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The Atlanta Hawks Social Hub- Where Fans Gather

April 18, 2012 by Leave a Comment

With the NBA playoffs just around the corner here is wishing that your team is angling for a better seeding for the games rather than for the lottery. While looking around the league I was struck by how easy it was to use the Hawks Social Hub, a nice mixture of new and older technologies.

Right next to the banner headline of ‘Hawks Social Hub’ are six icons for popular news and social media feeds such as YouTube and Twitter, but really that is just a tease. Directly below are two large boxes, one with the latest Facebook posting and a link to Facebook, as well as a invite to join a contest to win 4 free tickets.

Across is a box with the Twitter feed, and you can follow the team at @atlanta_hawks and the site touts that you can follow all of the Hawks social media at one place, here at the Hub. Beneath this box are three slightly smaller boxes.

The first is a link that takes you to the teams YouTube channel for videos. The second is the teams official blog, with one of the current conversations discussing its playoff picture while the third box covers its Google + feed.

Below all of this are two buttons, one for users that wish to see additional video and the other is for those who like to comment on message boards. This is just the front page of the Hub. It has pages for fans looking to buy team merchandise, get stats, buy tickets, look at cheerleaders and more.

The sponsors for the page are quite clear as well, showing that the team understands how to partner with advertisers. The Georgia Lottery is the page’s sponsor and others can be found on the page, but not really to a point where they are obtrusive.

This is a great example of how a good page, incorporating all of the different forms of social media can really make it easier for fans to follow their teams. For any traveler that has been in a city far from home waiting patiently while the local sports channel or ESPN to finish scrolling through all of the games that you are not interested in to get to the one that you do care about, now there is a much more efficient method of catching up.

Team pages vary a great deal, which in one way is good, it enables them to highlight what they believe their fans are most interested in. On the other hand it can make finding the information of connection you want difficult to find. Just head over to a different teams page and try finding Google + or YouTube videos. On some they are not present and others very difficult to find.

Filed Under: Atlanta Hawks, Facebook, Google, NBA, Social Media, Social Media Data, Sports Social Media, Twitter, YouTube Tagged With: , , , ,

Mobile Sports Report TechWatch: Preliminary Windows 8 Tablet Specs

April 16, 2012 by 2 Comments

Intel takes wraps off of Windows 8 tablet specs
Intel has showed the expected features and capabilities of the Windows 8 tablets at its Developer Forum in Beijing last week, a nugget that was dug up by Cnet. Not surprising is the chip powering these next generation devices will be Intel’s Z2760 ‘Clover Trail’ processor.

The chip is a multithreaded dual core processor with a feature called ‘burst mode’ that enables it to accelerate performance for short periods of time. There will be two basic designs, one a 10-inch model and the second a slightly larger 11-inch that will feature a keyboard.

It will have an estimated 9-hour battery life, support 3G/4G and also have NFC (near field communications) and Wi-Fi Direct. Its weight will be roughly 1.5 pounds and it s expected to be 9 mm thick. A second half 2012 release date is expected for the tablets based on the specs, but that is based on Microsoft releasing Windows 8 in that time frame.

Expect a wave of tablets of all size in next few months
A host of tablet manufacturers have tablets in the pipeline and they will start appearing on shelves very shortly, according to multiple reports. Samsung, Nokia, and even possibly Apple have products that should be are nearing the market.

The Asus Transformer Pad 300 is expected to hit the streets next week with a 4G LTE supporting pad that is expected to have a $399 price tag for a 32GB model. Amazon reportedly has three Kindle Fire models on the designing board including a 8.9-inch one.

Then there is the long awaited Google Nexus Tablet that has been rumored for some time and s expected to be built by Asus. It is believed to be a 7-inch tablet that will have a $199 starting price point. For more information on these and others including Nokia, Apple and Samsung’s potential offerings head over to the International Business Times site.

Apple loses appeal on ‘push’ email
Chalk one up for Motorola Mobility as a German court has upheld a ban that prevents Apple from using ‘push’ email in its iCloud and MobileMe service in Germany. The court, based in Mannheim, confirmed that Motorola owns the patent and that Apple must pay to use it.

The ruling keeps the services shut down in Germany and Apple is liable for damages and has been ordered to provide information that will enable the courts to determine the amount of the damage.

A look at how the current patent wars are hurting the market
A nice, general piece on the growing problem of patent conflicts and how it has erupted into major warfare. The rise of patent trolls, including corporate ones and how companies now go out and buy patents simply for protection. Nothing groundbreaking but nice to see that the issue is making more news.

