It was the USGA dipping our toes in the water.”

The first webcast, while experimental, occurred at the par-3, 175 6th hole of the 101st U.S. Open. The announcer was Roger Twibell, and the new adventure worked.

“We had about 200,000 streams, and we felt like it was an affirmation that this was something,” said Jessica Carroll, the USGA Managing Director of Information Technology and Digital Media, of the initial webcast.

Video streaming of the U.S. Open has steadily expanded since its debut. Two holes with two announcers were involved for two years, then bonus coverage on certain holes was featured.

Five years ago, “marquee” coverage of certain groups of golfers began. In 2008, for the Monday 18-hole playoff between Tiger Woods and Rocco Mediate at Torrey Pines near San Diego, Calif., the site’s live stream “broke the Internet,” according to Lacey.

“We did 650,000 concurrent streams,” he said. “And basically one of the Internet backbone providers went offline the traffic was so heavy.”

Now, online audiences for golf are big and getting bigger, with the PGA claiming a half-million to a million streams for each one of the tournaments it operates its Live@ bonus coverage. The USGA, Carroll said, is seeing similar growth in online video consumption.

“Overall, if we’re looking at the broad spectrum, it’s just a constant upstream,” she said. “I don’t remember specific numbers from last year, but this year we’re up 100 percent.”

The second and final day of online-only marquee group coverage of this year’s U.S. Open at The Olympic Club in San Francisco is scheduled at 7:44 a.m. and 1:18 p.m. Friday (both Pacific Time). The morning time will feature the group of Sergio Garcia, Jim Furyk and Graeme McDowell. The afternoon threesome will be Phil Mickelson, Tiger Woods and Bubba Watson. The online coverage is also available via the U.S. Open mobile device app, in either the Android or Apple iOS version.

It’s yet to be determined what, if any, online coverage will be over the weekend. But according to the USGA, the big online watchers are those still at their own offices during the workweek.

“Our audience is really an audience at work; they don’t have access,” said Lacey. “They’re in their offices and they can’t watch the U.S. Open. But it’s going on while they are working. We went to where they are. They’re at their desks and we stream right to their desks.”

The U.S. Open is currently the only USGA event with a webcast. And while there are no current plans for additional events, it’s inevitable with continued increased Internet viewership and the advancement of other social media applications.

“When the stream goes on, people are staying on,” said Carroll. “It’s almost like they want to spend the day with us. They really stick with it. I think that’s just kind of an interesting concept. They become part of the U.S. Open experience, even though they’re not physically here.”

James Raia is a California-based journalist who writes about sports and leisure. Visit his golf site at golftribune.com

Microsoft Slowly Pushing So.Cl Social Media Engine to Public

Microsoft has expanded the scope of who can use its So.Cl (pronounced social) social media search technology to everybody after a quiet beta push, as it seeks to establish it as a mainstream player in the social media environment.

So.Cl is a search engine that is designed to find and share social media, enabling you to connect with other users that have similar searches and interests and hopefully create an engagement between the participants. It enables users to take an assortment of media such as video, texts and photos, combine them into posts and then share them.

It is one of the many efforts under development at the company’s FUSE Labs and Microsoft has taken a low and cautious rollout for the product, quite the opposite of some of its efforts in the past. The company designed the technology for students and select schools were the first beta sites including University of Washington and New York University.

The student focus is intentional as the company has said that it believes that the features of the program reflect on how schools are teaching and how students are learning today, and not just computer science or technical students but for a range of scholastic focuses.

While focused on students I wonder how this will evolve, assuming that it does get off the ground. New sports blogs, apps for teaching players what to look for in an NFL defense, with commentary and past results listed in the frame? I have seen some pretty advanced sports pages and the ability to bring a large number of like minded fans, say baseball stat people, with live video examples etc.. could be compelling.

The effort was decidedly low key and that of course might have simply been because Microsoft did not want to try to be heard over all of the noise coming from the Facebook IPO or just because it is taking a different approach to establishing the technology.

So far it has had mixed reviews (I have not tried it yet) with Digital Trends decidedly unimpressed and with Cnet much more impressed with all of the features that the service provides.

Callaway Readies Re-Launch of GPS Golf Course Device, and Golf Social Media Site

After an initial launch that was scrubbed due to technical glitches, golf manufacturer Callaway is readying a May 30 debut of its Upro MX+ GPS course-guide device, as well as a revamped social media site where golfers can trade reviews, scores and conversation about golf courses the world over.

