Panasonic, LiveU Team Up for Mobile Cellular TV Cams

Panasonic announced Sunday that is is teaming up with cellular-modem camera pioneer LiveU to build a pro TV camera with a cellular connectivity unit bolted to the back of the camera, to make live mobile broadcasting easier and cheaper.

As we said last week we here at MSR think that cellular-equipped broadcast cams are a big thing going forward. For professional broadcasters and networks they theoretically can enable more live broadcasts from more places, even at major events and stadiums. And then there’s also an entirely new segment of broadcasting that they might enable — such as a small school streaming live to the Internet, without the need for a satellite truck or other expensive broadcast gear.

The Panasonic-LiveU deal, announced at the NAB show in Vegas, calls for “an integrated camcorder and live video uplink solution, utilizing the groundbreaking LU40i video uplink device and the new AJ-HPX600 P2 camcorder with planned wireless integration features.” So basically it’s a cellular modem bolted onto the back of a camera. Though this isn’t the finished product this demo version picture gives you an idea of what it might look like, and it’s a big improvement over cellular backpack modems or even the belt-holster thingy that LiveU recently announced.

Anyone else at NAB see any more cellular camera stuff? Let us know in the comments. Would like to get some more granular details about costs for the cell modem connections.

Marathon Monday: Where to Watch the Boston Marathon Online

In case you’re at your desk Monday doing a virtual marathon of meetings and emails instead of running 26.2 miles, you can share the agony and ecstasy by running your browser over to the Universal Sports website, where the Boston Marathon will be shown live for free.

According to a couple other stories we have read the race may also be shown online via a link at the Boston Athletic Association’s site as well as at the local CBS outlet if you are in the Boston area. Take your pick. You can also watch live on TV. The race starts around 9 a.m. Eastern time for the mobility impaired participants, followed by the different flavors of wheelchairs at 9:17 and 9:22, elite women at 9:32 and elite men at 10 a.m.

One interesting side note is that the race is trying to convince people they may not want to run, since temperatures are expected to be “wicked hot” as they say in Boston at race time. But my guess is that anyone who’s gone through the trouble to qualify for Boston is going to run Boston. So maybe you walk a mile or two. Just don’t overheat, runners.

MLB.Com At Bat 12 Popularity Soaring

Bad weather is always an unfortunate fact of life, even more so when it coincides with the start of the baseball season. The joys of watching your favorite team play can be severely dampened by an early season rainstorm.

Yet fans are watching games in record numbers, by using MLB.Com At Bat 12, an app that baseball’s interactive media arm MLB Advanced Media, has been publishing for the last five years.

As the time has passed the popularity of the app has grown tremendously and this year the app passed the 3 million download mark, fur months faster than it managed to achieve last year. And yes. Last year was also a record pace for the program.

Fans are not just downloading the app, but they are using it with great regularity, unlike all of the education apps on my phone. MLBAM has reported that the service is seeing an average of 800,000 live audio and video streams daily since the season began.

We covered most of the details here earlier this season, but in a nutshell it is an app for Apple’s iPhone and iPad as well as Android devices and costs $19.99 a month or $109.99 a season to watch games.

This shows how multifunctional users are finding their smartphones and tablets and how a sports league can meet the fans needs at a price point that does not break the bank for fans.

ESPN3 Provides College Football Fix this Weekend

Missing college football, and to make matters worse, that huge pile of receipts and miscellaneous paperwork that represents your taxes adamantly refused to do itself? Well look to ESPN, specifically ESPN3 for a touch of stress relief as its starts broadcasting spring college football games.

The channel will be hopping around the various conferences and will have games from the ACC, SEC, Big 12 and Pac-12 on its slate. To top it off it will not be teams that you have to scratch your head about and wonder which state they are in, almost all look to be ranked when the season starts later this year.

Even better news is that this weekend is just the start of a three week span in which games will be broadcast, with 10 on Saturday, then an additional 7 the following week and a lone Oregon spring football program on the 28th.

Teams that will be included in the broadcasts include — Alabama, Georgia, Oregon, West Virginia, Florida State, South Carolina, Arkansas, Virginia Tech and Clemson. Six games are exclusive to ESPN3 while the rest will have some local blackout issues. The Florida State game will also be simulcast on ESPNU.

So now freshly armed with new ammunition in your procrastination arsenal, stock up on beer and chips and get ready for some football. The real advantage is that you can be watching the streaming service anywhere, so you can appear to be at your desk wondering why you thought that you could write off a $135 Taco Bell dinner, or even how you managed to spend that much there while watching your favorite team.

