AT&T: Final Four sees 1.52 terabytes of DAS traffic, almost double last year’s total

Lucas Oil StadiumSometimes we feel like a broken record when talking about data usage at big events — is the total ever going to stop growing? Not at the Final Four, apparently, where this year AT&T saw almost double the traffic on its in-stadium DAS, even at a smaller venue, the Lucas Oil Stadium in Indianapolis.

According to AT&T, its customers used a total of 1.52 terabytes of data on the in-stadium DAS at Lucas Oil Stadium during the three Final Four weekend games, a huge jump from the 885 GB of DAS traffic AT&T saw on its network at the last Final Four, held in AT&T Stadium. Remember, these numbers are for AT&T cellular customers only, and does not include traffic for any other wireless carriers or for the Lucas Oil Stadium Wi-Fi network. We have calls and emails in to the various players to see if we can get more numbers, but for now AT&T’s almost-double growth is pretty interesting.

Normally we’re not big fans of infographics but the one accompanying the AT&T press release about Final Four traffic is pretty interesting, since it simply shows just how much data use at big events keeps growing. AT&T’s DAS traffic numbers for the last four Final Fours (New Orleans, Atlanta, Texas and Indy) start respectively at 376 GB for 2012, then jump to 667 GB for 2013, then to 885 GB last year and the 1.52 TB mark this year. Maybe the release of the new iPhones this past fall helped with the ever-increasing totals, or the fact that new rich media applications like Vine and Instagram are gaining in use? And with new livestreaming video apps like Meerkat and Periscope joining the fray, how will wireless networks at large venues hold up?

For AT&T, big events now mean lots of resources not just inside the building, but in the surrounding public areas as well, to better handle the big crowds as they move about the event locale. Like it did for the recent South by Southwest festival in Austin, AT&T brought its big-ball antenna to Indy for the weekend, and supplemented downtown coverage with outdoor DAS deployments and improvements to the outdoor Wi-Fi hotspots it built for Super Bowl XLVI held at Lucas Oil in 2012.

AT&T Infographic about Final Four DAS data use

AT&T Infographic about Final Four DAS data use

March Madness online resets the record books with 17.8 million hours of live viewing

Screen Shot 2015-03-10 at 6.37.28 PMTurner Sports and the NCAA said that online viewing of the 2015 men’s NCAA basketball tournament once again set new records, showing (again) that the demand for live sports online is still growing steadily with no top in sight.

From the round of 64 to One Shining Moment this year’s March Madness Live audience racked up 17.8 million hours of online viewing, according to figures released by Turner Sports and the NCAA Tuesday. The 80.7 million individual live streams were an increase of 17 percent over the 2014 tournament coverage, and the total hours watched was up 19 percent from last year.

Things really ramped up online for this past weekend’s Final Four games, with the Saturday semifinal doubleheader recording 6 million live video streams (an increase of 59 percent over 2014) and 1.5 million hours (an increase of 53 percent) of online watching, according to Turner and the NCAA. Monday’s championship game saw 3.4 million video streams started, with 1 million hours of live video consumed — totals that increased 66 percent and 69 percent, respectively, from 2014 figures. Overall, the NCAA and Turner Sports also said that mobile-only viewing also surged, increasing 20 percent in both views and hours from last year, though they did not provide a breakout figure for mobile-only viewing.

What is helping the increase in online watching? For one the ease in which March Madness could be consumed — watching this year on various platforms I noticed that the sign-in procedure with my cable contract info didn’t need to be repeated — ever — on my desktop or on my mobile device; in previous years the sign-in technology had been somewhat of a gating factor, and in the earliest years the extra-charge fee for watching games online almost certainly kept the audience much lower than it could be.

And now that fans know the games will be available online in an easy to find place — MarchMadness.com — they seem to know to go there for the early games that take place during work hours. In fact, the most-watched game online after the Final Four was a Round of 64 game between Notre Dame and Northeastern, which took place in the morning of March 19 — with 3.9 million video streams, it was clear that people at work got wind of the potential upset in the making and tuned in.

For once I have no complaints about the technical parts of the online March Madness offering — I watched the entire second half of the gripping Notre Dame-Kentucky regional game on my phone over Wi-Fi, and had no glitches, buffering or any other transmission problems. The only nit I would pick is why broadcasters like Turner feel it’s OK to impose technical control over online viewers, like blocking the mute button on the video screen during commercials, or by floating the little “Pizza Hut” icon on the left of the screen during game play, a small annoyance but noticeable. You’d be crucified for trying stunts like that on broadcast TV, so why insult viewers online just because you can?

