You are here: Home / Archives for Sports Social Media

PGA Tour Develops Social Media Hub in time for FedExCup

August 22, 2013 by Leave a Comment

pgat

Two-year-old startup Mass Relevance has teamed with the PGA to create the PGA Tour Social Hub, a website that will serve as a central aggregation point for a wide variety of social media content that pertains to the PGA tour.

The Hub is being launched in time for fans to use it to follow the action for the FedExCup Playoffs, which begin today with The Barclays at Liberty National in New Jersey City.

The website, which can be located here, will use content filters that seek out relevant content including keyword and hashtag searches. Among the media sites that will be represented at the Hub will be Twitter, Facebook, YouTube videos and Instagram photos and videos.

The PGA said that one of the driving reasons was that fans often used different hashtags or terminology when tweeting or communicating about events and that by creating a single unifying site it will make it easier for fans to follow events as well as comment on them in real time.

For Mass Relevance, founded in 2011 with almost $2 million in seed funding from Floodgate and Austin Ventures it is the continuation of the SaaS developers rise as a leading partner to a wide and growing set of clients.

The company has partnered with experience developing golf-focused social hubs, having previously created one with TaylorMade-adidas Golf Partners earlier this year and developed worked on a program with Callaway Golf to bring social media to serious golfers. Other partners include the Washington Redskins, Twitter, MTV, Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft.

Filed Under: Apps, Facebook, Golf, Instagram, PGA, Social Media, Sports Social Media, Sports Social Media Data, Twitter, YouTube Tagged With: , , , , , ,

Turner Sports Goes All-in On PGA Championship Coverage

August 7, 2013 by 3 Comments

pga

The 95th PGA Championship is being held at the Oak Hill Country Club’s East Course in Rochester, N.Y. and if you cannot catch any (or all) of TNT’s 18 hours of broadcast coverage there are other options that will enable you to stay abreast of the tournament.

Turner Sports is seeking to provide one of the broadest multimedia sports presentations possible with its coverage of the PGA Championship starting tomorrow, the 23rd consecutive year that the network has covered the event.

There is first off PGA.Com, an online site that provides users with a variety of features about the event but possibly the most important for remote fans is that it provides live streaming via PGA Championship Live. It is designed for not only PC users but also available on iOS and Android smartphones and tablets.

Among the features available from the app are a 360-degree camera that provides a panoramic view of the course and it has the ability to allow users to move the camera to get a view that matches their desire (aside from being there live). Fans can also look for highlights via its Video Highlight Hub so that they can witness all of the top moments and will allow fans to search and browse by player, round, hole or top moment from the 2013 PGA Championship.

For desktop users there is also a function that provides bird’s eye view of the interaction between players with an enhanced leaderboard that not only provides scores and highlights but also players interaction with each other around each hole

For mobile users there are also some specific features available as Turner has expanded its app from last year and added Android support in addition to the existing iOS features, although they offer slightly different features. For iOS users the user news, video alerts, detailed leaderboard and scorecards and access to live video streaming. The mobile web site will also offer live video, score updates and other news.

pick

Turner is not forgetting social media and has a number of new, improved or returning features. In the new category s Twitter Mirror showing shots and comments from players that fans can view @PGA.Com. Twitter will also be showing video highlights at the Twitter address and fans can participate in join a chat site that will include journalists and players at #PGAChamp.

Turner is also offering a variety of extras such as Predict It, an interactive tournament prediction feature and “PGA Championship Pick the Hole Location Challenge Hosted by Jack Nicklaus” that will enable fans to select the location of the famous Par 3 on the 15th hole.

Filed Under: Android, Apple, Apps, Golf, iOS, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, PGA, Sports Social Media, Tablets, Turner Sports Tagged With: , , , ,

49ers Embrace Social Media In Deal With Yahoo

June 18, 2013 by Leave a Comment

yahoofan

Have you ever dreamed of seeing your name, or at least your picture, up in lights for all to see? Well for 49er fans, and I guess any fan that attends games at the new 49er Levi’s Stadium that has become a possibility due to a deal between the team and Yahoo.

