Bills, Sabres owners embrace fans through unified ‘One Buffalo’ app feature

Screenshot of the MyOneBuffalo app.

Screenshot of the MyOneBuffalo app.

If Pegula Sports and Entertainment, owners of the NFL’s Buffalo Bills and the NHL’s Sabres franchises, had one message for fans, it might be “We’ve got you covered.”

With its recently launched MyOneBuffalo app, Pegula has integrated electronic tickets, venue information (parking, concessions, restrooms) and player data, as well as some video extras for the Bills’ version. But MyOneBuffalo also features a digital wallet along with a loyalty program access, where the points and features are automated – scanned or activated by proximity to in-venue iBeacons, rather than via input manually by fans. Inaudible tone technology in the app will be able to detect when fans are tuned in to a game on TV and credit them for watching (provided a fan has enabled location services for the app). MyOneBuffalo also has a “Find Friends” function that allows fans to connect with Facebook friends during games or other events.

Most of that is pretty standard fare for pro team apps. Where MyOneBuffalo distinguishes itself is on the backend. It’s integrated on Venuetize’s mobile platform, which hosts a variety of functionality from Authorize.net (PCI-compliant payment processing); Delaware North (hospitality, food service management); Experience (fan upgrade software); Micros (Oracle’s point-of-sale system); Radius Networks (iBeacons, geo-fences); Skidata (loyalty rewards portal); Ticketmaster and Tickets.com (ticketing systems); TruCa$h (physical gift cards); RetailPro (merchandise POS system); and YinzCam (mobile app development).

Higher expectations for fans

After traveling to lots of NFL and NHL games, owner Kim Pegula challenged her management staff to meet fans’ higher expectations of the venues, technology and their relationship to the team, according to John Durbin, director of marketing for Pegula Sports and Entertainment. “The impetus behind MyOneBuffalo was enhancing the fan experience,” he told Mobile Sports Report.

Bills and Sabres owner Kim Pegula. Credit: Bill Wippert

Bills and Sabres owner Kim Pegula. Credit: Bill Wippert

Venuetize is hosting three versions of MyOneBuffalo: One for the Bills, a second for the Sabres, and a standalone version, which can be used by either visitors to the HarborCenter entertainment district, fans at home, or supporters of the Buffalo Bandits, the city’s National Lacrosse League franchise (also owned by Pegula).

Like other owner-managers of professional sports teams, Pegula is looking to MyOneBuffalo to gain deeper insights about fans’ movement, behavior and spending.

“They [Pegula Sports and Entertainment] are trying to get the 360-degree view of the fan,” said Karri Zaremba, founder and chief operations officer of Venuetize. “They wanted a mobile app that would work seamlessly across all their properties and brands.”

Once fully deployed, MyOneBuffalo will provide more insights to attendance numbers, assess the impact of various campaigns and initiatives, and measure purchasing patterns, social activity and any correlations. This is fertile ground for the application of predictive analytics, a holy grail in business at the moment, not just in sports and entertainment, to allow organizations to anticipate better, save money and delight customers, or in this case, fans.

“When we started to align our business operations with the Bills, we had a lot of different data sources across our entities, so one challenge was that we had no way to connect dots between someone going to lots of Bills and Sabres games,” Durbin said. “So to have an analytics platform that collects all this data and know that it’s the same fan gives us data to make their experience more customized—and a better experience, quite honestly.”

Adding restaurants and retail to game-day experiences

Network upgrades have been recently completed at New Era Field (formerly Ralph Wilson Stadium) where the Bills play; KeyBank Center for the Sabres; and the adjacent HarborCenter, a hockey-themed, mixed-use development that includes a Marriott hotel, a two-story restaurant-bar with flatscreens everywhere, and lots of retail, that opened in 2014. “The trend that’s happening right now is these entertainment districts for teams with restaurants and retail,” Durbin explained. “We’re trying to create a seamless experience across these three venues. We wanted an app with similar features, regardless of which location you’re at.”

KeyBank Center, home of the Sabres. Credit: Bill Wippert

KeyBank Center, home of the Sabres. Credit: Bill Wippert

MyOneBuffalo taps six different location-based technologies: beacons; geo-fences; inaudible tones; Wi-Fi; image recognition; and wearables – MyOneBuffalo is integrated with FitBit.