We haven’t had a chance to play with the Upro MX+ yet, but the $249 device looks like it could be an instant contender in the course-info-device marketplace. Here’s the promo blurb from the Callaway website, which also has some other details about the device’s ability to basically tell you where you’re at and how far it is to the green, no matter where you are playing since it comes pre-loaded with info on some 25,000 courses. Ah, the wonders of memory!

ProMode provides a realistic view of the course using actual aerial photography (not renderings) with precise yardage to hazards and key points selected using AnyPoint Technology. In this mode you can pan the entire hole with the swipe of a finger and zoom in and out to see more or less detail, allowing you to make better decisions and play with confidence.

What’s even more potentially interesting than the device itself is Callaway’s Uexplore site, which has been on-again off-again with the hiccup in the Upro launch. What Uexplore is designed to do is allow golfers to record scores and reviews of courses, with the idea that such user-generated content could mushroom into a big conversation about golf with Callaway at the middle. Of course, this idea has been somewhat of the Holy Grail for the golf business roughly since about the invention of the browser. The innerwebs, unfortunately, are filled with ghost towns of “user course reviews” that never got off the ground for probably the simple reason being that most people don’t really want to sit down and write about their rounds after they’re done.

But if the Upro offers golfers an easy way to track scores while they play and then lets them upload the info directly to the site, it could be the potential solution to tapping into the great wealth of knowledge currently locked into golfers’ minds. More as we hear more from Callaway, which we are betting we will with the U.S. Open coming up soon.

Facebook gains Mobile App Developer Team ahead of IPO

Mobile consumer app developer Lightbox, known for its Lightbox Photo mobile app, has announced that it is joining Facebook, but that Facebook did not purchase the company. Still it looks as if it is shutting down its operation and will release as open source portions of its code.

Seven employees will join Facebook but no user data or technology will come with them. The deal, is not that surprising although before the IPO is a bit of a surprise. Facebook is just days away from its IPO and it has talked about mobile apps pretty much non-stop for the last few weeks.

Demand to be included in the IPO is great, and it was recently reported that the company recently is raising its initial public offering from $34 to $38 a share, a move that will raise as much as $12.8 billion and give the company a valuation of as much as $104.2 billion.

Some cracks in the IPO facade
While it has been relatively smooth sailing for Facebook and its executives doing its pre-IPO road show, they have run into a few issues and more seem to be bubbling to the surface. At the most obvious level is its admission that it has almost no revenue from its huge mobile presence and that will be its top priority going forward.

This of course is very important to app developers looking to leverage Facebook’s huge presence in the mobile space. How will Facebook seek to monetize this area and will it tap app developers as a potential source?
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As should be expected with an event that has generated as much attention as the IPO, there are two sides to the analysts positions on the company, with some saying that the valuation is simply too high for a company with this type of business model while others say it is not high enough. Will it have the staying power of AOL and Second Life or Apple and Microsoft? Who knows and we will probably not know for years to come.

Of course the fact that Facebook’s offer of 337.4 million shares is already oversubscribed says a lot about the impact of these types of warnings. Hold on, it has just been reported that the company is adding an additional 85 million shares to the offering, bringing the value of the IPO to an estimated $16 billion.

However its mainstream model has taken a high profile hit this week when General Motors said that it would cease advertising on Facebook. The giant car maker revealed that it had spent a total of $40 million on advertising, with $10 million going directly to Facebook, yet it sees no real results from that effort. Instead it will continue its use of the free pages that Facebook provides.

A second troubling sign could be seen in the results of this recent Associated Press/CNBC poll that shows a large number of people see Facebook as a fad. Of course I have to wonder if that was also true with the automobile and the telephone? Still 51% also have a favorable opinion of the company and the difference in opinion on a wide variety of topics facing the company is strongly divided, with users much more favorable to the company than non-users. The poll has a wealth of data that can be seen here.

So why do we care about Facebook here at Mobile Sports Report? Well take a look for a sports league on it. It has the usual such as the NHL and NFL but also a huge number of sports that might not readily come to mind such as Foosball and Disc Golf. Many sites list apps or other programs in links. It presents a huge opportunity for app developers to leverage social media to enhance and advertise their products.

One recent example of that opportunity is that the Facebook travel app Gogobot has just hit 1 million registered users, according to Mashable. Now fad or not but 900 million users, or whatever the number is now, is a huge market and something that a developer wants to exploit. As with all markets it is good to know the positive as well as the negative.