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Watching Golf this Week: The Open Championship, aka The British Open

July 19, 2012 by Leave a Comment

Are you ready for the third major of the year? It all kicks off Thursday morning at one of the stranger-named courses, Royal Lytham & St. Annes (not St. Anne’s), which its own website describes as “It is not a conventionally beautiful golf course, surrounded as it is by suburban housing and flanked by a railway line, but it has a charm all of its own.” Never you mind. This is the British Open, aka The Open Championship, and it’s all about history. With Champions at the course named Seve. Tom Lehman, Gary Player, and most recently, David Duval in 2001.

And best of all, golf when you wake up in the morning here in the U.S.! If you want to watch the Open Championship this weekend you best have a cable subscription with ESPN (and really, who doesn’t in the sports world). If you want to watch online or on your mobile device, you need a cable sub with the WatchESPN qualifying carriers: Verizon FiOS, Time Warner Cable, Bright House Networks or Comcast. This tourney is four days of wall to wall ESPN coverage, including ESPN radio, probably a bunch of SportsCenter from the Open broadcasts… starting at 4:30 a.m. Eastern time on Thursday, to catch all of Tiger and Phil, who are going out early.

And who will win it? Odds on favorite is, of course, the man who would be back: Tiger Woods. If he plays all four days like he played the first two days at Olympic, Tiger will be tough to beat — he’s even been seen working on his infamous “stinger” shots. Lurking in the gorse is Phil Mickelson, who is way overdue overseas — and had himself a few nice sub-70 rounds at the Scottish Open last weekend as a tuneup.

What about the local lads — guys like Lee Westwood and Luke Donald, who reign atop the world standings but have zero majors between them? Of the two I like Westwood’s chances since he always seems to be in it at the end, while Donald tends to disappear. Maybe like Darren Clarke last year, this is Westwood’s time. As a dark horse I like a guy who I saw live for the first time at the U.S. Open, and marveled at the style of his swing: Former British Open champ Louis Oosthuizen. Go join the MSR group on the ESPN fantasy golf game if you want to show your own picking savvy.

In case the Open isn’t enough golf, there is also a PGA Tour event this week, the incredibly ignored True South Classic in Madison, Mississippi, as well as the fun-to-watch American Century Classic from Lake Tahoe, where celebs and athletes from other sports show off their golf prowess, or lack thereof (see Barkley, Charles). We will include TV times for those tournaments as well, below.

Our final pick? We say Tiger gets off the major schneid. Here’s where to follow the action:

THE OPEN CHAMPIONSIP

(all times Eastern)
TV COVERAGE
Thursday, July 19 — ESPN, 4:30 a.m. — 3 p.m.
Friday, July 20 — ESPN, 4:30 a.m. — 3 p.m.
Saturday, July 21 — ESPN, 7 a.m. — 2:30 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 1 p.m.

RADIO
ESPN RADIO (check local channels)
Thursday, July 19 — 7 a.m. — 1 p.m.
Friday, July 20 — 7 a.m. — 1 p.m.
Saturday, July 21 — ESPN, 9 a.m. — 3 p.m.
Sunday, July 22 — ESPN, 8 a.m. — 12 p.m.

Radio broadcasts will also be available through the Open app, at TheOpen.com, and at
ESPNRadio.com.

ONLINE
This is long, but worth it… what follows is the entire ESPN lineup of content from The Open:

The Open Championship on ESPN Digital Platforms
WatchESPN
All Open Championship programming on ESPN, ESPN2 and ESPN3 is also available on computers, smartphones and tablets through WatchESPN and the WatchESPN app, which are accessible to fans who receive their video service from affiliated providers Bright House Networks, Comcast, Time Warner and Verizon FiOS TV.

