ESPN turns the heat up on Soccer Coverage

ESPN has taken another solid step in its effort to provide full soccer coverage to fans worldwide with the introduction of ESPN FC, an effort that will provide umbrella branding for all of its diverse soccer media coverage.

This appears to be the network’s biggest step yet and will include a multilingual, multi-nation push to expand and brand its coverage and will include television, print, Internet, radio and online aspects to the branding effort.

ESPN’s soccer coverage has been a work in progress, and we mean that in a positive way. In the last few months it has been taking incremental steps to improve its coverage even after it lost broadcasting rights to future World Cup tournaments.

There are a number of ingredients to the ESPN FC effort, and not all of them are in place yet. Looking forward it plans to add local and regional contributors so that it has full 24/7 global news coverage of the sport. Hand in hand with that will be the ability to deliver content based on where a fan is accessing the network weather from a mobile device, the Internet or television.

The channel kicks off the new branding effort with its coverage of the Euro 2012 tournament in the Ukraine and Poland. It already had plans to broadcast the matches; they will now be the first to have the new branding as well. For the upcoming tournament ESPN FC will also have a feature called Euro 2012 Top 40 Player Rankings which will include contributions from the network’s soccer experts.

With the European season winding down the new brand will really see an uptick later this year with the start of the new seasons for leagues worldwide will see coverage of more than just the European leagues. As part of this effort ESPN will bring increased soccer coverage to its Spanish language channel into ESPNdeportes.com as well as produce Spanish-language online, mobile and print content for fans.

It looks as if the Soccernet label will also be a thing of the past as it has renamed its global multi-platform soccer debate and discussion show ESPN FC PressPass and done away with ESPNsoccernet PressPass

Other features will include a new version of GameCast called Live MatchHQ that will provide game data and imagery while also providing news and score3s from elsewhere around the league. The May 18th issue of ESPN: The Magazine will include a Euro 2012 preview section with a feature on Wayne Rooney as the cover story.

Last but not least ESPN FC will launch a pair of fantasy games for the Euro 2012 tournament. One is called Euro 2012 Bracket Predictor and the other is Euro 2012 Manager where fans can select fantasy rosters and win points.

ESPN FC appears to be a great idea from ESPN, unifying coverage that at one time was in multiple places and enabling fans to go to a single source for all of their soccer information. While Fox Sports also increasing its coverage especially Premier League coverage, hopefully the competition will make both provide more that fans want, rather than air time fillers that it occasionally seems.

Lotsa Luck: Colts will Have Live Mobile TV Cam Following Top Draft Pick

In a new, mobile twist to the 24/7 NFL Draft coverage idea, the Indianapolis Colts will have a live, mobile TV camera following top draft pick Andrew Luck from the moment he’s picked Thursday throughout his Friday welcome-to-Indy activities.

Partnering with mobile camera technology supplier LiveU, whose camera modems are finding more fans in the sports world, the Colts will be breaking new ground by providing a Luck’s-eye-view to the hoopla surrounding the top draft pick. No info yet on where the feed will be posted, but you can check the Colts’ official website as well as the LiveU Facebook page, where more info is sure to be posted.

UPDATE: Here’s the link to the streaming page. Apparently not quite 24×7, but still cool.

The Colts will also host a Google+ hangout with luck, according to this release. We will also update this post with more info as we get it, so stay tuned for live, mobile coverage of Andrew Luck’s million-dollar-plus day.

The Colts are also not the only NFL team taking advantage of LiveU’s technology, which is basically a bunch of cellular modems in a backpack (or a beltclip) that allows users to broadcast live, professional video content from just about anywhere at the fraction of the cost of using a satellite truck. Though LiveU couldn’t name the teams, several more are expected to be broadcasting their own draft news and views live Thursday, so check your team’s home page to see if they have a LiveU feed running. For fans of always-on info, the revolution has now reached the broadcast TV market.

