Stadium Tech Report: THE COLLEGE FOOTBALL ISSUE looks at university Wi-Fi deployments

collegethumbIf there was a college football playoff for stadium wireless network deployments, which four teams would be in? Electing myself to the committee, I think my top picks would be the same venues we’re profiling in our latest Stadium Tech Report – Baylor, Nebraska, Stanford and Texas A&M. All four are pursuing high-end networks to support a better fan experience, leading the way for what may turn out to be the largest “vertical” market in the stadium networking field – sporting venues at institutions of higher learning.

To be sure, network deployments at major universities in the U.S. are still at the earliest stages — in our reporting for our latest long-form report, we found that at two of the top conferences, the SEC and the Pac-12, only four schools total (two in each conference) had fan-facing Wi-Fi, with only one more planned to come online next year. Why is the collegiate market so far behind the pro market when it comes to network deployment? There are several main reasons, but mostly it comes down to money and mindset, with a lack of either keeping schools on the sidelines.

Leaders look for NFL-type experiences

But at our “playoff” schools, it’s clear that with some ready budget and a clear perspective, college stadiums don’t need to take a back seat to anyone, pro stadiums included. The networks, apps and infrastructure deployed for this season at Baylor’s McLane Stadium and Nebraska’s Memorial Stadium are among the tops anywhere in sports, and the all-fiber infrastructure being put in place at Texas A&M should make that school’s Kyle Field among the most-connected if all work gets completed on time for next football season. Read in-depth profiles on these schools’ deployments, along with team-by-team capsule technology descriptions and an exclusive interview with Mississippi State athletic director Scott Stricklin in our latest report, available for free download from our site.

We’d like to take a second here to thank our sponsors, without whom we wouldn’t be able to offer these comprehensive reports to you free of charge. For our fourth-quarter report our sponsors include Crown Castle, SOLiD, Extreme Networks, Aruba Networks, TE Connectivity, and Corning.

Extreme announces strategic partnership with IMG’s college division

In a move that could net Extreme Networks some more college stadium Wi-Fi deals, Extreme announced it had entered into a strategic partnership with marketing giant IMG, as the “Official Wi-Fi Provider of IMG College.”

Though the partnership doesn’t guarantee that Extreme will sell Wi-Fi gear, being the “preferred supplier” to IMG College’s stable of 90 collegiate “institutions” — a list that includes schools, conferences and venues — gives Extreme a leg up as those entities decide on providers for wireless network deployments. While IMG College might not be the final decision-maker when it comes to network deployments, its wide-ranging representation of media rights, licensing deals and other tasks for its clients certainly won’t hurt Extreme’s chances when it comes to picking a Wi-Fi gear supplier.

For what it’s worth, Extreme signed a similar non-binding deal with the NFL in January of this year, which did not require teams to purchase Extreme equipment. However, prior to this season four new teams — the Seattle Seahawks, the Tennessee Titans, the Cincinnati Bengals and the Jacksonville Jaguars all signed deals to use Extreme gear in their Wi-Fi deployments. We haven’t spoken to Extreme or IMG yet so we don’t know if the college partnership will offer IMG clients discounts on Wi-Fi gear, like Extreme does for NFL teams. Extreme recently also won the Wi-Fi gear bid for the new McLane Stadium at Baylor University, which is an IMG client.

Stadium Tech Report: Arizona Cardinals get stadium ready for Super Bowl with Wi-Fi upgrade

University of Phoenix Stadium. Credit all photos: Arizona Cardinals.

University of Phoenix Stadium. Credit all photos: Arizona Cardinals. (click on photos for larger image)

As they get set to host their second Super Bowl this February, the IT team at the University of Phoenix Stadium in Glendale, Ariz., knows now what they didn’t know then: The big game requires a big wireless network. Bigger than you think.

“It’s funny to look back now on that first Super Bowl,” said Mark Feller, vice president of information technology for the Arizona Cardinals, speaking of Roman numeral game XLII, held in the barely 2-year-old facility on Feb. 3, 2008. With a couple Fiesta Bowls and one BCS championship game (2007) under his belt in a facility that opened with Wi-Fi and DAS, Feller said he and his team “thought we had a good handle” on what kind of network was required for a Super Bowl crowd.

