PGA’s Mobile Device Policies a Bit At Odds With Tourney’s Online Promotions

The golf hasn’t started yet but as we look through the spectator guide for the PGA Championship we ran across the mobile device policy, which seems pretty sound. Turn your phone to vibrate, you can check data and send messages, just no picture-taking during the golf. And certainly no video. Otherwise you will be asked to surrender your device, which you can then pick up later you naughty online phone user, you.

Of course, this rule will apparently NOT apply to PGA staffers, since the championship is making a big deal of its social media coolness this weekend in Kiawah. The tournament even has an Instagram page and will be hosting some fun Viddy videos, probably shot on phones. Just not on fan phones. So, yes, the PGA Championship is into social media. Just not any social media created by, you know, people.

Scrolling down a bit on the user guide we see that the PGA is suggesting that folks leave distracting items at home like dogs and milk crates, as well as iPods and iPads. But the news release for the tournament’s digital coverage notes that a lot of items will be designed to take advantage of the iPad:

Optimized for iPad – the official PGA Championship site and PGA Championship LIVE will be optimized for the iPad. The site and video player will take advantage of the iPad’s large, multi-touch display to provide fans an enriched viewing experience.

Seems like with the inevitable rain delays, an iPad could be a handy thing to have out there on the island. So don’t bring it. But if you do, enjoy the iPad optimization.

Our favorite bit from the user guide, however, has nothing to do with digital — unless it’s the digits on your hands that you save by not being utterly stupid:

DANGER FROM WILDLIFE
Please do not disturb or feed alligators, snakes or other
natural wildlife while on the grounds of the Ocean Course.
Use caution when walking in areas near ponds and tall grasses.

I’d watch out for Tigers too. They tend to attract big crowds, and will turn on anyone using a camera phone to record their brush with greatness.

Watching Golf this Week: The PGA Championship

Good news first: The 94th running of the PGA Championship will have a boatload of online and viewing options, and all kinds of web-enabled goodies to allow you to enjoy the year’s last major from the comfort of your desk, laptop, or iPhone or iPad. (Here’s the link to live video.) The bad news? It may not wrap up until Monday given the probability of thunderstorms likely to hit the Island Course in Kiawah, South Carolina. At least during the inevitable rain delays, you will have all kinds of diversions like the PGA’s new Social Caddy page to let you watch Twitter streams of players and caddies waiting out the rain.

A quick note on the online stuff — though we had written before that the PGA Tour and Turner Sports were parting ways, the relationship between Turner and the PGA Championship is a different beast — and as such Turner will be pulling out all the stops with TNT coverage Thursday, Friday and before CBS on the weekends, and a whole bunch of good website stuff, including lots of photos and videos.

Several things that we are going to look closely at for the live online video (which starts at 8:30 a.m. Eastern on Thursday and Friday) are the multiple camera views and featured groups that Turner says we’ll be able to follow online. We were disappointed at the U.S. Open’s somewhat limited online options, so let’s see if Turner can do better at the PGA. So far, the Masters is still far and away the online king of majors. We are heavily disappointed that the PGA app is iPhone only — c’mon folks, there are a heckuva lot of Android phones out there. Bad form to not have an Android app ready. Like in gymnastics, we’re taking a full point deduction there.

As for the actual golf… once again it really is all about Tiger, and whether or not he can get the job done at a major. Kiawah really doesn’t suit his perfectionist game — weirdo target golf — but when he is on, he really is the Usain Bolt of golf. I think it’s good to note here that had he not three-putted on that disaster bunker hole and not gone over the green on the par-3, Tiger would be your defending British Open champion. Just saying, the guy didn’t have anything near his “A” game and he still almost took the jug. He’s still the rock lock on my ESPN Fantasy team, but behind him I see… maybe Jason Dufner? An incredibly consistent year and good performances in the majors. Like last year, he could be standing near the end while others are falling.

Who else? I like Dustin Johnson’s ability but fear that Dustin is his own biggest enemy. At least there are no sand-trap rules for Johnson to worry about. Unlike the PGA two years ago where there were bunkers everywhere, there is a lot of sand at Kiawah but… according to some weird rule none of the sand is a bunker. So expect to see a lot of guys grounding their clubs, and a million calls to the PGA offices to follow. Watch the video and learn why it’s not a problem.