Denver Broncos the latest to jump onto iPad Playbook

The Denver Broncos have jettisoned its old time playbooks in favor of the bright new shiny iPad; 120 tablets in all which will feature Verizon Wireless 4G access and with most of the iPads top end models with 64GB, according to the Denver Post.

The team plans to load the iPads not only with the playbook but also with each weeks game plan, scouting reports on upcoming teams and video clips among other digital data. The system will be set up so that as new plays are developed they will be ‘pushed’ onto each tablet.

In the past the team had printed a 500 pound playbook each week of the season that contained much of the information, but the sheer mass made it very difficult to quickly locate different pieces of information.

The program was co designed by the Broncos and a developer named PlayerLync and among the program’s features is the ability to allow players and coaches to annotate and highlight plays as well as provide the team with playbook security by enabling it to erase the entire iPad remotely.

The team will provide the iPads to coaches, players, scouts and other team personnel. It should be noted that while the players and coaches can use the iPads for practice and training purposes the NFL does not allow electronic devices of this type to be on the field during games.

The league has relented somewhat in that in the past these notebooks and tablets had to be off in the locker room 90 minutes prior to kickoff, now that rule has been rescinded.

This is part of a growing trend in the NFL and elsewhere; teams have found that instead of cumbersome paper notebooks, sleek iPads or tablets can not only easily replace them but enhance the value of the digital playbooks by allowing for remote upgrades and player feedback.

At least nine NFL teams now use the iPad, with five, the Dallas Cowboys, St. Louis Rams, Seattle Seahawks, Indianapolis Colts, and Detroit Lions, signing on with Global Apptitude last month. MLB has also been increasingly active in this area as well.

Friday Grab Bag: The Olympics are 98 Days Away!

Next week in pro football news, the ever popular draft is coming. One interesting thing about the NFL regular season schedule being released this week is that Las Vegas already has lines on the games! Not sure if it is time yet to lay a dime on Green Bay giving the points however.

Intel delivers high capacity solid state drives for consumers
Intel has delivered the Solid-State Drive 330 Series, a lineup that is directly targeted at the consumer market. Now being a consumer you might wonder why you would want one of these drives and the answer is easy. They have the capacity to store your growing digital music/video/images collection that might not fit on your smartphone or tablet, or even computer.

The drives will be available in the 60GB, 120GB and 180GB capacities and is a SATA 6Gb/s-based SSD. The difference between a SSD and what is probably in your computer is that a traditional hard disk drive has rotating material and so is much more prone to damage from dropping or other accidents. A SSD is what is in your smartphone, or at least the underlying technology is.

Exercise cycle delivers feedback wirelessly
Ever ridden an exercise bike and found that the data that it provided was worthless, or like at my gym, the data technology always seems to be broken? Well a company called Body Bike wants to fix all that with a wireless solution that can provide feedback using Ant + wireless technology developed by Ant Wireless.

The Body Bike Connect uses the wireless technology to send a wide range of information including VO2 max, calories, distance, and average, percentage and maximum values to an Ant enabled console. It also can be used to handle personalized settings.

Foursquare tops 20 million users
Now I have to admit I am not a Foursquare user. I don’t care that you are buying a cup of coffee or getting your haircut. Why do you think that is interesting to anybody but stalkers and home thieves? Well enough of the rant, as I see that the location-based check-in service startup has 20 million users, up from 15 million in December.

Google’s Motorola plans driving partners to rivals?
There is growing speculation that part of Google’s plans for its $12.5 billion purchase of Motorola Mobility is to emulate what Apple is currently doing, becoming a vertically integrated developer. What that means is that it would develop the hardware, the operating system and possibly even the chip, for future Android devices. Currently it helps partners design products that are sold as Nexus systems.

This would make it very tough for partners to compete with Google’s own products, and could be a major impetus for them to look for alternatives. While Apple’s iOS is out two alternatives remain that already have at least a bit of mainstream acceptance.

The two are Research in Motion, which reportedly is in talks to license its technology to Samsung. The second and possibly more viable alternative is Microsoft. Its Windows 8 is due soon and it has Intel helping to promote the technology.