The NFL, he said, begged to differ. Those college games might have been big, but the Super Bowl was bigger.

“We had the Fiesta Bowl that year at night, and when the game was over there were people from the NFL there wanting to know when they could set up,” said Feller in a recent phone interview. “This year, we’re much better prepared. We know what the water temperature is this time.”

Rip and replace, with more and better gear

Wi-Fi railing antennas

Wi-Fi railing antennas

For Super Bowl XLIX, scheduled to take place in Glendale on Feb. 1, 2015, Feller and his team have not just tuned up their network — they have done a full rip and replace of the Wi-Fi system, installing new Cisco gear from back end to front, in order to support a wireless game-day demand that is historically second to none. Integrator CDW has led the Wi-Fi effort and Daktronics and ProSound did the installation of new video screens, and neutral host Crown Castle has overseen a revamp of the DAS system, again with more antennas added to bolster coverage. In all, there has been more than $8 million in wireless improvements before this year, Feller said, as well as another $10 million for two new video boards that are each three times larger than what was there before.

“The last three or four years there have been things we knew we needed to improve [before the Super Bowl],” Feller said. After extensive work with the NFL’s technical team — this time well before the Fiesta Bowl — Feller oversaw a “top to bottom” refurbishment that included replacing core Cisco networking gear with newer gear, and new and more Wi-Fi access points that now total somewhere north of the 750 mark, with some more to be added before the big game. The new network, which was in place for the start of the current NFL season, has undergone testing by CDW at each home game, Feller said. CDW also plans to expand the network outside the stadium before the Super Bowl, in part to handle the extra events that take place not just on game day but in the days leading up to the game.

“The plan is to install more [coverage] outside, in the plaza areas,” Feller said.

When it opened in 2006, the $455 million University of Phoenix Stadium was one of the first with full-bowl Wi-Fi, using Cisco gear from the inside out. “Cisco was in here before they called it [their solution] ‘connected stadium’,” Feller said. From core network switches to firewalls to edge switches, this year there is all new Cisco gear in the venue, as well as new 3700 series APs, with panel antennas and antennas in handrails.

“Handrail [antennas] are sometimes a bit of a challenge, because you need to drill through concrete that’s 40 feet up in the air, behind another ceiling,” said Feller, describing one particular design challenge. Another one was mounting antennas on drop rods from the catwalks below the stadium’s retractable roof, to serve the upper-area seating. There are also some new Wi-Fi APs on the front row of the seating bowl, pointing up into the crowd.

“It was a fun project,” Feller said.

Stadium with roof open

Stadium with roof open

All on board for the DAS

The upgrade for the stadium’s DAS, led by Crown Castle, was just finished a few weeks ago, Feller said, and included more coverage outside the stadium as well, with antennas placed on light poles and on the stadium’s shell.

“Crown Castle did a great job of managing the carriers” on what is a 48-sector DAS, Feller said. “It [the upgrade] really required a lot of creative thinking from their engineers.”

Since the stadium was originally designed with wireless in mind, Feller and his team didn’t need to build new head end room for the DAS upgrades. “But I wouldn’t say we have plenty of space left,” he added. “We’ve got a lot of new equipment.”

Though all the major carriers are expected to be on the DAS by the big game, league partner Verizon Wireless should have some special projects up its sleeve for the big game, including another demonstration of its LTE Broadcast technology, which optimizes things like live video over LTE cellular links.

New Cardinals app a preview of Super Bowl version?

The Cardinals also had a new version of the game-day team app for this season, built by stadium-app leader YinzCam. According to Feller the new app supports three different live video feeds, as well as instant replays.

Wi-Fi antenna on railing

Wi-Fi antenna on railing

“It’s really cool to have that ability to watch things like a touchdown pass at the end of the game,” Feller said. And while no details have yet been revealed, in an interview with NFL CIO Michelle McKenna-Doyle earlier this year MSR learned that the league and YinzCam are working on a Super Bowl app with its own new bells and whistles. (Stay tuned for more info on the Super Bowl app.)

