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MLB Fans Increasingly Watching Games via Mobile Devices

March 27, 2012 by

Major League Baseball opens its season next week with the Champion Saint Louis Cardinals helping the Miami Marlins christen the new ballpark that is opening down in Florida on Wednesday April 4th, followed the next day with six openers on Thursday and nine more openers on Friday.

Yet fans are already tuning in to games, with many of the Spring Training games being broadcast on the leagues MLB Network channel, if you are lucky enough to get it as well as many local stations. When the season opens this is a good place to get a quick look at all of the teams.

However there is a rapidly growing section of the fan base that is mobile and wants its games and information mobile as well and baseball is increasingly catering to these fans.

For the fifth consecutive year mobile users will also have the option of using MLB.com At Bat 12, giving users the ability to watch it not only on mobile devices but an increasing range of connected devices as well.

The release of the latest version, which coincided with the start of Spring Training, shows the increasing popularity of watching sports, and in this case baseball, on a variety of devices. The first weekend it was available there was 2.9 million downloads and users received 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011.

The app is available for Apple’s iPhone and iPad, Android phones and tablets, Kindle Fire, and BlackBerry users with a Windows 7 Phone version expected by Opening Day. It costs $14.99 and provides home and away radio broadcasts, pitch trackers, breaking news alerts and a range of additional features. The features are not standard, with some devices offering more than others.

Then there is also MLB.TV. It comes in two basic flavors, regular and premium. The regular version, which costs $19.99 a month or $109.99 a year allows users to watch games on their computer and features a set of DVR functions that allow a user rewind live game action. It also provides the ability to display games as PiP, split screen or mosaic.

The premium version brings much more to the table, starting with a free subscription to At Bat 12. It is supported on connected devices aside from the computer such as the Xbox 360, Sony Playstation 3, Roku, Apple TV, select Samsung and LG connected televisions and Blu-Ray players and it provides both home and away feeds as well as all of the features available in the basic version. The program costs $24.99 a month or $124.99 a year.

Baseball is doing a very good job of making the sport widely available and on wide variety of devices from television to smartphones. The fact that for less than $3 a month a user can listen to games, something that is much less demanding on a data plan than watching streaming video should draw fans. I have seen some reports that baseball’s hardcore fan base is getting older and I suspect that the expansion of the broadcast to these platforms will appeal to a younger set of fans.

Filed Under: Amazon, Apple, Apps, BlackBerry, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , ,

Forget Apps: ScoreTRAX Scores with SMS

March 26, 2012 by

In a world where everyone seems to be developing or using mobile-phone apps, a company called ScoreTRAX is betting that there is a big business providing sports fans with scores and updates via the simplest of technologies: text messages.

Instead of streaming video or interactive 3D, the Raleigh, N.C.-based ScoreTRAX gives schools and teams a simple way to send scores, messages and other information to fans via text messages, otherwise known as SMS (for Short Message Service), which is available on just about every cell phone, including cheaper feature phones. According to founder Mark Janas, SMS is a perfect way to provide exposure to “a whole group of sports teams that are underserved,” including high school teams, youth leagues, small colleges and even minor-league operations.

Entering its second full year of operation, ScoreTRAX is looking to push past its initial-season base of 50,000 subscriptions with the goal of having an audience of 1 million ScoreTRAX subscribers. To get there, Janas and his company need to find schools or teams who are looking for a way to simply keep fans abreast of what’s going on in bursts of 160 characters or less — with plans that call for little or in some cases no up-front spending by the teams.

The business model for ScoreTRAX is as simple as a text: Teams or schools sign up for the ScoreTRAX service, which provides templates for inputting scores and for sending messages. ScoreTRAX can also be used to set up an online portal, and to send the scores and messages to Facebook and Twitter. Fans then sign up for the teams they want to follow, a process that can all be done with text messages.

ScoreTRAX makes money by inserting national advertisements into the message stream, and teams can become revenue partners by opting to sell ads themselves. The service is free if a team doesn’t want to sell ads itself; there is also a $50 a month option for a mix of national ads and team-sold ads, and a $100 per month option for no national ads and unlimited ads sold by the team.

And though it’s not sexy or 3D, SMS does work when it comes to engaging fans, Janas said. “People read their text messages,” he said.

