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Ever wonder how adept your NFL team is with social media?

September 11, 2013 by Leave a Comment

The news from earlier this week that the aptly named AT&T Stadium that the Dallas Cowboys play in had a record amount of Wi-Fi traffic for the teams’ season opening game , 3x over last year, is no surprise to the people at social marketing firm W20 which has rated all of the NFL stadiums for their social media prowess and the Cowboys come in second.

Now this is not just a barometer of Wi-Fi traffic by any means and judges teams on a variety of metrics, but when it is all said and done you need the hardware and networking infrastructure to have a solid approach to social media and AT&T Stadium had 25,000 Wi-Fi connections using up 1.3 million Mbytes of data.

W20 has attempted to rate all 32 NFL teams on their ability to use social media to connect with their respective fans. It used use a proprietary algorithm that indexes social engagement scores from a wide variety of social media sites including Facebook, Instagram, Twitter and YouTube.

Even with a spanking brand new stadium it had to be upgraded during the off season to meet expected demand. The interesting thing is that the 49ers, who play in an old, dilapidated stadium, are number one. However the 49ers, being adjacent to Silicon Valley are quite aware of the importance of social media and are in a place where all of the expertise needed to support it is near at hand.

The team’s new stadium, slated to open next season, is expected to be a state of the art wonder including its wireless infrastructure that it claims will be state of the art.

The interesting thing about the poll is how quickly teams drop in the ratings. The 49ers rate a perfect 100, yet the #5 team, the Washington Redskins, has only a 66.87 rating while the last place Cincinnati Bengals have a 26.91. I think my high school would rank higher!

The NFL is only now catching on that Wi-Fi and other associated social media apps are now a basic component in fans lives. They take pictures from tailgaters to post on Facebook and Instagram, check fantasy results, trash talk friends and a host of other activities.

However they do not just create social media data, they consume it. The teams have a captive audience that is obviously receptive to looking, reading and participating. An Instagram effort to get fans pictures posted, Facebook contests at stadiums, best Twitter commentary, all help to engage fans and are functions teams could be doing, but for the most part are not.

There are a number of other rating systems that have judged the same thing for the NFL, but as we reported earlier the league badly lags in developing and delivering the hardware, networking and apps needed to be at the forefront of the convergence of sports and media.

While the NFL is king of the hill in American sports , the league has been worried about the slow erosion in attendance. New stadiums often push old time fans to poorer seats, expensive parking, seats and food and beverages add on. A big screen at a friends house and NFL Red Zone each weekend might cost a fan just a six pack as the rice of admission. By providing access to social media and the greater world outside the NFL can in some ways make the stadium experience more enjoyable for fans and so help keep them in the parks.

Something to think about next time you are sitting at a game with 5 bars and no connection.

Filed Under: 4G LTE, Apps, AT&T, Cisco, DAS, Facebook, Google, Market Research, NFL, SAP, SEAT Conference, Sports Social Media, Sports Social Media Data, Twitter, Wi-Fi Tagged With: , , , , , ,

Friday Grab Bag- MLB.TV at a Discount!

August 23, 2013 by Leave a Comment

The Fall Classic is coming into sight and if your team is looking to make the playoffs (mine is not) then you might want to consider this offer from MLB. It is offering its TV package, MLB.TV, for $19.99. Subscribers can watch games not just on a TV but also laptops, iPhones and iPads as well as the Xbox 360.

Motorola to Xoom no more
If you have a Motorola Xoom tablet it might be a collectors’ item. No the company is not phasing it out, but it has settled a trademark dispute with Xoom Corp. that spells the end Motorola using that name for its tablet.

Xoom Corp., an online payment company, convinced Motorola that it infringed on Xoom’s trademarks when it released the Xoom tablet, so expect Motorola’s next generation tablet to carry a different name.

Facebook’s CEO Seeks Expanded Mobile Internet Access
Mark Zuckerberg has a tech alliance called Internet.org that will seek to expand the availability to billions around the globe that currently have no method of getting online. He called the effort “the greatest challenge of our generation.”

Members include Ericsson, Nokia, Samsung, Qualcomm and Opera. Rival Google, which is working on its own solution to this issue, is not a member nor is Intel which has also been active in this area.

Apple to refresh both iPad and iPhone at same time?
Rumors have been going around that Apple would refresh one then wait a few weeks and refresh the other but now they are reporting that both will be done at an event that Apple is expected to host on Sept. 10.

Bloomberg has reported that Apple will release on that date, which interestingly is after several rivals such as Samsung and Sony plan to also release new offerings. Samsung is expected to do Apple one better and debut its smartwatch as well.


Intel preps next generation tablet processor
Intel often has interesting names for its processors and the next two coming down the pipe, Cherry Trail and Willow Trail are expected to be much faster processors than the current Silvermont family which is just now coming on line.

