Broadcast and digital video combine for huge NBA All-Star weekend

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Starting tonight there will be four days and nights filled with a variety of activities related to the NBA All-Star game that will be played on Monday night including features and broadcasts on live television, NBA.com and NBA Mobile.

While the actual game and some of the key events will only be available via broadcast television there are a number of features that will be available for the digital viewer as well as specials that will be made available on the NBA’s NBA TV channel. This will total an estimated 140 hours of all star coverage.

Social Media
Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.

Fans will be able to vote for both the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app. I wonder how many will vote like they are in Chicago?

The NBA Mobile app is being used as primarily a schedule and event tracker. There will be highlights from different events as well as some live coverage but no real streaming events to mobile users. All of the content that would fit nicely for a mobile user has mostly been designated for NBA TV. Still it provides users with the All-Star Dashboard that is basically a one stop site for that is happening with live press events, live video and social feeds.

It is more valuable if you are attending because the Events Section also includes including event information, ticket links, venue maps, directions, video, live scoring and social feeds from all of the individual events.

NBA TV
The league appears dedicated to highlighting its own channel and has a top lineup for NBA TV including a big block of original programming on Monday that will be highlighted by an interview with LeBron James, another with Oscar Robertson and an All-Star edition of Open Court: The Dunk In Depth and Defined.

However the festivities start tonight on the channel with a Slam Dunk-A-Thon that will show all of the Slam Dunk contests including the first held, during the days of the ABA in 1976. Among the events that will be broadcast on Friday there will be highlights and an inside look at the league’s rising stars. There will also be coverage of the media day as well as exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement.

The weekend sees a great deal more broadcasting on NBA TV and you can go here for the full schedule but some of the interesting items are the 2013 NBA D-League All-Star game and the new NBA Commissioner Adam Silver’s press conference. There will also be pre- and post game coverage on Sunday.

Stadium Tech Report: Wi-Fi, DAS and live video get good reception at Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Sometimes, the best surprise is no surprise. That’s the case when it comes to technology deployments at the still-new Barclays Center in Brooklyn, where the Wi-Fi, DAS and live video on both fixed and mobile platforms are all performing pretty much as expected.

According to Chip Foley, vice president of building technology for Forest City Ratner Companies (the developer of Barclays Center), perhaps the only mild surprise so far at the just-over-a-year-old Barclays is that the biggest Wi-Fi usage came not during a sporting event, but instead at the MTV Video Music Awards ceremony this past August.

“We had 7,000 people using the Wi-Fi network at the VMAs, and I was a little surprised at that,” said Foley. At Brooklyn Nets games, Foley said, the average Wi-Fi load in the 17,500-seat arena is somewhere between 4,000 and 5,000 users per game. In a recent phone interview, Foley recapped the performance of the stadium’s cutting-edge technology, which also includes one of the first deployments of Cisco’s StadiumVision Mobile, which brings live video feeds to fans using the stadium app. There’s also Cisco-powered digital displays throughout the arena, and a robust DAS deployment to make sure regular cellular connections don’t fail.

HD Wi-Fi attracts 20 percent of attendees

Barclays Center, which opened in September of 2012, had the benefit that few NBA stadiums have in that it was built from the ground up with networking as a key component. If Foley has any regrets about the Cisco Connected Stadium Wi-Fi deployment, it’s that it hasn’t really been fully tested yet. Even during the VMAs, Foley said he was using the in-building Wi-Fi to watch 10 different streaming video views on his laptop, from the red carpet cameras to the behind-the-scenes views of stars getting their awards.

Chip Foley

Chip Foley

“Our goal was to build as robust a network as possible, so that we can handle big needs of one-off events [like the VMAs] as well as the 41+ Nets games every season,” Foley said. With two 1-gigabit backbone lines providing Internet access, Foley said the Barclays network is meeting its goal of being “as fast as your fiber connection at home.”

The only drawback so far seems to be getting more fans to try out the network connection when they are at the games or events. According to Foley, despite advertising and promotions, Nets crowds almost always hit a figure of between 20 percent and 25 percent of them being online, a “Groundhog Day” situation that has Foley wondering whether it’s a natural limit.

“That may just be the number of fans who want to use it [the network]” at a game, Foley said.