ESPN.com
News, blogs and columns from ESPN.com national columnist Gene Wojciechowski and senior golf writers Farrell Evans and Bob Harig.
“Digital Drive,” an exclusive ESPN.com program hosted by ESPN the Magazine columnist Rick Reilly, will be produced each day.
“CoverItLive” live chat with Michael Collins throughout the championship.
“Red Light/Green Light” with Collins each day, examining pin placements on selected holes.
The ESPN Golf Cast application, which offers an easy-to-use interface with scoring, “CoverItLive,” video and social media elements.
Best Ball Majors, the latest installment of the ESPN Best Ball Challenge.
Interactive leaderboards and live scores.
Extensive video content, including highlights, analysis, clips from SportsCenter and press conferences.
Photo galleries, podcasts, live chats, SportsNation polling.
Mobile WAP site.
Spanish-language highlights and coverage on ESPNDeportes.com.

ESPN3
ESPN’s live multi-screen sports network will carry ESPN’s telecast of all four rounds of The Open Championship. An additional feed will have live coverage of the 1st & 18th Holes, plus player interviews from the practice range, highlights and features. Trey Wingo and Jim Kelly will share the host role, with analysts Jane Crafter and Kim Thomas and reporter Mark Donaldson. Former Open Championship winner David Duval, who is competing in the event, also will serve as an analyst while not on the course.
ESPN3 also will have a Spanish-language feed with ESPN Deportes golf announcers Francisco Aleman and former LPGA pro Silvia Bertolaccini as well as the International View from the BBC/World coverage and alternating coverage of holes 8, 9 and 10.

ESPN Mobile
Live mobile video simulcasts of ESPN’s Open Championship telecasts on Thursday-Sunday will appear on ESPN Mobile TV. The Best of The Open Championship programs for the first, third and final rounds and Thursday’s The Open Championship Today programs also will be simulcast.
News, highlights and a leaderboard will appear on the ESPN mobile Web and there will be Open Championship Insider content, news and columns, scoring alerts for top players and video shot packs for select golfers.

PGA SHOT TRACKER
No Shot Tracker at the British Open, but it will be online for the True South Classic.

FACEBOOK PAGE
Get yourself close to the Claret Jug at The Open’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW
The Open’s own Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. You may also catch her video reporting debut this weekend. Go Stephanie!
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

TOURNAMENT APP
Powered by video mavens at Ooyala, the Open’s App has everything you want in a handheld device app. iPad, iPhone and Android. You will still need the ESPN contract to view live video, though.

WHAT’S THE COURSE LIKE?
The Royal Lytham & St. Annes has its own website, and there is good stuff on the PGA site as well.

WHO WON THIS THING LAST YEAR?
Darren Clarke.

WHY IS IT CALLED LYTHAM & ST. ANNES?
Because the two towns of Lytham and St. Annes-on-the-Sea grew together and formed one seaside resort. And they dropped the “sea” bit. According to Wikipedia.

FEDEX CUP LEADERS
1. Tiger Woods, 1,952 points
2. Zach Johnson, 1,920
3. Jason Dufner, 1,849
4. Hunter Mahan, 1,654
5. Bubba Watson, 1,617

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Webb Simpson.
See the official World Golf Ranking list.

TRUE SOUTH CLASSIC TV
Thursday, July 19 — Golf Channel, 3 p.m. — 6 p.m.
Friday, July 20 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, July 21 — Golf Channel, 3 p.m. — 6 p.m.
Sunday, July 22 — Golf Channel, 3 p.m. — 6 p.m.

AMERICAN CENTURY CLASSIC TV
Saturday, July 21 — NBC, 3 p.m. — 6 p.m.
Sunday, July 22 — NBC, 3 p.m. — 6 p.m.

Filed Under: Android, Apple, Apps, British Open, ESPN, ESPN Radio, ESPN3, Facebook, Golf, Golf Channel, iOS, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, PGA, Tiger Woods, Time Warner Cable Television, Twitter, Verizon Wireless, WatchESPN, WatchESPN Tagged With: , , , , , , , , ,

Friday Grab Bag: Bannister returns, Big Ten embraces Android

July 13, 2012 by Leave a Comment

A sip of soda cost Ronaldinho $1.57m?
Apparently drinking the wrong soda can be costly as Brazilian soccer superstar Ronaldinho found out. He appeared at a press conference for his new team, Atletico Mineiro sipping a Pepsi, which happens to be one of the teams’ sponsors.

