Friday Grab Bag: Intel Launches Major Ultrabook Campaign


Intel is launching its biggest marketing campaign in over a decade with what it calls a multi-faceted global push for the “New Era of Computing”. The company will be on the television, in the print media and using a variety of social media driven efforts to get and hopefully hold consumer and corporate attention to these ultra-slim notebooks.

This is not surprising first after CEO Paul Otellini’s keynote at CES earlier this year had so much emphasis on the notebooks. Second, and this is something that seems to have to some degree gotten by (at least me) under the radar. There are already 26 models available for purchase worldwide including offerings from Hewlett-Packard, Toshiba and Dell with additional 10 models from Acer, Fujitsu, Gigabyte and Lenovo having been announced.

Next week is the start of corporate earning reports and I will be very interested to hear what Intel executives say about the sales of notebook computers as well as how its effort to establish itself in the tablet space are going.

Recently Apple talked about the death of the PC but really what are you going to use to write the apps for the iPhones and iPads? I kid, I think that the desktop PC may become a dinosaur but notebooks will have a strong demand from a large segment of the corporate and consumer market.


Is Tiger Woods the true #1?

Or at least so says Rory McIlroy, currently the #2 ranked golfer in the rankings. He said that if Woods is on his game he is the best golfer in the world, adding that you cannot judge a player on how they have performed in the last few weeks. If we go by that it really does not look too good for Tiger, but then this is a nice change from the usual trash talk that happens in sports. This weekend could also change his opinion.

iPhone to reach regional carriers later this month?

Apple Insider is reporting that five regional U.S. carriers are going to announce that they will begin selling Apple’s popular iPhone on April 20. The carriers are Alaskan Communications, Appalachian Wireless, GCI, Cellcom and nTelos.

The report also states that the carriers will for $50 less than the so-far subsidized price at other carriers, with phones starting at $150 for the 16GB model, $250 for 32GB, and $350 for 64GB. The older iPhone 4 will be available in an 8GB version for $50.

Samsung and Apple hurting HTC sales?
Smartphone developer HTC has reported a 70% drop in profits while revenue dropped 35% from the same quarter in the previous year. The company has recently expanded its offerings with four additional smartphones, all running the Android operating system.

At the same time Samsung has reported record quarterly profits of $5.15 billion, with very strong results pulled in by both its smartphone business and its Galaxy Note hybrid tablet/smartphone products.

Is Google really losing billions on Android?
A piece at Yahoo.com argues that the company is and that it is because of a number of reasons, however I found it rather unconvincing. With 300 million Android phones out on the market and 15 million tablets the company has a huge installed base and seems poised for huge additional growth.

NBA to sell ads on jerseys?
Over at HoopsHype the bet is that the NBA will very soon have ads on players game jerseys. It makes a persuasive argument about how, among otrher things. MLB is a business and it just does not make sense to leave money on the table.

Baseball has twice, to my knowledge, played a series with ads on its uniforms. Both were in Japan and so not seen by most American fans. It seems inevitable that ads do come to that space and as the article points out, the Dallas Mavericks came out with ads on their uniforms in 2009.

I think it will be interesting to see what types of rules the league, and others when they follow, will set for who is acceptable and who is not. Can Hooters advertise? Alcohol? I am pretty sure tobacco companies need not apply.

Joe Posnanski departs SI
While a bit late on this but for fans of Joe Posnanski, his work at this weekend’s Masters Tournament will be his last for Sports Illustrated as he is leaving to join the growing USA Today/MLB Advanced Media joint venture.

If you are not familiar with him, you should give him a try. I feel that he is one of the best sports writers around, offering solid information backed by facts, all with a good dash of humor. He was at SI for roughly three years and he will be hard to replace.

MLB has App to Wirelessly Order Food at Select Ballparks

Minute Maid Park

As I was perusing the iTunes store, primarily looking for the Civil War Today app, but being easily diverted I wandered over to look at what MLB has to offer, which seems to be growing every time I head over.

I tend to gloss over established apps, just taking a quick look at what new features that they might include, now often just additional hooks into social media, but also there can be some surprises, which I found at MLB.Com At the Ballpark.

The free app does tout new social media integration, park info such as layout, parking, security and a rewards program but what really caught my eye was access to mobile food and beverage service at select ballparks.

Currently this is only available at is accessible at the following MLB ballparks: Citizens Bank Park (Philadelphia), Minute Maid Park (Houston), Chase Field (Phoenix) and Marlins Ballpark (Miami) but MLB has said that additional ones will be available.

I imagine that the parks the league is currently looking to establish networks in will be the next in line as these will likely have enough capacity to handle the additional traffic. While it may seem like a no-brainer that the network could handle it, heavy use can swap the network, which is why increasingly parks need separate networking equipment, such as the new Marlins ballpark.

