Friday Grab Bag: Who gets Hard Knocks and Tablet Sales Soaring

Nike’s push to establish its FuelBand, a rubber wrist band that it is seeking to establish as a standard piece of wearable sports technology continues to move forward as the APIs for the device have been given to developers, according to an article in PSFK.

The FuelBandAPI will enable developers to create a range of applications that reach from a user’s iPhone out to the FuelBand and back, not only for sports related apps but also ones that could provide access to music and other iPhone features.

Are four cores twice as good as two?
Have you ever wondered what the difference between a dual core processor and a quad core processor, aside from the very obvious in terms of number of cores? Well Cnet’s Jessica Dolcourt has taken the time to break down the issues and lay them out in a piece entitled 7 Myths about quad-core phones.

She looks into issues such as app development, impact on battery life and top down development of the cores, all with interviews with developers to fill in the gaps. After reading this you might not rush out and buy the first quad-core smartphone on the market

“Hard Knocks” heading to Atlanta?
ESPN is reporting that HBO has asked the Atlanta Falcons to be the subject of this year’s “Hard Knocks” a series that follows one NFL team throughout its entire preseason training camp. There have also been stories that the Jets management wanted the program again while the team’s coach did not.

And speaking of pro football don’t forget that it is just a mere two weeks until the annual draft. Get ready now to ridicule either a) your team, b) the sports channel you watch the event, c) one specific draft expert or d) all of the above.


Intel to push tablets in education

Intel has delivered Studybook, a ruggedized tablet for the education market that is part of the company’s Intel Learning Series family and will come with a range of software designed specifically for the education space.

The tablet features a range of education software including the Intel Learning Series software suite for both students and teachers. The tablet can also serve as an ereader and has an estimated 5.5 hour battery life.

It is powered by an Intel Atom Z650 processor and features 1GB DDR memory, a choice of 4GB, 8GB, 16GB or 32GB storage, a 7-inch 1024 x 600 resolution multitouch display, with optional front and rear cameras. Intel will license the reference design to company’s working in the education space and the tablets can run either Android or Windows tablet operating systems.

Tablets sales soaring-Apple leads the way
A recent report from market researcher Gartner Group shows strong growth in tablets from last year to this, from 60 million units to an estimated 118 million, and it shows that Apple’s iPad, not surprising, leads the way.

Gartner estimated that Apple sold roughly 40 million last year and will account for 73 million, or 61.4% of all tablet sales this year. By 2016 Apple is estimated to still be the market leader, but Android is expected to make a strong push into a very solid #2 position.

Microsoft’s forthcoming tablet OS and accompanying hardware partners will see it gain a very distant third by 2016, with estimated sales of 43 million, or slightly better than what Apple did last year. Head over to look at the charts here.

MLB.TV Blackout Rules in need of a revamp?
While we here at MSR are pretty big fans of MLB’s wide variety of tools and apps that allow access at some level to baseball, one that has always been an issue is its blackout rules for MLB.TV, which seem more than a bit arbitrary.

A post by Chad Moriyama recently brought home a major flaw in the program. He was informed that the newly revised blackout rules would not only block Dodgers and Giant games, but all West Coast teams as well as some others for a total of nine teams, including games in Texas.

So you might wonder if he lives in some wonderful central location that enables him to easily drive a wide variety of parks, possible the Springfield that the Simpsons live in. No, he lives in Hawaii, 3,000 miles from a Dodgers game.

If Internet Commentators were around then…
The Sports Pickle has really hit it on the head about Internet commenting, not just on sports but on pretty much anything these days. I always seems that you cannot get 10 posts before one is a troll, and trolls attract more trolls.

Even so this recreation of what comments would look like for four famous events- The Steelers Immaculate Reception, US beats USSR in Olympics hockey, Frazier beats Ali and Lou Gerhig’s farewell at Yankee Stadium are all spot on.

How many smartphones?
Analyst estimates are always to be taken with a grain of salt, at a bare minimum, but no matter which estimation you believe smartphone sales are continuing to grow at a very fast pace. Credit Suisse is predicting that sales will grow 46%, to 687.9 million units this year. It estimates 1 billon sold in 2014.

