Not-so-Mobile Sports Report: U.S. Open Notebook, and The Beast that is No. 16

A quick disclaimer: Even though we are Mobile Sports Report, where we are “aggressively covering the growing intersection of sports, mobile technology and social media,” at our hearts we are sports fans first and when given entree to an event like the U.S. Open, well we just can’t help ourselves. So here is a not-so-necessarily Mobile Sports Report notebook on fun and interesting stuff we saw and heard at The Olympic Club so far this week:

The Beast that is No. 16

If you are tired of the pros regularly turning par 5 holes into a driver-wedge-eagle, you are going to love No. 16 at the Olympic Club. From some new back tees the hole will play 670 yards long, the longest ever U.S. Open hole. Our quick video taken today from the approximate middle of the hole looks way back toward the tee, then swings toward the green, not really doing the left-curve banana justice.

Do the players like it? Doubtful. With only two par 5 holes on the pros’ scorecard, No. 16 is the first and it will mess with the head of the average tour pro, who when he sees a “5 par” starts thinking birdie. There were all sorts of dire predictions about 16 today, with some players guessing it could serve up the highest scores all weekend. Masters champ Bubba Watson at his press conference said that during his practice round Tuesday he teed off from the back tees and hit driver-driver, “hit two perfect shots,” and still ended up 60 yards short of the green.

The last word went to Phil Mickelson, who was asked after his formal press conference if he thought 16 was unfair.

“Unfair? I’d never say it’s unfair,” said Mickelson. “It’s just not a good hole.”

But No. 17 May Be Worse

After the brutally long No. 16 the Open field will be confronted with No. 17, a seemingly “easy” par 5 at only 522 yards. Though the distance shouldn’t keep some from hitting the green in 2, what will really vex the players is the hole’s slope — it is banked as steeply as the curves at Daytona, dropping some 20 to 30 feet from side to side. The picture here doesn’t do it justice, looking up from the right side of the fairway. It’s safe to guess that a lot of drives that land in the fairway will end up sliding down into the rough, where it will be almost impossible to reach the green in two.

The 17th fairway at Olympic Club, looking up from the right hand side. Credit: Paul Kapustka, MSR.

And getting to the green isn’t necessarily the final chapter here. The green slopes left to right too, and the chipping area behind the right edge of the green is shaven smooth, meaning that mis-hits to the right side — or even too-strong putts from the left — may end up 30 to 40 yards down the hill in a small group of trees, where you can’t air a chip back up because of the branches and you can’t bump one up because the ball just keeps rolling back down. When you are watching on TV or online, watch for train wrecks at 17.

BONUS UPDATE: Check out the videos of balls rolling off the green, courtesy of Stephanie Wei.

Text, text, text

One surprising fact learned during watching some practice rounds today: Pro golfers are texting fiends, often typing away on their mobile devices up until they hit a shot, and then again right after. After admiring the low, bullet trajectory of Charl Schwartzel’s second shot on No. 16 we looked back and before the ball had even landed Schwartzel had his device out and was typing away as he walked up the fairway. We saw other golfers texting on the tee box, right up until their playing partner was in his backswing. Who says it’s the fans who are the only over-cellular culprits?

Only in San Francisco…

Would you see a Deadhead tie-dyed t-shirt with the U.S. Open logo. Wonder if it comes with a free medicinal license? So far in our limited wanderings around Olympic we haven’t caught a whiff of San Francisco’s favorite treat, and we ain’t talking about Rice-a-Roni. But you can bet more than a few of these will sell this weekend.

Tiger Woods Returns to the Olympic Club 14 Years Later, Discovers the Old Course is a New Course

Tiger Woods is among 20 players competing in the U.S. Open at the Olympic Club this week who also played in the event the last time the tournament visited the historic course just south of San Francisco in 1998.

Woods, of course, has competed on courses around the world since. But the buzz as the opening round of the United States’ 112th National Championship approaches is that few courses are as stringently set up as the 7,170-yard, par-70 Olympic Club’s Lake Course.

And as the enticing threesome of Woods, Phil Mickelson and Bubba Watson prepare for the tournament’s opening round Thursday, which you can watch online in HD coverage on www.usopen.com and via the U.S. Open mobile app, a lot has changed in 14 years.

“All of the greens have obviously been redone since we were here in ’98,” Woods said Tuesday during a steady stream of pre-tournament press conferences. “The new chipping areas are certainly different. (I’ve) got to get used to some of those different shots.”

Woods, the three-time U.S. Open winner who claimed his 73rd PGA Tour career victory less than two weeks ago at the Memorial, finished tied for 18th at the ’98 U.S. Open.