However Coca-Cola happens to be one of Ronaldinho’s sponsors, with a deal valued at $1.57 million. Apparently the powers that be at Coke’s headquarters were less than pleased and canceled his contract.


Big Ten moves to Android
The Big Ten Network has expanded its mobile reach with the release of BTN2Go for Android. The app, which enables subscribers to the Big Ten Network via their cable supplier, to view a huge range of sports on smartphones, tablets and via the web.

They will be able to watch live feed of all of the networks programming that includes more than 40 football games and 100 men’s basketball games among the hundreds of programs. The app is available at Google Play.

2/3 of new mobile buyers opt for smartphones, Nielsen says
The latest newsletter from Nielsen Wire shows that the in the second quarter of 2012 smartphone growth has continued unabated. Currently 54.9% of all US mobile phone subscribes now use a smartphone as of its June 2012 study.

Two out of every three new phone purchases were a smartphone during the last three months. According to the survey Android is the operating system of choice with 51.8% of all users adopting that platform while 34.3% use an iPhone from Apple.

Despite past results RIM Exec takes upbeat view
Research in Motion has seen things go from bad to worse as it reports losses, declining customer base and delays in its next generation smartphone, a product that it is hoping will bring it out of the doldrums that surround the company.

However there is a light cutting through the clouds according to Frank Boulben, RIM’s chief marketing officer said that the late delivery of its BlackBerry 10, after the important Holiday shopping season, will actually benefit the company as it will allow carriers to prepare and allow it to have the spotlight to itself.


Microsoft/Motorola Patent tiff on hold
Microsoft and Motorola have decided to wait until the hearing over Fair, Reasonable and Non-Discriminatory (FRAND) licensing obligations is heard later this year before continuing their patent lawsuits against each other.

While this will slow the lawsuit issue to a degree it does not affect any potential ruling by the International Trade Commission on two complaints involving the two companies, according to a piece in Electronista.


Microsoft is also aiming at Apple- Shock
Microsoft’s CEO Steve Ballmer has said that it is a new day at Microsoft and that its Surface tablet will be taking on all comers, including Apple, vowing not to leave any market segments uncontested to its rival.

According to an exclusive in CRN Ballmer said that the company and its partners had ceded some areas in the high tech space to Apple and its innovative ways. Areas that Microsoft plans to now more fiercely compete include the consumer cloud and in the area of hardware/software innovation, he said.

It is interesting that one of the reasons Apple is still around as a company is because Microsoft invested $150 million in 1997, a deal that eventually netted Microsoft almost 19 million shares of Apple stock for an average cost of about $9 per share. Microsoft has since sold the stock.

NBC has an Olympic app-if you are a subscriber
NBC Olympics has developed the NBC Olympics Live Extra app that will enable users to watch every event live, which will run to an estimated 3,500 hours of coverage, according to a report from Michael Hiestand in USA Today.

The app will be available for Apple’s iPad and iPhone platforms as well as some Android devices. However NBC will only allow access to viewers who get NBC’s MSNBC and CNBC channels — that’s about 100 million households out of the 114 million total U.S. TV households.

London Olympics salutes Roger Bannister
Roger Bannister, now Sir Robert Bannister, the first man to break the sub-4 minute mile barrier carried the Olympic torch on the track where he broke the record 58 years ago. As part of the relay for the torch as it arrived in London he walked on the track and then handed it off. There is speculation that he will be selected to light the cauldron to start the Olympics.

Tablets continue to erode PC sales
Market research firm Gartner has reported that for the seventh consecutive quarter sales of PCs have continued a trend of anemic growth as demand lessens in favor of tablets. However it notes that economic weakness in both the US and Europe are also contributing to the poor demand.

According to the company sales in the second quarter were 87.5 million units with Hewlett-Packard the market leader followed by Lenovo and Dell.