Gartner has estimates that last year all forms of mobile phones reached a total of 1.8 billion units. Then there is Cisco, which has forecast that by 2016 there will be 1.4 smartphones for every person on the planet. Head over to Mashable to look at all of the numbers. I imagine that half of them will be lost in the back of a cab.

MLB Continues Strong Push in Social Media

While doing basic baseball research, i.e. watching a bunch of Opening Day games on television, I noticed a funny thing happening on Twitter, as a huge number of postings were coming with the #MLBTVme hastag.

The hastag is apparently part of a bigger effort to promote MLB’s MLB.TV according to a number of sources, which all seem to lead back to Mashable. The official site for MLB.TV had no press release on this topic, at least one that is easily found.

Apparently what is happening is that MLB’s @MLB account tweeted a number of trivia questions, and fans that answered correctly were entered into a drawing for a number of nice prizes including iPad and Xbox 360s.

The network used a very clever ploy to get the event out in front of fans that use Twitter. The longer the hastag trended at Twitter’s national and global trending charts the more prizes were awarded to fans that participated. Since it was a trivial contest, and most baseball fans that I know love baseball trivia (and most other forms) this was sure to be a hit.

According to the article MLB has also launched a series of social media correspondents at each of the ballparks, and if you are interested in what it takes to be one some of the job listings are still available online. There will also be a tumblr and pinterest accounts for each team.

I was amazed at the range of additional offerings that MLB has for fans. While I dig around at its site fairly regularly, there were a number of offerings that I was not aware of including a variety of contests, including one where fans pick a player a day and see if they can get a hit with each one until they pass Joe DiMaggio’s famous hit streak.

In addition, for those of you that like to follow individual players on Twitter, here is a pretty good list, courtesy of the MLBLogs Network of almost 300 MLB players that have twitter accounts as well as a few additional important baseball hashtags that you might want to follow.

As we have noted n the past MLB has been very aggressive in pushing all forms of social media and interactive content in the last decade and this is a extremely nice push. Fans love their teams and can now show it in additional ways, helping to strengthen the bond between them, while at the same time rewarding the fans for participating.

ComScore: Mobile Devices 20 Percent of March Madness Online Viewing

By now you have probably seen a number of studies that show America loses $(your number here) amount of money due to loss of productivity due to people watching the March Madness at work. I think this study, highlighted by Mashable, is the more interesting one, how many people used mobile devices to watch games.

According to market researcher comScore 20% of online viewing occurred on either a smartphone or a tablet, a number that is roughly double the average for non-sporting events, the company’s comScore Device Essentials research showed.

There are a number of reasons to use a smartphone or a tablet to watch a game. It is easier to do so surreptitiously than on a computer screen, ability to watch multiple screens, traveling or just wanting to check in occasionally during some free time to catch up.

The increase of traffic by devices is very interesting. Compared to the three Thursday/Fridays prior to the tournament computer viewing of sports content was up 77%, surprisingly the weakest growth of the technologies surveyed.

Smartphone usage soared 83%, tablet use in viewing sports was up 94% and all others increased 78%. For use while viewing non sports content they all record minor decreases in the 1% to 4% range. As the study noted, the sports usage was not in place of usual viewing but was rather incremental consumption.

Whatever the reason this is a solid trend for major events with the most recent Super Bowl having a huge on-line presence, in part driven by mobile devices. I expect that the upcoming London Olympics will see mobile devices having an even greater impact as fans can catch events that might not be on broadcast television.

Now I would like to see a study on how many tablet and smartphone users massively went over their data plans and are either facing extra charges, throttling or both.

United Way Seeks to Leverage NFL’s Social Media Strength

The United Way, one of the largest charities in the United States is partnering with the NFL in an effort to leverage the football league’s huge social presence into heightened awareness of the charity and what it does.

The two entities are already long term partners, having worked together for almost four decades and it has been a common sight during NFL broadcasts to see one star or another stand up and talk about how he is working with the charity for the good of the community.

In addition players volunteer to work in the community one day a week performing a number of services including encouraging kids to stay in school, serving meals to the elderly, and helping to build homes for low-income families.

Now the United Way is seeking to take the relationship to another level, as the NFL’s success has helped it establish itself as a huge presence not just on the airwaves but also online and in a variety of social media outlets.
The charity is currently hiring people that it will call player promoters, and they will be assigned to promote specific NFL players, according to a piece in Mashable.

