U.S. Open Sets Records for Online, App Viewing

We don’t have any definitive viewer numbers, but according to a press release from the USGA, the recent U.S. Open golf tournament in San Francisco attracted a record number of online viewers, especially for live online video and via mobile devices. This is hardly a surprise, since online golf viewership overall has been spiking this year, with no end in sight to the growth curve.

According to the USGA, which pioneered online coverage of golf, overall viewer visits to the U.S. Open website during the week increased 79 percent from the year-before totals, while views of live streaming video increased 210 percent from 2011. Though the USGA hasn’t provided exact numbers on page views and streaming video looks, it’s a good guess that the latter number is somewhere in the one- to two-million range, since approximately a half-million to a million folks will watch online video of a regular PGA event, according to PGA Tour reps. The U.S. Open’s website features were powered technically by IBM, which also helps produce the wonderful online experience for The Masters golf tourney.

The availability of an Android version of the USGA’s U.S. Open app helped spike visits to the mobile version of the Open website — according to the USGA, mobile website views increased 375 percent in 2012, with iPhone app downloads jumping up 44 percent from the previous year. In addition to live video the U.S. Open websites also included a live leaderboard, a photo stream and a unique feature that let you look at an interactive map of the course and see which players were on which hole. The USGA was also extremely active on Twitter, with the official U.S. Open Twitter feed providing constant scoring updates and links to feature coverage.

Even though the U.S. Open live online video wasn’t very comprehensive — on Thursday and Friday the coverage followed one “marquee” group throughout its round, and on the weekend the coverage consisted of only play at two holes — it was extremely well produced, with commentators that were critically judged by many observers to be better than some of the broadcast TV talent. It’s probably a safe guess to say that next year the USGA will continue to expand live online coverage of the U.S. Open, in sync with the expanded live online views coming next season from the PGA Tour for regular events. That’s good news for golf fans, who will apparently be rewarded for finding more ways to watch.

Watching Golf this Week: Many Ways to Watch the U.S. Open

Why is this post a little late in delivery? Because I’ve been spending the morning watching the U.S. Open live, on a window that’s open just to the left of the one I’m typing on. I could go over to the couch and watch ESPN’s live coverage, which starts at 9 a.m. Pacific time today and Friday. But I like the online focus, which today is following the Tiger-Phil-Bubba group from start to finish.

Unlike the Masters online coverage — where you had choices of different groups or different holes — the US Open online video is one group at one time. But there are so many ways to get U.S. Open coverage, from the ESPN overload on Thursday and Friday — which is sandwiched around a couple hours of NBC coverage Thursday and Friday — that you won’t go lacking.

Since this is the first U.S. Open we’ve been able to cover live, it’s been an incredible learning experience to see a course like Olympic up close and personal. Check out our previous links for info that will help you with your viewing. We’re also big fans of the U.S. Open site itself, since it has a plethora of info (live scoring, archived video interviews, and a new feature called “Playtracker” which shows a live view of the groups on the course, with stats for each player in each group. (This would be cooler if it had a live view of where the players were on each hole, like a visual Shot Tracker. Maybe next year?)

So far, we haven’t seen many glitches with the live online video — like the Masters coverage there are intermittent stops and stalls but we’ve found that when that happens, it’s easy to just close the old window and re-open a new one. Since I had to stay home this morning for work and family reasons I wasn’t able to use my press pass to watch the golf up close and personal — but I bet I have a better seat than most press folks there, because the blanket coverage of the marquee group has been phenomenal, and I can sip coffee and sit in my comfy office chair while watching. Enjoy the great weekend of San Francisco golf!

Here’s where to follow the action:

2012 U.S. OPEN CHAMPIONSHIP

(all times Eastern)

OFFICIAL U.S. OPEN COVERAGE SCHEDULE

TV COVERAGE
Thursday, June 14 — ESPN, 12 p.m. — 3 p.m.; 5 p.m. — 7 p.m. NBC, 3 p.m. — 5 p.m.
Friday, June 15 — ESPN, 12 p.m. — 3 p.m.; 5 p.m. — 7 p.m. NBC, 3 p.m. — 5 p.m.
Saturday, June 16 — NBC, 1 p.m. — 7 p.m.
Sunday, June 17 — NBC, 1 p.m. — 7 p.m.