The one piece of information that is not included, but which we will check in with MLB is where will this be available in the park? For all fans with iPads and iPhones or just ones in select section?

This is not the first time that a service has been available at a ballpark, but it looks as if MLB is going to take the bulls by the horn and establish a standard method to do so. Last time I was in box seats behind home at AT&T you could order food electronically from a server in the stands and even back at old Candlestick Park the service was available, however there was a fairly steep premium on beer carrying charges, as I recall.

Now I wonder if it will be available at the Anaheim er… Los Angeles Angels of Anaheim’s ballpark., They have just expanded the menu, primarily for fans that are traditionalist in that they need their hot dogs (like me ) at the game, but are willing to try new versions (like me). The Angels now offer a bacon wrapped dog, a hot dog wrapped in a tortilla and then deep fried and a hot dog topped with BBQ beef. For dessert there is now the Arctic Nachos which are cinnamon-sugar nachos topped with vanilla ice cream, then doused in caramel and chocolate sauce. Too much you say? Hah!

Next up larger seats?

Verizon Puts DAS Network Into Miami’s New Ballpark

An example of a Distributed Antenna System (DAS) antenna atop a light pole. Credit: Sidecut Reports.

Verizon Wireless announced it has installed a Distributed Antenna System (DAS) inside the new Marlins Park in Miami, to better serve fans who want to use their Verizon phones and tablets at the games.

Though Verizon also notes that its new 4G LTE wireless network is up and running in the Miami area, big crowds with cellphones can easily swamp the regular cellular network in and around stadiums. One of the steps providers like Verizon and AT&T are now taking is using DAS deployments to install a number of small cellular antennas inside and outside arenas, to provide more connection points.

While today’s press release doesn’t try as hard as previous ones, it is still interesting that Verizon tries to make good news about the fact that their previous network installation simply can’t handle the new demands of the always-connected fan. Still, any capacity increases are good news for the fans who have in the past been frustrated by the lack of connectivity at the ballpark.

Here’s a look at the new ballpark, with its fish tanks and retractable roof.

Watching Golf This Week: The Masters

OK golf fans, time to get interactive and help us out. We know there is no way in hell that we are going to find every outlet covering the Masters this week, but we’ll try. And with your help we can do that sharing thing that everyone loves about the Internet. So here is our “first draft” attempt, going out on Wednesday since there is going to be coverage of the par 3 event Wednesday and who doesn’t want to watch that? But instead of typing it in this post we are going to simply say:

HERE IS THE MAIN MASTERS COVERAGE LINK.

HERE IS THE MAIN CBS MASTERS PAGE.

HERE IS THE CBSSPORTS LIVE ONLINE COVERAGE PAGE.

OK, that takes care of 99 percent of your questions. Now. Unless you’ve been under a rock you know all the story angles — Tiger vs. Rory, Tiger vs. Phil, Rory vs. Keegan, who the heck is Charl Schwartzel — so we don’t need to repeat those here. The only big question left is how to watch — on broadcast or cable, where there are so few commercials you might want to keep an empty jug handy next to the couch if you know what I mean; online, where Masters.com and CBSSports.com will have seven different live streams of video; or at any one of the many live-blogging outlets. If you know of one that we don’t have listed, add it to the comments; we’ll update this post throughout the week.

Here’s where to follow the action:

THE MASTERS

(all times Eastern)
TV COVERAGE
Wednesday, April 4 (par 3 Contest, live) — ESPN, 3 p.m. — 5 p.m.
Thursday, April 5 — ESPN, 3 p.m. — 7:30 p.m.
Friday, April 6 — ESPN, 3 p.m. — 7:30 p.m.
Saturday, April 7 — CBS, 3:30 p.m. — 7 p.m.
Sunday, April 8 — CBS, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
2 p.m. — 6 p.m., Thursday-Sunday
Sirius will also have several feature shows. Check this schedule for more.

Masters.com
There will be a live streaming radio report on the Masters.com site.

ONLINE
Full live video coverage at Masters.com and CBSSports.com. Different cameras start at different times each day, so… check the schedule to see when they go live. Right now tentative start times for Thursday are: Amen Corner camera, 10:45 a.m.; Holes 15 & 16, 11:45 a.m.; Featured Groups 1 & 2, 12:00 p.m.

ESPN’s live ESPN3 coverage of the Par 3 contest

ESPN: The Worldwide Leader will be at the Masters in force, with its live coverage Wednesday, Thursday and Friday, and more online coverage goodies. Here is ESPN’s Tournament Central link. This is also a good place to check for live ESPN online coverage, via ESPN3 or the WatchESPN app for mobile devices. Remember, the WatchESPN app only available for cable subscribers of Bright House Networks, Time Warner Cable, and Verizon FiOS TV. Comcast customers are still out of luck.