In addition to two more regular-season home games in December, the University of Phoenix Stadium will have at least a couple more dry runs to help test the network, during the Dec. 31 Fiesta Bowl and during the NFL’s Pro Bowl, scheduled for Jan. 25. And though the Cardnials lost to the Atlanta Falcons Sunday, at 9-3 they are still tied with the Green Bay Packers for the best record in the NFC, something that has the Phoenix faithful optimistic about the postseason.

“We’re going to get some more test runs, on New Year’s Eve and during the Pro Bowl,” Feller said. “And maybe some home playoff games as well!”

(more photos below)

Wi-Fi antenna in roof rafters

Wi-Fi antenna in roof rafters

More antennas in rafters

More antennas in rafters

Wi-Fin antenna under overhang

Wi-Fi antenna under overhang

Big AT&T DAS weekend in Miami: 2.7 TB of traffic for two mid-November games

Screen Shot 2014-09-12 at 2.21.51 PMWe’re a couple weeks behind in catching up here, but it’s worth backtracking to look at a huge weekend of DAS traffic at Miami’s Sun Life Stadium that took place earlier this month. According to DAS traffic figures from AT&T, the two games held at Sun Life on Nov. 13 (Miami Dolphins vs. Buffalo Bills) and Nov. 15 (Florida State vs. Miami) generated a total of 2.735 terabytes of traffic on the AT&T-specific cellular DAS in the stadium — a pretty high mark for cellular-only traffic.

Since we know there’s also a high-capacity Wi-Fi network at Sun Life, it’s interesting to wonder how much total traffic there was for the two events. While we wait to see if the fine folks who run the stadium network will eventually provide us with the Wi-Fi details, we can drill down a bit more into the DAS numbers that AT&T is seeing across the largest stadiums this fall.

The two games in Miami that weekend were the tops for DAS traffic in both college and pro for AT&T networks, which according to AT&T is the first time one town has held the DAS crown for both spots. The FSU-Miami game, where the Hurricanes kept it close to the end, was the biggest single DAS traffic event of that weekend, college or pro, with 1,802 GB of data crossing the AT&T DAS network. What’s kind of stunning is to remember that these stats are for AT&T customer traffic only; full game traffic from the 76,530 in attendance at the FSU-Miami game was likely much higher but alas — we get no such comparable stats from other cellular providers.

Other big games between highly ranked teams also scored high in AT&T’s DAS rankings that particular weekend — Alabama’s home win over then No. 1 Mississippi State was second on the list with 849 GB of DAS traffic, while Georgia’s win over visiting Auburn that Saturday recorded 676 GB of DAS traffic.

On the pro side, the second-highest AT&T DAS traffic came interestingly from San Diego, where the Chargers eked out a 13-6 win over the Raiders. We’re wondering if the DAS mark from San Diego — 730 GB, which trailed only Miami’s Thursday night mark of 933 GB in its win over Buffalo — was higher because Qualcomm Stadium still doesn’t have Wi-Fi. And again, remember that traffic at some other stadiums might have been higher — these numbers reflect only AT&T stats from venues where AT&T has an operating DAS.

Stay tuned as the football seasons come to their conclusions — with any luck we’ll get some more DAS and Wi-Fi stats to get a more complete picture of stadium traffic this season, which — surprise! — seems to be continually growing. Verizon, Sprint and T-Mobile… lend us your stats!

AT&T: Getting busy with multiple college football DAS deployments

In an interview with AT&T’s John Donovan earlier this year the company’s senior executive vice president told us that AT&T would continue to be aggressive in its deployment of stadium DAS systems. True to his word, here are announcements from no fewer than eight new top U.S. universities (and one that was announced earlier in the year) that got an AT&T DAS in time for this fall’s football season.