RADIO
Radio this week is via the U.S. Open app, or the U.S. Open website.
1 p.m. — 7 p.m., Thursday-Sunday

ONLINE
See above. Live online at USOpen.com, Thursday and Friday, following a “marquee group” in the morning and afternoon. Morning tee times around 7:30 a.m., afternoon tee times around 1

PGA SHOT TRACKER
No shot tracker this week — hard to believe, but true.

FACEBOOK PAGE
The USGA is doing a great job with its Facebook page. Like.

TOP TWITTER FEEDS TO FOLLOW
US Open — The official Twitter feed for the championship is active and great, with lots of links, live info. Add it to your feed now.
Geoff Shackelford — well known golf writer — go back in his timeline this week for some great videos showing the holes on the Olympic course. Maybe the top golf Twitterer out there, especially when it comes to analysis/insight.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend. Works hard and long every day, and also has great insider views, via Instagrams.

WHAT’S THE COURSE LIKE?
If you haven’t had your fill of Olympic info, you’ve been on another planet. So far the overall view we like best was the Sunday special in the San Francisco Chronicle, where beat writer Ron Kroichick interviewed Ken Venturi for a hole-by-hole breakdown of the course. The official Open website also has an extensive hole by hole page with flyby views, etc. etc.

WHO WON THIS THING LAST YEAR?
Rory McIlroy, the boy wonder.

LOCAL FLAVOR
The columnists and writers at the San Franciso Chronicle do golf right.

FEDEX CUP LEADERS
1. Jason Dufner, 1,735 points
2. Hunter Mahan, 1,477 points
3. Tiger Woods, 1,404
4. Zach Johnson, 1,386
5. Bubba Watson, 1,372

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Tiger Woods; 5. Bubba Watson.
See the official World Golf Ranking list.

PGA: All Tour TV Coverage Will be Simulcast Online and Via Mobile Apps in 2013

All the live coverage of PGA Tour events next season will be shown simultaneously on the tour’s digital platforms, including via its mobile apps and at the PGATour.com website, a tour executive said Wednesday.

In a phone interview with Luis Goicouria, the vice president of operations and business development for PGA Tour Digital, Goicouria said that for the 2013 season, all live tour TV coverage will be simulcast online, giving mobile and web-connected fans the same experience as those sitting in front of a TV. The expansion of live video content, Goicoura said, is a direct response to fans’ desire for more mobile content, especially live video of tournament play.

“Our [online + mobile] video content consumption is going through the roof,” said Goicouria, who said that tour-hosted video starts are up 81 percent so far this year over last, and YouTube views of archived videos has increased 94 percent in the same time frame. Currently, the Tour offers its “Live@” program for 10 selected tournaments during the season, typically the bigger ones like the recent Memorial tourney. The Live@ production is separate from and typically less comprehensive than any network coverage, though of similar production quality. According to Goicouria, the Live@ broadcasts typically attract between a half-million and a million video streams per event.

The Live@ coverage typically focuses on one or two “scoring” holes or signature holes, like the island green at the Players Championship. Though it doesn’t offer the breadth of coverage a typical network broadcast from partners Golf Channel, CBS, NBC or ESPN does, the Live@ shows aren’t chopped liver either.

“It’s not like we just slap a couple webcams on a green,” Goicouria said. “It’s a full-blown studio production.”

But Goicouria said the costs associated with such production keep the tour from rolling out Live@ at every stop. Unfortunately that leaves online-only or mobile-centric fans behind their counterparts on the couch when it comes to live video. Next season that ends, with the digital platforms (the website, as well as the iOS and Android apps) offering simulcasts of the live TV coverage, as well as Live@’s additional focus at the selected events.

Goicouria also said that the tour is working to make its addictive Shot Tracker feature (screen grab below) available for mobile devices, but didn’t yet promise a delivery date. Shot Tracker, which gives real-time updates on a tournament field by showing how far a player has hit a shot and how far he has left to the hole, can be mesmerizing, with players’ statuses constantly updating. The main reason it hasn’t been available for mobile platforms, Goicouria said, was due to the fact that the application was built with Adobe Flash, which isn’t supported on Apple devices like the iPhone or iPad.

“If there was one thing I wish we had for mobile that we don’t, it’s Shot Tracker,” said Goicouria, who pledged a “complete revamp” of the feature for next season.

Casey Martin Swings and Drives Way Back to the U.S. Open

It’s often tough to give the TV guys props. But the Golf Channel got it right. The U.S. Open sectional qualifiers all added up magnificently to the motto “Longest Day In Golf.”