Finally my dark horse pick: Someone who historically plays well in South Carolina coastal courses, someone who has been surprisingly sharp at times this year… while he puts together his Ryder Cup team. That’s right, I am giving some love to the Captain, DLIII, Davis Love the Thirdly, to find another rainbow and win a second major in the gloaming of his career. I watched Love for a hole at Olympic during the Open, and his game seemed anything but old, striping a 2-iron off the tee and outhitting a younger playing partner who went 3-wood. Nice. In reality Love will probably be on the sidelines Saturday and Sunday, watching to see if Phil Mickelson can give him a reason to make him a captain’s pick for the Ryder roster. Enough Olympics already. Let’s get this war by the shore started.

Here’s where to follow the action:

94th PGA CHAMPIONSHIP

(all times Eastern)
TV COVERAGE
Thursday, Aug. 9 — TNT, 1 p.m. — 7 p.m.
Friday, Aug. 10 — TNT, 1 p.m. — 7 p.m.
Saturday, Aug. 11 — TNT, 11 a.m. — 2 p.m. — 7 p.m.; CBS, 2 p.m. — 7 p.m.
Sunday, Aug. 12 — TNT, 11 a.m. — 2 p.m. — 7 p.m.; CBS, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
Coverage starts at 12 p.m. Thursday & Friday, 2 p.m. Saturday and Sunday.

ONLINE
As we said above, there is going to be a lot of online video, including marquee groups, par 3 coverage and press conferences. HERE IS THE LIVE VIDEO PAGE.

PGA SHOT TRACKER
No Shot Tracker this week.

FACEBOOK PAGE
If it looks like the beach, it’s the PGA Facebook page for Kiawah.

TOP TWITTER FEEDS TO FOLLOW

HASHTAG FOR THE PGA IS: #PGAChamp

Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. Who won’t be going back to Akron anytime soon.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
You’re kidding, right? Like you haven’t heard of the Island Course. Or seen numerous recaps of The War by the Shore. Well here is the official page, knock yourself out.

WHO WON THIS THING LAST YEAR?
Keegan “long putter” Bradley. Outlasting our man Duf.

FEDEX CUP LEADERS
1. Tiger Woods, 2,204 points
2. Zach Johnson, 2,018
3. Jason Dufner, 1,983
4. Hunter Mahan, 1,739
5. Bubba Watson, 1,712

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Tiger Woods; 3. Rory McIlroy; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

PGA Goes Big With Social Media at Golf’s Final Major

Screen grab of the PGA's Social Caddy page. Credit: PGA

We’ll have a separate Watching Golf this Week post tomorrow with all the details as usual, but I think it’s worth taking a quick look today at how the PGA is going big with social media for the year’s last major, the PGA Championship, which starts tomorrow.

Aside from the usual flurry of tweets and posts from the tour, it appears that the PGA is leaving no social media stone unturned this week. Starting with something they are calling the Social Caddy — a catch-all portal page with a bunch of links to things like Twitter streams and Instagram photos — the tour also has people roaming around grabbing fun, pointless little Viddy videos like this near-worthless “inside” meetup with World No. 1 Luke Donald.

There’s other stuff too, like assigning a writer to capture the predictions of fans from the PGA’s Facebook page. Pretty neat. But I’m not sure where I stand on the whole Social Caddy page idea — one thing I hear from a lot of people is that they are at the social media exhaustion level, and the idea of having to monitor or join one more place to share is not very appealing. But that may just be the media/golf insider thing. It may very well be that there are a lot of golf fans who are new to things like Twitter and need a helping hand to find Twitter handles for players, golf writers and other interesting folks who might have something worthwhile to say. (It looks like a lot of self-promoters and golf advertisers have found the PGA’s “fans” column on the Social Caddy Twitter feed so I am not sure how worthwhile that stream will be going forward)

So far it also looks like most of the “social” content is being generated by PGA.com types, which can be amusing (there is a Viddy clip of someone standing at the back of the driving range, challenging players to hit him) but will probably get stale soon. It would be much better if the PGA’s Instagram page, for example, had Instagram pix from the players themselves — as we’ve learned from Kevin Love and the Olympics some of that real-insider stuff can be pretty good and bring us a lot closer to the athletes than ever before.