Inaudible tones can be used in a couple different ways. They can be played through the public address system or the software developer’s kit can detect it so that it triggers something. Inaudible tones can be used for basic data collection or more interactive features, where a sponsor offers a premium. “We’re still working through ways to use the inaudible tone,” Durbin said. “We don’t have a clear timetable as to when that will be available.”

The Pegula organization is looking at other ways to tap MyOneBuffalo. At the top of that list is reducing wait times for gates or concessions and re-directing fans to ones that are less busy, Durbin said. They’re also looking at methods to pre-order concessions or merchandise so a fan doesn’t have to wait in line; they can walk up later, scan their receipt and walk away with their order. “We want to add features and create a robust experience for fans,” Durbin said.

Verizon correcting bills to make sure NFL streaming is really ‘free’

Screen Shot 2016-09-09 at 10.29.06 PMIf you are a Verizon Wireless customer who rejoiced at the announcement earlier this fall that the wireless carrier wouldn’t charge for data used for watching live NFL action via its NFL Mobile app, you can stay happy — even if you do initially see some data charges on your monthly bill.

After being alerted by a Mobile Sports Report reader that data charges were still showing up after a user watched some NFL games, we asked Verizon if their promotion was up and working. According to an email response from an unnamed Verizon authority, it appears that while Verizon was making the NFL action free, the streaming of ads was not — but never fear, Verizon said it is crediting users’ bills for any ads watched while watching football via the NFL Mobile app.

Here is the official response we got from Verizon’s PR company, attributed to “someone at Verizon” (seriously, that’s how it was worded to us):

“The NFL live games are automatically zero rated so they won’t count against customer’s data. Ads during the games are not, but we are issuing customers additional data (1GB or more depending on each customer’s NFL streaming) or post bill credits to cover the usage incurred from the ads. That process is disclosed in the disclaimers and the bonus data is issued automatically when a customer streams an NFL live game. We are monitoring this closely to make sure all customers do get a truly free NFL experience with a combination of automatic zero rating, additional data or bill credits as needed.”

As you continue to watch for free maybe give a shout out to Gary for spending 40 minutes on the phone with Verizon customer support, a painful experience we know well. Anyone else still seeing data charges for football with no refunds, let us know.

Analysis: The year of the big stadium Wi-Fi upgrade

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Even in the midst of several brand-new stadium debuts and the future-proofed wireless networks inside them, there is a separate, yet distinct trend emerging in the big-stadium, wireless connectivity world: Call it the year of the big upgrade.

Our profile in our latest STADIUM TECH REPORT of Bank of America Stadium in Charlotte, N.C., is a case in point: Thanks to the never-ending demand for more connectivity for fans, stadiums that deployed networks just a few years ago are now finding that those old systems already need upgrades or replacements, typically at a much higher cost than the original network. In addition to BofA Stadium, the New England Patriots’ home, Gillette Stadium, also got a Wi-Fi makeover this past summer, going from about 400 Wi-Fi APs to well over a thousand, with most of the new ones deployed under seats.

According to Fred Kirsch, who oversees the Gillette Stadium network, some of the under-seat placements there were especially tricky, since granite underneath the stands didn’t allow for the ability to drill through the concrete. A workaround involving an above-ground enclosure was envisioned and manufactured, underlining the custom complexity of network deployment found from stadium to stadium. No two are the same, and what works at one may or may not work at another.

But what is common across all these large venues is the ever-increasing need for bandwidth, a moving target that has yet to slow down or stabilize. Last year the story that turned everyone’s head was the need by carriers to upgrade their DAS infrastructure at Levi’s Stadium ahead of Super Bowl 50 – this coming just a year after the stadium had opened for business. While the demands of a Super Bowl (especially Super Bowl 50, which set records for DAS and Wi-Fi usage) are perhaps much different than everyday events, it’s still a safe bet that for many stadiums with Wi-Fi networks – especially the early movers – 2016 has become a year of reckoning, or biting the bullet and writing more checks for more coverage, perhaps seemingly too soon after the initial rollout.