But beyond the desire to tell viewers how hard they were working, halfway through the day one or more of the announcers could have had a little fun.

The catch phrase of the day could have changed to “Best Day In golf.” Or, it could have been the “Most Unheralded Day In Golf.”

Certainly, both slogans began to unfold early in Creswell, Ore. A field of 37 — the smallest of the sectionals around the country — started in the rain at 7 a.m. More than 13 hours later in near darkness, Casey Martin emerged as medalist.

Casey Martin

Yes, that Casey Martin. He’s age 40 now. And he’s 14 years removed from his debut at the U.S. Open at the same Olympic Club in San Francisco where he played with cart, after a contentious battle with golf’s hierarchy, and finished 23rd.

Martin suffers from Klippel Trenaunay Weber syndrome, a birth defect in his right leg. Basically, he drags his right leg. He successfully sued the PGA Tour in 2001 for the right to use a golf cart during competition under the Americans with Disabilities Act.

But Martin, who hasn’t played professionally since 2006, is mostly known as the head golf coach at the University of Oregon. But awhile back he decided to try to qualify again as a part-time player who spends more time coaching and recruiting than worrying about the past or honing his skills.

But Martin’s still got game. He was in the last group on Monday, leading the qualifier by one stroke. It was few minutes before nightfall. There were maybe 30 people on the 18th hole at Emerald Valley Golf Club watching. Martin had about 45 feet for a two-putt par to keep his lead. He left a four-footer with his first effort. And then he sealed his return to the U.S. Open with a putt toward a hole he said he couldn’t see.

It was a day of stuff like that, most notably on the eighth hole of Martin’s second round. He couldn’t find his errant tee shot and was about to return to the tee. His caddie found the ball at the last second, ironically resting under a golf cart. Martin punched it out and then sank a 30-foot chip from over bunker. What could have been a double bogey became a birdie.

“I had a kind of peace,” Martin later told reporters, explaining the hole. “Like something’s going on here.”

What is going on now is that more than a decade after the highest court in the country said he could use a cart in competition, Martin is going to use it again in the country’s national championship.

All those years ago, Jack Nicklaus and Arnold Palmer, golf’s elder sentinels, spoke out against players using carts on the PGA Tour. They weren’t against Martin, but in favor, they said, of the maintaining the traditions of golf. It was hard to see the difference.

What is easier to see is that Martin can still play golf, and he’s now about to play again with the sport’s best. I can’t wait for someone to interview Nicklaus or Palmer, and I can’t wait for the U.S. Open. It’s likely going to again be the “Best Week in Golf,” and now there’s one more reason.

USGA Debuts Redesigned Going Mobile Website for U.S. Open at The Olympic Club

Watching the U.S. Open at The Olympic Club in mid-June is the best way to see the world’s best golfers compete for the country’s national championship. But as with any major, only a small percentage of the tournament’s fans will see the event in person.

Which, of course, is why the United States Golf Association (USGA) launched the redesigned official website of the 112th U.S. Open Championship scheduled at iconic Lake Shore course in San Francisco, June 14-17.

The new usopen.com is powered by IBM’s cloud computing technology and includes features such as live-streaming video, live scoring, interactive PlayTracker and access to Web and mobile applications.

“We set out to create a multi-functional, easy-to-use website that will provide the outstanding digital experience that fans of the U.S. Open have come to expect,” said Sarah Hirshland, senior managing director, business affairs for the USGA. “With superb photography and video, compelling articles and enhanced interactivity, usopen.com extends beyond the desktop to bring the championship experience to the user.” IBM is also the technical brains behind the online presentation of the Masters.

With an emphasis on bringing the U.S. Open experience to users around the world, the site features real-time scoring, live high-definition (HD) video streaming, interactive play tracking and the Virtual U.S. Open, which allows fans to experience each hole at The Olympic Club.

Complete coverage of U.S. Open sectional qualifying, expanded social-media capabilities and enhanced near-time photo viewing are among the upgrades for 2012.

The official 2012 U.S. Open mobile application for Android and iPhone devices will be available for download on June 1.

Like usopen.com, the app’s tablet-friendly design will provide access to live HD video streaming, news, photos, real-time scoring and Twitter feeds.

The 2012 usopen.com will feature:

Sectional qualifying (June 4) with scoring, images and articles from all qualifying sites; PicStream Photos; PlayTracker, interactive leader board; Enhanced course profile of the Lake Course at the Olympic Club; Select television HD live streaming and ESPN Radio streaming; Social media updates via Twitter (@usopengolf) and #usopengolf) and via Facebook (Facebook.com/usopengolf).