Next: The power of SMS

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Filed Under: Apps, Facebook, High School Football, Live sports via mobile, SMS, Twitter Tagged With: , , ,

ComScore: Mobile Devices 20 Percent of March Madness Online Viewing

March 26, 2012 by

By now you have probably seen a number of studies that show America loses $(your number here) amount of money due to loss of productivity due to people watching the March Madness at work. I think this study, highlighted by Mashable, is the more interesting one, how many people used mobile devices to watch games.

According to market researcher comScore 20% of online viewing occurred on either a smartphone or a tablet, a number that is roughly double the average for non-sporting events, the company’s comScore Device Essentials research showed.

There are a number of reasons to use a smartphone or a tablet to watch a game. It is easier to do so surreptitiously than on a computer screen, ability to watch multiple screens, traveling or just wanting to check in occasionally during some free time to catch up.

The increase of traffic by devices is very interesting. Compared to the three Thursday/Fridays prior to the tournament computer viewing of sports content was up 77%, surprisingly the weakest growth of the technologies surveyed.

Smartphone usage soared 83%, tablet use in viewing sports was up 94% and all others increased 78%. For use while viewing non sports content they all record minor decreases in the 1% to 4% range. As the study noted, the sports usage was not in place of usual viewing but was rather incremental consumption.

Whatever the reason this is a solid trend for major events with the most recent Super Bowl having a huge on-line presence, in part driven by mobile devices. I expect that the upcoming London Olympics will see mobile devices having an even greater impact as fans can catch events that might not be on broadcast television.

Now I would like to see a study on how many tablet and smartphone users massively went over their data plans and are either facing extra charges, throttling or both.

Filed Under: Apps, Live sports via mobile, Live Sports Video Consumption, Mashable, NCAA Hoops, Olympics, Super Bowl, Tablets Tagged With: , ,

MLS embracing Social Media

March 12, 2012 by

Major League Soccer has kicked off its season last weekend with it its new broadcasting deal with partner NBC. You might have missed the broadcasts because it seems that people are missing NBC Sports a good deal these days leading to very bad ratings.

NBC’s woes might not go away soon due to the fact that the MLS has not yet broken through as a ratings driver. Its troubles in this area are varied, and it has at different times come under fire for everything from when it starts to its trading window. A good look at some of the issues can be found in these transcripts from Eric Wynalda.

Yet if you attend a match the energy is great. Fans are knowledgeable and attendance is growing. So what more can be done? Well using social media and other tools to keep the sport in front of fans is one step, and one that the league is taking.

It conducted a Twitter-based contest last weekend called #FirstKick for fans attending their teams opening match. The rules were pretty simply and any fan with access to Twitter that attended a match could participate. All you needed to do was tweet a photo of you or your friends from a match to win.

The tweet needed a @MLS twitter handle; it needed the #FirstKisk hashtag, proof that you were actually at the game in the photos such as stadium, player, promo or sign visible in your photo and last a link to your photo available on public domain, ex. Twitpic, Lockerz, Yfrog, Photobucket, Flickr, etc.

Submissions were accepted from Saturday, March 10 at 6 PM EST and ends on Monday, March 12 at 11:59 PM EST, so there is still time to send your photo in! There will be a winner draw at random for each day.

Fans that are traveling, or have games that are not broadcast can watch the action via MLS Live, which the league has revamped for the current season. The program, which does have blackout rules, allows fans to watch games via computer, iPad or iPhone, Roku and can be integrated with Apple TV for broadcast as well. Cost for a season is $59.99 and the free preview unfortunately ends on March 12.

The league has the obligatory Facebook page that also has the ability to keep fans in touch with what is going on in games and the league as a whole. I was surprised to find two friends that I did not know were fans not only subscribed to the page but also wrote about the sport in blogs and posts elsewhere. I guess when you have 325,000 likes that is inevitable (the league not me). I did not check Myspace.

I feel that the aggressive use of outlets such as Twitter and Facebook, as well as revamping and increasing its online presence is vital to the success of MLS. The league has a number of soccer only stadiums that show off its product very well. But it is obvious that television alone will not get the message out.

Even as sports powerhouses Fox Sports and ESPN continue to turn up the presence of soccer in their sports programming, MLS often seems to be missing in the mix. Fox captured the World Cup broadcasts in 2018 and 2022 and has increased its broadcasting of soccer matches, just not US MLS. ESPN, after losing the World Cup to Fox has still increased its broadcasting and online efforts with things such as broadcasting the UEFA European Championships and upgrading its online presence.