Apple and Samsung to settle?
Among the many patent battles being fought across the globe, two of the bigger participants are Apple and Samsung with over 20 cases between the two pending, and now it looks the top bosses will be talking face to face about how to settle the issues.

The two companies have agreed to settlement talks that will be presided over by a San Francisco-based magistrate judge. At the meeting are expected to be Apple chief executive Tim Cook and Samsung CEO Choi Gee-sung, as well as the general counsel for both companies.

BBC will stream all Olympic games
The BBC is taking an aggressive broadcasting stance for the upcoming Summer Olympics. With the games in its own backyard the broadcasting giant said that it will be broadcasting up to 24 streams of live HD sports to cable and satellite broadcasters for television viewing.

This will enable viewers to watch every Olympic sport, if they were so inclined. The move is an expansion of its previous plan that had called for all of the games to only be broadcast online. In addition it will be broadcasting on BBC One and BBC 3 as well as radio coverage.

This move, coupled with NBC Sports promising to put a huge amount of the games online mean that viewers can now see events that they wish to rather than simply the ones that the broadcasters have determined that viewers want.

No Greek Warship for Olympics?
A Greek trireme powered by 170 rowers has been scratched from the opening ceremonies of the upcoming London Olympics- the reason is that they are afraid that it will be too popular, causing I guess people to actually want to come to the opening ceremony.

That is really too bad because it not every day you see a replica of the Olympias, an ancient warship that was used in one of history’s most important battles sailing by. I hope they are not planning on canceling the basketball portion of the Olympics because I hear that is very popular as well.

NBC Launches Olympics Site, Pledges to ‘Stream Everything’ Online

Call it the fully online Olympics: In a news release today NBC said it would put as many events as possible from this year’s Summer Olympics online, often live as they happen from London. “If cameras are on it, we’ll stream it,” said Rick Cordella, vice president and general manager of NBC Sports Digital Media, in a report from the New York Times. The content will be offered free at NBCOlympics.com, a new site which launched Wednesday with the games 100 days away.

With digital viewing of live sports on the increase everywhere, it’s no surprise that NBC is going to show as much of the Olympics as it can. With high-profile partners like Cisco and AT&T helping flesh out the technical infrastructure, NBC should be well prepared for the expected online onslaught. Like the Masters and other events occuring over long periods of time at non-U.S. prime time hours, the Olympics are tailor-made for asynchronous viewing on mobile platforms. You could even say that the Olympics are the perfect event for online, on-demand viewing since many of the sports aren’t mainstream but have devoted followers who for years had to go through bizarre hoops just to find coverage of their beloved events, like curling or equestrian.

And it’s a good bet that people who watch an event live on a mobile platform will return later that day or the next day to watch a produced version of the event on the regular TV shows; so far all stats for online viewerships show that having more content online only increases the regular broadcast audience of an event.

No Surprise: PGA Sees Huge Leap in Online Video Consumption

Here at Mobile Sports Report we know that many of you like to watch golf online. We know that because basically anything we write about where to watch golf gets good traffic. Now the PGA has provided some facts to back up our observations: According to the PGA, viewership of its Live@ online live golf action coverage is up more than 100 percent compared to 2011, part of an overall traffic surge to the PGATour.com site.

Mobile app activity is also up by a triple-digit margin, thanks to the PGA’s excellent Android, iPhone and iPad apps. Some highlights from the press release:

• An all-time record quarter with more than 5.8 million average monthly unique users, up 40 percent vs. 2011.
• March 2012 set an all-time record with 7.5 million monthly unique users, an increase of 62 percent vs. March 2011.
• An increase of 105 percent for video consumption over last year.
• PGA TOUR mobile products have also seen triple digit growth (139 percent over last year).

Now what we need to see from the PGA is a more thorough and comprehensive online strategy — currently the tour only broadcasts select tournaments online — perhaps embracing the wonderful online coverage from the Masters and making that the PGA standard. An online fan can only hope.