The NFL Player Promoter program will couple a promoter with a player in an effort to drive increased traffic to that player’s specific social media accounts. The players’ accounts will of course have a United Way message and so it will enable the charity to reach additional fans. According to Mashable the NFL has 4.6 million Facebook friends and 2 million Twitter followers.

Of course some players also have significant following in one or both of these places as well. Steelers’ Troy Polamalu has 2 million Facebook fans and 400,000 following him on Twitter, while Chad Ochocinco has a combined following of over 5 million, according to FanPagelist.com

However it should be noted that not all are United Way spokesmen. It is interesting to look at who are the most recommended accounts to follow on Twitter by CBS and to see how heavily followed some of the analyst and news sites are as well.

I believe that we will start seeing a fight in the future for additional partnerships, both charity ones such as the United Way as well as advertising ones in not only the NFL but in all major sports. Social media is an excellent way to reach fans, especially ones on the go, and it will be interesting to see how the leagues manage to monetize this trend.

Australian Open 2012 Embraces Social Media

Do you miss the days of Evonne Goolagong and wooden rackets? Do you have no idea what the first sentence meant but like watching tennis and regret that the Australian Open is half a world away and so difficult to catch much of the action live?

Well the 2012 edition of the famed tournament has stepped up in the digital and social media space and presents a number of methods in which a fan can either catch live action or at least get a steady stream of comments and updates, easily and from a desktop or a mobile device.

As noted in Mashable this could be the most advanced use of social media in a tournament and that there is a wide variety of tournament sponsored avenues in which fans can follow the action, as well as comment on the action as it occurs. This has been a growing tradition at the tournament and one that others sports events can learn from as a tool to heighten fan engagement.

The official site has a range of tools that can meet fans needs on a variety of levels. Want to see video replays of highlights, player interviews or of the most popular players in action? They have that. Want to listen on the radio; there is a feature for that when the matches are being broadcast live.

There is a core feature called Fan Central that brings input from fans into the game. It contains what is called a ‘Social Leaderboard’ that contains a pool of 40 players that were selected due to their popularity. Fans can tweet about one of them using a hashtag that relates to their name, or ‘like’ content on australianopen.com that includes them and with every tweet or like they get points to rise in a leaderboard. You are not limited to just following these 40 as the site enables you to follow any player, popular or not.

The most active tweeters will have the opportunity to become ‘Fanbassadors’ that will be recognized on the tournaments official web site.

But it is not just fan twitters that are available. The tournament has staffed @AustralianOpen, a 24 Twitter feed. For the less serious, or more I guess, there is a feature for predicting outcomes as well as one that enables you to put captions onto photos. You can even submit a short film about the ‘Tennis Essence’ with the winner being played at the tournament.

Of course you can follow on Facebook, but if that is too static there are mobile apps for both Apple iPhones and Android based smartphones. There will also be the more traditional information you would expect-draws, schedules, how to get tickets and an overall event guide.

Consumers slamming NBA mobile sports app downloads during playoffs

NBA Game Time app downloads up 250%

 There have been more than 680,000 downloads of the 2010-2011 National Basketball Association’s NBA Game Time free mobile application since the beginning of the playoffs, according to a report by Mashable.

The NBA Game Time surge marks another example of exponential growth in watching sports on iPads and smartphones when games really start to count. As reported, the NCAA’s March Madness on Demand (MMOD) application generated not only record downloads, but heavier than expected video downloads and longer user sessions then anticipated.

 

Turner Sports continues to lead in mobile sports production

In total, the NBA Game Time has exceeded 2.5 million downloads during its 82 regular-game season and playoffs, a 250 percent increase from the 2009-2010 campaign. NBA’s numbers were confirmed to Mashable by Turner Sports, which is in its third year managing digital properties for The Association.

The NBA's digital leader, Bryan Perez

Bryan Perez confirms NBA apps surging

NBA Digital senior vice president and general manager Bryan Perez told Mashable that NBA Basketball’s lightning-fast pace creates difficult production problems for a broadcaster, but the point has come where the games can be rendered quickly enough to provide consumers with a fulfilling experience.

 NBA Game Time is available for iPhone, BlackBerry and Android, as well as such connected device platforms as Apple TV, Google TV and Vizio Internet apps.