U.S. Open Online Ditches Rory-Luke-Lee Group, Will Show Furyk-Sergio-McDowell Instead

For its online-only coverage the USGA has been featuring “marquee” groups, starting Thursday morning with the Tiger-Phil-Bubba pairing and then switching to the “world top three” group of Lee Westwood, Rory McIlroy and Luke Donald in the afternoon. Those two groups were supposed to switch places on Friday, with the top three group as the morning show and the Tiger squad later in the day.

But apparently the Thursday afternoon group’s disappointing performance has caused an online switch, as now the USGA says it will feature the group of Jim Furyk, Sergio Garcia and Graeme McDowell Friday morning. We first heard about the switch in a late Thursday tweet from the main USGA feed:

I guess the switch makes some sense, since McDowell is tied for second after a 1under 69 Thursday, with Furyk only a stroke back at even par and Me, Sergio, still not out of it at 3-over. McIlroy (77 Thursday), Westwood (73) and Donald (79) might have gone south Thursday, but I think it would have been interesting to see them go for broke Friday, trying risky shots to maybe make the cut. At about 11 p.m. Thursday we are trading DMs with the USGA Twitter operators trying to figure out who made this call. Will update this post as we learn more but — if you were hoping to see a Rory comeback online Friday, you are outta luck.

TaylorMade the Big Hitter in Social Media at U.S. Open

The U.S. Open, refreshingly void of title sponsorships in its logo or direct marketing, still has plenty of affiliated brands, some of which have strong social media activities at the event, some of which do not.

CallawayGolf and adidas reference the tournament with their respective apparel lines and contracted athletes.

The shirts Sergio Garcia and Dustin Johnson have chosen to wear in each of championship rounds, are featured on the adidas site presuming, of course, the golfers will play in all of the rounds.

CallawayGolf company’s Facebook page also features a post and link to the hole-in-one made by Alvaro Quiros during Wednesday’s practice round on the 288-yard par 4 seventh. It’s only 30 seconds and doesn’t show the shot, but rather the golfer’s reaction.

But it’s TaylorMade that likely has the biggest social media presence among the manufacturers represented at the U.S. Open.

Twenty-two golfers in the field — Retief Goosen to D.A. Points and Tim Herron to Martin Kaymer — all sponsored by the company, have direct Twitter links listed on the right-hand side of the company’s home page.

And on the left-hand flank is a steady stream of Twitter posts from tournament fans. The feed was active from the first pairing of the opening round Thursday morning and continue throughout the day with a new post at least every few seconds.

James Raia is a California-based journalist who writes about sports and leisure. Visit his golf site at golftribune.com

Watching Golf this Week: Many Ways to Watch the U.S. Open

Why is this post a little late in delivery? Because I’ve been spending the morning watching the U.S. Open live, on a window that’s open just to the left of the one I’m typing on. I could go over to the couch and watch ESPN’s live coverage, which starts at 9 a.m. Pacific time today and Friday. But I like the online focus, which today is following the Tiger-Phil-Bubba group from start to finish.

Unlike the Masters online coverage — where you had choices of different groups or different holes — the US Open online video is one group at one time. But there are so many ways to get U.S. Open coverage, from the ESPN overload on Thursday and Friday — which is sandwiched around a couple hours of NBC coverage Thursday and Friday — that you won’t go lacking.

Since this is the first U.S. Open we’ve been able to cover live, it’s been an incredible learning experience to see a course like Olympic up close and personal. Check out our previous links for info that will help you with your viewing. We’re also big fans of the U.S. Open site itself, since it has a plethora of info (live scoring, archived video interviews, and a new feature called “Playtracker” which shows a live view of the groups on the course, with stats for each player in each group. (This would be cooler if it had a live view of where the players were on each hole, like a visual Shot Tracker. Maybe next year?)

So far, we haven’t seen many glitches with the live online video — like the Masters coverage there are intermittent stops and stalls but we’ve found that when that happens, it’s easy to just close the old window and re-open a new one. Since I had to stay home this morning for work and family reasons I wasn’t able to use my press pass to watch the golf up close and personal — but I bet I have a better seat than most press folks there, because the blanket coverage of the marquee group has been phenomenal, and I can sip coffee and sit in my comfy office chair while watching. Enjoy the great weekend of San Francisco golf!

