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BCS Playoff Gains Approval while ESPN Extends its Rose Bowl Relationship

June 29, 2012 by Leave a Comment

Earlier this week the second round of approvals needed for the creation of a playoff to decide the BCS Championship made it with flying colors as conference commissioners and university presidents and chancellors came to an agreement on the topic.

There are still a number of issues that need to be decided, but most of these are simply housekeeping issues. Among the topics are: Ink a new TV deal and work out how the revenue sharing will work, and of course what is the new name for the playoffs. The composition and election of the selection committee that will determine the playoff teams is also a topic that needs to be worked out. I wonder if they will also create a new trophy?

The move will end the reign of the BCS Championship Series after next year, when the four team playoff is scheduled to begin. There are a number of people that have called for a larger number of teams to be allowed in the playoffs, but that seems unlikely at least in the near term and the current playoff plan is slated to run for 12 years starting in 2014.

The semifinals will rotate between six bowl games and the final game will be put out to bid for host cities just like the NFL’s Super Bowl. It had appeared earlier that the bowl games had already been decided but it now looks like that is not true. The marketing activity to be included should be tremendous in the upcoming year.

At the WWL ESPN the news is that it has reached an agreement for a 12 year extension of its broadcasting the Pasadena Tournament of Roses with the Pas-12 and the Big Ten Conferences. Starting in 2015, after the current deal expires, the deal will continue ESPN’s broadcasting of the Rose Bowl.

ESPN could, and most likely will, get a nice bonus from the deal if the BCS Playoff system selects the Rose Bowl as a playoff site, as the agreement is expected to cover that opportunity as well. The Rose Bowl is the site of the 2014 BCS Championship already.

All of the games will be played on Jan 1 at 5 pm ET except for the years that the 1st is on a Sunday. The broadcasts will span much more that television and will include, ESPN Radio, ESPN Mobile TV and can be seen on smartphones, tablets, online and on Xbox LIVE via WatchESPN and will be available on ESPN 3D .

Filed Under: BCS, ESPN, ESPN Radio, ESPN3, Live sports via mobile, Live Sports Video Consumption, NCAA Football, Rose Bowl, WatchESPN Tagged With: , ,

BCS Playoffs Coming-Will Anybody be Happy?

June 22, 2012 by 1 Comment

The drumbeat for a playoff in the Bowl Championship Series in college football has been growing over the past few years and talks have been ongoing recently to establish a playoff system appear to be in the final stages of planning.

According to ESPN and numerous other outlets the BCS commissioners and Notre Dame athletic director have ironed out a plan that would create a four seeded team playoff for the BCS that would begin in 2014. There is still more approvals needed before that becomes a reality. The proposal goes to the BCS presidential oversight committee, meeting next week in Washington D.C.

The model would have the four teams picked by a committee that would use the usual criteria such as strength of schedule and how the teams performed in their respective championships. The playoff format would put the two semifinal games into existing bowl games on a rotating basis between the Rose, Orange, Fiesta and Sugar bowls. The championship would be treated like the Super Bowl is currently and have cities bid on the game to determine where it is played.

One big benefit to college football is the huge extra income that is expected to come from the playoffs, which have been estimated at anywhere from $300 to $500 million annually. With a number of the bowl teams losing money when they play in lesser bowls and the probably elimination of some of the poorer performing bowls, this is a nice way for schools to bolster their bottom line.

I like the idea of a playoff but with so few teams involved I am worried about who will get in. You already see the favoritism in the voting system and voters blatantly leaving teams off the top 20 or pushing teams higher than they seem to deserve.

I heard one of ESPN’s commentators already saying that the playoffs would be no good unless it put two SEC teams in the playoffs. I guess he did not watch last year’s BCS Championship game. Yet that is what the SEC has been pushing, along with the Big 12, according to Sports Illustrated. It also reported that Pac-12, ACC and others are very much against that stance.

Since nothing has been finalized it is still too early for the various partisan groups to start their campaigns but I imagine that who gets on the selection committee will be very interesting and very heavily examined for bias for or against select conferences.

Filed Under: BCS, NCAA Football Tagged With: ,

Fancru Takes up the Sports Fan Chat Challenge

June 12, 2012 by 2 Comments

Fans like to talk with fans, at least ones that share similar allegiances, and Fancru is seeking to exploit that with its sports app that will enable groups of like minded fans to chat as well as allowing you to reach out to your friends.