Cherry Trail is expected to hit the market in the third quarter of 2014 while Willow Trail will follow the next quarter, according to a report from Tech Radar.

Details of Archos tablet revealed in FCC filing
Slash Gear is reporting details of an upcoming tablet from Archos that is expected to be called the Archos 101 XS 2, which the company is expected to unveil next month at the IFA show. The tablet will feature 1GB RAM, a 10.1-inch display, 16GB of internal storage and a microSD card slot for additional capacity.

Filed Under: Amazon, Android, Apple, Apps, Facebook, FTC, iPad, iPhone, Live sports via mobile, Major League Baseball, Motorola Tagged With: , , , ,

PGA Tour Develops Social Media Hub in time for FedExCup

August 22, 2013 by Leave a Comment

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Two-year-old startup Mass Relevance has teamed with the PGA to create the PGA Tour Social Hub, a website that will serve as a central aggregation point for a wide variety of social media content that pertains to the PGA tour.

The Hub is being launched in time for fans to use it to follow the action for the FedExCup Playoffs, which begin today with The Barclays at Liberty National in New Jersey City.

The website, which can be located here, will use content filters that seek out relevant content including keyword and hashtag searches. Among the media sites that will be represented at the Hub will be Twitter, Facebook, YouTube videos and Instagram photos and videos.

The PGA said that one of the driving reasons was that fans often used different hashtags or terminology when tweeting or communicating about events and that by creating a single unifying site it will make it easier for fans to follow events as well as comment on them in real time.

For Mass Relevance, founded in 2011 with almost $2 million in seed funding from Floodgate and Austin Ventures it is the continuation of the SaaS developers rise as a leading partner to a wide and growing set of clients.

The company has partnered with experience developing golf-focused social hubs, having previously created one with TaylorMade-adidas Golf Partners earlier this year and developed worked on a program with Callaway Golf to bring social media to serious golfers. Other partners include the Washington Redskins, Twitter, MTV, Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft.

Filed Under: Apps, Facebook, Golf, Instagram, PGA, Social Media, Sports Social Media, Sports Social Media Data, Twitter, YouTube Tagged With: , , , , , ,

NASCAR Names Hewlett-Packard a Technology Partner

July 11, 2013 by Leave a Comment

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Hewlett-Packard has expanded its relationship with NASCAR, originally formed last year, which will partner the two in devising ways that HP technology can enhance and advance the sport of auto racing with a focus on both engaging fans more closely and bring advertisers to specific segments of the fan base.

The move is part of a growing movement among sports teams and leagues to partner up with leading technology companies to take advantage of their expertise in a range of areas from fan engagement to operational efficiencies.

NASCAR has named HP an Official Technology Partner in a 3-year deal that will have the two engage in developing and using technologies that NASCAR says will catapult the sport to a new level via the adoption of cutting edge technologies.

Under the terms of the new agreement, NASCAR has named HP as an Official Technology Partner, underscoring a joint commitment to accelerate innovation and the adoption of cutting-edge technology across the sport of NASCAR.

While the details of the agreement are vague, expect to see enhanced digital presence at NASCAR tracks with high speed wireless capabilities. NASCAR has a huge following but has seen a steady erosion of attendance at its events. Long traffic lines, limited views and none of the advanced ambiance that fans are now expecting at football and baseball stadiums can take its toll in term of attendance.

That will probably change, and for that matter has already started to change with the original agreement between the two last year that lead to the formation of the Fan and Media Engagement Center (FMEC). The FMEC is a tool that measures and analyzes information from a wide variety of media including video, social media, digital, television, print and radio. It takes the information derived from all of these sources and uses it to help further engage fans with NASCAR.

NASCAR has said that it is already seeing results from the FMEC with information tailored for specific segments of the NASCAR audience that can be used by NASCAR and its partners. The new deal will in part be an expansion of the FMEC effort as well as looking at new areas that the two can develop solutions.

In the past sports entities went about moving into the digital age quietly, adding a bit of Wi-Fi, a Facebook page or a mobile web site. They had partners for these efforts but they remained in the back ground for the most part. Now the partnerships are at the forefront as the advantages that the tech partner brings, as well as the prestige of the name, help increase fan awareness of the moves that the team or league is undergoing. Expect to see more along these lines such as the recent SAP/San Jose Sharks deal.

Filed Under: Apps, Athlete to Follow, Facebook, Hewlett-Packard, NASCAR, NHL Tagged With: , ,

Fourth of July Early Grab Bag — NBA Draft Numbers, Facebook stealing user info?

July 3, 2013 by Leave a Comment

The Facebook Android app has apparently been downloading users’ phone numbers to Facebook’s servers upon installation and initial launch, regardless if the app is used or if the user even has a Facebook account, according to Norton, the antivirus company.