“Well, first all my charts are all outdated because they’ve resurfaced every green,” he said. “So I had to do a whole new book. But also I think that the new chipping areas, as I was saying earlier, are way different. We had balls that were landing on the green on 13 that were going in the hazard.  That’s a big change.”

But like every golfer in the field has expressed, the Lake Course layout has been designed, with the intent, according to the USGA, ” . . . To make the U.S. Open the most rigorous, yet fair, examination of golf skills, testing all forms of shotmaking.”

The USGA’s course layout criteria includes 14 points, and is so detailed, golf’s governing body calls it a “philosophy.”

“This is a long grind,” said Woods, whose last U.S. Open victory occurred at Torrey Pines near San Diego, Calif., in 2008. “We’re teeing off of No. 9, so we don’t get to play obviously the first six holes until it’s basically our back nine.

“It’s such a test playing in this championship. I think this is one of those championships that I think the guys talk the least to one another because it’s so difficult. Every shot is — there’s no shot you can take off, so to speak. Sometimes, say you’re playing St. Andrews, and you go ahead and wail away . . . no big deal. But here there’s such a premium on positioning the golf ball.”

Woods also cited the layout’s oddities. Holes No. 1 and 17, while playing to the same distance, are respectively a par 4 and par 5. And then there’s the 670-yard 16th — the longest hole ever in the U.S. Open history.

And as other golfers and media broadcast analysts have suggested, holes No. 1 through 6, which Woods, Mickelson and Watson will play to finish their opening round, are likely the keys to a successful or non-successful round.

“I think that the first six, if you play them for four straight days even par, you’re going to be picking up just a boat load of shots,” said Woods, summarizing the consensus of the course overall, “They’re just difficult.”

Early Thursday U.S. Open Coverage of Tiger-Phil-Bubba Group Only Available Online

Getting psyched to watch the incredible first-round pairing of Tiger Woods, Phil Mickelson and Bubba Watson Thursday at the U.S. Open? If so you better have an Internet connection or a smartphone with a good cell signal, because the first 90 minutes of that group’s play will only be available online or through the USGA’s mobile app.

Though there’s going to be a ton of regular TV coverage of the Open this week, first from ESPN on Thursday and Friday and then NBC on the weekend, it’s kind of cool that the somewhat staid USGA (an organization that bans cell phones on the course during tournament play) is highlighting its digital chops in this manner.

Starting a 7:33 a.m. Pacific time from the No. 9 tee at the Olympic Club, you can watch Tiger, Phil and Bubba only at usopen.com or via the U.S. Open Golf Championship app, which is available for iPhones and iPads and Android devices. The live online TV at the Open is powered technically by IBM, the same folks who are the technical brains behind the Masters’ excellent online coverage.

“Mobile is an increasingly strategic part of our marketing strategy,” said Joe Goode, managing director of communications for the USGA. “It’s an interesting group and for the first round USOpen.com and the apps will be the only way to watch the first 90 minutes.”

The online coverage of the marquee group will continue throughout their round, so you can keep watching online if you can’t get to a TV screen when ESPN comes on live at 9 a.m.

USGA Considering Allowing Cell Phones on Course — But Not This Week

It looks like the USGA was ready for questions about its cell phone policy, as executives from the country’s governing body of golf were all on message Monday saying generally positive things about considering allowing cell phone use during tournament days in the future — while keeping its ban in place for this year’s U.S. Open in San Francisco.

“We’re comfortable with the current policy [of banning cell phones during competition days] but also looking about what to do for the future,” said Joe Goode, managing director of communications for the USGA, in a quick press-room interview Monday.

The question of fans using cell phones on courses is a hot topic given the recent incident at the Memorial tourney in Ohio, where star player Phil Mickelson withdrew reportedly in part because of too many fans snapping cell-phone pictures while he was trying to golf. This year the PGA has allowed fans to have cell phones at all events for the first time. However, major tourney organizers like the Masters and the USGA (which conducts the U.S. Open) set their own rules, and for the Open this week fans won’t even be allowed to bring cell phones to the course once competition starts on Thursday. On practice days like Monday fans can bring as big a camera as they want, apparently. And nobody seemed to care that I was snapping some photos with a cell phone, though maybe it’s because I had a media badge around my neck.

Media and other VIP folks at the Open may bring cell phones in for use in approved areas like the press tent, but today we had to pass through metal detectors and get a special sticker for our cell phones to show they were approved devices, which seems a bit extreme. But it seems like Goode and other USGA types (including top boss Mike Davis, who told ESPN’s Bob Harig about the same thing) are recognizing that cellular phones have already become as regular a pocket or purse companion as a wallet or car keys, and that all-out bans seem a bit stone age, especially to folks who rely on them for important communications to family members, to work or just for posts to Twitter.