ESPN also has the Putting at Amen Corner game online, as well as the popular Best Ball Majors fantasy game, which plays just like the NCAA hoops brackets. We’ll have an MSR group to join, stay tuned or follow me on Twitter @PaulKaps for more info.

Golf.com is going Masters overboard, with more content than you could possibly read. But the Sports Illustrated group of writers hanging out there may be the best covering the game right now.

PGA SHOT TRACKER
There will be NO Shot Tracker at the Masters. Too bad.

TOP TWITTER FEEDS TO FOLLOW
Dan Jenkins — golf’s Shakespeare. From Texas. Hope he is on form for the Masters. If you don’t know who he is, hit Google. And buy a few books.
Geoff Shackelford — well known golf writer is slinging Masters lore and great links.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend

LOCAL FLAVOR
The Augusta Chronicle knows how to play the biggest event of the year. A good bookmark.

WHAT’S THE COURSE LIKE?
Here’s an incredible service: The Masters course page has video flyovers of each hole. I think I will only spend about 80 hours on this page alone.

Want to check out the historic clubhouse? Sports Illustrated’s Golf.com has a video that takes you inside.

WHO WON THIS THING LAST YEAR?
Do you need a refresher? It was Mr. Four Birdies in a row to close, Charl Schwartzel.

FEDEX CUP LEADERS
1. Hunter Mahan, 1,314 points
2. Johnson Wagner, 1,056
3. Rory McIlroy, 1,015
4. Phil Mickelson, 988
5. Kyle Stanley, 954

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Hunter Mahan; 5. Steve Stricker.
See the official World Golf Ranking list.

MSR Tech Watch: The Masters is a ‘Major’ IT Challenge for IBM

Everything about the Masters, from Magnolia Lane to the blooming azaleas to the old-timey scoreboards, oozes tradition. But to make sure that you can see all that old-timey stuff on your iPad, it takes a lot of new technology and online-infrastructure smarts. That’s where IBM comes in, as the white-bibbed caddie who makes the Masters come alive online.

“The Masters is all about being more than a tournament, it’s about being a service to the game of golf,” said John Kent, sponsorship marketing technology manager for IBM, which provides much of the technical underpinnings for the Masters.com site and all the tournament’s scoring tabulations. “The challenge is to preserve all the history and tradition, and balance it with technology.”

Take those scoreboards — the iconic white signs that provide drama all their own, when names and scores are manually shifted in a pleasing delay after roars are heard from distant parts of the course. Though technology exists to create LED leaderboards that could update in real time, Kent said the tradition of the manual white boards isn’t going away from Augusta.

“There’s a lot of drama at the course with the manual scoreboards — you can be sitting at 18 and hear a roar somewhere else, and then you watch the scoreboard and wait for that tile to disappear,” Kent said. “The funny thing is, those are the most highly automated manual leaderboards out there, with wireless connections to the crew in back.”

Real-time video another Masters innovation

Since most golf fans aren’t lucky enough to have a Masters badge, the next best thing to being there is live video — and IBM helps the tournament provide a plethora of streaming images at the Masters.com website. During last year’s tournament Kent said the site served up 3 million video streams on Saturday and another 4 million on Sunday, an amazing online total when you consider that many golf fans are glued to the regular broadcast and its almost commercial-free serenity.

According to Kent, the explosion of handheld devices that can serve up video images is partly responsible for the growth in online viewing of the Masters — the Saturday and Sunday online video totals mentioned above were 40 and 80 percent higher respectively than the stats from the same days the year before, and he expects more growth in mobile viewing this year. “We’re seeing a trend of people using the Masters.com site at work on Thursday and Friday, and then using mobile devices on the weekend,” Kent said. “They’re just taking advantage of the best experience available.”

And to make sure that experience is Masters quality, the IBM tech team does its own “range work” in the offseason. This year that meant testing numerous Android-powered devices so that the release this year of the first Android Masters app would be green-jacket good.

“The complexity this year was in the number of devices we had to test,” Kent said. Apple’s iOS, he said, is easier to support since there are a finite amount of things to look at. But with Android devices, Kent said, there is a wide range of differences, not just in hardware form factors but in the different ways the manufacturers implement the Google OS.

At the golf course, IBM does bring in a truckload of servers to help gather, encode and send out to the Internet the video streams for the seven different channels on the Masters.com site. But you might never see any of this infrastructure on camera — just another part of how the tournament and the Augusta National club combine new technology with tradition.

One advantage the Masters has over other major tournaments is that it is played on the same course every year. To support quality images — Kent noted that the Masters was the first golf tournament to be broadcast in color, and the first to use HD — Augusta National has buried miles of fiber beneath its azaleas, to bring signals from cameras without cables lying around.

“The Masters uses plenty of technology, but you’ll never see it,” said Kent.