On the same topic the fact that most of the patents in the smartphone area are held by international companies could stunt the growth of home grown developers in China, the world’s largest smartphone market.

Local handset manufacturers sold 455 million units last year but have been warned that they may be violating copyright laws with their devices. The news came from The Mobile Terminal White Paper, issued by the China Academy of Telecommunication Research.

Twitter tried to buy Instagram first
I did not hear about this when the huge deal went down with Facebook but apparently there was more than one company lining up for the photo sharing company. Seems that Twitter co-founder and Chairman Jack Dorsey had tried in the past to purchase the company, but failed to get any real traction on a deal.

However, since Dorsey was one of the investors in Instagram, he will be seeing a pretty penny from the deal. For a nice look at Instagram head over to the NY Times for this piece.

Pew study highlights technology rift
A recent study by the Pew Research Center shows how much of a gap still exists between have’s and have not’s in terms of technology. While a full 19% of Americans now have some form of tablet, be it a fully loaded Apple iPad or a bare bones Barnes & Noble Nook, a greater percentage, 22% do not even have Internet access.

The report is focused on digital access in this country and provides some great snapshots of who uses which technologies including cell phones and laptops as well as tablets, and that is broken down by a variety of demographics.

It is interesting to see that a fairly large number of adults that do not have Internet access do so because they believe that it adds nothing to their lives. Also the rise of mobile Internet access has helped level the playing field in areas that had traditionally lagged n terms of access and use.

Filed Under: 4G LTE, Android, Apple, Apps, Asus, Barnes & Noble, Facebook, Google, iPad, iPhone, Kindle, Lawsuit, Motorola, Samsung, Smartphone, Social Media, Tablets, The New York Times Tagged With: , , , , , ,

YouTube Sponsorships an Opportunity for Sports Advertisers

April 10, 2012 by Leave a Comment

Google’s move to further monetize its YouTube platform via the introduction of channel sponsorships for advertisers seeking select markets should be a great boon for sports teams as it will continue the evolution of the video sharing site into an established network for sports fans.

It seems like a no-brainer for companies that are developing products, sports related or not, that target the demographics that follow sports. It is obvious from recent events such as ESPN expanding its NFL coverage year round that football interest is now high all year. For New Balance or Under Armour grabbing a channel can mean a huge number of views at a fraction of the cost of an ad during an actual NFL game.

The use of YouTube as a de facto network is increasing and to be able to tack your name onto a channel can be a coup, especially if a rival is paying for the exclusive rights to the sports to a league that is related to that channel.

The basics of the program are simply. It will offer channel sponsorships to advertisers who can use display, overlay and pre-roll ads in the targeted markets. This enables them to have a very targeted approach for their efforts, and dollars, according to an article in Ad Week

Ad Age breaks down what the costs will be, and mentions a number of the types of channels that will be getting sponsorships, as well as some of the initial sponsors that have signed on. It claims that so far only minor deals in the $5 million to $10 million range have been signed, but that they are expected to reach $62 million for what it sees as premium content.

So far it has a few sponsors including Unilever, Toyota, and more interesting to sports fans is GM, which has signed on to sponsor Red Bull’s action sports channels, among others. It looks like YouTube will only place a percentage of the ads in a sponsored channel and the rest will be spread around its various channels.

Expect to see a growth in channels in an area like sports as YouTube appears to be breaking the major verticals down into smaller subcategories in order to maximize its ability to sell sponsorships. It is already offering a package of sports channels for $40 million with Music and pop culture being offered at $62 million apiece, per year.

This strikes me as smart thinking for a range of issues. Fans are increasingly filming short bits from events and the ability to see different angles than that which are broadcast is always interesting. Already using YouTube to follow a team or sport, you will probably be able to get push alerts in the future about new video from the sponsors when they are posted rather than constantly checking in to see what is new.

Filed Under: Athlete to Follow, bleacherreport, Google, Live Sports Video Consumption, Sharing Sports Media, YouTube Tagged With: ,

Microsoft to buy $1 Billion in AOL Patents

April 9, 2012 by Leave a Comment

Patent protection is apparently the name of the game these days in the high tech world, and if so Microsoft just bought itself a chuck of protection in a deal with AOL that will give Microsoft 800 patents for approximately $1 billion.

The patents were sold after an auction in which other major consumer electronics and social media players reportedly participated. The deal is expected to close by year end 2012 and AOL said that it intends to pass a large portion of the sales down to shareholders. As part of the deal Microsoft is buying a business unit of AOL.