MLS has been expanding and has seen strong attendance in the new towns like Portland where its games last season were sold out. However television viewership has been flat and this does not bode well for the sport. According to the Big Lead last weekend, MLS averaged 291,000 viewers on ESPN and ESPN2 last season and 70,000 viewers on FOX Soccer. That is just sad.

The league, which is kicking off its 17th season, does not have to worry about out of control salaries for players due to a hard cap, but this is a disadvantage because it will be hard to lure top talent from around the world or to keep talent that hears the siren call of a big payday. Glowing television viewership can change that, but it will take all of its tools, on-line, mobile and broadcast, to achieve this dream.

Filed Under: Apps, ESPN, Facebook, Fox Sports, FoxSoccer, Live sports via mobile, MLS, NBC Sports, Soccer, Social Media, The Big Lead Tagged With: , , , ,

Mobile Sports Report TechWatch: Mashable to sell for $200 million?

March 12, 2012 by

TV makers missing the boat on apps?
The NY Times has a nice, short pierce on how other forms of streaming video are increasingly sidelining television viewing and that they need to add a greater degree of connectivity to compete with developments such as Apple TV and even smartphones. It asks some of the questions that likely be the basis of this conversation going forward.

How is Twitter’s Finances?
Gawker has come forth saying that the micro blogger’s revenue and profits are poor, based on leaked information that that site has received. Twitter has been pronouncing that it has seen an uptick in its performance but Gawker says otherwise.

It claims that in 2010 Twitter had total revenue of $28.5 million, a pretty good number for a startup until the fact that it had to spend three times that to earn the revenue and that for the year it reported a net loss of $67.8 million.

The company, which has 100 million active users, does not appear to have a comprehensive plan to maintain steady revenue, according to the article, which claims that it could be the greatest tech bust ever.

March Madness is here- so are the apps (for iPhones)
Appolicious has taken the time to track down and do a nice short write up on 5 apps that can help you track the tournament and follow your teams. They are both free and paid apps and cover just scores to ones that include analysis, news updates and bracket creators and tracking information.

Generation C?
Labeling generations seems to be an art, although I have always wondered why the first I had heard of was Generation X. I mean why start at the bottom of the alphabet? Well the good folks at Nielsen have come up with another, Generation C.

At least this one makes sense as the C stands for connected and its members are Americans in the 18-34 age group, or 23% of the overall population. Gen C make up 27% of online video viewers, 27% of those that visit social networking sites, represent 33% that own a tablet and 39% of the smartphone owners.

Mashable on the block?
Reuters is reporting that CNN is in talks to purchase social media news site Mashable for more than $200 million. Mashable covers a range of areas in the tech and social media sector including startup news and issues related to major players. CNN declined to comment.

One interesting aftereffect of the big Apple iPad announcement is that it seems to have unleashed a wave of rumors about pending rival products. While there is always talk about company A planning to do such and such with its next generation platform, it seems much more pronounce these days. Of course it could be that I am just now paying more attention, anyway here are a few of the more interesting ones.

Google and Asus to team on 7-inch Tablet?
DigiTimes is reporting that Google and Asus are teaming to deliver a 7-inch Android tablet that will be shipping in May. Targeted directly at the e-reader space that is currently dominated by two players, Amazon’s Kindle and Barnes & Noble’s Nook the tablet is reported to be in the $199-$249 price range.

Padfone to ship in April?
It looks like Asus will be delivering its Padfone convertible next month, at least in select markets. I have to say that this is the device that I am very interested in getting my hands on. The reason is that the phone snaps into the tablet and the phones processor powers the entire device. This way a user can get a tablet with 3/4G without a separate contract, a major drawback on connecting tablets to digital networks.

The Padfone is a three piece product with the first being 4.3-inch smartphone designed for the Android 4.0 operating system powered by a Qualcomm 1.5GHz dual core processor. That can be inserted into the top of a 10.1-inch tablet, and there is a keyboard dock as well

This and that

Instagram looks to Android
Instagram is coming real soon to the Android. Founder Kevin Systrom showed, but did not give a full demo of the app at SXSW. The company said that it currently has 27 million users.

Some iPads will be late
Apple’s recently introduced iPad, set for delivery this Friday, will be missing in some areas due to an overwhelming demand for the product. The company said that it has sold out and that some buyers will have to wait as long as three weeks to get their orders.

Nvidia vs Apple Rd 1
Nvidia disputes Apple’s claim that the iPad is 2x faster than nVidia’s Tegra 3 processor. Its response can be boiled down to simply- let’s see the data. Wonder if this is the first shot in a benchmark war a la Intel/AMD from a decade ago?

