Eagles fans use 10.86 TB of Wi-Fi at season opener

Lincoln Financial Field, home of the Super Bowl champion Philadelphia Eagles. Credit: Philadelphia Eagles

In their first regular season home game as defending Super Bowl champions, the Philadelphia Eagles saw their fans use 10.86 terabytes of Wi-Fi data at Lincoln Financial Field, the third-largest single-day total of Wi-Fi usage, trailing only the last two Super Bowls.

According to figures provided to Mobile Sports Report by the Eagles, an eye-opening 47,274 unique devices connected to the network at some point during the Eagles’ 18-12 victory over the Atlanta Falcons on Sept. 6, out of 69,696 in announced attendance. John Pawling, the Eagles’ vice president for information technology, also said the Eagles saw a peak concurrent connection of 36,829 devices on the Wi-Fi network, traffic that at one point “briefly maxed out” the Comcast-provided 10 Gbps backbone pipe that supports the stadium’s Wi-Fi network.

Since the night game was the NFL season opener and included the Eagles’ Super Bowl celebration ceremonies, Pawling expected a high amount of network traffic — they did, after all, see 8.76 TB of Wi-Fi used at the NFC Championship game back in January — but admitted the end result left him and his team “somewhat surprised.” One element that might have contributed to additional traffic was a pregame weather delay, time most likely spent online as fans waited for action to commence.

Everest network up to the test

An Everest Wi-Fi antenna points down at the stands. Credit: Everest Networks

The Sept. 6 game marked the start of the second full year for Lincoln Financial Field’s new Wi-Fi network, which uses gear from Everest Networks, a Silicon Valley startup company that was seed-funded by Panasonic, which acted as the exclusive distribution partner until earlier this year when Panasonic relinquished sole distribution rights to the Everest gear.

While Pawling said that the business of Everest leaving Panasonic caused “a little concern” last year, he said that from a technical perspective the Eagles “are dealing with the same people” at Everest as they did at Panasonic, and that there have been no issues that affected the network’s performance.

“It’s business as usual,” Pawling said. “It [the network] is rock solid. We’re very happy with it.”

Pawling said that the Eagles chose Everest a couple years ago during what he called a standard refresh review. Previously, the Eagles had used Extreme Networks gear for a Wi-Fi network put in place in 2013.

“We tend to look at 5 years as a technology’s horizon, and it was time to evaluate what was in the marketplace,” said Pawling. With its new design that puts four radios into a single AP and new antenna technology that theoretically has a farther reach than older equipment, the Panasonic/Everest gear won the Eagles’ bid.

“We did some tests with it [the Everest gear] and it seemed to handle things without a problem,” Pawling said. “We felt it fit our needs the best.”

Only 5 GHz in the bowl

Another Everest AP deployment. Credit: Everest Networks

According to Pawling, Lincoln Financial Field now has 683 Everest APs covering the entire building, a lower AP number than most venues that size because of the multiple radios in most units. Pawling said the entire deployment is top-down, and that the Eagles aren’t even using the 2.4 GHz radio in most of the Everest APs since the team only uses 5 GHz channels for the bowl. (The multiple-radio Everest APs have three 5 GHz radios and one 2.4 GHz radio.)

“It’s a plus, absolutely,” to have three radios in each AP, Pawling said, citing the reduced time needed to deploy fewer APs.

While the NFL opener now joins the top three in our unofficial list of top Wi-Fi events, we expect this list to change rapidly this year as it seems like the surge in mobile bandwidth demands at big events is still increasing rapidly. We can only imagine what might happen if Taylor Swift plays a halftime show at a big football game, but we can guess it would be a workout for any network currently in place.

THE MSR TOP 14 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
3. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
4. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
5. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
6. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
7. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
8. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
9. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
10. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
11. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
12. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
13. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
14. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

New Report: Nebraska’s Memorial Stadium profile, Wrigley Wi-Fi and more!