The Barclays Center DAS, deployed by ExteNet Systems using gear in part from TE Connectivity, is another non-surprise center for Foley.

“The DAS is great, we never get complaints [about cellular connectivity],” Foley said. “You dread hearing that people can’t send texts. That just hasn’t happened.”

Digital displays, both mobile and fixed

One of the more compelling features of the Barclays tech experience is the implementation of Cisco’s StadiumVision Mobile technology, which brings several live “channels” of video to any fan using the Wi-Fi connection and the stadium app, which was built by WillowTree. With views from the benches, behind the basket and quick replays, Barclays can bring an up-close and personal view to even those far away from the court.

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

“StadiumVision Mobile is great for the upper pavilion seats, you can now get a view from a different perspective, and get replays,” Foley said. According to Foley, Cisco engineers tested the technology’s performance to ensure that it worked at every seat in the house.

Fixed digital displays are also a key technology at Barclays, starting with the unique Oculus display built into the striking exterior of the building, and continuing to the hundreds of digital displays inside. Using the Cisco Stadium Vision digital display technology, Barclays Center is able to change and update information on single screens or on all screens on the fly, allowing for greater flexibility in terms of messaging and information like concession-stand prices. Barclays also uses its displays to show train schedules, giving fans better information to plan their departures from events.

“The Stadium Vision displays have been nothing but great for us — we sold a lot of advertising on them even before launch,” Foley said. “It’s fun for our content group to build out content for the L-boards [displays where an L-shaped advertisement brackets other information on the screen], and keep it changing. Restaurant operators can use an iPad to change prices [on their screens] right before an event. They don’t have to talk to us. Overall, it’s a lot less maintenance than I expected or anticipated.”

If Foley had one chance to do anything over again with displays, it would be to add more of them to the original mix. His lesson to future stadium display builders is: If you’re in doubt, put up more.

“We must have had 30-plus meetings regarding [internal] TV locations, with 3D modeling and fly-throughs,” Foley said. “For the most part, I’m happy. But if I could, I would have more clusters [of screens]. Wherever there is one screen now, I wish I had three. People always look at a cluster.”

Adding new screens after the fact, Foley said, isn’t as simple as going to Best Buy to pick up a discount TV.

“You might be able to buy a TV for a couple hundred bucks on Black Friday, but no one tells you that to put that in a venue, once you get past union costs, connectivity and everything else, it’s about $5,000,” Foley said. “It’s way more money to add them now.”

What’s next: iBeacon, Google Glass and more analytics

What’s in the future for Barclays technology? For starters, Foley will oversee deployment of Wi-Fi services for the outside spaces surrounding the arena.

“It’d be nice to have Wi-Fi for ticket scanning outside the venue,” said Foley. “That’s one of those things that you don’t understand the need for it until you open the stadium and see what happens.”

Barclays is also looking into testing the Apple iBeacon technology, which can send text messages to devices in very close proximity. Technologies like iBeacon and even digital signage must also cross internal administrative hurdles, such as simply training sales forces and alerting advertisers to the opportunities.

“For some of the streams, there’s the question of ‘how do we sell this’ — the team has never done this and sponsors may not be aware,” Foley said. “You also have to figure out things like how many notifications and emails should we send out. You don’t want to send out too many, because that turns people off.”

Foley said the Barclays social media team is also at the start of a process of mining statistics from places like Twitter, Facebook and other social media streams, to get a better handle on what fans are using the technology for and how the experience might be improved. One possible way is through a Google Glass application, something Foley agreed might not be for everyone.

“I’m fascinated by the possibility of something like an XML stats feed [in Google Glass] where you’d still be able to watch the game,” Foley said. “We’re getting closer! It’s not for everybody, but some portion of the population is probably thinking that way.”

Sportsmanias.com updates website, enhances Twitter feed

sportsman

Real time sports news aggregator Sportsmanias.com has extended its feature set with a redesign that has several additional features including one that will enable a fan to follow the Twitter feed from beat reporters on both sides of a rivalry.

While currently a fan can have a Twitter stream that includes two or more beat reporters Sportsmanias has gone a step further and enables a fan to have them run side by side, enabling them to run as dual streams so that there is no need to sort the wheat from the chaff.