Though golfers are notorious for being cell phone addicts — like Rickie Fowler, who tweets from his private plane — I also seem to see that most of them shut down the streams when the tournament starts. And it’s really not so hard to assemble your own golfing social caddy, by just finding and following people who are interesting in your main Twitter feed. And, I am guessing a lot of this effort is going to be lost anyway due to the atttention conflict with the last weekend of the Olympics. But when it comes to social media, clearly the PGA is trying hard.

Watching Golf this Week: WGC Bridgestone Invitational (and Reno-Tahoe Open)

It’s going to be hard to get excited about golf this weekend, even with a World Golf Championship event taking place. With Olympics track and field starting and the PGA just a week away, even having all the big names out for a WGC event isn’t going to move the needle a lot. Even if there is good golf everyone knows we’ll forget the WGC winner on Monday.

On the other hand if you are getting tired of NBC’s tape delayed Olympics, the WGC does give you all the biggies — including is-he-back Tiger Woods, who has won at the Firestone CC outside Akron a bunch of times, and so far this year Tiger has done well on tracks he’s historically liked. So even though Ernie, Phil, Bubba and everyone else except Webb “having a baby” Simpson is going to be there, Tiger is the guy to beat, at least until Sunday. Ouch! Defending champ Adam Scott will also be there, trying to tell everyone he’s over his British Open collapse. Not bloody likely, but so far Scott has won a lot of admiration for how well he’s handled defeat. Maybe Akron will get him back on track for Kiawah.

Good news for TV viewers there will be bonus Golf Channel coverage, not just 2 p.m. to 6 p.m today and Friday, but also the noon-to-1:30 p.m. on Saturday and Sunday. CBS will take over on the weekend from 2-6 p.m., all times Eastern. And in case you want even MORE golf — and who doesn’t — there’s the Reno-Tahoe Open this weekend, for all the guys who didn’t make it into the WGC. Like NBC’s Olympics the Reno show will be on late, 6:30 p.m. start times on Golf Channel (7 p.m. on Sunday). Just for kicks, the Reno-Tahoe Open will use the Stableford scoring system, which is about as confusing as the Russian gymnastic judges. Showing my age with that joke. No live video online anywhere this weekend, but Shot Tracker should be in action at the WGC.

Here’s where to follow the action:

WGC BRIDGESTONE INVITATIONAL

(all times Eastern)
TV COVERAGE
Thursday, Aug. 2 — Golf Channel, 2 p.m. — 6 p.m.
Friday, Aug. 3 — Golf Channel, 2 p.m. — 6 p.m.
Saturday, Aug. 4 — Golf Channel, 12 p.m. — 1:30 p.m.; CBS, 2 p.m. — 6 p.m.
Sunday, Aug. 5 — Golf Channel, 12 p.m. — 1:30 p.m.; CBS, 2 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

ONLINE
No Live@ video this week — the PGA’s live online video doesn’t return until the Barclays in late August, so you will need to get your online fix from…

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker.

FACEBOOK PAGE
Only the best on the globe are invited… but the rest of us can click over to the WGC Bridgestone’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW
Can’t find one for the WGC but the Reno-Tahoe Open is on Twitter.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
Here’s the WGC page on the Firestone CC South Course. Clickable walk-through available.

WHO WON THIS THING LAST YEAR?
Adam Scott.

RENO-TAHOE OPEN

TV COVERAGE
Thursday, Aug. 2 — Golf Channel, 6:30 p.m. — 8:30 p.m.
Friday, Aug. 3 — Golf Channel, 6:30 p.m. — 8:30 p.m.
Saturday, Aug. 4 — Golf Channel, 6:30 p.m. — 9 p.m.
Sunday, Aug. 5 — Golf Channel, 7 p.m. — 9 p.m.

