Mobilitie gets DAS contract for San Jose Earthquakes’ Avaya Stadium

Good look at the steep pitch of stands at Avaya Stadium. Credit: Avaya Stadium

Good look at the steep pitch of stands at Avaya Stadium. Credit: Avaya Stadium

It’s not deployed yet and there’s not a lot of details yet but we can confirm that Mobilitie will be building the neutral host DAS deployment at the San Jose Earthquakes’ new Avaya Stadium in San Jose, a facility that gets its “official” launch later this month.

The new $100 million Avaya Stadium, which hosted its first event in a preseason game on Feb. 28, will officially open with the Quakes’ home MLS opener against Chicago on March 22. While the Ruckus Wireless-powered Wi-Fi network in the stadium is reportedly already live, the DAS isn’t yet complete and may not be in time for the season opener. Mobilitie officials confirmed the deal Monday but didn’t have more details to share but we are sure we’ll hear more as antennas get connected and contracts get signed.

The Mobilitie deal was first “reported” in an advertorial that ran in Sports Business Journal, where the Earthquakes also talked about bringing in-seat food and beverage ordering to their still-under-development stadium app. Mobile Sports Report will be at the home opener, so look for a Stadium Tech Report after that visit. Any Quakes fans who were at the preseason game, feel free to add your observations about the new arena in the comments.

Stadium Tech Report: NBA, NHL teams deploying more Wi-Fi without league-wide help

Hoops and hockeySo who needs a league-wide stadium networking strategy, anyway? Neither the NBA nor the NHL has such a beast, but it doesn’t seem to be stopping the deployment of fan-facing Wi-Fi services that now reach almost every NBA arena and almost two-thirds of NHL venues.

That’s one of the main themes explored by our latest STADIUM TECH REPORT, the HOOPS AND HOCKEY ISSUE, now available for free download from our site. If you’re new to our site, our quarterly long-form reports are designed to give stadium and large public venue owners and operators a way to dig deep into the topic of stadium technology, via exclusive research and some profiles of successful stadium technology deployments.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, SOLiD, CommScope, TE Connectivity, Extreme Networks, Aruba Networks, and JMA Wireless. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers.

In this issue we take a look at NBA and NHL arenas, with profiles on how some of the leading teams and stadium owner/operators are using technology to improve the fan experience, even without a stated, public direction on stadium technology from their respective leagues. What did we discover? First, that the lack of such strategies may not be such a bad thing, with 24 out of 29 NBA venues and 19 out of 30 NHL venues all offering some comprehensive form of free fan-facing Wi-Fi.

And while the lack of a single strategic direction also means there’s a bit of chaos when it comes to picking technology or building a team app strategy, we also think that scramble could also be a bonus right now, providing more choice and competitive pricing as the industry starts to grow as a whole. Inside our 40-page-plus issue you’ll find four in-depth profiles of Wi-Fi and DAS networking deployments, and the kinds of things those deployments make possible, like greater granularity when it comes to knowing who the fans are. There’s also analysis on the situation from yours truly and some key thinking on DAS deployment strategies from industry thought leader Seth Buechley. Again, all this is yours for the free reading, just download your copy today!

Is Orlando’s Amway Center the next venue for VenueNext?

Screen shot from VenueNext's Levi's Stadium app

Screen shot from VenueNext’s Levi’s Stadium app

Nobody’s talking officially, but a well-sourced news item today said that the Orlando Magic is seriously kicking the tires on VenueNext’s mobile stadium-app solution, as a possible addition to the in-stadium technology package already in use at the team’s home, the Amway Center.

According to Don Muret’s “Breaking Ground” column in today’s Sports Business Journal (subscription required to view), Orlando Magic CEO Alex Martins said the team is “in talks” with VenueNext to “upgrade mobile technology” at Amway Center for next season. While the report seems more than a little bit unclear on what exactly VenueNext does — it develops and deploys mobile applications, not Wi-Fi gear — the report did say that Magic officials and representatives from the Orlando concessionaire visited VenueNext at Levi’s Stadium for the recent Stadium Series hockey game.