This is just one of the improvements from the startup that was founded just last year and so far has raised $1 million in venture funding. It has both website and app that serves as a news aggregator for all major U.S. sports including NFL, NBA, MLB, NHL and the NCAA. In addition it covers a wide variety of domestic and international soccer news, teams and leagues. The news feed that a user gets can be customized to meet their sporting preferences down to individual teams, along with players’ twitter and social media feeds.

The company allows fans to follow sports events in different fashions. If they are in attendance at the sporting event they can use the Sportsmanias News Feed App to follow along to the action both in front of them as well as elsewhere while at home they can use the dual tweet feature to explain what might be obvious to fans at the events but not ones that are limited to what the broadcaster is showing.

The overall look and feel of the web site has been simplified in the latest redesign; along with faster load times so that there is as little lag between events and updates as possible. The site now has simplified graphics and easier, more intuitive navigation capabilities. It has also enhanced its rumor section.

Friday Grab Bag: 49ers’ Levi’s Stadium isn’t a fit for MNF

The San Francisco 49ers will be playing in a brand new stadium next season but no matter how well the team performs on the field it looks unlikely that it will have any home games broadcast for Monday Night Football, at least for the first season.

The soon to be finished facility — in Santa Clara, Calif., well south of the team’s namesake city — does not have enough of its own parking spaces and is planning to use neighboring office lots for its weekend games but these spaces are in use when the fans start to arrive for the games on weekdays. According to a report in the San Jose Mercury News the team isn’t asking for any of the sought-after prime-time MNF games or the Thursday night games until it can figure out how to fit all the fans’ cars in lots jammed by the folks who work in Silicon Valley.

One option the team is now considering is asking its neighbors to change their work hours to accommodate the team. Wonder what Marissa Mayer thinks about that idea?

BlackBerry history
If you are one of the few, the proud, the remaining BlackBerry users this is a pretty interesting read from Bloomberg. It is an oral history of the rise and fall of the BlackBerry, a device that probably did more than any other to kill the pager and usher in the age of smartphones.

Bloomberg conducted dozens of interviews to get a good picture about the rise of the platform and then its sad decline. Interesting to see if any of the current tech behemoths will follow the same path.

Google Glass takes another hit
Google Glass may be banned in another state as Illinois is now considering banning drivers from using the wearable computing devices, joining Delaware, New Jersey, West Virginia and Great Britain as well as sundry businesses and bars.

Mobile Marketer makes a spirited defense of the technology but it seems to me that they missed the point in a few places: they are not the same as a security camera and does anybody honestly believe that having a second image in front of a driver’s eye will make them safer?

A Heisman tale
As the college football season winds down the talk about who deserves the Heisman always starts coming to the forefront. Should they look at more than just offensive players, did so and so’s stats really put him in the race.

Well the Washington Post has taken a different tack and did a very interesting piece on the history of the first 78 trophies, where they are now and how they got there. It’s a fun read.

NBA to embrace its inner geek
Baseball in the last decade or so has undergone a revolution in the way that stats are looked at, with the time honored numbers such as RBIs, Wins and HRs getting re-evaluated in terms of how they relate to the team and individuals performance.

Football is also undergoing that same revolution to a smaller extent and now the NBA has joined the fun with the launch of NBA.com/stats web page that will feature detailed box scores and video from all of its games.

Super Bowl will be no walk in the park
The rules for parking, tailgating and generally schmoozing at the upcoming Super Bowl in New Jersey are out and it looks like if you are attending you had better leave the house early if you don’t want to miss the game.

No walking through the parking lots, you must either drive or take mass transit, no tailgating or BBQs allowed and a host of other restrictions. Who says that NFL stands for No Fun League?

USA Today gets into sports-event ticket business

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I think fans everywhere agree that there are a huge number of sporting events that they would be interested in attending, at least once in their life, but finding out how to apply for tickets much less working your way through the red tape will always be an impediment.

Now leaping to the (possible) rescue is USA Today Sports Media Group which has teamed with QuintEvents to launch a joint venture called USA Today Sports Events that promises access to the biggest sports events.

The effort seeks to establish USA Today Sports as the go-to site for fans looking for tickets and packages to events such as the NFL’s Pro Bowl and Super Bowl, Kentucky Derby and the NBA All-Star game, among others.

