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Horned Frogs get AT&T Wi-Fi, DAS for TCU Stadium

October 25, 2013 by

In case you had any doubts that AT&T is serious about this whole wireless-in-stadiums market, we have yet another announcement: AT&T announced availability of a Wi-Fi and DAS network for Texas Christian University’s Amon G. Carter Stadium, located in Fort Worth (“Foat Wuth”). There’s also a mobile app available for Horned Frogs fans, complete with the Bypass Lane powered concessions ordering feature.

For a company that claimed it wasn’t doing Wi-Fi networks in stadiums anymore, AT&T has sure been busy launching them. I guess we can alter the “no Wi-Fi” plan to “we’ll put in Wi-Fi if we get to own the network.” For TCU, AT&T’s implementation looks pretty robust, with 345 Wi-Fi access points and another 140 DAS antennas. At 45,000+ seats, the TCU stadium is what you might call middle-big, but 345 APs and 140 DAS should do pretty well, especially with an AT&T operation behind the scene.

Looks like our friends from Cisco might have a win in purple-land too, since the AT&T press release said the facility also now has a StadiumVision deployment, bringing high-definition information to all the digital displays in the stadium. No mention of Cisco in the release, but that’s pretty standard. We’ll circle back with Cisco folks to see if they can shed more light.

If we were doing a BCS-type ranking for college stadium deployments, you’d have to make AT&T the Alabama equivalent at No. 1, right? Any Verizon networks going in at colleges that we haven’t heard about? Let us know…

Filed Under: 4G LTE, AT&T, Cisco, DAS, Wi-Fi Tagged With: , , , , , , ,

Ever wonder how adept your NFL team is with social media?

September 11, 2013 by

The news from earlier this week that the aptly named AT&T Stadium that the Dallas Cowboys play in had a record amount of Wi-Fi traffic for the teams’ season opening game , 3x over last year, is no surprise to the people at social marketing firm W20 which has rated all of the NFL stadiums for their social media prowess and the Cowboys come in second.

Now this is not just a barometer of Wi-Fi traffic by any means and judges teams on a variety of metrics, but when it is all said and done you need the hardware and networking infrastructure to have a solid approach to social media and AT&T Stadium had 25,000 Wi-Fi connections using up 1.3 million Mbytes of data.

W20 has attempted to rate all 32 NFL teams on their ability to use social media to connect with their respective fans. It used use a proprietary algorithm that indexes social engagement scores from a wide variety of social media sites including Facebook, Instagram, Twitter and YouTube.

Even with a spanking brand new stadium it had to be upgraded during the off season to meet expected demand. The interesting thing is that the 49ers, who play in an old, dilapidated stadium, are number one. However the 49ers, being adjacent to Silicon Valley are quite aware of the importance of social media and are in a place where all of the expertise needed to support it is near at hand.

The team’s new stadium, slated to open next season, is expected to be a state of the art wonder including its wireless infrastructure that it claims will be state of the art.

The interesting thing about the poll is how quickly teams drop in the ratings. The 49ers rate a perfect 100, yet the #5 team, the Washington Redskins, has only a 66.87 rating while the last place Cincinnati Bengals have a 26.91. I think my high school would rank higher!

The NFL is only now catching on that Wi-Fi and other associated social media apps are now a basic component in fans lives. They take pictures from tailgaters to post on Facebook and Instagram, check fantasy results, trash talk friends and a host of other activities.

However they do not just create social media data, they consume it. The teams have a captive audience that is obviously receptive to looking, reading and participating. An Instagram effort to get fans pictures posted, Facebook contests at stadiums, best Twitter commentary, all help to engage fans and are functions teams could be doing, but for the most part are not.

There are a number of other rating systems that have judged the same thing for the NFL, but as we reported earlier the league badly lags in developing and delivering the hardware, networking and apps needed to be at the forefront of the convergence of sports and media.

While the NFL is king of the hill in American sports , the league has been worried about the slow erosion in attendance. New stadiums often push old time fans to poorer seats, expensive parking, seats and food and beverages add on. A big screen at a friends house and NFL Red Zone each weekend might cost a fan just a six pack as the rice of admission. By providing access to social media and the greater world outside the NFL can in some ways make the stadium experience more enjoyable for fans and so help keep them in the parks.

Something to think about next time you are sitting at a game with 5 bars and no connection.