Included in the list of DAS deployments that AT&T either is leading or has joined another operator’s infrastructure are Baylor University, which has a whole new stadium and a new stadium Wi-Fi network as well; Big Ten schools Indiana University, Ohio State University, Michigan State University, the University of Minnesota and the University of Wisconsin (where AT&T also installed a new Wi-Fi network and some IPTV systems); the University of Missouri from the SEC; and Pac-12 schools the University of Washington as well as the University of California, an installation plan that we covered last year. AT&T also participated alongside Verizon in a unique joint DAS deployment at the University of Oregon, also announced earlier this year.

Why so much DAS? As we are finding out in the process of doing a lot of reporting for our upcoming Q4 Stadium Tech Report on college football stadium technology deployments, Wi-Fi deployments are still somewhat of a rarity, even at some of the biggest schools. As we’ve said before, bringing in a DAS deployment makes a lot of sense for schools since A) you can usually get the carrier to pay for most if not all of the cost of building the DAS; and B) a good DAS goes a long way toward eliminating the feared “no signal” problem that can still be found on many major college campus facilities.

How much have fans already been using the new networks? According to AT&T the new Mizzou DAS has done the biggest amount of traffic so far, with 290 gigabytes of traffic crossing the DAS system with its 150+ antennas at one game this season. Cal was close behind with an average of 253 GB per game so far in 2014, while up in Seattle at UDub the fans are generating an average of 190 GB per game. Remember, these stats represent ONLY AT&T traffic on the AT&T part of the DAS; since we still can’t convince Verizon to provide similar statistics we’ll just have to guess what the total-totals are.

Stay tuned for more information about college stadium deployments… look for our Q4 STR report in early December!

Maryland taps Extreme, SignalShare for Wi-Fi at football and basketball venues

Xfinity Center, home of University of Maryland basketball. Credit all photos: University of Maryland website

Xfinity Center, home of University of Maryland basketball. Credit all photos: University of Maryland website

In the second tag-team deal that we know of, the University of Maryland has selected the combination of Extreme Networks and SignalShare for Wi-Fi network and services deployments at both its football and basketball venues, according to a news release today.

Hoops fans will get to test the services first, as according to the press release the network inside the Terrapins’ Xfinity Center will be live for games this season, starting later this month. A Wi-Fi network for the 54,000-seat Capital One Field at Byrd Stadium, which is used by Maryland for football and lacrosse, will be fully installed by next season. According to the release, Extreme and SignalShare have already deployed Wi-Fi for luxury suites and press areas in the football facility, and will add services for upper and lower bowl seating by the start of football next year.

Since we haven’t yet had time to talk to anyone from either Maryland or the participating companies, we’ll crib from our previous story about the Extreme-SignalShare collaboration in use at the Jacksonville Jaguars’ EverBank Field.

Capital One Field at Byrd Stadium

Capital One Field at Byrd Stadium

If you are a regular MSR reader you probably know about Extreme and its IdentFi Wi-Fi deployments; the more unknown of the duo is likely SignalShare, a Raleigh, N.C., concern that has both Wi-Fi integration and deployment expertise, as well as an “audience engagement platform” called “Live-Fi” that the company says “leverages real-time analytics and dynamic messaging to deliver location-aware customized content – including offers, discounts and call-to-actions – to attendees’ mobile devices during events.”

SignalShare says it has systems at work for sports clients including the Sacramento Kings, Houston Rockets, and Indiana Pacers, and has also deployed its systems at other large venues and events, including the U.S. Open tennis tournament and several large outdoor concert venues.

We will, of course, do our best to dig deeper into the whys and hows of the deal, but for now a canned comment from the press release will have to suffice:

“At Maryland, like at many universities across the country, our students live and breathe with their mobile devices,” Maryland director of athletics Kevin Anderson said in a prepared statement. “We want to make sure that when students come to a game, not only can they remain connected to their favorite social networks, sites and apps, but that we can entertain them with new fan engagement initiatives, including the eventual addition of in-seat ordering, game day jersey sales and other interactive experiences and promotions. The solution from SignalShare and Extreme will elevate our game day experience to an enhanced level.”

Xfinity Center indoors

Xfinity Center indoors