Here’s where to follow the action:

2012 U.S. OPEN CHAMPIONSHIP

(all times Eastern)

OFFICIAL U.S. OPEN COVERAGE SCHEDULE

TV COVERAGE
Thursday, June 14 — ESPN, 12 p.m. — 3 p.m.; 5 p.m. — 7 p.m. NBC, 3 p.m. — 5 p.m.
Friday, June 15 — ESPN, 12 p.m. — 3 p.m.; 5 p.m. — 7 p.m. NBC, 3 p.m. — 5 p.m.
Saturday, June 16 — NBC, 1 p.m. — 7 p.m.
Sunday, June 17 — NBC, 1 p.m. — 7 p.m.

RADIO
Radio this week is via the U.S. Open app, or the U.S. Open website.
1 p.m. — 7 p.m., Thursday-Sunday

ONLINE
See above. Live online at USOpen.com, Thursday and Friday, following a “marquee group” in the morning and afternoon. Morning tee times around 7:30 a.m., afternoon tee times around 1

PGA SHOT TRACKER
No shot tracker this week — hard to believe, but true.

FACEBOOK PAGE
The USGA is doing a great job with its Facebook page. Like.

TOP TWITTER FEEDS TO FOLLOW
US Open — The official Twitter feed for the championship is active and great, with lots of links, live info. Add it to your feed now.
Geoff Shackelford — well known golf writer — go back in his timeline this week for some great videos showing the holes on the Olympic course. Maybe the top golf Twitterer out there, especially when it comes to analysis/insight.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. Works hard and long every day, and also has great insider views, via Instagrams.

WHAT’S THE COURSE LIKE?
If you haven’t had your fill of Olympic info, you’ve been on another planet. So far the overall view we like best was the Sunday special in the San Francisco Chronicle, where beat writer Ron Kroichick interviewed Ken Venturi for a hole-by-hole breakdown of the course. The official Open website also has an extensive hole by hole page with flyby views, etc. etc.

WHO WON THIS THING LAST YEAR?
Rory McIlroy, the boy wonder.

LOCAL FLAVOR
The columnists and writers at the San Franciso Chronicle do golf right.

FEDEX CUP LEADERS
1. Jason Dufner, 1,735 points
2. Hunter Mahan, 1,477 points
3. Tiger Woods, 1,404
4. Zach Johnson, 1,386
5. Bubba Watson, 1,372

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Bubba Watson.
See the official World Golf Ranking list.

PGA: All Tour TV Coverage Will be Simulcast Online and Via Mobile Apps in 2013

All the live coverage of PGA Tour events next season will be shown simultaneously on the tour’s digital platforms, including via its mobile apps and at the PGATour.com website, a tour executive said Wednesday.

In a phone interview with Luis Goicouria, the vice president of operations and business development for PGA Tour Digital, Goicouria said that for the 2013 season, all live tour TV coverage will be simulcast online, giving mobile and web-connected fans the same experience as those sitting in front of a TV. The expansion of live video content, Goicoura said, is a direct response to fans’ desire for more mobile content, especially live video of tournament play.

“Our [online + mobile] video content consumption is going through the roof,” said Goicouria, who said that tour-hosted video starts are up 81 percent so far this year over last, and YouTube views of archived videos has increased 94 percent in the same time frame. Currently, the Tour offers its “Live@” program for 10 selected tournaments during the season, typically the bigger ones like the recent Memorial tourney. The Live@ production is separate from and typically less comprehensive than any network coverage, though of similar production quality. According to Goicouria, the Live@ broadcasts typically attract between a half-million and a million video streams per event.

The Live@ coverage typically focuses on one or two “scoring” holes or signature holes, like the island green at the Players Championship. Though it doesn’t offer the breadth of coverage a typical network broadcast from partners Golf Channel, CBS, NBC or ESPN does, the Live@ shows aren’t chopped liver either.