All times ET
Sat, Apr 14
1 p.m. South Carolina Spring Football ESPN3*

2 p.m. Miami (Fla.) Spring Football ESPN3

2:15 p.m. Virginia Spring Football ESPN3

3 p.m. Alabama Spring Football ESPN3

Auburn Spring Football ESPN3

Georgia Spring Football ESPN3

North Carolina Spring Football ESPN3*

4 p.m. Florida State Spring Football ESPN3*

Clemson Spring Football ESPN3

7 p.m. Vanderbilt Spring Football ESPN3

Sat, Apr 21
2 p.m. Tennessee Spring Football ESPN3

Ole Miss Spring Football ESPN3

3 p.m. Arkansas Spring Football ESPN3

3:30 p.m NC State Spring Football ESPN3*

4 p.m. Virginia Tech Spring Football ESPN3*

6 p.m. West Virginia Spring Football ESPN3

6 p.m. Mississippi State Spring Football ESPN3

Sat, Apr 28
2 p.m. Oregon Spring Football ESPN3*

*Exclusive to ESPN3

LiveU’s New Cellular TV Camera Modem Passes Super Bowl Test; LiveEdge Still MIA

LiveU's belt-sized modem in action at the Super Bowl. Credit: LiveU

Mobile TV camera modem supplier LiveU said Wednesday that its new belt-sized cellular modem was used for live camera shots at the Super Bowl in February, according to a press release issued by the company. We here at Mobile Sports Report expect cellular cameras to be a big thing going forward, to enable more sports content live from where it happens without the expense of a satellite truck.

While LiveU has done the mobile/cellular thing before for sports its previous solutions were backpack-based to house the equipment that included modems and batteries. The newer LU40i unit, the company said, weighs in at around a pound and a half and can combine up to six 3G or 4G cellular connections to support a “professional HD-quality video uplink.” Our big unanswered question (we have a call in to the company and plan a longer look at mobile cameras soon) is how much does it cost to run one of these babies, since we are guessing that a live video stream would chew through a regular cellular data plan after a few plays. Our guess is that LiveU has some kind of deal with the cellular folks but we’ll know more soon.

The debut of the LU40i unit, which LiveU said was also used at the NBA All-Star Weekend, the Grammies and at CES and SXSW, begs the question of where are its competitors, especially the high profile LiveEdge, a company funded in part by Verizon and one of the companies selected to participate in Verizon’s “incubator” program for startups.

LiveEdge proposed modem unit, which snaps on the back of a pro TV camera. Credit: LiveEdge

LiveEdge, which originally launched with the idea of putting a WiMAX modem on the back of TV cameras, morphed toward LTE when it became apparent that the major cellular providers were moving to that technology. Last year, the company was highlighted by Verizon’s CEO at CES as one of the new apps for LTE services and scored the unspecified investment from Verizon as well as the incubator spot.

But since then there’s been nothing but crickets from LiveEdge, whose former CEO, Robert Klingle, has apparently left the building since he’s no longer listed on the company website. In fact the About page looks like it’s recently been truncated; it used to show other execs even after Klingle’s name was taken off earlier this year but now it’s blank. Repeated calls and emails to both Verizon and LiveEdge have gone unanswered, though one LiveEdge spokesperson who asked to remain unidentified did say several weeks ago that an announcement would be forthcoming soon.

Maybe at next week’s NAB show in Vegas? That’s where LiveU will be showing off the LU40i, which looks like the leader in the space for mobile, broadcast-quality TV.

YouTube Sponsorships an Opportunity for Sports Advertisers

Google’s move to further monetize its YouTube platform via the introduction of channel sponsorships for advertisers seeking select markets should be a great boon for sports teams as it will continue the evolution of the video sharing site into an established network for sports fans.

It seems like a no-brainer for companies that are developing products, sports related or not, that target the demographics that follow sports. It is obvious from recent events such as ESPN expanding its NFL coverage year round that football interest is now high all year. For New Balance or Under Armour grabbing a channel can mean a huge number of views at a fraction of the cost of an ad during an actual NFL game.

The use of YouTube as a de facto network is increasing and to be able to tack your name onto a channel can be a coup, especially if a rival is paying for the exclusive rights to the sports to a league that is related to that channel.

The basics of the program are simply. It will offer channel sponsorships to advertisers who can use display, overlay and pre-roll ads in the targeted markets. This enables them to have a very targeted approach for their efforts, and dollars, according to an article in Ad Week

Ad Age breaks down what the costs will be, and mentions a number of the types of channels that will be getting sponsorships, as well as some of the initial sponsors that have signed on. It claims that so far only minor deals in the $5 million to $10 million range have been signed, but that they are expected to reach $62 million for what it sees as premium content.

So far it has a few sponsors including Unilever, Toyota, and more interesting to sports fans is GM, which has signed on to sponsor Red Bull’s action sports channels, among others. It looks like YouTube will only place a percentage of the ads in a sponsored channel and the rest will be spread around its various channels.

Expect to see a growth in channels in an area like sports as YouTube appears to be breaking the major verticals down into smaller subcategories in order to maximize its ability to sell sponsorships. It is already offering a package of sports channels for $40 million with Music and pop culture being offered at $62 million apiece, per year.

This strikes me as smart thinking for a range of issues. Fans are increasingly filming short bits from events and the ability to see different angles than that which are broadcast is always interesting. Already using YouTube to follow a team or sport, you will probably be able to get push alerts in the future about new video from the sponsors when they are posted rather than constantly checking in to see what is new.