MOBILE SPORTS REPORT is pleased to announce the Fall 2018 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

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— A ‘sneak peek’ inside Fiserv Forum, the new home of the NBA’s Milwaukee Bucks (and Marquette University);
Wrigley Field Wi-Fi: An in-person tour of the new Wi-Fi network being rolled out by Extreme Networks and the Cubs;
— StubHub Center DAS: An in-depth profile with in-person testing of the DAS at StubHub Center in Los Angeles, temporary home of the NFL’s LA Chargers.

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We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Cox Business, Boingo, Oberon, MatSing, and Neutral Connect Networks. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

Why is venue parking still mainly low-tech?

Mountain View city sign to parking lots

If it’s not the number one pain point for a fan’s game day experience, parking is at least in the top five headaches list for any venue, and from where we sit it’s a puzzle as to why we haven’t heard more success stories about technology-based parking systems. Is it mainly due to lack of control of real estate and venue services contracts, or is it just a low priority that is still an overlooked possible money maker?

For every press release or story we hear about charging fans extra for an in-stadium “experience” like meeting team members during a practice or shootaround, I’m confused as to why there aren’t similarly numerous stories about premium parking plans that are available to the everyday fan, and not just season-ticket holders. At just about any venue we’ve been to, it’s easy to spot where the club-level patrons get to park their late-model imports: Right near the door.

No parking perks for regular fans

Editor’s note: This essay is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new under-seat DAS deployment for the San Francisco Giants at AT&T Park, and a look at the new DAS at Wrigley Field! DOWNLOAD YOUR FREE COPY now!

That’s an obvious perk for those who are scratching big checks, but what about the thousands of “regular” fans whose best bet is often just to arrive hours before game time to get a better spot? Why aren’t there more systems that would allow the upper-deck crowd to spend maybe 10 or 20 bucks more to guarantee a closer spot, or one with other amenities (close to the exit, bathrooms, etc.)? Is it because teams may not have control over lot spaces, or is it just due to lack of interest and/or creative thinking?

Maybe we need to dig deeper to find these stories ourselves, but if this kind of thing is happening at your venue, let us know. Though I don’t qualify for handicapped status, on some days a flareup in my surgically repaired back would make it extremely worthwhile for me to pay extra to be closer to the stadium, or to park in a lot that has a shuttle or pedicab service. I’d also pay a premium to be able to reserve a spot next to a friend, to make sure we can tailgate together.

Uber, Lyft causing cellular overload?

I also throw ride-sharing services like Uber and Lyft into the mix here, and wonder if any venue has successfully solved what I call the “Uber overload” problem. Even as most venues now have a set-aside area for Uber and Lyft dropoff and pickup, I have now twice heard of a problem I’d bet is duplicated in many other venues: Namely, ride-share services that are screwed up because there isn’t enough connectivity outside the stadium to handle the crush of fans seeking that final connection with their driver.

Can you find your way to the Uber pickup at MSP? Credit: Paul Kapustka, MSR

In one place I heard of this happening — AT&T Stadium in Arlington, Texas — the Uber driver I was with said that many drivers had the experience of getting a ride request, only to be unable to find (and confirm) the ride because neither driver nor rider could connect outside the stadium walls. Maybe that’s improved lately (this conversation was a year ago) but the driver told me an interesting workaround — drivers en route to AT&T Stadium would first head to a fast-food restaurant on the parking lot fringes and use the restaurant’s free Wi-Fi signal to tell riders to meet them there. Anyone else out there have this problem and/or found a solution? Let me know. I will also start trying to check ride-sharing services and parking at stadiums in our profile visits, so stay tuned.

In forward-thinking places like the Westfield-managed Century City Mall we’ve seen parking technology installed with priority status, perhaps because a guaranteed place for the car is of higher importance to shoppers than to eventgoers. We have seen some parking startups help teams and venues shift payment systems to digital platforms, which has produced savings in time and money from the inevitable failures of cash-based transactions through a car window. But that seems like just the start. If your team, venue or startup has a story to tell here, you know where to find us.

Jared Miller leaves Falcons for Madison Square Garden

Jared Miller, former chief digital officer for the Atlanta Falcons, has moved to a new job with Madison Square Garden. Credit: Paul Kapustka, MSR


In a personnel move that may have some technological impact on the upcoming year’s Super Bowl, former Atlanta Falcons chief digital officer Jared Miller is now executive vice president and chief operating officer at Madison Square Garden Ventures, according to Miller’s LinkedIn page.