“It’s not like we just slap a couple webcams on a green,” Goicouria said. “It’s a full-blown studio production.”

But Goicouria said the costs associated with such production keep the tour from rolling out Live@ at every stop. Unfortunately that leaves online-only or mobile-centric fans behind their counterparts on the couch when it comes to live video. Next season that ends, with the digital platforms (the website, as well as the iOS and Android apps) offering simulcasts of the live TV coverage, as well as Live@’s additional focus at the selected events.

Goicouria also said that the tour is working to make its addictive Shot Tracker feature (screen grab below) available for mobile devices, but didn’t yet promise a delivery date. Shot Tracker, which gives real-time updates on a tournament field by showing how far a player has hit a shot and how far he has left to the hole, can be mesmerizing, with players’ statuses constantly updating. The main reason it hasn’t been available for mobile platforms, Goicouria said, was due to the fact that the application was built with Adobe Flash, which isn’t supported on Apple devices like the iPhone or iPad.

“If there was one thing I wish we had for mobile that we don’t, it’s Shot Tracker,” said Goicouria, who pledged a “complete revamp” of the feature for next season.

Jack Nicklaus: 50 Years After his First U.S. Open Title, USGA Honors Golf’s Greatest Player

This year’s U.S. Open marks the 50th anniversary of Jack Nicklaus’ 18-hole playoff  victory over Arnold Palmer in the 1962 U.S. Open at Oakmont Country Club. It was Nicklaus’ first professional title and the event through the years has endured as one of golf’s great moments.

To celebrate the half century, the United States Golf Association (USGA) honored Nicklaus during the final day of practice rounds Wednesday at The Olympic Club prior to the June 14 start of the tournament’s 112th edition.

The USGA recognized Nicklaus’ achievement in three ways. It announced the medal it awards to the U.S. Open winner each year has been renamed the Nicklaus Medal. It will feature a silhouette of the four-time U.S. Open winner. The USGA also announced the USGA Museum in Far Hills, N.J. will have new addition called the Jack Nicklaus Room, anticipated to be open in early 2015.

Lastly, the USGA has produced its first television documentary called the 1962 U.S. Open, Jack First Major. The one-hour film will debut on NBC at 11 a.m. (Pacific Time) prior to the U.S. Open’s final round.  A 3 1/2-minute trailer to the documentary is available on the USGA website, via the link: www.usga.org/62usopenfilm.

After receiving the first medal which carries his name, Nicklaus, 72, who last played in the U.S. Open in 2000 at Pebble Beach, conducted a long Q&A session with media.

Nicklaus opened the session, saying: “Well, it’s kind of neat, isn’t it? Take and old guy and honor him. I think it’s pretty nice. It’s pretty humbling and meaningful, these honors, both the medal and the museum. I appreciate that.”

Here’s an excerpt from the Q&A session:

Question: What were the toughest conditions you ever faced in a U.S. Open, not weather related, mostly not wind related, and which were the easiest?

Jack Nicklaus: Toughest conditions? I don’t know whether you’d call them tough.  Whether I handled the conditions or not is another question. I may have had some conditions I didn’t handle very well and maybe some of the courses I didn’t handle very well. But some of them I did.

Pebble in ’72 was pretty difficult conditions. I think it was 1-over par won the championship then. I think that’s right. That’s a pretty high score at Pebble Beach. Pebble Beach really, without weather, Pebble Beach is not that difficult a golf course.  And you don’t really have weather this time of year. We had a little bit of wind that week, but not any you don’t have weather this time of year out here. You have a little fog and that kind of stuff. I thought that was a pretty difficult examination. The greens got really away from us pretty good and you really had to be really work hard in ’72.

Q: The promo to the movie mentions that you and Arnold went back for a day at Oakmont. What was that day like and what kind of emotions did that stir?

JN: Well, it was kind of funny, because Mike and I had gone to Merion the day before and looked at Merion. Mike asked me to stop by, which was nice of him to do that, to want to get my thoughts on Merion.

