Texts, Twitter and Social Media Help CyclingNews.com Keep its Fans at the Front of the Pack

CyclingNews.com's Laura Weislo working hard at the Tour of California press room. Credit: James Raia.

Cycling fans are as passionate as any sport’s followers, and no one knows more about how following the sport has changed than Laura Weislo, the North America editor of CyclingNews.com.

Weislo is coordinating the site’s stage coverage of the Amgen Tour of California. The eight-day race, the largest in the United States, features 128 cyclists from 16 teams and riders who are Olympic medalists, Tour de France stage winners and world titlists.

In addition to daily in-depth articles on the race, CyclingNews.com, the world’s largest English language cycling site, is providing live text at least every five minutes from all of the eight stages. The seventh annual race, which began May 13 in Santa Rosa, will continue through its Los Angeles finish May 20.

The site also has a Facebook page with about 70,000 fans and an equally active Twitter following.

“Bike races now are completely different,” said Weislo, a former competitive swimmer and cyclist who joined the site in 2006. “We find that people are out there watching live streaming. They’re on Twitter on their computers. They’re looking at our live coverage. They are using that altogether and they’re having a conversation at the same time with all their followers or fans.”

At the Tour of California, CyclingNews.com has a reporter in the media caravan of the race and others who on the course reporting the news to editors who post the updates.

Weislo and other reporters and photographers contribute results, news and images shortly after each stage is complete and then additional details after conducting post-race interviews.

CyclingNews.com reports on the sport globally, but selects its live coverage depending upon an event’s anticipated popularity.

“When I started in 2006 we didn’t use social media,” said Weislo. “It was about a year or two in we realized we better get in on this Facebook thing. Now it’s really important to direct people to specific stories and other content, so they don’t have to check the web site all the time to see if there’s something new. We inform them, and it’s actually a pretty big driver of traffic to the website.”

CyclingNews.com live reports are not a new concept, but Weislo believes how cycling fans follow the sport has substantially changed in the past year.

“Everyone used to be sort of isolated,” Weislo explained. “There wasn’t really a way for people to converse about what was going. But now I have close to 3,000 Twitter followers. It makes it more interesting and I think it’s happened in the last year.

“I noticed last year that there was a little bit of that. But now we get people commenting about our live coverage. People get the information from us and then they correct each other on things that happen in the race. It does add to the conversation of what’s going on.”

Will the Facebook App Center be a Boon to Sports App Developers?

The list of places that you can go and search for the app that scratches your most current itch has just gotten one stop longer as Facebook has formally launched its latest service that it is calling the App Center.

What makes the site look like it might have real legs is that it is not just focused on one operating system or platform, but rather seeks to be a one stop shop for the Mobile Web, Android and iOS users, and the company said that it believes that it can be the destination site for mobile application users.
A user can view apps, select the one that they want and then download it vie either from the App Store or from Google Play. There is one caveat, the apps have to be designed to be used on Facebook and all apps need to have a Facebook login.

While one of the problems that I have found in recent times perusing app stores is that there are just so many I spend a good deal of time either honing down my search or just reading the specifications of a specific app.

Facebook is seeking to help with this issue by prominently displaying apps that garner solid reviews and ratings from users while dropping ones that continually get poor numbers. In addition it has established developer quality guidelines and apps that do not follow them will also not be displayed.

I wonder if and how sports apps will take advantage of this. Drop by a team’s official web page and you can see how popular it is and how often it gets ‘likes’ I chose the San Francisco Giants and the page has 1.4 million likes. Boy does that give a developer of an app about the team a focused market.

Of course MLB might have something to say about apps being liked on the page, a quick look shows that the huge majority of links on the site are to official MLB sites, but not all of them. This is the same with all major sports but could actually be a better tool for developers looking at niche markets.

Rather than hope a fan of say rugby is going to search iTunes for rugby apps, they could have the app mentioned on a team page with a link to the Facebook App pages. Since this effort is just getting off the ground and the paid app portion is still in beat it will take a while to see if this shakes out well for the app developers in sports and out.

Watching Golf this Week: The Players Championship

As we said earlier in the week, it’s all about the island green 17th hole at The Players Championship, aka the “fifth major.” I still don’t agree with that sentiment since to me the whole Pete Dye railroad ties-thing seems like mini golf. Plus, there is absolutely no tradition behind The Players equal to that of the heritage of the U.S. Open or British Open, or the grandeur of Bobby Jones’ idea, the Masters.

Even the PGA to me has more major muster than The Players, simply again because of its connection to course pros and the history of the sport. But that doesn’t mean we won’t watch all the big guns this week, since there is (hooray!) online coverage again. (I just watched defending champ K.J. Choi rinse one at the 17th as I am writing this.) Now all Tiger needs to do is conjure up some more 17th hole putting magic to put all the chattering to rest.