WHAT’S THE COURSE LIKE?
We were just in Tahoe last week and I can guarantee you there ain’t any snow-capped mountains to be seen. Pretty hot and dry there. But the Montreux Country Club looks cool. Plus it’s at altitude, so maybe we’ll see some 400-yard drives.

FACEBOOK PAGE
The Reno-Tahoe Foundation’s page will get you there if it’s Facebook you want.

WHO WON THIS THING LAST YEAR?
Scott “just won again last week” Piercy.

FEDEX CUP LEADERS
1. Tiger Woods, 2,132 points
2. Zach Johnson, 1,988
3. Jason Dufner, 1,888
4. Hunter Mahan, 1,725
5. Bubba Watson, 1,662

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Tiger Woods; 3. Rory McIlroy; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

Watching Golf this Week: RBC Canadian Open

Like a lot of the pro golf field your MSR golf writer is taking some time off this week following the most recent major. But newly minted British Open champion Ernie Els isn’t, and is heading to Canada for this week’s RBC Canadian Open.

After the orgy of online and broadcast coverage of last week this week you are back to the Golf Channel Thursday-Friday, CBS Saturday-Sunday routine. I wish I could get more excited about this event but — gotta recharge for the end of the season, the PGA, the Ryder Cup, and the FedEx Cup chase. So just the basics below. More in-depth analysis next week.

Here’s where to follow the action:

RBC CANADIAN OPEN

(all times Eastern)
TV COVERAGE
Thursday, July 26 — Golf Channel, 3 p.m. — 6 p.m.
Friday, July 27 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, July 28 — CBS, 3 p.m. — 6 p.m.
Sunday, July 29 — CBS, 3 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

ONLINE
No Live@ video this week — the PGA’s live online video doesn’t return until the Barclays in late August, so you will need to get your online fix from…

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker.

FACEBOOK PAGE
Nothing not to like about the RBC Canadian Open Facebook page.

TOP TWITTER FEEDS TO FOLLOW
The RBC Canadian Open has its own feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
The Hamilton Golf and Country club has its own site.

WHO WON THIS THING LAST YEAR?
Sean O’Hair.

FEDEX CUP LEADERS
1. Tiger Woods, 2,132 points
2. Zach Johnson, 1,988
3. Jason Dufner, 1,888
4. Hunter Mahan, 1,705
5. Bubba Watson, 1,662

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Tiger Woods; 3. Rory McIlroy; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

ESPN’s British Open Coverage Scores on Cable, Internet, Mobile

There must be an algorithm somewhere to write the inevitable press releases for broadcasters after any big event now, that begins with “record viewership” and then plugs in the terms online and mobile. ESPN’s coverage of the British Open last week and weekend certainly fits in, with big gains in just about every measurement category, including a 140 percent growth in the amount of live coverage watched on ESPN’s mobile and online platforms.

But — it could have been a lot bigger. Remember, ESPN limits its mobile access to people who pay for cable plans from Verizon FiOS, Time Warner Cable, Bright House Networks, and Comcast. How much bigger could the audience be if ESPN allowed non-cable subscribers the right to see things with a one-time fee? (Right now, the WWL’s answer to that is it’s not gonna happen.)

One guess is that since ESPN added Comcast to its list of approved cable-contract partners whose customers get access to all WatchESPN and ESPN3 content, the jump in online viewership was probably a given since the Comcast deal added about 40 million potential new viewers to the number that could see ESPN’s online streams. Even without any new partnerships that number should easily grow again next year, when ESPN should have support for Comcast customers with Android platforms, who were shut out this year.

I still think that ESPN could vastly improve its online coverage of big events, especially golf, by mimicing the excellent presentation done by the folks at the Masters. Right now the event coverage like the British Open is lumped in next to every other thing that ESPN covers, which as you know is quite a lot, so the experience dims. It would also be great to have an integrated chat/social experience on the same screen, so you could perhaps talk golf smack to friends and other fans without having to switch between multiple screens. I’d add in a window to keep track of the excellent ESPN Majors fantasy game, and my online golf experience would be complete. Well, we’d need the TigerCam too. But I’m not greedy.

ESPN Press release on its awesome British Open numbers.