It does not just offer tickets but much more in some cases such as access to players and coaches, the ability to walk a field or arena prior to an event, hospitality tent and parties access, and other amenities. The packages it offers are not third-party ones that cobble together hotels, seats and transportation but ones from the official sponsors of the events.

A look at the website shows it is offering tickets for the upcoming Super Bowl next year, with a clock counting down the days, hours and minutes. It has a link to different ticket packages, then a second to extras that can be added to your package, then a seating chart and so on. Currently tickets max out at $11,799 each.

The Level White Package starts with seats at $5,899 and has seats in the corner of level 100 at MetLife Stadium. The amenities include a $100 In-Stadium Super Bowl XLVIII merchandise coupon, preferred on-location parking (for an addition fee for the actual parking) and access to the NFL On-Location venue.

It does seem that all but well-heeled fans are increasingly phased out of the modern sports picture and while I like the idea of this and if I had the cash might actually try and use the service but increasingly fans of teams are the last that get served by the leagues when the biggest events come around, forcing them to try all sorts of maneuvers to get tickets. Maybe USA Today can also start a business finding bargain seats for real fans who aren’t loaded with cash?

Stadium Tech Report: Aruba’s Wi-Fi smarts at the base of Trail Blazers’ new stadium experience

An Aruba AP inside the Moda Center

An Aruba AP inside the Moda Center

Though it’s not been generally known for stadium deployments, being named as the Wi-Fi supplier for the new network at the Portland Trail Blazers’ 20,000-seat Moda Center should give a boost to the arena business for Aruba Networks, the Sunnyvale, Calif.-based network infrastructure supplier.

After learning of Aruba’s win in Portland we caught up via phone with Manav Khurana, vice president for product marketing at Aruba, to learn more about what Aruba is doing differently in the stadium market. Though the company might have had the inside track in Portland (since it had previously sold gear there for an internal Wi-Fi network) Khurana said the Blazers had treated this year’s stadium technology upgrade as a brand-new project. What helps set Aruba apart from other vendors, Khurana said, are some in-house hardware innovations combined with software management techniques that help overcome the obstacles faced by wireless LANs in crowded spaces.

Focused antennas, optimized connections

To help meet the Moda Center’s design criterium of supplying a wireless network “faster than your home,” Aruba brought in the custom antennas it has designed for use in high-density situations. The Aruba access point antennas, Khurana said, can be focused “like a floodlight,” allowing pinpoint coverage of specific seating areas — and also allowing multiple APs to be positioned closely together without fear of interfering with each other.

On the management side, Aruba has an interesting piece of AP firmware it calls ClientMatch, which Khurana said helps combat the problem of mobile devices “locking on” to a specific access point, even if it’s not the best AP the device might see. “ClientMatch actively monitors all APs [in a network] and if there is a better AP available [for a device] it will move the connection in a real-time basis,” Khurana said. Aruba also uses some internal firewall smarts to help prioritize traffic, a necessary evil especially when video streams are part of the equation, as they are with the new Trail Blazers’ team app.

Advertising and infrastructure partners team up in Portland

One aspect that is unique from a business angle in Portland is the branding of the public Wi-Fi network by the local Toyota dealers, a longtime Blazers advertising partner; in fact, the in-stadium SSID reveals the name “Toyota Free Wi-Fi.” Since Wi-Fi users everywhere are accustomed to seeing a splash screen when they sign in to a new network, Khurana said it should get easier to convince advertisers that Wi-Fi connectivity can provide a new kind of billboard, one with the opportunity for one-on-one engagement.

“Three or 4 years ago it used to be tough [to sell Wi-Fi ads],” Khurana said. “Now everyone sees that screen whenever they log in at the airport. It’s a lot easier now to talk about those kinds of [advertising] opportunities.”

The new network infrastructure in Portland — which will eventually include 400 Aruba APs — was deployed by Crown Castle, and a new team app for this NBA season was developed by YinzCam, which has numerous big-league team app deals in all the U.S. major leagues. Thanks to good local coverage by the Oregonian, we should be able to follow the network’s performance over the NBA season (and see if the locals ever get around to calling the stadium by the new sponsor name instead of the Rose Garden handle by which it has been previously known).