Getting ready for Super Bowl LI

In Houston, NRG Stadium finally has Wi-Fi, and not a moment too soon, with Super Bowl LI on the near horizon. Since the venue didn’t have Wi-Fi prior to this season it’s not really an upgrade but it’s hard to understate the challenge of putting in a Super Bowl-ready network in just one summer, a construction calendar shortened by the fact that integrator 5 Bars and equipment vendor Extreme Networks had to wait until after the NCAA Men’s Final Four was over to begin installing cabling and APs. At of the start of the NFL season the Wi-Fi network is already live at NRG Stadium, and is sure to go through weekly tweaks as the league marches on toward its championship game.

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via Patriots.com

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via Patriots.com

And while attention-grabbing new stadiums like US Bank Stadium in Minneapolis and Mercedes-Benz Stadium in Atlanta are planning big network capacity from the get-go, some new stadiums like T-Mobile Arena in Las Vegas have upgrade thinking planned in from the start, with the idea that the network will never really be a finished product, at least until they stop making new phones or developing new apps. Of course, that future isn’t happening anytime soon, with the Apple iPhone 7 announcement with the new double-lens camera coming in just before the start of another football season.

New phones and new apps mean more bandwidth demands, leading even those who already have stadium networks to keep wondering if what they’ve installed is enough. We suspect this may be an ongoing story line for the foreseeable future, so – stay tuned here to Mobile Sports Report for the latest success stories and lessons learned from those who have already jumped in or jumped back in to the deployment fray.

Editor’s note: This column is from our latest STADIUM TECH REPORT, which is available for free download from our site. Read about Wi-Fi deployments at Bank of America Stadium, Mercedes-Benz Stadium and more!

New Report: Carolina Panthers build new Wi-Fi and DAS; Mercedes-Benz Stadium update, and more!

Q3thumbMobile Sports Report is pleased to announce the Q3 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

In addition to our historical in-depth profiles of successful stadium technology deployments, our Q3 issue for 2016 has additional news and analysis, including a look at Wi-Fi analytics at the Mall of America, and a story about how the Cleveland Browns found $1 million in ROI using new analytics software from YinzCam. Download your FREE copy today!

Inside the report our editorial coverage also includes:

— Bank of America Stadium profile: An in-depth look at the Carolina Panthers’ decision to bring new Wi-Fi and DAS networks in-house;
— Mercedes-Benz Stadium profile: An early look at the technology being built into the new home of the Atlanta Falcons, with an emphasis on fiber;
— T-Mobile Arena photo essay: A first look at the newest venue on the famed Las Vegas Strip;
— Avaya Stadium profile: How the stadium’s Wi-Fi network became the star of the MLS All-Star game.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, SOLiD, CommScope, JMA Wireless, Corning, Samsung Business, Xirrus, Huber+Suhner, ExteNet Systems, DAS Group Professionals and Boingo Wireless. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to thank you for your interest and support.

Jaguars get out of SignalShare deal, turn to PCM for EverBank Field Wi-Fi management

Pregame activity at EverBank Field last weekend. Credit: Jaguars.com.

Pregame activity at EverBank Field last weekend. Credit: Jaguars.com.

When Wi-Fi design and implementation firm SignalShare legally imploded earlier this year, one of the biggest questions that surfaced was — what would happen to teams and stadiums who had contracted with SignalShare to run their Wi-Fi networks? The Jacksonville Jaguars, who a couple years ago announced big plans with SignalShare, have gotten out of their contract with the now-bankrupt SignalShare and have turned to integrator PCM to manage the Wi-Fi network at EverBank Field, team officials said.

Mike Webb, director of IT with the Jaguars, said in a phone interview that the team was “able to terminate” its 3-year deal with SignalShare with help from Wi-Fi gear provider Extreme, which was part of the original deal. PCM has also teamed up with Extreme to run the Wi-Fi network at the Tennessee Titans’ Nissan Stadium. Neither SignalShare nor NFS Leasing has responded to any queries about the legal actions; Extreme Networks has also refused to comment on any specifics of any SignalShare-related deals.

While the original deal called for big plans to bring exclusive content to fans at EverBank Field via SignalShare’s portal software, Webb said that currently there is no stadium-specific or game-day app for Jaguars fans. He also said that Comcast sponsors the Wi-Fi connection (as it does at many other stadiums), with fans logging on by connecting to the xfintitywifi SSID.

Adding more APs for patios, new construction

Currently, EverBank Field has 650 Extreme Wi-Fi APs in the venue, with approximately 450 of those in the seating bowl, Webb said. Over the past offseason, the stadium added Wi-Fi coverage to five new areas, mainly patios outside club areas as well as to the South end zone tunnel, which will eventually connect to the theater that is being built outside the stadium.