We haven’t yet spoken to any of the principals involved, so more details will have to come at a later time (maybe at next week’s SEAT conference in Dallas, where the greater world of the sports technology marketplace regularly gathers). Miller, as those who read MSR know, was the point person for all technology deployments at Mercedes-Benz Stadium, the new roost for the Falcons that opened last summer and is scheduled to host Super Bowl 53 in February, 2019.

If history is any guide, the networking teams at MBS are likely already busy preparing for the NFL’s big game — in the recent past, carriers have used the offseason before a Super Bowl date to update the DAS inside Super Bowl venues, a task likely already underway in Atlanta. What’s not known is how Miller’s departure may or may not affect technology strategy decisions, either on the DAS side or on the Wi-Fi side of things. After touring MBS during a press day last summer, MSR did not receive any network-performance updates during the 2017 football season, despite repeated requests to stadium representatives, including Miller.

Mercedes-Benz Stadium also hosted the College Football Playoff championship game this past season, but for the first time in years the stadium hosting the game did not provide Wi-Fi usage statistics.

Eagles sign Appetize for new point-of-sale system at Lincoln Financial Field

Self-serve kiosks from Appetize allow fans to order and pay for their own food for nearby pickup. Credit all photos: Appetize

The Philadelphia Eagles have signed a deal with Appetize to bring its technology-centric point of sale system into Lincoln Financial Field, a deal designed in part to help speed up concessions transactions for home fans of the new Super Bowl champions.

According to a press release out today, Appetize will install “more than 500” iOS- and Android-based terminals inside the Linc, including some touch-screen fan-facing checkout displays as well as self-service concession kiosks that are meant to function much like the terminals found at airports for checking in to flights.

Kevin Anderson, co-founder and chief strategy officer for Appetize, said in a phone interview that internal company tests have shown that the self-service kiosks can speed up a concessions transaction by as much as 20 percent, good news for fans who are tired of spending lost minutes standing in line waiting for a cheesesteak. The efficiency these kiosks bring is not unlike the streamlined experience found in online casino Greece, where intuitive interfaces and seamless navigation ensure users can focus on their gaming rather than cumbersome processes. For teams and venue owners, the 10-inch screens being installed at other, regular concession stands in the Linc can help with upsell, as Anderson said that the screen space allows the operator to program in add-on options (like adding a drink or fries to a sandwich order) via a side-of-screen advertisement that makes it easy to add to the order with a click.

In addition to the new customer-facing technology, Appetize is also gaining entree to venues for its cloud-based back-end systems, which Anderson said cuts out the need for teams to have localized infrastructure to buy and manage. Though he won’t name them all yet, in addition to the Eagles win Anderson said Appetize has claimed three other NFL contracts that were out for bid this summer, perhaps proof that the company’s mantra of having “enterprise and modern” facets in their systems is finding receptive ears.

Making sure the infrastructure is set up for kiosks

While MSR clearly needs to schedule a stadium visit sometime to check out kiosk wait times compared to older concessions systems, Anderson did note that teams can’t just plug the kiosks in and expect them to work with an existing infrastructure. “There is a shift in operations” that is necessary, he said, since kiosks can double or triple the number of orders in a given time to an existing kitchen location. However, having kiosks also means that self-service stands can be staffed with workers who simply put orders together, instead of having to train those workers on payment systems and devices.

New tablet-based POS terminals can entice fans into add-on purchases

One area where Appetize doesn’t see a lot of explosive growth is on the in-seat delivery end, a trend that seems to slowing down and finding its way mostly into premium seating areas at most venues. While Appetize can support mobile-device ordering and delivery (it even started its corporate life with an end-user focus on a mobile/delivery app) Anderson said the infrastructure and human engineering necessary to support a full-stadium delivery scheme is usually found to be unworkable. The San Francisco 49ers, who opened Levi’s Stadium in 2014 with mobile-app delivery of concessions to every seat, scrapped that service last season.