Yahoo has signed on with the team as the team and stadium’s “exclusive online sports content, social networking, and photo and video sharing partner” which is quite a mouthful. The terms of the 10 year deal have not been announced, or even reliably leaked.

Part of the deal will enable fans to appear on the big screen, that is the stadium big screen. Fans that take photos can upload them to Flikr during the game, which just happens to be a Yahoo property, and there is the possibility that they will be displayed on the big screen.

Fans can use specific booths that will be situated around the stadium’s concourse to upload the photos into the 49ers Flikr photo gallery, from which selections will be displayed at the game. Yahoo will also have the ability to tout its Yahoo Sports Fantasy Football.

The deal enables the company to name the lounge in the stadium’s suites and its adjacent viewing platforms the Fantasy Football Lounge. But the deal is more than just static naming- the 49ers said that they intend to integrate Yahoo and its properties into its broadcast and digital media.

It is not surprising that the 49ers have gone out and signed a deal with a major Internet player; expect to see this as the trend of the future as fans increasingly use smartphones and tablets to upload imagery and comments from sporting events, a trend that has been growing at a tremendous rate for the past few years.

With the increased adoption of social media at stadiums will also come the increasing need for better networking and communications technology. Anybody that has tried to get online at a sporting event knows the long delays that can entail, even when the mobile device shows that the signal is strong.

MLB has already signed a deal with Qualcomm to develop and implement a fan to help solve this issue. The San Francisco Giants, which planned for these issues from the start of AT&T Park, have still had to continually upgrade the stadiums’ capacity as users’ demands increased.

Filed Under: Apps, AT&T, Baseball, Major League Baseball, San Francisco Giants, Social Media, Social Media Data, Sports Social Media, Wi-Fi, Yahoo Tagged With: , , , , , ,

Jets Executive Talks about Importance of Mobile App in Connecting to Fans

June 13, 2013 by Leave a Comment

jets

A New York Jets executive took the stage at the annual Multiscreen Summit which concluded yesterday in New York City and discussed the importance of mobile apps and a strong social media presence are vital to keep fans engaged both at the stadium and away regardless of how the team does on the field.

Paul Marsh, director of app development for the New York Jets comments came during the two days of discussion at the conference that focuses on a range of marketing and advertising challenges and opportunities as well as how to engage and hold customers in a range of areas, including sports.

According to Mobile Marketer, Marsh focused his comments on the importance of in stadium and out of stadium experience its growing importance during his part of the “Fireside Chat: Location, location, location” panel segment of the show.

He talked up the Jets mobile app, and how important that is to the team both in and out of the stadium. The social hooks in the app are very important he said because it allows fans to communicate with each other and to share content. The Jets are looking at enhancing the app in the future so that fans can better communicate with the team and the team can follow fans activities in the stadium and so customize service to better meet fans’ needs going forward.

MLB has been working for some time to develop apps that do this and now offer a variety of different features including in some stadiums the ability to order food at your seats with an app or to move down to better seats. The NFL as a whole has seemed to miss out on connecting with fans in this way and until I read the article in Mobile Marketer I was unaware that the Jets had a personalized app. I spend a fair amount of time on the NFL main page and it would have been nice if they pointed this out.

The conference as a whole looked very interesting with a list of presenters that ranged from Google, Mozilla, Rovio Entertainment, Microsoft, PayPal, MasterCard and Michael Bayle, the former general manager of Mobile for ESPN.

I was a bit surprised at the lack of additional sports executives at the event since it’s obviously a massive viewing and advertising platform in America, just among the big three of NFL, MLB and NBA, not counting events such as BCS games, March Madness and the College World Series.