Filed Under: 4G LTE, Apps, AT&T, Cisco, DAS, Facebook, Google, Market Research, NFL, SAP, SEAT Conference, Sports Social Media, Sports Social Media Data, Twitter, Wi-Fi Tagged With: , , , , , ,

Wi-Fi News: Big Traffic Surge at AT&T Stadium, New Network in Philly, Cisco Video at Barclays

September 10, 2013 by

Jerry jonesStill think the Wi-Fi in stadiums thing is a fad that will pass with time? If so we’re not at the peak yet; according to the folks at AT&T, wireless traffic for the NFL season opener at their new namesake AT&T Stadium (aka Cowboys Stadium in Dallas) jumped considerably from last year, with three times the amount of Wi-Fi data used this year compared to last year’s opening game.

According to AT&T network statistics, fans at the Cowboys-Giants Sunday night game made more than 25,000 Wi-Fi connections, using up 1.3 million Mbytes of data in the process. Another 207,000 MBytes were used on the cellular and DAS networks in the building, 30,000 more MBytes than used during last year’s opener, according to AT&T. Good thing AT&T spent the offseason improving the networks inside the stadium, which were almost brand new. So even if your facility has Wi-Fi, it might already need an upgrade. Blame the device makers!

Enterasys Scores Network Win at Philly’s Linc

When Enterasys emerged as the network builder for the New England Patriots’ Gillette Stadium last year, there were questions throughout the industry wondering whether the company was a player in the big-stadium game, or whether it got the deal because of its local presence in New England. Now Enterasys can talk about its next big win, a network for the Philadelphia Eagles’ Lincoln Financial Field. Todd Weiss has a good story with all the details over at CITEWorld, one of our new favorite sites for enterprise IT information.

Cisco Video at Barclays

It’s not exactly news, but the video embedded below is a good explanation of how Barclays Center and its technology leader Chip Foley is making use of Cisco’s stadium video technology to be one of the few cutting-edge arenas that is really offering powerful applications to fans in the building. Look for an extended interview with Chip in our upcoming Fall Technology Review. We met Chip at the SEAT Conference last month, and can’t wait to share his enthusiasm and ideas for bringing a better experience to fans.

Filed Under: 4G LTE, AT&T, Cisco, DAS, NFL, Wi-Fi Tagged With: , , , , , , , , , , , , , , ,

MSR, SEAT Conference Announce Strategic Partnership

June 19, 2013 by

SEAT_290Astute MSR readers may have noticed the new display ad on the top right hand side of the site, which promotes the upcoming SEAT 2013 conference. Now the rest of the story: Mobile Sports Report and SEAT are teaming up, with a strategic partnership to produce a special report as well as exclusive content centered around the sports technology executive audience.

We’ve long been fans of SEAT’s focus on providing a place for peers in the sports technology market to get together to discuss best practices, new technologies, and smart strategies for improving the fan experience while improving the bottom line. When the opportunity presented itself to join forces we jumped at the chance, and can’t wait to bring the stories of the SEAT attendees to the MSR audience.

If you’re not familiar with SEAT, it is the premier conference for the sports and arena technology executive, taking place this year in Kansas City, Aug. 4-7. SEAT, which stands for Sports and Entertainment Alliance in Technology, regularly attracts the top tech execs from all the U.S. major sports leagues, as well as representatives from entertainment venues and other large-crowd sports whose audiences and business operations present unique technology challenges.

We’ve covered some of those topics here in our focus on stadium Wi-Fi and DAS networks, but we’ll be expanding that charter as part of our partnership with SEAT. Look for exclusive interviews here on MSR with SEAT speakers and thought leaders, and if you choose to attend SEAT (and you should, if this is your field) then you will receive our upcoming special in-depth survey report on stadium technology deployment.

Want more info? Drop me a line here at kaps at mobilesportsreport.com. Better yet, sign up for the SEAT Conference and let’s talk there. See you in Kansas City!

Filed Under: Apps, Cisco, DAS, ESPN, Social Media, Sports Content Executives, Wi-Fi Tagged With: , , , , ,

Major League Baseball teams with Qualcomm to Boost Ballpark Wireless Service

April 10, 2013 by

mlb

MLB, like all major sports, and for that matter any large venue for sports or entertainment, seems to always have a connectivity problem but unlike many others which seem to have patchwork solutions MLB is actively addressing the issue.

The league’s Advanced Media arm (MLBAM) has teamed with wireless equipment developer Qualcomm in a multiyear effort that will first seek to survey the needs of mobile fans and then look at developing a plan to implement the mobile network technology needed to meet those needs.