If this sounds a bit familiar it is. There are several other apps that are seeking to establish themselves as platform for fan interaction and FanCru realizes that it has to step up to the plate big time to enable it to be recognized above the noise in this space.

The app, currently only available for the iPhone (it will work on an iPad but is not optimized) is the brainchild of John Wagner, Fancru’s co-founder and president and Bill Diamond, co-founder and CEO. Wagner is a self proclaimed sports nut who constantly watches games and saw this as an opportunity for fans to share experiences with others both attending the sporting events and those following elsewhere.

The app has several different distinct functions, and in some ways it reminds you of a host of other apps such as Foursquare, since you can log in your location, ESPN, since it gives you scores, and rival apps such as Recapp which provide news articles about selected teams.

Similarities aside it has a game feed that connects you to other fans following an event. Then on top of that there is the Cheer & Vent function that allows you to vent etc as well as post images from where ever you are.

You establish an account and then select the sports teams and leagues that you want to follow-NFL, NCAA Football, MLB, NBA, NHL, MLS and Brazilian Soccer. Add the teams you want and then you can connect to them via Facebook, Twitter, searching your address book, SMS and the old fashion way by including their names manually. You can check to see which teams have the most fans and earn points for prizes by doing various actions.

The company’s first version of the app, for all practical purposes a beta release, provided it with plenty of user feedback that it used to incorporate in its current offering. But it is not just listening to what fans think of the product that is important to the company. Available now for the iPhone the company is working on an Android release and then will optimize its iPhone app to efficiently run on iPads.

Fancru is taking an interesting approach in that it is seeking to engage teams and leagues into using its technology as possibly a front end to an app that the teams might be developing by opening up its SDK and APIs up to the market freely available.

It is hard to predict how that will work out for the larger, more established leagues such as the NFL and MLB. Right now MLB has AtBat as its official app, which it own. However MLB has been very proactive in trying to engage fans via a series of apps and contests and having like minded fans chat during games would seem to fall into the direction it is taking. There is also an effort to allow teams to add a local flavor to AtBat so that while the league might not adopt the technology local teams might have that option.

In addition Fancru has been accruing analytics about what its users are doing and so it would enable teams to better meet fans wants and needs, Wager points out. He sees the app as a valuable tool to teams that want to bring fans out to the events in a day when many have huge high definition televisions and are content with watching at home.

By enabling a team to have contests that could be centered on a game, a player or a section of seats it can bring fans into more active participation and with that more active attendance.

A challenge to an app of this sort will be breaking through the noise. The Apple App store has almost a million apps currently. There are slightly older rival apps that either point to a single sport such as GolfGamebook or are also more broadly based such as GrabFan, PlayUp and Kwarter.

Being a relatively new category helps since there really is not established leader and they are all facing the same uphill battle. In addition stadiums and leagues are only ow upgrading their wireless capabilities to enable in-game fan interaction. I suspect that within a year or two a huge number of fans will be using a chat technology that connects them to others in and out of the stadium.

Filed Under: Android, Apple, Apps, Facebook, Fancru, iOS, iPad, iPhone, Major League Baseball, MLS, NBA, NCAA Football, NCAA Hoops, NFL, PlayUp, Startup Tagged With: ,

Pac-12 Digital Network Ready for Primetime with help from Ooyala

June 8, 2012 by 2 Comments

The Pac-12 has finally taken the wraps of its pending network effort in time for the advent of the 2012-2013 BCS football season with the revelation of the Pac-12 Digital Network that it created in partnership with Ooyala.

We reported on the early plans of the Pac-12 at the start of the start of the year as the conference started filling out its management team for the Pac-12 Enterprises, the body that will be handling the network and now more details have come forth.

This is part of an ongoing trend in schools as networks that support your sports teams, and academics are increasingly important as a source of coverage and revenue for the institutions and more and more conferences are forming them.

From its inception the goal has been to make the network more than simply a television broadcast arm of the Pac-12 and instead make it a tool to reach fans in a manner that meets their needs. SO it includes capabilities for tablets, smartphones and the Internet as well as the more traditional television broadcasts that we have all come to know and love.

To bring video and broadcast to all of these devices the Pac-12 teamed with Ooyala, a company that develops cross platform broadcast video solutions and also has a great deal of expertise in monetizing the resulting video.