IBM customers benefit from Masters tests

While there are few businesses that have the kind of explosive one-weekend stress test traffic that the Masters does — Kent said the Masters.com site attracted 10 million unique users last year, who totaled 197 million page views — IBM does learn a lot about how to dynamically allocate resources during the event, which ultimately serves corporate customers better.

“We have a single cloud infrastructure that supports it all, the scores, and the live video,” Kent said about the Masters.com back end. “And our [corporate] clients struggle with the same things — how to build the right cloud and how to dynamically allocate resources as efficiently as possible.”

Mobile Sports Report TechWatch: BlackBerry still in the Red

Research in Motion has revealed in its quarterly earnings call that revenue for its current quarter was down 19%, $4.2 billion compared to $5.2 billion in the previous quarter, for a net loss of $125 million. The results that have resulted in a management shift and a change on corporate focus. For the quarter the company shipped approximately 11.1 million BlackBerry phones and 500,000 tablets.

Out is former co-CEO Jim Balsille who has resigned from the board of directors. Also gone are COO of Global Operations Jim Rowan and CTO David Yach. This coincides with a much stronger emphasis on developing and delivering products focused on the needs of the coporate IT department and the corporate user.

So security, reliability, manageability and messaging services will be the keywords going forward as it seeks to leverage what it views are corporate strengths-enterprise services and devices that handle them. On the flip side areas such as consumer oriented capabilities such as media consumption will be placed on a backburner.

The key to all of this, and for the company to successfully rebound, will hinge on the BlackBerry 10 launch, executives said. The release is due at some point later this year and will finally give the company a high end smartphone to compete with the Android and Apple devices that are already so prevalent. It has been working hard to develop a strong app ecosystem as well.

Nano-SIM standard vote delayed
The European Telecommunications Standards Institute (ETSI) after dueling proposals caused a rift. On one side is Apple, and select allies, and on the other is Nokia, Research in Motion and Motorola Mobility. TechWorld reports that a vote was scheduled last week but was postponed for at least a month due to strong differences between the two camps. The purpose is to develop a new, smaller form factor SIM card, officially called 4FF or fourth form factor.

Slow Tablet sales not Google’s fault?
An interesting piece from the good folks at The Motley Fool, or at least from Evan Niu, ponders why Google has not been able to transfer its tremendous success with its Android operating system in the smartphone market to the Tablet market. There are a variety of reasons mentioned but much of it boils down to the fact that many of the apps are simply slightly altered smartphone apps. It then ponders how Microsoft will do when it makes its big splash with its Windows 8 OS.

Google to sell self-labeled tablets?
An interesting sidebar to the while Android tablets are not doing well is the current rumors that not only will Google sell its own line of tablets, but will do so from its own store. Originally reported by the Wall Street Journal, the story is that Google will turn to partners, possibly Samsung and Asus to build tablets that Google will then sell under its own label.

In addition to selling under its own label it will also be selling them direct, much like Amazon does with its Kindle offerings and Apple with its iTunes store, among others. It is also expected to subsidize the cost of the tablet, a move that could alienate some of its hardware OEMs.

Google has already gone down the co-branding path once with HTC Nexus One a few years ago. Know anybody that has one? Well Google execs have said that the company plans to double down on Android tablets this year so it will be an interesting time. According to eWeek Google admitted that it has 300 million Android smartphones but only 12 million tablets in customers’ hands.

EU antitrust about to step in on Apple/Motorola Mobility/Microsoft patent issue?
Reuters is reporting that the head of the EU’s antitrust agency said that the group is considering opening an investigation into the patent disputes that are ongoing between Apple, Microsoft and Motorola Mobility.

While the EU has given the Motorola/Google $12.5 billion purchase a thumbs up it also said that it retained the right to investigate ongoing issues including the patent problems that have been a source of considerable litigation.

The group is already investigating if Samsung’s tactics in this area against Apple are a violation of EU antitrust rules. Google has said that it will offer Motorola patents on fair and reasonable terms once the deal is completed.


More Money = Less Entertainment apps on phones

The research firm The Luxury Group has done a study that shows that the wealthier an owner of a smartphone is the less likely to use it to play games or send tweets. It studied app usage among wealthy consumers, ones with income over $150,000.

The news is not really that startling as the users that fell into this area tended to have families and demanding jobs and tended to select apps that met those needs rather than ones for personal entertainment. Still it is sad on which side of this discussion I fall.

Hi-Tech a boon to local bookies
Automation has led to efficiency in so many areas since the days of Henry Ford, and now it looks like local bookies are getting in on the action, according to the New York Times. Rather than stand on street corners singing ‘Luck be a lady tonight’ all they need do these day is set up a web site, post odds and then direct the locals to it to place bets. Must make it real easy at tax time to see what you owe the government, and yes I know that is not where the song was sung in the movie.