Additionally, fans can virtually play holes at The Olympic Club with players who make the cut with a chance to attend the 2013 U.S. Open at Merion Golf Club in Ardmore, Pa. for players who make the cut.

And, finally, beginning June 4, for the U.S. Open, live video, photos, real-time scoring and tweets on Android, iPhone and tablet devices as well as stream radio and social media to interact with ESPN Radio analysts will begin.

Watching Golf this Week: The Memorial, or ‘We’re All Back at Jack’s House’

Just when Zach Johnson threatened to kill off his own victory with a last-hole brain fart — and drag the golf season into perhaps fatal tedium with people talking nonstop about rules — golf fans are saved by the arrival of the Memorial this week, a sort of mini-major that will have all the big names back in play, including Tiger, Rory, and even Bubba the baby dad! Plus Dustin Johnson back from fighting off back injuries and drug rumors, and the rest… Rickie… Dufner… it’s the 6th major, the Memorial!

The course, of course, is Jack’s own spread, otherwise known as Muirfield Village in Dublin, O-HI-O. We’ve never been there but if the best golfer ever built a tournament-tailored spread from the dirt up you know it’s gonna be good. And it is. And so will be the golf, some of which you will be able to watch online, since the Tour’s Live@ online video is back this week. Plus there is bonus weekend early coverage on the Golf Channel, so if you’ve been longing to watch something other than Jason Dufner and his dip, this is the weekend to get back on the couch or in front of your mobile device of choice. In addition to enjoying top-notch golf, this might be the perfect time to explore real estate opportunities, particularly unique ones like barndominiums. If you’ve ever been curious about alternative housing options, there’s everything to know about buying a barndominium. These versatile structures combine the rustic charm of a barn with the modern comforts of a condominium, offering a distinctive living experience that’s gaining popularity. Whether you’re looking for a primary residence or a spacious getaway, understanding the ins and outs of purchasing a barndominium can help you make an informed decision that suits your lifestyle and investment goals.

Here’s where to follow the action:

THE MEMORIAL TOURNAMENT PRESENTED BY NATIONWIDE INSURANCE

(all times Eastern)
TV COVERAGE
Thursday, May 31 — Golf Channel, 3 p.m. — 6 p.m.
Friday, June 1 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, June 2 — Golf Channel, 12:30 p.m. – 2 p.m.; CBS, 3 p.m. — 6 p.m.
Sunday, June 3 — Golf Channel, 12 p.m. – 2 p.m.; CBS, 2:30 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m., Thursday-Sunday

ONLINE
Live@ Returns! You can watch the Memorial live on your computer, or handheld device (download the PGA app) from 11 a.m. Eastern to 6 p.m. each day. If your Android app is fuzzy on video, won’t you comment below?

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker for the Memorial.

FACEBOOK PAGE
The Memorial’s is right here.

TOP TWITTER FEEDS TO FOLLOW
Memorial Golf — the tourney’s own Twitter feed. So far these things have been… underwhelming. Let’s see if Memorial can tweet like a champ.
Geoff Shackelford — well known golf writer.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend (and she is back from a brief couple weeks off the tour. Already sharing Instagrams from Muirfield!)

WHAT’S THE COURSE LIKE?
Muirfield Village Golf Club — designed by Jack for tournament play. Here’s the tourney site course page, which looks plain but has a lot of interactivity if you click around, video flybys and multiple hole vantage points. The Nicklaus design company page has some stunning photos as well.

WHO WON THIS THING LAST YEAR?
Steve Stricker. Remember him? And yes… Tiger has won this thing four times.

LOCAL FLAVOR
The Columbus (Ohio) Dispatch has things pretty well nailed down with a big Memorial Xtra website. Interactive course map, video, features, it’s all here. Hurray for newspapers.

FEDEX CUP LEADERS
1. Jason Dufner, 1,735 points
2. Hunter Mahan, 1,427 points
3. Zach Johnson, 1,386
4. Bubba Watson, 1,372
5. Phil Mickelson, 1,307

See the full standings for the FedEx Cup points list.

WORLD GOLF RANKINGS
1. Luke Donald; 2. Rory McIlroy; 3. Lee Westwood; 4. Bubba Watson; 5. Matt Kuchar.
See the official World Golf Ranking list.