Will Periscope and Meerkat swamp stadium networks?

Three thoughts to start your week off, of a completely unrelated nature. First one up is about a couple of live video-streaming services that you might have heard of or seen, Meerkat and Periscope. I successfully avoided watching any super-selfimportant types video themselves using Meerkat from SXSW, and I’ve been too wrapped up in March Madness to care yet about Periscope. So far I haven’t seen any coverage that details how much bandwidth the apps use up. Probably not much if you are livestreaming something all by yourself. But what if a bunch of people decide to livestream, and they’re all in the same place? So I do wonder how stadium networks will handle the idea of live video streams.

Will the Wi-Fi and DAS networks be able to handle the traffic? Anyone looking into this yet? Discuss. You can do so in the comments, or send me some longer thoughts via email and I will relay them to the crowd. Will Periscope and Meerkat be banned in-stadium? If so how can that happen? Will live video streams be the final straw that makes teams and leagues realize that Twitter may not be such a great content partner after all? I don’t have any answers yet but I assure you this is a question that will be asked the rest of the year in stadium IT shops — as well as in the lawyers’ offices where content and TV rights are negotiated and protected. Selfies may be fine, and Vine may be OK. But live streams of sports events are bound to get someone’s attention, fast.

Thought No. 2: Twenty-three years ago, I remember exactly where I was when I saw this:

I was in Beaver Creek, Colo., in a swanky hotel room that I normally couldn’t afford, watching the Duke-Kentucky game after covering pro ski racing during the day on the slopes of Beaver Creek. Because it was near the end of the ski season the still-new Beaver Creek wasn’t too full, so us members of the media got special rates to stay in the slopeside hotel rooms that now will cost you an arm, a leg and maybe a first-born. That is not important to this thought, though. What is important is that I remember watching the game on a nice TV. Which was the only way you could watch, 22 years ago.

Fast forward to Saturday night, when another classic NCAA tournament match involving Kentucky came down to the wire, and a last-second shot, on the exact anniversary of the Laettner shot. That Kentucky prevailed this time in another classic also doesn’t really matter here; what does is how I watched the second half — on my phone in my backyard while cooking dinner on the grill, over a Wi-Fi connection to a router inside the house. The thing I thought about afterwards was how completely normal it seemed to do something that was unthinkable 22 years ago, namely watch a live game via a handheld device through multiple connectivity junctures — and it all just worked. In the future I will probably remember the game more, and the key free throws and the crazy defense of the last play. But right now I’m still a little in wonder in how far the idea of watching sports on your phone has come.

Third thought: Some more history here — does anyone out there remember the 2009 version of SXSW, when Foursquare was launched and the huge influx of attendees using Twitter on their iPhones brought the AT&T network to its knees? Here’s another link to the historical moment when AT&T got pantsed publicly for not knowing how much bandwidth its customers would need at a gathering like SXSW.

Fast forward again to this year’s SXSW, and man, was AT&T ready for record network usage. Not only did it trot out the huge big-ball cellular antenna that it used at Coachella last year, it beefed up regular network connections and brought in a whole herd of COWs (cell trucks on wheels) to satisfy a mobile bandwidth demand that doesn’t seem to be able to stay flat or go down. According to AT&T, its network saw 37 terabytes of data used during the SXSW event — that’s like three-plus Super Bowls worth of traffic, and this is just on AT&T’s networks, so not counting other carrier traffic.

We concentrate a lot here on stadiums and the particular problems for wireless communications caused by a tight geographic grouping of device-holding people. But what about towns with festivals like SXSW, or other big gatherings? Is your event ready for massive wireless bandwidth needs? If not what is your plan going forward?

Nationwide Arena tops 1.3 Terabytes in weekend wireless traffic for NCAA games

Nationwide Arena. Photos Credit: Columbus Blue Jackets

Nationwide Arena. Photos Credit: Columbus Blue Jackets

Like big events in other sports, the opening rounds of the popular NCAA men’s basketball tournament are producing lots of wireless data use by fans at the games, with one venue — Nationwide Arena in Columbus, Ohio — recording more than 1.3 terabytes of combined Wi-Fi and DAS traffic during its two days of competition.

With second- and third-round games on Friday, March 22 and Sunday, March 24, Nationwide Arena saw 844 total GB of data on its internal Wi-Fi network, according to neutral host operator Mobilitie. The traffic was significantly higher for Sunday’s games, which featured Oklahoma’s win over Dayton and West Virginia’s victory over Maryland, with 711 GB of Wi-Fi traffic on Sunday that followed 133 GB used on Friday.