Social news site Digg sold
Once high flyer Digg, a social news site, was a top destination on the Internet and it saw its valuation numbers soar with its popularity, but as with many popular sites, its appeal waned and viewership fell off as other newer technologies took its place.

The drop appears to now be complete as the site has been sold for $500,000 to Betaworks, which gains the site and its technology, which will be incorporated into a new unit that Betaworks will announce in the future, according to the New York Times.

Filed Under: Android, Apple, Apps, Big Ten Network, iPhone, Live sports via mobile, Microsoft, Motorola, NBC Sports, Nielsen Ratings, Olympics, Research in Morion, Smartphone, Tablets, The New York Times Tagged With: , , , , ,

Adobe, NBC Team Up for Real-Time Olympic Action Apps

July 12, 2012 by Leave a Comment

When NBC announced plans to stream every single bit of Olympic action from London this summer, you knew eventually there would be an app for that. Today, NBC and Adobe announced they’ve been working together to create apps for iPhones, iPads, and Android phones and tablets. Here’s a short video blurb to explain:

What is confusing (and will no doubt frustrate many folks) is that there is not one, but TWO apps — one is called NBC Olympics, and one is called NBC Olympics Live Extra. The latter one is the one that’s most interesting. Read here to see what NBC says it does:

The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever. In all, the app will live stream more than 3,500 total programming hours, including every athletic competition, all 32 sports, the awarding of all 302 medals as well as event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels – NBC Sports Network, MSNBC, CNBC and Bravo.

In another first, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

Compared to that, the second app sounds like a forgotten orphan:

The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature – the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcasts.

Well, OK. Maybe it was too hard to put two apps together? But we’re just glad to have the opportunity to watch online, so no more kvetching.

Of course, nothing this good could possibly be free but if you are already a paying customer for a cable contract that includes CNBC and MSNBC, you’re covered. How do you verify mobile devices so that you can watch? Here is a quick list from NBC:

— Download the NBC Olympics Live Extra app
— Open the app
— Tap the “Touch Here & Get Ready” callout
— Select your cable, satellite or telco provider
— Enter the username and password that corresponds with your account
You are signed in throughout the Games on that device!

Plus, NBC has also created an entire Live Extra Help Site page, complete with a video featuring Carson Daly. Why Carson Daly, we are not sure. But he does a very professional teleprompter-reading job of explaining how to set it up.

Filed Under: Android, Apple, Apps, BBC, iOS, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, NBC Sports, Olympics Tagged With: , , , , , , , , ,

Phil Liggett, Paul Sherwen Leading the NBC Tour de France Broadcast, Teammates Need Rest

July 10, 2012 by 5 Comments

The first rest day of the Tour de France is good for many reasons. The riders and the race’s huge entourage all need rest.

But the one-day break (the event continues July 11 with stage 10) also allows event fans to collectively catch their breath and assess what’s happened in the race to date.

For those watching on television and online in the United States or accessing Twitter and cycling forums, it’s a near 24/7 proposition. And for Tour de France enthusiasts, that’s cycling nirvana.

Phil Liggett (L) and Paul Sherwen , NBC Sports Network broadcasters

But not everything about the constant information flow of Tour de France news is great.

The difference on Twitter between the Tour de France and other sports, I believe, is that as a once-a-year event, there’s too much on Twitter that’s simply play-by-play. Following followers of the Tour de France is often the modern day version of a phonograph stuck in a groove.

Knowing Peter Sagan won a stage is great, knowing it 20 times, isn’t interesting. Sometimes it seems those tweeting from the event or watching a live broadcast think they’re the only one telling the Twitter Nation that Peter Sagan won again.

The NBC Sports Network is broadcasting an unprecedented amount of Tour de France programming, the live content of which is again highlighted by the much-appreciated tandem of Phil Liggett and Paul Sherwen.

Like any longstanding broadcasting team, Liggett and Sherwen have detractors. But Liggett, now attending his 40th Tour de France, and Sherwen, who’s been at it a quarter century, are still terrific.