For the lower level of seating, Webb said Wi-Fi APs are installed in railing enclosures, while higher-level seats are served by overhead mounts. While Webb said the network initially “had some issues” with 2.4 GHz band activity, the addition of more 5 GHz capacity helped to “vastly increase performance.” The Wi-Fi network now regularly sees 14,000 connections per game, Webb said.

More cellular capacity is also on the way to EverBank Field, as Webb said that two (unnamed) wireless carriers have agreed on a plan to build a DAS in the facility for outside seating coverage.

‘Super Bowl’ atmosphere produces 4.32 TB of Wi-Fi use at Vikings’ U.S. Bank Stadium regular-season opener

Overhead photo of the Vikings' regular-season opener at U.S. Bank Stadium. Credit all photos: Vikings.com.

Overhead photo of the Vikings’ regular-season opener at U.S. Bank Stadium. Credit all photos: Vikings.com.

A “Super Bowl” atmosphere with plenty of built-in social media sharing moments helped push the NFL regular-season opener at U.S. Bank Stadium to a total of 4.32 terabytes of data used on the Wi-Fi network, according to Minnesota Vikings networking officials.

The Vikings’ 17-14 win over the rival Green Bay Packers on Sept. 18 christened the stadium in fine fashion, with 66,800 fans packing the new arena. Even without any promotion for the network or the accompanying team app, almost 32,000 of the fans present logged on to the Wi-Fi network at some point of the game day, according to Tod Caflisch, vice president and chief technical officer for Minnesota Vikings Football. The network also saw a peak concurrent-user mark of 17,500, according to Caflisch.

In addition to the exciting game, the first regular season NFL game at U.S. Bank Stadium saw extensive pregame activities, including historic Vikings player introductions, a mock Viking ship with a fire-breathing dragon, and former Vikings coach Bud Grant blowing the Gjallarhorn. The day also included a halftime show with an orchestra and a Prince tribute, a list of events that no doubt produced multiple selfies, photos and videos shared quickly over social media via the in-stadium network.

No promotion for Wi-Fi, app or food ordering

“I’m not surprised [at the data and connection numbers],” said Caflisch, citing all the festive happenings. Adding to the network usage was also the fact that many fans may have been visiting the stadium for the first time, and recording those moments, a process that had Caflisch worried beforehand about Wi-Fi coverage near the main entry.

Fans gathering outside U.S. Bank Stadium before the game.

Fans gathering outside U.S. Bank Stadium before the game.

“My biggest concern was the huge crowds waiting outside the security area before the start of the game,” Caflisch said. As part of their deal with team app provider VenueNext, U.S. Bank Stadium is also using the firm’s ticket scanners, which run on Wi-Fi.

“We have Wi-Fi there for the ticket scanning, but I was a little concerned about how the sheer density of people would affect the scanning,” Caflisch said. As it turned out, all systems were go, even with the big number of fans coming in the large glass-door gateways.

“It was a non-factor,” Caflisch said.

Other than a few small issues with specific Wi-Fi APs, Caflisch said the Cisco gear-based Wi-Fi and IPTV networks “really worked well” for the home opener, perhaps the sternest test yet for the new deployment from network design and deployment firm AmpThink. Caflisch, who joined the Vikings’ tech team this past summer from the Detroit Red Wings’ Joe Louis Arena, said he initially “had my reservations” about the stadium’s use of railing-mounted APs as the main delivery system in the seating bowl.

Hall of Fame head coach Bud Grant blows the Gjallarhorn.

Hall of Fame head coach Bud Grant blows the Gjallarhorn.

“I had not heard of a railing solution being the main plan — mostly I’d seen it as a retrofit,” said Caflisch. “But the numbers we’ve seen shows it’s working very well.”

While he didn’t provide a number, Caflisch also said that use of the express food ordering service in the team app doubled from preseason totals, again without any external promotion. Right now, the service, which lets fans order and pay for concessions via their phone and then pick up the food and drink at an express window, is only available to certain parts of the stadium.

“We haven’t promoted the app, the ordering or the Wi-Fi to wait and see what the stress loads were,” Caflisch said. “We’re definitely planning to promote all three now.”