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Despite Macintosh Issues, NBC Records Record Audiences for Sunday Night Football Online Streams

September 17, 2013 by 5 Comments

Even though Macintosh users are now second-class citizens when it comes to watching NFL games online, NBC this season has still racked up record numbers of online streams of live action, according to NBC.

The NFL’s season opening game, carried by NBC on Thursday Sept. 5, accounted for more than 20 million minutes of online streaming, making it the biggest-ever online sports event that wasn’t a Super Bowl or Olympics, according to NBC. And this past Sunday’s game between the San Francisco 49ers and the Seattle Seahawks racked up another 18 million-plus online minutes, making it the new #2 such online event (surpassing the Week 1 Sunday night show, which totaled nearly 12 million online minutes, according to NBC).

“It’s safe to say we’re definitely seeing a significant increase in online viewing,” said an NBC spokesperson, who spoke with us via phone on Tuesday.

In regards to the issues we (and some of our readers) had in accessing the live game streams from Macintosh computers, NBC had this official response:

“We [NBC] have the ability to stream our linear Sunday Night Football coverage to all desktops, and to tablets through the browser. However, for the 2013 season, we do not have the ability to stream our enriched package, which includes alternate camera angles, to non-Microsoft operating systems.”

Why are Mac platforms second-class citizens this year? It’s an educated guess, but it can probably be traced to the NFL’s deal with Microsoft made earlier this year, though we have no official confirmation of that being the reason. You make the call. What does that mean for Mac users? On Sunday night online, only Windows devices will have access to the “enhanced” online features, including multiple camera angles and social media links. Mac users should still be able to view live action, but only using Safari browsers — Chrome or Firefox won’t work.

So why do some Mac users see no video at all? In my case, I suspect that my reluctance to upgrade my desktop OS or an older version of Safari (which I only use sparingly) is behind my inability to see live video. While some readers said that de-installing Safari AdBlocker allowed them to see live video, others were like me, and couldn’t get the stream to work at all. The NBC spokesperson said they aren’t seeing or hearing about any widespread problems; readers who still have problems next week Sunday, please let us know!

It’s possible that all the problems of favored or shunned client platforms could become a thing of the past in the short-term future, when new NFL TV contracts kick in next year. Part of the problems are simply that technology is moving faster than TV rights contracts — the last time the NFL signed TV deals, tablets didn’t exist at all, so there was no legal language spelling out who could and who couldn’t use them to access live action. Verizon’s NFL Mobile package suffers from similar restrictions, with viewers able to only use cellphones and not tablets via a cellular connection to view live action via the NFL Mobile app. It’s a mess right now, and viewers are paying the price in more ways than one.

What is clear is that many more viewers see online as just another method to access content they have already paid for, either via a cable contract or a cellular or a satellite deal. The onus, I think, is on the league and its content partners to take better care of its customers, who are just trying to watch their favorite sport. They shouldn’t have to both pay and experience the pain of little or no support.

Filed Under: Apple, Apps, iOS, iPad, Microsoft, NBC Sports, NFL, NFL Mobile, Verizon Wireless Tagged With: , , , , , , , , , ,

Verizon Suffers NFL Mobile Failures on Opening Day

September 8, 2013 by 26 Comments

Did you have problems connecting to the Verizon NFL Mobile app Sunday? If so, it’s not your phone — it’s Verizon, which once again proved that it wasn’t ready for the opening day of the NFL season.

As a Verizon customer and a longtime NFL Mobile customer as well, I’ve experienced much frustration over the past couple years due to glitches with the app and programming for it. When it works I am amazed at the ability to watch live football on my phone. But how can two companies, the NFL and Verizon, which make billions in profits each year, have such consistent failures? Does anyone there care if the app actually works or not?

On Sunday I downloaded the new version of the NFL Mobile app, then tried to connect to watch RedZone for the afternoon game endings. I got an authentication failure, which surprised me since I had done everything possible beforehand (turned on all location services, turned off Wi-Fi) to make sure Verizon knew where my phone was.

After going through a half-hour of support hell waiting (including, ironically, a Drew Brees commercial telling me how great NFL Mobile is) I finally got a technician to tell me that because “so many people” were using the NFL Mobile app, Verizon’s network basically went kablooey, and that massive amounts of NFL Mobile users weren’t able to connect. Imagine that! People wanted to watch the NFL today! That’s like not stocking Elmo toys the week before Thanksgiving, or any similarly stupid move. The Verizon rep also told me that “because of high call volume” Sunday there weren’t enough technical reps at work to handle the NFL Mobile outage.