On the Nationwide Arena DAS, also hosted by Mobilitie, AT&T reported an additional 459 GB of traffic for its customers over the two days of competition, a total of 1.303 TB of combined Wi-Fi and AT&T DAS traffic. DAS traffic for customers of other wireless carriers was not reported.

For AT&T, only the KFC Yum! Arena in Louisville, Ky., had more AT&T DAS traffic for the opening round games, with a total of 515 GB used by AT&T customers over the two days of competition there. Other arenas with AT&T DAS reports included the Moda Center in Portland, Ore., (409 GB) and the Consul Energy Center in Pittsburgh (408 GB). We are still waiting for Wi-Fi reports from those arenas, if we get them we will update this post.

NCAA Tournament Wi-Fi and DAS: Send us your stats!

Nationwide Arena. Photos Credit: Columbus Blue Jackets

Nationwide Arena. Photos Credit: Columbus Blue Jackets

Given that the games are numerous and spread out far and wide, it’s our guess that wireless-data consumption totals from the NCAA Men’s Basketball Tournament regional sites are not quite approaching the “big game” numbers of say, a Super Bowl or the recent College Football Playoff championship game. Still, there are probably some interesting peaks and totals so as an open request to all involved, please send us any and all Wi-Fi and DAS stats from the weekend’s games and we’ll compile a list of what we get next week.

AT&T, as usual, was in with some early numbers, namely the DAS stats for the AT&T network in place at the University of Dayton Arena, where the first-round play-in games were held earlier this week. According to AT&T it saw 144 gigabytes of data used on the DAS during the four games over two days, again not Super Bowl numbers but still a big chunk of data and something to think about if your facility is planning to host a similar “big event” in the near future.

So who’s got Wi-Fi and who doesn’t for the NCAA sites? Our unofficial list is as follows:

Wi-Fi for fans available:
KFC Yum! Center, Louisville, Kentucky
Consol Energy Center, Pittsburgh
Moda Center, Portland
Time Warner Cable Arena, Charlotte
Nationwide Arena, Columbus, Ohio
Carrier Dome, Syracuse, N.Y.
Quicken Loans Arena, Cleveland
Staples Center, Los Angeles
Lucas Oil Stadium, Indianapolis

No Wi-Fi
Jacksonville Veterans Memorial Arena, Jacksonville
CenturyLink Center Omaha, Omaha, Nebraska
KeyArena, Seattle
NRG Stadium, Houston

If any MSR readers are out at the games, send us a speedtest…

March Madness online: All 67 men’s tournament games available to cable/pay TV subscribers on any platform

NCAA hoops on a Kindle? Sure!

NCAA hoops on a Kindle? Sure!

I’m not that old, but I am old enough to remember when the men’s NCAA basketball tournament was on broadcast TV only, and not online mainly because the Internet and world wide web were just getting started. I even can take credit for being one of the first to ever try to put live tourney scores online, a battle that started between my outfit and a little place called Starwave Sports that eventually was bought by ESPN. That’s a funny story but you already know the ending.

Fast forward to 2015, when all 67 games of this year’s tournament will be available live, online, streamed to just about whatever device you want — as long as you have a qualifying cable or pay TV contract. With a revamped March Madness Live app, the powers that be behind the tournament broadcasts — Turner Sports, CBS Sports and the NCAA — are promising to deliver the “ultimate digital destination” for live tournament access.

There’s some new games, new social media stuff and other goodies that you can check out at the March Madness site — including a Rhianna video for some reason — but the key thing for most hoops fans will (and always will be) the games themselves, which this year start on March 17. If you have a cable contract you are set, since all you need to do is log in with your account information and you will be able to get “unlimited live streaming coverage and on-the-go access” to all games, which should make it easier than trying to find the truTV channel on your cable guide.

If you don’t have a cable contract you can still watch all the games that are broadcast on CBS; there will also be temporary “preview pass” for other games, which might be all the time you need if, say, you tune in for the last 2 minutes. Also, the games will be available online at the TBS, TNT and truTV sites, as well as CBS, for those like me who watch sports on their big-screen computer monitor while the other family members are holding the TV hostage.

We’ll do another post as the tournament start gets closer, but for now just revel in the fact that you don’t have to worry about whether or not the games will be available, or whether you will have to shell out $3.99 or $10 more like we did in the not-so-old days to watch the tourney online. It’s the fitting end to a long journey. Grampa Internet says you’re welcome.

UPDATE: Some press-photo looks at the new app and bracket app from March Madness Live below.

Game Center view

Game Center view

Android smartphone look at new app

Android smartphone look at new app

Android tablet bracket view

Android tablet bracket view