They are entering a very fast moving space, where it is still hard to predict what the growth and demand will look like. You need only look at some of the numbers that Baseball has provided to see this. Two years ago fans were primarily looking for downstream data flow, that is downloading e-mails checking voicemail.

That has change so that now the primary need is for upstream connectivity, so that twitter, Facebook updates, Instagram photos and a host of other social media needs can be served. Also these types of files are often much larger than the simple text messages downloaded two years earlier. However the growth has been strong for data flowing in both directions, a 50% increase in downstream and a 300% increase in upstream per year over the last two years.

MLB in fact helps create demand for wireless in its parks. It has a range of apps that allow fans to do everything from find images of themselves in the stands as well as post that type of photo to upgrading your seats while at a game.

The range of services now at ballparks range considerably, and even after this effort is over will still have a good deal of variance since it appears that not all teams will be participating.

The deal is a first for Qualcomm in that in the past it has never had a direct relationship with a sports league. Its Engineering Group will provide in-ballpark assessments of select parks and develop a comprehensive plan for wireless access that will include Wi-Fi, 3G and 4G services. The effort is expected to take two years.

It will be interesting to see if the experts can accurately foretell the future and if the installations will meet with future needs. The San Francisco Giants’ AT&T Park is continually undergoing enhancements and growing pains as fans mobile usage continues to grow. But at least during the recent World Series it held up, while Comercia Park’s network collapsed under the strain of social commenting at games.

Filed Under: 4G LTE, Apps, AT&T, Baseball, Cisco, Facebook, Instagram, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Social Media, Sports Social Media Tagged With: , , , ,

Wi-Fi Whispers: Where’s Brocade in Niners’ New Stadium Plans? Plus More NFL Wi-Fi with Cisco in Atlanta, Verizon in Detroit

March 27, 2013 by

There was one thing missing from the great Ars Technica blowout on the proposed Wi-Fi network at the new stadium being built for the San Francisco 49ers: Any mention of networking partner Brocade, which made a big deal about how it was going to help the Niners with a state-of-the-art stadium network.

In a Twitter exchange with the story’s author, Jon Brodkin, he said that the Niners’ networking crew asserted that they hadn’t yet picked a vendor for the access points the network will use. That opinion was not taken well by the folks at Brocade, who have not commented publicly but are most likely having some interesting discussions with their new partner the 49ers.

What it may boil down to is the fact that the Niners’ networking crew is waiting for the next generation of Wi-Fi hardware to come out — most likely built around the new 802.11ac protocol — and since the network isn’t scheduled to go live for another year, it’s probable that they are not yet at final hardware decisions. Though no monetary details of the Brocade agreement were ever revealed, it was supposed to encompass not just building of the stadium network but name-sponsoring an attached meeting room area that Brocade (whose headquarters are close to the stadium site) would be able to use during non-football times.

Then there is the big question about whether or not networking giant Cisco, which also has headquarters within walking distance of the Niners’ stadium, will be involved in any way at all. Cisco, the current big player in the stadium-network space, might be tapped for digital signage or video, but it’s hard to imagine both Cisco and Brocade being “partners.” We are guessing this story is far from over…

Cisco Network in Georgia Dome Profiled

MSR would like to give a shout out to Steve Zurier, who penned this excellent breakdown of the new Cisco Wi-Fi network in the Georgia Dome. Steve, who at one point held down bass guitar duties on our old industry band Kludge, spells out how stadiums are the ultimate BYOD operation. I bet there will be plenty of Cisco employees on hand to “make sure the network keeps working” during the upcoming men’s Final Four.

Verizon makes Lions Wi-Fi Official

We’ve noted here before how Verizon Wireless doesn’t like to call attention to its stadium network deals — probably because it doesn’t want every team clamoring for the same investment — but it is nice to see Big Red come out publicly and talk about the Wi-Fi network it put into Ford Field in Detroit.

What I think is kind of bogus is the fact that the network is available only to Verizon customers; I hope the tradeoff of having a network that only keeps a third of your customers happy is worth it for the Lions, but to me it sounds like a poor decision. Check out the quote from Mark Emerick, Verizon’s director of network operations, about what fans can do if they’ve shelled out thousands for season tickets but have a phone from another provider:

“As fans are frustrated with other carriers they may look to their neighbors next to them and decide to switch.”

Or, they could decide to not come to the games.

Filed Under: Cisco, NFL, Verizon Wireless Tagged With: , , , , , , ,
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