Filed Under: Apps, Baseball, Live sports via mobile, NCAA Football, NCAA.com, NFL, NFL Mobile, Sports Social Media Tagged With: , ,

On Deck for MLB: The Chatting Cage

May 29, 2013 by Leave a Comment

The-Chatting-Cage-B

I spend a lot of time on Major League Baseball’s various sites and use one of its apps when traveling to listen to ball games but I was surprised to find that it has a whole level of social interaction with fans that I was unaware of until this weekend.

When looking around its video section for a highlight from a game last year I came upon an online chat with Mat Latos of the Cincinnati Reds that had been recorded earlier this month. It is part of MLB’s continued effort to use social media as another way to engage fans and is called The Edward Jones Chatting Cage, online video chats that has fans talking with players, coaches, managers and team executives.

The program was started last year but if you missed it that is understandable, (I did) it debuted without a great deal of fanfare in late September. But it is going strong now and you can view old conversations as well as participate in future ones although it is not entirely intuitive.

Going to the MLB page and you can find a section for videos. In videos you can find the Edward Jones Chatting Cage link. Click on that it takes you to the archives. There you can find past episodes where a variety of players and management answer fans questions. However there are no instructions on how to participate that I could find.

However if you follow MLB’s Facebook page it does alert users to when the next Chatting Cage will be held, although you might need to search for it since they do not occur very often. You have to scroll down quite a bit to before the Latos interview to find out about the last one. No special section highlighting the event or mentioning when the next one will occure. You can submit questions via Facebook for the chats. Looking elsewhere I found that you can use Twitter with @MLB using the hashtag #chattingcage.

When you watch one of the archived shows it is obvious that fans can also log in using a web cam and ask live questions to the players and how they do that is not obvious, or if it is I am completely missing it.

However I like the concept a great deal. Of course it leaves itself open to trolls, as can be seen in some of the Facebook comments, but is a great way for fans to ask real questions of players and management, something they cannot do with any real chance outside of this program. If other sports pick up on this idea, and it’s hard to see why they would not, it could spell the death of all of the independent apps.

Filed Under: Apps, Athlete to Follow, Baseball, Facebook, Live Sports Video Consumption, Major League Baseball, Sports Social Media, Twitter Tagged With: , , , ,

San Jose Sharks Enlist Wayin for Twitter Hub

May 15, 2013 by 1 Comment

sjsharks


ESPN’s deal with Twitter the other day was an expected development as there is a growing desire to hook into social media by sports franchises and broadcasters and another that is following on that same path is the San Jose Sharks Hockey team.

The Sharks have teamed with a Denver-based startup called Wayin using that company’s social media engagement hub to create a Twitter hub for fans of the team and of the National Hockey League.

The Shark’s Wayin hub, called the Sharks Game Day Hub, is more than just a central depository for all of the twitter activity that naturally follows a team when it is in the playoffs. It serves the fans a central site where they can gain a degree of control over what they are following.

The hub features both team generated content as well as a variety of other information including tab on Tweet volume, Twitter activity from players, coaches, broadcasters and Sharks staff, imbedded broadcast video interviews, and fan Tweets. The hub also supports Instagram so that fans can also follow along on images and photos posted by others.

While the casual fan may not have heard of Wayin, in part because it’s a startup and secondly by being located in Denver it is off the beaten paths for most new tech companies. However it has a prestigious foundation starting with co-founder and Chairman Scott McNealy, former top honcho of Sun Microsystems. Anyone from the Bay Area could tell you that McNealy is a huge hockey fan and that once for April Fools played hockey with former pro hockey players with Sharks players in attendance.

It will be interesting to see how a hub such as this will compete with the emerging class of apps that put fans in connection with athletes. A number have emerged over the years in the app space but none seem to have caught the attention of the mainstream. By bringing a team into the mix fans might be able to connect more directly with players using this type of hub.

Filed Under: Apps, Athlete to Follow, Instagram, NHL, Social Media, Sports Social Media, Stanley Cup, Startup, Twitter Tagged With: , , , , ,
« Previous Page
Next Page »