Path now syncs with Nike +
For users of the iPhone app that makes a journal of your life for your friends it now enables you to share your workout stats using Nike’s Nike + technology, with more forthcoming when Nike releases the Nike + Fuelband product.

Filed Under: Android, Apple, Apps, Barnes & Noble, iPad, iPhone, Kindle, Live sports via mobile, NCAA Hoops, Smartphone, Tablets, The New York Times Tagged With: , , , ,

Friday Grab Bag: London Olympics will be on YouTube

March 9, 2012 by

YouTube and NBC to team on Summer Olympics
NBC will be taking advantage of YouTube’s huge online popularity to help drive traffic to NBC’s home page during the upcoming Summer Olympics in a move that looks to benefit both players according to reports from Sports Business Daily.

The deal calls for YouTube to promote NBCOlympics.com on its home page and to direct visitors to live and highlight videos of the London Games. YouTube will be providing the player that users will need to view the video.

For YouTube it is a further step up into the big leagues as it is replacing Microsoft’s MSN portal as the player of choice. MSN had the 2008 and 2010 Olympics. For NBC it gains a huge presence on the Internet.

According to comScores Media Matrix NBC Sports is currently 6th for the US audience online with 14.7 million unique visitors in February 2012. While it will undoubtedly get a huge boost regardless of any deal due to the Olympics it still trails market leader Yahoo Sports by a significant amount- Yahoo with 50 million users.

US to insist on digital app security?
“Oops your data was stolen again-my bad” may not be the correct response to all of the constant leaking of data from smartphones and other devices. At least one US Senator, Charles Schumer, has taken up the call and has asked the FTC to see if the manner that Google and Apple are running their operating systems violates users’ privacy.

While not a big fan of government intervention I have to agree with this statement from him about apps that steal data- “beyond what a reasonable user understands himself to be consenting to when he allows an app to access data on the phone for purposes of the app’s functionality.”

He is asking that the government agency to force smartphone developers to add safeguards that require expressed consent before allowing access to personal information. It seems that more than these two are guilty and usually all we get are crocodile tears from them when caught. I wonder if this FTC effort will get out of the noise stage?

Apple drops Google Maps
Apple has dropped support for Google Maps in its iPhoto for iOS technology. The move is most likely partly caused by the company’s lawsuits against Google and leading Android users and Google’s fighting back via lawsuits filed my Motorola Mobility, soon to be a part of Google.

However Apple has also purchased mapping technology via its acquisitions of Placebase, Poly9, and C3 Technologies. Apple still offers Google in a number of other ways in its OS and platform offerings so be careful reading too much into this.

Is this a major win for Apple in its Patent battles?
A Google and Motorola Mobility have been ordered by Circuit Judge Richard Posner to disclose details of the development of the Android operating system to rival Apple as part of Apple’s ongoing patent lawsuit over the development of Android.

The case has been ongoing since 2010 and has resulted in a satellite of additional suits by all involved. This will probably add fuel to the fire but not clear if it will have a meaningful impact as there are a number of rumors that Apple may be looking to settle.

What are the best baseball books?
This is always a topic that incites my baseball loving friends- what are the best books on baseball? Well Jeff Polman is the latest to tackle the topic in a blog post found in the Huffington Post. He positions it as the 25 Baseball books that you would want if you were stranded on a desert island.

I really enjoyed the list but like most fans feel that there were favorites that he omitted, some that are worthy and at least one that is a favorite for immature reasons (Seasons in Hell). I do think that Ball Four cannot be omitted no matter what the reason. There is a good conversation on the topic ongoing at Baseball Think Factory at this time. Drop in and make yourself known.

E-Reader use continues to grow
According to a recent Harris poll the growth in e-reader ownership and usage portends good news for those in both markets. Just seven months ago 15% of Americans had one of these devices and now that number has almost doubled to 28%.
What is very good news for companies in this market is that the growth does not appear to be constrained to any one particular age segment with users in the ages 18-35 and 36-47 categories slightly ahead at 30% currently and that number just drops slightly to 28% among ages 67 and older and 24% of those in the 48-66 age category. Typical users read more than non-users as well.

Filed Under: Android, Apple, Apps, Barnes & Noble, Baseball, Baseball Think Factory, Contests, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Microsoft, Motorola, NBC Sports, Olympics, Yahoo, YouTube Tagged With: , , ,
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