Patents are increasingly being used as a weapon against competitors, either being used to ban their products such as what Apple, Samsung, Motorola and others are doing in various places around the globe or being leveraged for financial purposes, such as Motorola demanding $4 billion a year in royalties from Microsoft.

This growing use of patents has lead to a number of major players making big buys similar to what Microsoft has done here. The Google $12.5 billion purchase of Motorola Mobility for example; Facebook recently purchased 750 patents from IBM and Sony and Apple gained a huge number of new patents via their $4.5 billion purchase of Nortel Networks.

From reports this looks like the bulk of the patents that AOL currently holds. It said that the company retains approximately 300 patents including ones in advertising, search and mapping. Microsoft will grant the company a license to the purchased patents as well.

I wonder what companies will feel Microsoft’s wrath in the patent market space. I believe that they must have had talks with AOL about what patents will protect them from rivals and which ones AOL believes are currently being violated. Stay tuned because it has probably never been a better time to be a patent or intellectual property lawyer.

Filed Under: Apple, Google, Lawsuit, Microsoft, Motorola, Samsung, Yahoo Tagged With: , , ,

Mobile Sports Report TechWatch: Padfone Tablet Near?

April 9, 2012 by 3 Comments

Microsoft obviously realizes two major hurdles exist in front of its push to get its Windows Phone to become an established, viable player in the smartphone space. It is way behind in the app space, and it needs apps to succeed.

So it is doing what you would expect from a company that has the vast resources of Microsoft, it is launching a variety of efforts to get developers to commit to creating apps for the platform, including paying them for the work, according to The New York Times.

The software company has a number of incentives that range from funding the development of apps, prime placement in its app store, free equipment and others. The company has also established a major app development effort with Nokia.

Problems pile up for Motorola- could this kill the merger?
First off it is investigating Motorola Mobility in two separate for using legal injunctions against Apple and Microsoft to gain an edge in the market. This investigation is rooted in complaints that both companies filed against Motorola.

Part of the question that the EU will look at is did Motorola break promises with standards setting organizations and if it offered unfair licensing conditions for its standard-essential patents. Fines for this violation can be substantial.

Then there is an apparent demand for $4 billion dollars annually as royalty payments made by Motorola to Microsoft to use its patents in the Xbox that is being heard in a US court. Microsoft is retaliating by asking a judge to block the importation of Motorola phones due to patent violations.

The net result of these and China’s delaying in giving regulatory approval to the deal is that Motorola investors are getting nervous, according to the Business Insider. Shares have been dropping in the past weeks due to the delays. However in a note on Google’s Investor Page, CEO Larry Page has a long note that mentions the Motorola deal in very positive terms and that he has great expectations for the deal.

Asus taking Padfone preorders
Asus is now taking orders for its hybrid table called the Padfone. The device has two main components. The first is smartphone that is powered by a a Snapdragon S4 dual core 1.5GHz processor running the latest version of the Android operating system, v. 4.0

Then there is a 10-inch tablet that has a docking bay for the phone, with the phones processor running the tablet. I will be very interested to see how this works because a user could then leverage their cell phone data plan on the tablet, and so not need two plans. Pricing and delivery date have not yet been announced although it is expected later this month.

Samsung’s Galaxy Notes hits 5 million in sales
When I saw the Galaxy Note at CES I was sure it would not be a winner. It was kind of a jackalope, neither a phone nor a tablet, and too big for one purpose and too small for the other IMHO. This wisdom is why I am not rich. The company, which had a record breaking quarter, sold 5 million of the devices.

Now some might point out that Apple sold 3 million of its new iPads in just three days, and that is all good and true. But this is not the only arrow in Samsung’s quiver, and the company has a range of tablets, and smartphones available. Its creative thinking looks to make it a true force to be dealt with in both market segments.

Tablet and smartphone owners multitask with TV
One of the latest news reports from Nielsen shows that globally 88% of tablet owners and 86% of smartphone owners said that they used their device at least once in a 30 day period while watching television.

In the United States 26% said that they used their tablet multiple times a day when watching television and 27% said that they did so with their smartphones. Those numbers were roughly double that of those who said that they never did.

The top purpose was to view e-mail, both during the actual broadcasts and during the commercial breaks. A popular alternative was to check out information related to ether the program, or good news for advertisers, looking up information on products shown during commercial breaks.

Apple closing on facial recognition software?
A new patent that Apple as filed for shows that the company is developing features that will enable control of an iOS device via facial recognition. The patent lists a method to create an automatic user-switching system which can lock, unlock, as well as reconfigure a device for users based on face detection using a front-facing camera.