Does Liggett misidentify riders? Yes. Does Sherwen repeat his “go-to” phrases a lot? Yes. But the two broadcasters know each other so well and work together so well, their near limitless knowledge of cycling overshadow the mistakes and repetition.

Sherwen corrects Liggett gently; Liggett gives Sherwen plenty of time to reminisce about his time in the pro peloton, his friendships with team directors and his knowledge of French history. The marriage just works.

The evening broadcast of the race, a condensed rebroadcast of the day’s already concluded stage, isn’t as smooth. Bob Roll, the former pro, is unique. He knows the sport, provides insight and is also refreshing because he’s the antithesis of every pretty boy, slick-haired broadcaster type.

What doesn’t work as well is NBC’s three-broadcaster approach. Scott Moninger, the now-retired long-time rider, is the newcomer and it shows.

If Bob Roll makes a comment about team strategy, for example, Moninger often adds the same information. It’s not that Moninger isn’t trying, but with his quiet persona, Moninger hasn’t figuratively or literally found his voice and where and how it fits best. Wouldn’t another broadcast tandem work better for the network than having three broadcasters working hard just to find a way to share the airtime?

Like the event itself, the NBC broadcast team gets a rest from live stage reporting and quick stage analysis until Wednesday. Sherwen and Liggett still seem eternally fresh, but the night crew needs the time to recoup and re-evaluate its tactics.

Note: To watch live Tour de France video online, you can sign up for the $29.99 package for the entire race, or $4.99 per stage. Plus, you need to sign up for a Map My Ride account.

Filed Under: Cycling, iPhone, NBC Sports, Tour de France Tagged With: , , , , ,

Friday Grab Bag: ESPN’s Strong Euro, Archos $250 Tablet

July 6, 2012 by 1 Comment

ESPN followed Spain’s’ lead and finished strong in the Euro 2012, bringing in its strongest soccer ratings to date. The broadcaster reported double and triple digit increases in viewers across all of its platforms that carried the matches.

The finals match that featured Italy against Spain, won by Spain 4-0, set a record as the most-watched UEFA Championship game in the United States and was watched by an average audience of 4.068 million viewers. This represented an 8% increase from four years ago from the Spain vs. Germany match.

For the whole of the tournament, which took place over a three week period and featured 31 matches, ESPN’s English language presentation had a 51% viewership increase from 2008. Its digital properties were in some ways even stronger with 900,000 unique viewers on its ESPNFC.Com and ESPNSoccernet.com , up 54% and 28% respectively while mobile usage across its platforms was up 497%.

Samsung fails to block injunction
A US Court has denied Samsung’s request for a stay on a preliminary injunction against the company that is preventing it from selling its Galaxy Nexus smartphone as well as for a similar injunction against it selling its Galaxy Tab 10.1 tablet.

The injunctions are the result of a ruling in a long running patent dispute between Samsung and Apple. The company wanted the suspension while it takes its case to the US Court of Appeals, according to an article in Infoworld.

Tablets to outsell notebooks in four years
A report from the research firm NPD Display Search predicted that notebooks will be supplanted by tablets and the mobile computing device of choice by 2016. It said that notebook sales will continue to increase, from an estimated 208 million units this year to 393 million units by 2017.

However during that same time span tablet sales will grow at a much faster pace, increasing from 121 million units this year to an estimated 416 million units by 2017. Among that factors that will fuel the growth are its improved portability and battery life when compared to notebooks.

Apple loses patent round in UK
While Apple has managed to block Samsung in the US, to a degree, it has failed in a similar suit in the United Kingdom, where the courts have ruled against it in a fight with HTC. The high Court ruled that HTC did not infringe on Apple’s photo management patent.

It also ruled that three additional patents that were in dispute were invalid, including apple’s ‘slide to unlock’ feature, according to TechWorld. If Apple had succeeded in its cases it would have affected both tablet and smartphone products from HTC.