And then we went to Arnold’s house, and we stayed at Arnold’s house in Latrobe and we flew over in a helicopter at Oakmont the next day. And Arnold was most gracious in taking care of us and hosted us at Latrobe Country Club that night for dinner.

But we went over the next day and Arnold said to me, ‘Why are we doing this?’ He says, ‘You know, I lost that one.’ And he says, ‘They want to do one on Casper at Olympic. I lost that one.’ And I said, ‘Arnold, we did Cherry Hills first.’

Q: In terms of their emotional impact, how would you compare winning your first major at Oakmont in ’62 to your last at Augusta in 1986?

JN: Well, they’re just a couple of years apart. One, I was a young kid and the other I was an old man at 46, an old man. I’d like to run back to 46. I’d just like to be able to run, actually.

Oakmont, it was a different thing. I’d come very close at Cherry Hills in ’60. I played  well, I’ll go back quick. I shot 80, 80 at Inverness in ’57. I finished 40 something in ’58.  And then I shot a pair of 77’s at Winged Foot in ’59.

And then ’60 came along, I was the U.S. Amateur champion. I played very well. I felt like I should have won the golf tournament then. And if I’d known how to win, I might have won that tournament.

Then I had a very good chance again the next year at Oakland Hills and I played the last seven holes 2 over par to lose that tournament. I finished fourth that year.

So I felt going into Oakmont and particularly finishing second the week before and I had three seconds that year, that my best shot of winning a golf tournament was right there, because I loved playing in the U.S. Open. I loved playing USGA golf courses.

I didn’t realize I’m a young 22-year-old kid, I had no idea that Arnold Palmer lived anywhere near there or anything else about Arnold. Arnold was a friend and we’d played a lot of golf together. But I was, what a 22-year-old-kid. A 22-year-old doesn’t have much of a brain anyway and sort of goes along and whatever happens, happens.

And all of a sudden, 20 years later, you look back on it and say, ‘wow.’ That’s sort of what I did. Looking back on it you go back and say, wow, that was pretty special.  Something pretty good that I guess I’d learned how to win a golf tournament by then. Or I did learn how to win a golf tournament that week.”

James Raia is a California-based journalist who writes about sports and leisure. Visit his golf site at golftribune.com

Tiger Doesn’t Like Fans With Cell Phones, Either

Tiger Woods offered an unsolicited opinion on fans with cellular phones, telling ESPN reporter Tom Rinaldi that if the Tiger-Phil-Bubba pairing was done in a regular tour event — where fans are allowed to have cell phones this year — “it would have been brutal.”

Rinaldi, who we think interviewed Tiger after his mass press conference Tuesday (we saw Rinaldi waiting for Tiger outside the press tent, and Tiger is in the blue sweater/blue shirt he wore to that press conferece), asks Tiger about the marquee pairing of himself, Bubba Watson and Phil Mickelson, a trio certain to attract the balance of the gallery at the Olympic Club during Thursday and Friday rounds.

If you watch the video (which is under the USGA auspice, and not ESPN even though ESPN’s Rinaldi is doing the interview) Tiger says the pairing should be “fun, a lot of fun,” and then adds the caveat which is a non-subtle dig at the PGA’s cell-phone friendly policy.

“It’s something I don’t think we all would enjoy that much in a regular tour event, with the new camera policy,” Woods said. “It would have been brutal. But here they’re not allowed in, so this will be a fun pairing.”

After overzealous cell-phone fans bothered Mickelson at the recent Memorial tour stop, the issue has come to the forefront — with even the USGA saying they are looking at allowing cell phones on course during tournament days, though not this week. Perhaps the PGA and the USGA need to look overseas to the British Open, where there is a clear, smart and civil list of guidelines that should probably eliminate 99 percent of problems.

For us colonists, it might help to have really big signs near tee boxes and greens, saying “turn your damn phone off” or something to help people remember. And in the meantime, the pros who are playing a game for millions of dollars of other peoples’ money should remember that it is the fans, and the sponsors who want to reach golf fans, who line their pockets — so maybe the golfers, who text like madmen on the course when they are practicing, can cut normal folks some slack.