As discussed in Ars technica the patent, “Electronic Device Operation Adjustment Based On Face Detection” it has the ability to lock out unauthorized users as well as be set for specific preferences. There is already a facial unlock feature on the Android side in v. 4.0.

Filed Under: Android, Apple, Apps, Asus, Google, iPad, iPhone, Lawsuit, Microsoft, Motorola, Samsung, Tablets, The New York Times, Uncategorized

Friday Grab Bag: Intel Launches Major Ultrabook Campaign

April 6, 2012 by 1 Comment


Intel is launching its biggest marketing campaign in over a decade with what it calls a multi-faceted global push for the “New Era of Computing”. The company will be on the television, in the print media and using a variety of social media driven efforts to get and hopefully hold consumer and corporate attention to these ultra-slim notebooks.

This is not surprising first after CEO Paul Otellini’s keynote at CES earlier this year had so much emphasis on the notebooks. Second, and this is something that seems to have to some degree gotten by (at least me) under the radar. There are already 26 models available for purchase worldwide including offerings from Hewlett-Packard, Toshiba and Dell with additional 10 models from Acer, Fujitsu, Gigabyte and Lenovo having been announced.

Next week is the start of corporate earning reports and I will be very interested to hear what Intel executives say about the sales of notebook computers as well as how its effort to establish itself in the tablet space are going.

Recently Apple talked about the death of the PC but really what are you going to use to write the apps for the iPhones and iPads? I kid, I think that the desktop PC may become a dinosaur but notebooks will have a strong demand from a large segment of the corporate and consumer market.


Is Tiger Woods the true #1?
Or at least so says Rory McIlroy, currently the #2 ranked golfer in the rankings. He said that if Woods is on his game he is the best golfer in the world, adding that you cannot judge a player on how they have performed in the last few weeks. If we go by that it really does not look too good for Tiger, but then this is a nice change from the usual trash talk that happens in sports. This weekend could also change his opinion.

iPhone to reach regional carriers later this month?
Apple Insider is reporting that five regional U.S. carriers are going to announce that they will begin selling Apple’s popular iPhone on April 20. The carriers are Alaskan Communications, Appalachian Wireless, GCI, Cellcom and nTelos.

The report also states that the carriers will for $50 less than the so-far subsidized price at other carriers, with phones starting at $150 for the 16GB model, $250 for 32GB, and $350 for 64GB. The older iPhone 4 will be available in an 8GB version for $50.

Samsung and Apple hurting HTC sales?
Smartphone developer HTC has reported a 70% drop in profits while revenue dropped 35% from the same quarter in the previous year. The company has recently expanded its offerings with four additional smartphones, all running the Android operating system.

At the same time Samsung has reported record quarterly profits of $5.15 billion, with very strong results pulled in by both its smartphone business and its Galaxy Note hybrid tablet/smartphone products.

Is Google really losing billions on Android?
A piece at Yahoo.com argues that the company is and that it is because of a number of reasons, however I found it rather unconvincing. With 300 million Android phones out on the market and 15 million tablets the company has a huge installed base and seems poised for huge additional growth.

NBA to sell ads on jerseys?
Over at HoopsHype the bet is that the NBA will very soon have ads on players game jerseys. It makes a persuasive argument about how, among otrher things. MLB is a business and it just does not make sense to leave money on the table.

Baseball has twice, to my knowledge, played a series with ads on its uniforms. Both were in Japan and so not seen by most American fans. It seems inevitable that ads do come to that space and as the article points out, the Dallas Mavericks came out with ads on their uniforms in 2009.

I think it will be interesting to see what types of rules the league, and others when they follow, will set for who is acceptable and who is not. Can Hooters advertise? Alcohol? I am pretty sure tobacco companies need not apply.

Joe Posnanski departs SI
While a bit late on this but for fans of Joe Posnanski, his work at this weekend’s Masters Tournament will be his last for Sports Illustrated as he is leaving to join the growing USA Today/MLB Advanced Media joint venture.

If you are not familiar with him, you should give him a try. I feel that he is one of the best sports writers around, offering solid information backed by facts, all with a good dash of humor. He was at SI for roughly three years and he will be hard to replace.

Filed Under: Amazon, Android, Apple, Apps, Google, HoopsHype, HTC, iPad, iPhone, Major League Baseball, NBA, Samsung, Smartphone, Sports Illustrated, The Big Lead Tagged With: , , , , ,
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