Facebook has told Norton that it has deleted the numbers from its servers and that it will release a updated version of the Android app that will prevent that from happening in the future. I guess the question I have is that it certainly seems intentional, and with all of the other privacy concerns facing the company why did they not stop this earlier?

Apple patents “iWatch”
It appears that the long rumored Apple watch may actually be real and coming closer to a consumer electronics store near you. Multiple sources are reporting that the company has applied for the “iWatch” trademark.

Apple execs have hinted that a wearable computing device could be in its future but have so far not yet come out and said that the company is indeed working on something along these lines.

MLB Embraces the Military with ticket program
Major League Baseball Advanced Media (MLBAM) has teamed with GovX, an online military and government discount shopping destination for U.S. Armed Forces and government agency personnel with the purpose of allowing teams to create privileged ticketing programs and recognition events specifically for active, reserve, retired and veteran U.S. Military as well as those who serve and protect including police, fire, EMS and related federal, state and local government employees.

GovX will first create a verified ticketing system for the targeted groups and then work with individual teams to create programs for the military and first responders.

Google Glass adds voice commands and enhanced browsing
Speaking of wearable computing Google has added a web browser and has enhanced the voice commands for its Google Glass platform. The Glass, which is attached to a smartphone, can now both alert a user to incoming text messages and read them to the user or display them for the user to read.

The web browser will, among other things, enable users to view web page n multiple formats including zoom and look around, a feature that is controlled by head movement.

Yahoo buys video sharing firm Qwiki
As the battle for embedded features escalates among social media players Yahoo has taken another step forward with its deal to acquire Qwiki, a company that has created a mini-video sharing format that will rival the increasingly popular Vine app.

The deal is the second major one that the company has made in recent weeks, following its $1.1 billion purchase of Tumblr in May. The terms for the Qwiki deal have not yet been announced.


ESPN had second best viewership for NBA Draft
Depending on which article that you read at the ESPNmediazone.com site ESPN had its second best viewership NBA Draft with the 2013 draft, or it was tied for best, or maybe both. This release says that Nielsen rates it as the second best for the broadcaster, with an average viewership of 2,999,000.

This release said that the draft broadcast was tied for the top rated since 2003. I suspect that as the numbers were examined they arrived at the second place standing.

Filed Under: Android, Apple, Apps, Baseball, ESPN, Facebook, Major League Baseball, NBA, NBA Draft, Nielsen Ratings, Yahoo Tagged With: , , , , , , , ,

Friday Grab Bag: Apple to Expand iPhone with Mid- and Low-Cost Models?

May 31, 2013 by 1 Comment

If you are wondering about Apple CEO Tim Cook’s opinions on a variety of topics from the future of mobile computing, an Apple-owned social network to the future of the Apple iOS tune into the video of his interview at All Things D.

He does not delve into any topic too deeply, but then that often seems to be his trademark, but does hint about the phones and discuss Google Glass a bit. Apple’s World Wide Developer Conference, due to start June 10, should be when most of the details for upcoming products emerge.

Apple to open additional APIs to developers
One interesting note from the All Things Digital talk was Cook commenting that Apple plans to open more APIs to third-party developers. On the face of it that does not sound too interesting but then you look at what is currently locked up.

It could give users the ability to select their home screen and lock screen as well as change their keyboard. In other words function more like an Android phone.

Google to embrace HTC One
The HTC One smartphone, ridiculed as the failed first attempt by Facebook to establish its own version of its app as the startup page on phones looks to be getting a new life from rival Google. It will be one of two new offerings from Google expected in the upcoming weeks. The difference here will be that it runs an unmodified version of Android.

Also expected from Google is the long awaited Motorola X phone, which will be called the Moto X, and should be available for the fall holiday gift giving season i.e. October.

HTC to deliver 7-inch Windows Tablet, yet killing 12-inch?
Speaking of HTC Bloomberg, via Engadget, is reporting that HTC will be killing off its planned 12-inch Windows RT tablet due to its belief that there will be little demand for that version of the Windows operating system and/or tablets that size.
Smaller form factor tablets have been selling at an increasingly fast rate and Bloomberg is reporting that HTC will be delivering a 7-inch Windows RT tablet, probably in September or October of this year.

E3 Just two weeks away
E3, one of the premier game and entertainment trade show is set to run from June 11-13 in Los Angeles. Once this might not have meant much to both sports fans and mobile users but increasingly apps are being developed and debuted that are designed for smartphones and tablets. Expect a wave of iOS and Android apps from the show and hopefully some that are top notch sports ones.

Filed Under: Android, Apple, Apps, Facebook, Google, HTC, iOS 6, iPhone, Microsoft, Surface, Tablets, Windows 8 Tagged With: , , , , , , , ,
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