“We’re definitely not seeing [customers] asking us to do full-stadium” in-seat delivery, Anderson said. However, having the ability to place an order via a mobile device does have value in premium seating areas, where stadiums may already have systems like the Appetize-based one currently used at Lincoln Financial Field, where servers with wireless devices roam the seating areas offering in-seat ordering as a white-glove service.

“It’s a nice line-item for the season ticket sales sheet” to offer in-seat delivery services in places where it makes sense, Anderson said. “Venues are being smart [now] about where they are putting it.”

Intel True View coming to Niners, Vikings apps; but will anyone watch?

Screen shot of an Intel-powered 3D view of an NFL game.

From a sports viewing standpoint, there may not be a more compelling new technology lately than Intel’s True View platform, which can provide 360-degree 5K-resolution looks at a sporting event that are equally stunning and informative, a true leap in performance for TV-watching fans. Last week, a move by Intel to provide venture funding for app development firm VenueNext seemed like a great deal for fans of the NFL’s San Francisco 49ers and the Minnesota Vikings, whose stadium apps are slated to get the Intel technology to support 3D replay views, perhaps as early as next season.

While both the funding and the replay plans are positive moves for sports fans, our question is, will anyone really watch? While VenueNext’s app platform seems to be gaining momentum with pro teams from all the major U.S. sports leagues, the instant replay function — which was part of VenueNext’s first platform, the app for the Niners’ Levi’s Stadium — has never really caught on, peaking at the start and slowly dwindling thereafter. Replays on other mobile platforms, however — like Twitter — are enormously popular, with one Vikings video alone earning more than 4 million views.

VenueNext CEO John Paul at last week’s Intel event.

Though the Intel/VenueNext announcement garnered a lot of headlines last week, none of the other stories mentioned how little-used the instant replay function is. In fact, almost every team or stadium that has instant-replay functionality in its app declines to provide any statistics for the feature, a shyness we can only attribute to the fact that the numbers are embarrassingly low. The only one VenueNext was able to tell us about was the Niners’ app, which according to VenueNext generated approximately 1,000 views per game last season.

During 2014, the first season Levi’s Stadium was open, the app peaked early with 7,800 replays during that year’s home opener; by the end of the season that number was down to fewer than 4,000 replays per game, which prompted Niners CEO Jed York to label the service’s low uptake a surprising disappointment. Now it’s even used far less often. (VenueNext competitor YinzCam also has instant replay available for many of its team apps, but also does not provide team-by-team viewing stats.)

One reason York cited for the low replay use was the quality and frequency of replays shown on the Levi’s Stadium large video boards; while in the past many pro teams kept replays to a minimum (especially if they were unflattering to the home team) the acceptance of replay review in many leagues and a general change of behavior now sees almost constant replay showing, as well as live action on in-stadium video boards. And while the process to produce in-app video replays is stunningly quick, even the fastest replay functionality combined with the need to navigate a device screen is usually well behind live play.

Screen shot of instant replay service inside Levi’s Stadium app.

Since the amount of funding Intel is providing VenueNext was not announced, it’s hard to tell whether or not either company will consider the transaction worthwhile if the replay viewing numbers remain low. Another problem with the app replays is that many are confined to in-stadium views only due to broadcast rights restrictions; compare that handcuff to the openness of Twitter, where a video of the “Minnesota Miracle” walkoff TD shot by a quick-thinking Minnesota Vikings employee (Scott Kegley, the team’s executive director of digital media & innovation) during last year’s playoffs garnered more than 4 million views and recently won a Webby award.

If there’s a dirty not-so-secret about stadium wireless connectivity, it’s that almost every report we’ve ever seen about app and service usage inside venues puts use of open social media platforms like Twitter, Snapchat and Facebook far, far above team and stadium app usage. Though stadium and team apps are gaining more traction recently due to their embrace of service functionality for things like parking, concession transactions and digital ticketing, we still haven’t seen any reports or evidence that in-stadium instant replays are gaining in use.

Will Intel’s revolutionary technology change the game for in-app replays? We’ll track the developments and keep asking for stats, so stay tuned.