Archos unveils 97 Carbon Tablet
Archos has taken the wraps off of its latest tablet, the Archos 97 Carbon. It features a 9.7-inch display with 1024 x 768 pixels that is capable of running 1080p HD video. The 1.5 pound tablet features 16GB built-in storage and supports an additional 16GB via either a SDHC card or a USB flash drive.

The tablet features a mini-HDMI port and has 1GB of memory. It runs the current Android 4.0 operating system and is powered by a 1GHz ARM Cortex processor. The starting price for the table is expected to be $250.

Recapp adds Summer Olympics news
Sports news aggregator Recapp has added support for the upcoming Summer Olympics in London. The app, which brings the leading news stories on user selected sports topics has expanded its support so that now you can follow your favorite teams and events during the games with articles from a wide source of news outlets including Sports Illustrated and ESPN.

A tale of two smartphones
Samsung, developer of some of the most popular smartphones, has reported that its latest quarter had a profit of $5.9 billion with earnings from its mobile phone division more than doubling in the quarter as Galaxy sales soared.

On the flip side is HTC, which had a very poor quarter, reporting that its net profits fell 58% from the same quarter a year ago, with a net profit of $247 million and it said that the current quarter’s outlook is cloudy due to increased competition.

LUMOback- the anti-couch potato device?
A sensor and app designed for better posture? That is what LUMOback is designed to provide. The sensor pad fits in your chair and vibrates when you slouch in your chair and provides feedback to your iPhone in an effort to promote good posture. Android and other platform support is on the horizon, the company said. The project on Kickstarter has already exceeded its $100,000 goal. I wonder if it is a comfortable vibration because I could get a pretty good massage while watching the NFL.

Rumors de jour
Amazon is planning on fighting back against Google and others by introducing its own smartphone and is looking to buy patents in that space first. Amazon has declined to comment.

It also looks like the next generation Kindle, the Kindle Fire 2, will be available in the fall as well. This is not really a surprise considering how hot the original Fire sales were during last year’s holiday season.

Is Apple preparing a mini iPad for Fall introduction, many sources say so. Numerous sites and news agencies have reported that a 7-inch version is on the way in order to fight Amazon, Google and others that are concentrating in this space.

Filed Under: Amazon, Android, Apple, Apps, ESPN, ESPN FC, ESPN3, Euro 2012, FTC, Google, HTC, iPad, iPhone, Kickstarter, Kindle, Live sports via mobile, Live Sports Video Consumption, Olympics, PCWorld, Samsung, Smartphone, Soccer, Tablets, WatchESPN Tagged With: , , , , ,

Watching Golf Profile: Shot Link and Shot Tracker — How Wireless + Lasers + Volunteers Makes Golf Stats Come Alive

July 3, 2012 by 3 Comments

A Shot Link laser operator sights a ball. Photo credits: PGA Tour.

When you watch golf on TV — or online — do you ever wonder exactly how the commentators know, within seconds, how far a player is from the green? Or from a bunker or hazard? If you are a golf veteran you may know of something called Shot Link, which somehow uses lasers to figure out the distance in seconds. But do you really know how it all works? And why it needs a wireless network and a whole bunch of volunteer help to bring it together every week?

Here at MSR we have been entranced this year with an app on the PGA Tour website called Shot Tracker. On the surface it looks just like an online leaderboard — until you glance at it while a tournament is going on, and you see all kinds of little graphics going in motion. Only then do you realize that hey — this thing is showing every shot on the course! — and if you are like me you are instantly addicted, watching seven different scores at once, to see how Tiger did out of the rough, how Phil did out of the trap, and whether Jason Day made that 40-foot, 4-inch putt.

Shot Link laser operators in a greenside tower.

Naturally, we wanted to know how it all worked so we put in a call to the PGA and eventually got on the horn with Steve Evans, a senior vice president in the PGA’s information systems department. Evans was kind enough to walk us through the amazing behind-the-scenes technology of Shot Link and Shot Tracker, both of which will likely play a huge role as the tour embraces more mobile data consumption options for its stats-insatiable fans.