I will give the Twitter reps at NFL Mobile customer support a small bit of respect for finding my tweets and trying to respond, but really — this just shouldn’t happen. Not when the NFL itself says that more people are going to its websites via mobile than via desktops. The biggest app for the biggest sport simply shouldn’t have network failures. And reps shouldn’t be whining that too many people are trying to use it as the reason why it failed. Unless we all get a month’s credit on our Verizon bills.

Is “hiccups” on a server a new technical term? Is there a “hiccup reset” button?

As of 5 p.m. Pacific Time, it still wasn’t working for me. But the support folks found time for humor.

So — Verizon can pay the NFL a billion bucks for NFL Mobile rights, but can’t keep enough engineers on staff on Sundays to make the thing work? That’s fail with a capital F. Which is the grade we give Verizon for its performance on what is probably the sports world’s most-used app. And they’re locked in for four more years. Now I know what a Cleveland Brown fan must feel like.

UPDATE: At 5:42 p.m. Pacific Time NFL Mobile finally authenticated my device. Just in time to watch Tony Romo be Tony Romo.

Filed Under: 4G LTE, NFL Mobile, Verizon Wireless Tagged With: , , , , , , , , ,

NFL, Verizon Introduce New NFL Mobile App

August 5, 2013 by 5 Comments

New NFL Mobile app; photo courtesy of NFL.

New NFL Mobile app; photo courtesy of NFL.

If you, like me, enjoy watching live NFL action on your Verizon smartphone, things are probably going to be a lot better this season as the league and Verizon have teamed up for a full refresh of the NFL Mobile app, which will also be available to smartphone customers of other carriers, with the only catch being that those customers won’t have access to live game action.

In a phone interview with Manish Jha, General Manager of Mobile at the National Football League, we learned about a whole bunch of new bells and whistles, maybe things you won’t necessarily notice, like improved back-end design and more up-to-date score information. What hasn’t changed for the 2013 season is the $5 monthly fee Verizon will charge its smartphone customers to view live NFL games on Sunday, Monday and Thursday nights, along with NFL network coverage and (perhaps most important) live RedZone coverage on Sunday.

(Don’t dismiss the RedZone coverage. If you live in California, like we do, you can sometimes get a full extra live game or two on Sundays because they are the only ones still going on.)

If your phone is from AT&T, or Sprint, or T-Mobile, you won’t be able to watch live action but you also won’t have to fight to find an NFL app that works well to bring you things like video highlights, replays, scores, and fantasy stats. Jha said the NFL and Verizon teamed up to produce one app to rule them all, the new NFL Mobile app which you should be able to find in the operating system app store of your choice. Also built into the new version of the app are some of the features from last year’s experimental Thursday Night Xtra app, which we never felt was fully baked; hopefully some of its interesting social media ideas are better fleshed out this time around.

“We want to make this the definitive NFL experience for a smartphone,” said Jha. And well should the NFL pay a lot of attention to mobile access: According to Jha, during last season mobile traffic to all NFL Internet sites surpassed desktop Internet traffic, even as that latter figure also increased.

Read that again: Mobile traffic to NFL sites eclipsed desktop traffic last year, even as desktop traffic grew. So now you have an idea why Verizon paid $1 billion to keep the rights for 4 more years as the NFL’s exclusive mobile carrier.

The only thing we still argue about is the league and Verizon’s decision to keep live cellular action off tablets; the Verzion NFL Mobile live access only works for devices they consider “phones,” though Jha even admits that such a definition may be a short-time thing, given the trend of phones getting big phat screens.

“We’re staying on top of trends, watching what comes out of Silicon Valley,” Jha said. “Right now we’re being pragmatic, trying to strike the right balance between serving fans and creating value for our sponsor.”

Filed Under: 4G LTE, AT&T, NFL, NFL Mobile, Verizon Wireless Tagged With: , , , , , , ,

Jets Executive Talks about Importance of Mobile App in Connecting to Fans

June 13, 2013 by Leave a Comment

jets

A New York Jets executive took the stage at the annual Multiscreen Summit which concluded yesterday in New York City and discussed the importance of mobile apps and a strong social media presence are vital to keep fans engaged both at the stadium and away regardless of how the team does on the field.

Paul Marsh, director of app development for the New York Jets comments came during the two days of discussion at the conference that focuses on a range of marketing and advertising challenges and opportunities as well as how to engage and hold customers in a range of areas, including sports.

According to Mobile Marketer, Marsh focused his comments on the importance of in stadium and out of stadium experience its growing importance during his part of the “Fireside Chat: Location, location, location” panel segment of the show.