What Goode seemed to be saying — and I am paraphrasing here — is that the USGA gets it, they’re not going to ban phones forever, and they believe that there probably is a way to do things that works for fans as well as sensitive players.

They’re just not ready to say exactly what it is, though, so after Wednesday it’ll be time for fans this year to leave their cell phones at home.

But hey, you can always use the phones at tents like this one to call people — but who uses a phone to make calls anymore? What they really need — and I think some PGA stops like Pebble Beach have already tried things like this — is special areas around the course with Wi-Fi access, where fans can get their online Jones without having to bug Phil or Bubba. Now if the Open here in San Francisco had a Twitter tent, that would be forward thinking and hometown cool. Maybe some Twitter folks can jump on BART and do some kind of foo-camp setup (with appropriate sponsoring dollars) before Thursday?

(All images credit Paul Kapustka, Mobile Sports Report; courtesy of The Olympic Club and the USGA.)

U.S. Open Gets Twitter-Crazy During Day 1

Even though Mobile Sports Report is covering the U.S. Open live and in person, we almost didn’t need to be at the Olympic Club to get a feeling for what was going on, thanks to the multitude of tweets resonating Monday around golf’s biggest event.

With no cell-phone ban yet in place (that doesn’t happen until competition starts on Thursday) there were plenty of certified folks with mobile cellular devices, transmitting 140-character messages as well as pictures and videos from the fairways, greens, practice facilities and sponsor tents hovering on the southwest edge of San Francisco, one hill removed from the Pacific Ocean.

But why just talk about the tweets? Thanks to technology we can share some of our favorites. Why not start with the tour’s hottest player, last weekend’s champ Dustin Johnson, who tweets pretty darn regularly at @DJohnsonPGA. DJ today hit us with a bunch of pictures of his practice day at Olympic, which included a visit with the Most Interesting Man in Golf:

Golf writer extraordinare Geoff Shackelford was a twittering man possessed Monday, shooting little bits of video as well as cool snaps — like this one of USGA executive director Mike Davis greeting 1955 Open winner and Hogan-killer Jack Fleck.

Maybe the best place to get a wide fix of overall U.S. Open tweets was the Open’s own live updates page (which just shows up as “Twitter” on the USGA mobile app). That’s where we found out that Luke Donald, aka World No. 1 is cool enough to RT an answer to a fan request for a photo:

(Don’t everyone tweet @ Luke at once now.)

ESPN talent Scott Van Pelt also arrived on scene, and gave us all a view of his “office” for the week:

And the gear sponsors were all out tweeting heavily as well. From our friends at Nike Golf, a faraway picture of the Man, El Tigre himself:

With two more practice days we expect more tweets to be flying the innerwebs way from Olympic, even with its challenged cellular reception. Our favorite of the day comes from another recently smokin’ player and a personal MSR favorite (we so wanted him to win the PGA last year), Jason Dufner. Apparently the Duf is getting some good travel guides to the more lively areas of town. However it appears he may not be ready for the clothing-challenged scenery:

C’mon, Duf, it’s called the Castro — and it was hot out today! Just wait, they will probably be in your gallery tomorrow!

AP: Phil Texted Commissioner About… Too Many Cell Phones on the Course

The Associated Press is reporting today that Phil Mickelson sent PGA Tour commissioner Tim Finchem a text during last Thursday’s opening round of the Memorial, complaining about the fans’ unruly use of digital devices. From the AP story:

According to four people with direct knowledge, Mickelson sent a text message to PGA Tour commissioner Tim Finchem from the sixth fairway at Muirfield Village suggesting that a lack of policing fans with cellphones was getting out of hand.

The story raises a bunch of questions — hey, are golfers going to be like NASCAR drivers, tweeting from the course? — and also (as GigaOM’s Stacey H says) ignores the obvious irony, that Mickelson is using a cell phone to complain about people using cell phones.

We expect to hear more about this bubbling issue at the press conferences for the U.S. Open next week. Should be interesting to see how big tour sponsor AT&T feels about all this, too. But from the last part of Doug Ferguson’s report it may be that only a little bit better policing is how to solve the problem:

Banning the policy isn’t an option. The tour is moving forward in the digital age with programs to enhance the gallery’s experience. Plus, the increase in attendance has been tangible this year. Nowadays, if fans can’t bring their phones, they’re more likely not to come at all.

The solution is to add security or volunteers to the two or three marquee pairings, and to take away phones from fans caught taking pictures (giving them a claim check to retrieve the phone at the end of the day). That’s what happened on Friday, and there were no big incidents the rest of the way.

UPDATE: It appears the commish is saying cell phones will stay, for now. Read this story over at Bloomberg BusinessWeek, which tracked Finchem down at a Pro-Am and asked him about the controversy.