The two will be developing customizable content that users can use to create a platform that meets their viewing needs. The initial plans are to develop for both Apple’s iOS and Google’s Android platforms.
The various capabilities that will be offered to subscribers of any of the Pac-12 broadcast partners and will enable them to view sports, highlights and other content anywhere in the world. There will be both ad-free and ad-supported content.

The network will broadcast an estimated 850 live games in both men’s and women’s sports and all of the men’s football and basketball games that are not carried nationally. Its broadcasting team will feature celebrities Ronnie Lott, Rick Neuheisel and Summer Sanders.

The Big Ten Network recently expanded to provide a very similar service to its fans with the development of BTN2GO and I suspect that when I take a look at other conferences around the legue we will see similar efforts. What sets this one appart is that it was part of its basic concept and built-in from the ground up rather than added later.

I wonder if this means that there will be a big build-out in wireless networks at stadiums around the league. Once you provide the capability on video I am sure fans will want to see replays and highlights of plays at events they are attending.

Filed Under: Android, Apple, Apps, BCS, Live sports via mobile, Live Sports Video Consumption, NCAA Football, NCAA Hoops, Pac-12, Smartphone, Tablets

Mobile Data Consumption Set to Explode- Will Sports Cash in?

May 16, 2012 by Leave a Comment

A recent report is highlighting the massive growth that is expected in mobile data consumption as users of smartphones increasingly use their devices for watching video, playing games, interacting with a variety of social media and other uses.

According a report from Informa Telecoms & Media, by the year 2016 mobile users will consume eight times more social media than currently, downloading 14 times as many megabytes of applications and browsing will increase six fold.

The two driving factors will be the increased use of smartphones, which currently are roughly half the handsets sold and the increase in overall mobile users. Not listed in the report but most likely also a driving factor is faster networks.

This presents a major opportunity not only for sports teams and leagues but also for the growing ecosystem of app developers involved in this space, from office league sponsored developments such as MLB At Bat 12 to sports aggregation news readers such as Recapp. With smartphones increasing in storage capacity app developers can also make larger, fuller featured products to grab users attention.

Currently mobile users can get access to a growing number of live sporting events including a wide range of college football, Major League Baseball, National Football League, National Hockey League and Soccer matches are all available, however they are often limited to a single carrier of you need to subscribe to the correct cable network.

If sports continue this path it seems that they will be missing out on a larger opportunity. It is nice that Verizon has hockey, but I don’t have Verizon. If I want NFL and hockey do I need two phones? To really cash in the leagues will need to come up with something other than exclusive deals with a single carrier, otherwise they are intentionally missing a huge segment of the market.

Filed Under: 4G LTE, Apps, Informa Telecoms & Media, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Market Research, NCAA Football, NFL, NHL, Smartphone, Social Media, Social Media Data, Sports Social Media, Sports Social Media Data Tagged With: ,

ESPN Gameday Contest Draws Fan Interest — Maybe Too Much Interest?

April 25, 2012 by Leave a Comment

Any but the most casual college football fan has seen the throngs at the ESPN College Gameday sets, with fans in the background hoisting all sorts of signs, occasionally ones that are risqué or outright rude, and during the course of the week we see lots of ads for the program.

Now fans can influence where the ads will be shot in a clever little contest that ESPN and Facebook are hosting that enables fans to vote once a day for their school of choice. The winning school will have a Gameday ad shot on campus and it will include students from that school.There are a total of 120 schools involved and you can vote over at Facebook or ESPN GamedayVote.

I really like the contest on a number of levels. It should generate a great deal of attention between rival schools and rival contests. A quick look at some of the blogs out there already have battle cries that call for votes or else.

For ESPN it just brings additional attention to its football programming, and at a time that it is not usually on the minds of fans. It seems to have already taken off since the ESPN Vote page, and the Facebook one, as of this writing, has been overwhelmed and are down while it verifies the votes. I suspect that it will just get busier before this is all over.

The one flaw seems to be that the powers that be underestimated the popularity of the program. Looking at some of the posts on the Facebook page I noticed both accusations of cheating and complaints that votes were credited to the wrong team. I have to say that if I was in school and knew a hacker I might be so inclined to see if I could ‘rock the vote.’

I would really love to know where the votes are coming from, not in terms of schools and conferences, but are more voters coming from the Facebook page or the ESPN site? ESPN’s Facebook page has one million followers and so can be a tremendous force in this contest.

Filed Under: Contests, ESPN, Facebook, Fanatic Fans, NCAA Football, Social Media, Sports Social Media Tagged With: , , ,
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