If the report ends up becoming fact, it would represent the first venue outside of Levi’s Stadium to use VenueNext’s stadium-specific mobile application software. VenueNext, which said publicly that it is seeking multiple new customers for its software, hosted a steady parade of prospective customers during the football season at Levi’s Stadium this past fall.

The SBJ report also seems to think that VenueNext technology would somehow replace the existing Wi-Fi infrastructure, which simply doesn’t make any sense. Our guess is that the Orlando team might look to add VenueNext’s ability to do things like instant replays and food ordering, which are fairly unique in the stadium app marketplace.

Jeff Lutes, the Orlando Magic’s vice president of technology, said in an email that “With respect to the article in the SBJ, the Orlando Magic are performing due diligence around the VenueNext mobile application. This does not impact nor replace the AmpThink portal for Wi-Fi registration and on-boarding.” Lutes also said that the stadium’s Cisco-based Wi-Fi network gear would not be affected by any new app. Louise Callagy, VenueNext vice president of marketing, said the company had no comment on the SBJ report.

HP buys Wi-Fi gear maker Aruba Networks for $3 billion

An Aruba AP inside the Moda Center

An Aruba AP inside the Moda Center

The rumors from last week were confirmed Monday, as computing giant Hewlett-Packard (aka “HP”) announced it was acquiring Wi-Fi gear vendor Aruba Networks for $3 billion. After cash and debt are accounted for, the actual value of the transaction is $2.7 billion, but what’s $300 million between friends?

Though the headline of the HP release pegs the reason behind the deal as the desire to “create an industry leader in enterprise mobility,” the acquisition will likely cause a lot of business activity in our corner of the world, namely wireless network deployments for large public venues, like stadiums. Over the past year, Aruba has been making a name for itself with high-profile Wi-Fi deployments in venues like the San Francisco 49ers’ new Levi’s Stadium, Texas A&M University’s Kyle Field, and the Dallas Mavericks’ American Airlines Center, among others. Perhaps the most interesting question from a business perspective is whether being part of HP will help or hurt Aruba when it comes to making stadium deals, and whether or not using HP core networking gear will become a required (or preferred) part of prospective stadium Wi-Fi deals.

On a business-wide view, the second $3 billion acquisition this year in the DAS/Wi-Fi space (following CommScope’s $3 billion purchase of DAS and networking supplier TE Connectivity) is perhaps a signal that consolidation is upon us in the greater Wi-Fi and local networking marketplace. Though we didn’t know exactly how and when such deals would shake out, on one hand it’s not that much of a surprise to us since we have always believed that the stadium networking market is really just a precursor to what will eventually happen in other large public venues as well as in large public places like cities and towns: Wi-Fi, which already carries more wireless data than cellular, will continue to expand and appear in more places, generating new business ideas like Wi-Fi phones and Wi-Fi first wireless plans.

The appearance of IBM as a strong entrant in the stadium wireless space can also be looked at as another signal that bigger players are entering the market, which usually means that smaller players — like the Arubas of the world — get snapped up, like a star player being traded mid-year to a team seeking a championship. Cisco, which is no stranger to acquisitions, has been quiet of late, and we are noticing that telecom gear giant Ericsson is making more moves toward Wi-Fi, especially in the arena of small cells and the idea of bringing LTE to Wi-Fi frequencies. Sounds like the Wi-Fi market is moving up from the $10 tables into the green- and black-chip territory.

Who’s next in the Wi-Fi world as an acquisition target? The easy picks are players like Ruckus Wireless and Aerohive Networks, given their ability to conduct their own IPOs. But we’re also guessing there may be some digesting of other smaller concerns in the Wi-Fi DAS food chain as the bigger players seek to add skills, customers and technology via purchases. Stay tuned for what should be an exciting year in the enterprise and stadium Wi-Fi business arena.

San Jose Earthquakes’ Avaya Stadium will have Wi-Fi for ‘soft’ preseason opener

Practice on the pitch at Avaya Stadium in San Jose. Credit all photos: Avaya (click on any photo for a larger image)

Practice on the pitch at Avaya Stadium in San Jose. Credit all photos: Avaya (click on any photo for a larger image)

Keeping in tune with its Silicon Valley location, the San Jose Earthquakes‘ new Avaya Stadium will have a bit of a “beta” launch this weekend when the Quakes host the Los Angeles Galaxy for a 2 p.m. preseason match on Feb. 28, with only 10,000 fans being allowed into the brand-new 18,000-seat venue.