The key to understanding Shot Tracker is to know about Shot Link, the system that is the heart and soul of instant PGA statistics. Shot Tracker, which is an app on the PGA’s website, gets all its data from Shot Link, the system set up on each course. On the Shot Link site the PGA describes the system thusly:

The ShotLink System is a revolutionary platform for collecting and disseminating scoring and statistical data on every shot by every player in real-time. The vision of the system is to “Turn data into information, information into knowledge, and knowledge into entertainment.”

Another view of a handheld laser/scoring system in action.

According to Evans the two technological keys to Shot Link are wireless handheld devices for entering data about shots, and laser-based survey equipment, which as you might guess provides an accurate distance from laser to a golf ball lying in the grass. With every group of golfers in a PGA Tour event covered by Shot Link there is one person walking with the group as a scorer, entering information like “shot hit” when someone swings at a ball. On each hole there are also handheld and tower-located laser stations, to get fixes on balls in the fairways, rough, sand, and on the green.

The final piece to the Shot Link system is a huge graphical database of every course the PGA plays on, mapped for distances. Via triangulation from their laser stations and some sophisticated computer programs the Shot Link system can almost instantly calculate distances to greens, hazards and other places on their map — which the tour can then relay to commentators in the broadcast booths, making them seem like complete wizards of distance. But it turns out, there’s a lot of elves running around making the wizards look good.

Wireless Networks, and Lots of Volunteers

In addition to some impressive techno-firepower — Evans said the PGA has three different Shot Track setups that leapfrog each other going from venue to venue, with computer servers and office space in separate 53-foot trailers — at each venue the tour must draft up to 350 volunteers to staff the scoring system. When you start thinking about two-person crews for each tower laser, with one tower on par-3 holes, two on par-4s and three on par-5s, plus walking scorers, plus walking laser holders, plus several shifts to cover all the golfers at a tourney — the volunteer needs add up. But Evans said the drafting is actually getting easier each year.

“We have about an 80 percent retention rate” of volunteers signing up year after year, Evans said.

The PGA also installs its own wireless network on each site, using approximately 22 access points, putting antennas up in the air a bit so that there is good coverage for all the handheld scoring devices and the lasers. Evans said the PGA also has sophisticated enough software to check for data anomalies, and if a question comes up the answer can be confirmed if necessary via a voice radio.

What you have, in the end, is some incredible real-time data gathering being used to fuel stats and graphics that help bring the game to life, both in information relayed to TV broadcast crews as well as delivered directly to fans via apps like Shot Tracker.

And it’s not just distances that Shot Link provides. At the recent FedEx St. Jude Classic, it seemed like a lot of guys were rinsing their shots into water hazards. So a query was run against Shot Link data, and sure enough it showed that over 9 years there were more balls hit in the water at the FedEx than at any other course. Now that’s turning knowledge into entertainment.

On the drawing board is a new version of Shot Tracker, the addictive app that uses Shot Link data to show where and how players are playing on a leaderboard. Since the current version was built using Adobe Flash technology, it can’t be easily shown on Apple iPhones and iPads, since those devices don’t support Flash programs.

“Our road map [for Shot Tracker] is multi-platform, with lots of talk about mobile devices,” Evans said. He also hinted there might be a different user interface, perhaps one more like the one recently used for the U.S. Open that showed different playing groups on a graphical map of the course. That app, however, didn’t show shot by shot data, the killer app thing that Shot Link brings to the table.

As wireless electronics get better and cheaper, who knows what the future will bring — perhaps wireless microchips in each ball? For now, Shot Link and Shot Tracker are pretty darn good, and for that we can thank the PGA IT folks and the many, many volunteers who push the buttons and sight the lasers.

“It’s been kind of neat, to figure out how to build something like Shot Link,” Evans said. Golf fans everywhere, no doubt, agree.

Filed Under: Apple, Apps, Golf, iPad, iPhone, Live sports via mobile, PGA, Wi-Fi Tagged With: , , , , ,
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