Here’s where to follow the action:

THE PLAYERS CHAMPIONSHIP

(all times Eastern)
TV COVERAGE
Thursday, May 10 — Golf Channel, 1 p.m. — 7 p.m.; 9 p.m. — 12 a.m.
Friday, May 11 — Golf Channel, 1 p.m. — 7 p.m.; 9 p.m. — 12 a.m.
Saturday, May 12 — Golf Channel, 12 p.m. — 2 p.m.; NBC, 2 p.m. — 7 p.m.
Sunday, May 13 — Golf Channel, 12 p.m. — 2 p.m.; NBC, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 7 p.m., Thursday-Sunday

ONLINE
The PGA’s Live@ is back! This page seems to be the best for links to whatever they are showing on @Live. Here is the @Live schedule:
Thursday/Friday: 9 a.m. — 7 p.m.
Saturday/Sunday: 12 p.m. — 7 p.m.

PGA SHOT TRACKER
Get another online fix via Shot Tracker for the TPC.

TIGER TRACKER
GolfWeek is back with its hole by hole recap of El Tigre’s swings… Here’s round one.

TOP TWITTER FEEDS TO FOLLOW

Geoff Shackelford — well known golf writer.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend

WHAT’S THE COURSE LIKE?
The main TPC page has an exhaustive hole-by-hole description of TPC Sawgrass.

WHO WON THIS THING LAST YEAR?
K.J. Choi.

FEDEX CUP LEADERS
1. Hunter Mahan, 1,378 points
2. Bubba Watson, 1372
3. Rory McIlroy, 1,290
4. Phil Mickelson, 1,178
5. Carl Pettersson, 1,135

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Rory McIlroy; 2. Luke Donald; 3. Lee Westwood; 4. Bubba Watson; 5. Hunter Mahan.
See the official World Golf Ranking list.

Elemental Technologies lands $13m in Series C funding

Elemental Technologies, a young company that is focusing on creating video solutions for multiscreen content delivery has closed its third round of funding after landing $13 million in a Series C round of funding.

The round was led by Northwest Venture Partners (NVP) and was joined by three additional partners; General Catalyst, Voyager Capital and Steamboat Ventures, all of whom are previous investors in the company.

This brings to $27.6 million to the company, which was founded in 2006, has managed to raise in the past few years. It closed its Series B round in July, 2010 after raising $7.5 million and $7.1 million in its first round in July, 2008.

In that time it has signed more than a 100 customers including number of top tier players including ESPN, Comcast and HBO, been named to Forbes Magazine’s Most Promising Companies in America list and more.

One of the most interesting is the deal it landed last month that calls for it to be part of the backbone to the systems that will be broadcasting the upcoming London Olympics to viewers in Japan, the United Kingdom, Canada and a dozen countries in Latin America.

Online Golf Back This Week: It’s All About the Island Green at The Players Championship

Call this an early version of “watching Golf this week” but we wanted to join in the leadup hype for what some call the “fifth major,” The Players Championship. The good news for those of us stuck at desks is that the PGA’s live online coverage, @Live, returns this week for the big-ticket players event.

There’s even an online “preview” show scheduled for Wednesday evening, from 5 p.m. to 6:30 p.m. Eastern. On Thursday and Friday @Live online coverage goes from 9 a.m. Eastern to 7 p.m., and on the weekend it’s Noon to 7 p.m. each day.

Though not as complete as the Masters online coverage, the PGA’s @Live broadcasts are pretty good, with all the camera angles and commentary you expect from a broadcast TV show. I hope there’s a 17th hole cam because this week is all about the Island Green. More viewing details later in the week.

Eye of Mine helps Athletes Record Activities With Video-cam Glasses

I have met a number of athletes that use helmet cams to record all sorts of activities from sky diving to bungee jumping to off-road cycling, but they can be bulky. A company called Eye of Mine has a video solution for the average weekend warrior or the more professionally inclined.

While the company has a number of offerings the one that tweaked my interest was its Eye-ViewHD720, a pair of polarized sunglasses that have a built in HD camera as well. The camera is between the two lenses above the nose-piece and so small that you might not notice it the first time you look at the glasses.

With the center situated camera what you are looking at is what is recorded; giving you more control over the video than if it the camera is located on top of your head. A good video of what it is capable of is located here.

It shots at 30 frames per second and the camera kit includes the glasses with camera and a USB cable. It requires a microSD card as well, which is not included in the basic $199 kit but can be purchased from the company in its more expensive offerings.

There are of course a number of options for cameras to record activities starting with a basic smartphone to a wide variety of helmet and portable cams on the market now. This one just seems to meet an amateur’s needs quite nicely.

In addition you could easily film your child’s sporting or theatrical activities without being one of those parents that is always getting in the way to get the best camera angle. If your career as an athlete fails you can always be a spy.