While all the bells and whistles for Avaya Stadium may not be in place yet, one thing will be at full strength for the preseason tilt — the stadium’s free fan-facing Wi-Fi network. With 180 Wi-Fi access points from Wi-Fi gear supplier Ruckus Wireless and a 10 Gbps backbone pipe, the network should be ready for the first batch of selfies and other communications from the Bay area’s newest sports stadium, located right next to the San Jose airport a little bit south and west of the San Francisco 49ers’ Levi’s Stadium.

If the Avaya Stadium app gets finalized in time, fans who attend Saturday’s game will be able to use the “Phase 1” features which include ticketing, parking and concession information. According to Peter Thompson, managing director of global sponsorship for Avaya, a follow-on phase of the app will add in-game statistics, among other features being considered. Thompson said the unfinished feeling to the app is a bit by design, since Avaya and Earthquakes officials want to first get some fan feedback on things they’d like to have in an interactive platform.

In-stadium message board touts the Wi-Fi

In-stadium message board touts the Wi-Fi

“We’re trying to make this collaborative,” Thompson said in a phone interview Friday afternoon, following the official ribbon-cutting ceremonies at the stadium. “We’ll be looking for fans to tell us what they want [in the app] and see which ideas float to the top.”

And even though the crowd this weekend will be limited to 10,000 fans, Thompson is quite sure the network will see almost 10,000 devices access it, from fans as well as those from media at the game. Fans may want to switch to the Wi-Fi network early, since according to Thompson there isn’t yet a distributed antenna system (DAS) deployment inside Avaya Stadium, which might make cellular communications a bit constrained.

And even if the Avaya Stadium app launches in time for the game, Thompson isn’t sure it will be the most-used application. When Avaya ran networking operations for the recent Winter Olympics in Sochi, Russia, Thompson said iTunes and DropBox were at the top of the list.

“It [app usage] wasn’t what we expected, it wasn’t Facebook or Twitter [at the top],” Thompson said. “It will be interesting to see what happens.”

We will have stats from the Avaya Stadium network following the preseason match as well as the sold-out home opener on March 22. More photos from the stadium below.

Panoramic view of the field

Panoramic view of the field

Good look at the steep pitch of stands

Good look at the steep pitch of stands

Big scoreboard atop open-air bar area. Sure to be popular, with many beer taps available!

Big scoreboard atop open-air bar area. Sure to be popular, with many beer taps available!

Let's hope this grass holds up better than some other stadium turf we have seen

Let’s hope this grass holds up better than some other stadium turf we have seen

Soon to be full of soccer fans!

Soon to be full of soccer fans!

AT&T: Golf fans used 3.286 terabytes of traffic at Pebble Beach tourney

AT&T social media sign at the tourney, 2013. Credit: @James_Raia.

AT&T social media sign at the tourney, 2013. Credit: @James_Raia.

It’s not really a stadium, but fans at the Pebble Beach golfing kingdom used 3.286 terabytes of data on AT&T’s cellular and Wi-Fi networks during the recent Pebble Beach AT&T Pro-Am PGA tour stop, according to AT&T.

With two cell trucks on wheels (aka COWs) to supplement the Monterey Peninsula cell sites, as well as the Wi-Fi network in and around the golf course, AT&T said it saw an 104 percent increase in wireless data use from the previous year’s tournament. With clear skies all weekend and Bill Murray back in the entertainment-participant category, it’s perhaps no surprise that more selfies, videos and other messages were sent forth. But it’s still amazing to us that the wireless numbers from each big event just seem to keep growing. Is there no top in sight?

At the Pebble Beach tourney (which included play at several different courses over the Feb. 12 to Feb. 15 weekend) AT&T said it saw 2.296 TB of traffic on its cellular networks, and another 990 GB on the Wi-Fi networks it deployed. And all that without any public complaints about camera-phone clicks! Now if we could just convince the Masters to allow cell phones on the course…