He talked up the Jets mobile app, and how important that is to the team both in and out of the stadium. The social hooks in the app are very important he said because it allows fans to communicate with each other and to share content. The Jets are looking at enhancing the app in the future so that fans can better communicate with the team and the team can follow fans activities in the stadium and so customize service to better meet fans’ needs going forward.

MLB has been working for some time to develop apps that do this and now offer a variety of different features including in some stadiums the ability to order food at your seats with an app or to move down to better seats. The NFL as a whole has seemed to miss out on connecting with fans in this way and until I read the article in Mobile Marketer I was unaware that the Jets had a personalized app. I spend a fair amount of time on the NFL main page and it would have been nice if they pointed this out.

The conference as a whole looked very interesting with a list of presenters that ranged from Google, Mozilla, Rovio Entertainment, Microsoft, PayPal, MasterCard and Michael Bayle, the former general manager of Mobile for ESPN.

I was a bit surprised at the lack of additional sports executives at the event since it’s obviously a massive viewing and advertising platform in America, just among the big three of NFL, MLB and NBA, not counting events such as BCS games, March Madness and the College World Series.

Filed Under: Apps, Baseball, Live sports via mobile, NCAA Football, NCAA.com, NFL, NFL Mobile, Sports Social Media Tagged With: , ,

NFL Network has Broad Digital Coverage for 2013 Draft

April 23, 2013 by Leave a Comment

draft

As any fan knows the 2013 NFL Draft starts on Thursday and while there has been a great deal of coverage leading up to the event, it looks like that will pale in comparison to the massive coverage the league’s network plans.

Most fans I know switch between networks on draft day, checking to see what the experts at ESPN, the NFL Network and elsewhere have to say about each choice. Yet an issue can arise since the draft starts on a Thursday night and even with a prime time start there are many that have to work or have other engagements that might make it impossible to be in front of the television. There is online coverage as well as a mobile app for these types of problems.

For the online user, be it as a second screen or a user watching at work there is the NFL.com Live Presented by Courtyard. Coverage begins at 8:00 pm ET for the online effort and will be hosted by Matt Smith and will include former NFL players LaDainian Tomlinson, Kurt Warner and Akbar Gbajabiamila, as well as former NFL general manager Charley Casserly. The online show will occasionally join with the NFL Network’s broadcast of the event.

Coverage will continue over the weekend with Friday’s starting at 6:30 pm ET for rounds 2-3 and Saturday’s coverage of rounds 4-7 will start at noon ET. Much of Saturday’s proceedings will be simulcast.

For Verizon subscribers there is the option of using NFL Mobile from Verizon that will be streaming the NFL Network’s entire 2013 draft coverage. The network has also added a live draft tracker feature and video on-demand featuring draft and team analysis. NFL Mobile, however, costs $5 a month and you must have a Verizon phone and data plan.

For users of the NFL ’13 app, a free app for both iOS and Android owners, there is now a feature called Draft Xtra that can serve as a companion or second screen to both broadcast NFL Network coverage or the coverage that is available on NFL.Com. It will include both on-demand and live video as well as a range of interactive features.

Of course there has been a great deal of coverage both online and on the broadcast arm of the NFL and that will increase as the draft nears and will include predraft predictions and post draft analysis. Look here for a complete listing.

Filed Under: Android, Apple, Apps, iOS, Live sports via mobile, Live Sports Video Consumption, NFL, NFL Draft, NFL Mobile, NFL Network, Verizon Wireless Tagged With: , , , , ,

Super Bowl Gets Wi-Fi Network, Will be Checking for Rogue Hotspots

February 1, 2013 by 1 Comment

There’s a new Wi-Fi network in the Superdome, and they will be checking you at the door to make sure you’re not screwing it up with a rogue hotspot or a camera that is broadcasting a Wi-Fi signal.

You can read an excellent article at Ars Technica, which breaks down the new Verizon-Cisco network inside the stadium. Verizon is quietly getting more involved in stadium networks, but is not publicizing their deployments — maybe because they don’t want everyone asking for the sweetheart deals Verizon may be giving NFL stadiums? Remember, Verizon and the NFL have an agreement over mobile coming up for re-negotiation soon… maybe Verizon is trying to win favor with Rog and the boys by putting in Wi-Fi for free? Stay tuned or tell us what you hear… the Wi-Fi whisperer is listening.

Filed Under: AT&T, Cisco, NFL, NFL Mobile, Super Bowl, Wi-Fi Tagged With: , , , , , , ,
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